Community
Pembrokeshire Homeshare launches to tackle loneliness and the cost-of-living crisis

THIS Summer, the second Homeshare service in Wales is starting, bringing cheer by matching older people living alone with those seeking affordable accommodation in and around Pembrokeshire, Wales.
The news comes as the true scale of loneliness in the UK is becoming understood. Older people in Wales want to stay living at home for longer. In Wales, 54% of people aged 60-74 and 49% of people 75+ years, said they felt lonely sometimes (ONS). In Pembrokeshire 26.17% of the population are over the age of 65 (Welsh Government Stats 2020).
The service, called Homeshare, works by matching people together for mutual support; a person who has a spare room and is looking for company and a bit of practical support, shares their home with someone looking for affordable accommodation. Both people benefit from the companionship and having a friendly face at home. The householder typically receives 10 hours per week of practical support provided by the Homesharer such as shopping, cooking, cleaning, gardening or even enjoying social activities together, but no personal care is involved.
Younger people are being priced out of the villages, towns, and cities they want to live in, for work or study. Latest figures again show that the average age at which people can leave home even to rent is rising along with the proportion of income spent on housing. Many people in mid and later life are also finding themselves without affordable housing options after the impact of the pandemic.
In Pembrokeshire, the programme will be called ‘Pembrokeshire Homeshare’. Homeshare UK and Pembrokeshire Homeshare, part of Pembrokeshire Care Society are launching the second Welsh pilot programme to offer more people the opportunity to live sociably and affordably whatever their age, with the right support structures in place to make it safe and enjoyable.
Pembrokeshire Homeshare was set up by the Pembrokeshire Care Society who have been supporting the people of Pembrokeshire with homelessness and tenancy issues since 1979.
Dean Flood from the Pembrokeshire Care Society will act as the Homeshare lead in Pembrokeshire. Dean has lived and worked in Pembrokeshire most of his life. He has led three primary schools as Headteacher and has been supporting adults and their families with tenancy support over the past year. Dean says:
“Throughout my working life I’ve engaged with older people who have so much to give and who provide great service to their communities. They are independent, sociable and non-reliant on social care services. Sadly, many struggle because they’re on their own. Their lives however could improve so much, just by having that bit of support and companionship that everyone needs and deserves.
“I’ve also been fortunate to work with many young people and adults – moving on into the working world with ambition and hopes to play a positive role in society. We know of the huge challenges they encounter in finding suitable, comfortable accommodation that is affordable. Increasing rental costs provide a barrier for them to move on or indeed leave their family home.
“Homeshare is a way of bringing the two groups together to solve each other’s needs by using their respective strengths and providing mutual support. It breaks down the financial barriers but most importantly it is about investing in people, to enhance their lives and promote community cohesion”.
The Homeshare match is facilitated, supported and closely monitored by Pembrokeshire Care Society (Pembrokeshire Homeshare), who have a long history of working with individuals and the community. As a member of Homeshare UK, they will draw on established national good practice guidance from Homeshare UK to ensure safety and quality.
Pembrokeshire Homeshare along with support from Homeshare UK aim to support 20 matches in the first 2 years.
If you’re interested in Homeshare and live within Pembrokeshire, contact Dean Flood, dean.flood@pembrokeshirecaresociety.org.uk 07483 917951 or visit https://homeshare.pembrokeshirecaresociety.co.uk/ to find out more.
Community
New community banking hub approved for Tenby town centre

A NEW community banking service is set to be established in Tenby as part of a decision to relocate the town’s council offices.
Plans to move the town council into a vacant café building to improve access and allow a community hub and banking service to be created has been approved by national park planners yesterday.
Tenby has been left without a high street bank since the closure of HSBC last April.
In an application submitted to Pembrokeshire Coast National Park, the town council sought permission for a change of use of the café, empty since late 2022, to allow for the relocation of the town council office from its current location off the entrance corridor of the 1970s De Valence Pavilion building, Upper Frog Street, to the vacant cafe area at the front of the Pavilion to increase service provision through a community information hub.
The application also sought permission to install a One Banx machine in association with the Principality Building Society to provide access to cash deposit and withdrawal services across all banks who are part of the Open Banking Network.
In a supporting statement, Tenby Town Council said the new offices “will enable Tenby Town Council to provide office space that is more inclusive; it will be spacious, well-lit and step free, with wide access doors, ensuring people with mobility issues, visual impairment, cognitive challenges and other disabilities find the premises physically accessible,” as well as being visible and directly accessed from Upper Frog Street, in Tenby’s town centre; people with visual impairment no longer needing to navigate through the De Valence Pavilion’s corridor in order to locate the office.
It added: “Tenby Town Council is committed to providing an accessible, welcoming and equitable space for everyone as far as we can, and our new office is designed, and will be run, with this intention.
“While we appreciate there will always be space for improvements, we will continue to learn, adapt and improve the accessibility and quality of our office and public interactions in the future.”
An officer report recommending approval said: “The proposal will enable a community information hub and shared use facility with Principality Building Society to provide financial services. Banking staff would be present Monday to Friday 9.30am–4.30pm with an hour closure for lunch. The building would not be open on weekends.
“The proposal would not impact on the concentration of non-A1 uses in the primary retail area of Tenby due to the site’s existing permitted A3 use. The proposed mixed use of A2 and B1 uses would maintain an active frontage within the primary retail area, contribute to meeting the needs of local communities, and preserve Tenby Conservation Area.”
The application was conditionally approved by park planners.
Community
Local firefighters to run search and rescue training exercise ‘High & Dry’

MID and West Wales Fire and Rescue Service (MAWWFRS) will be carrying out a realistic Search and Rescue training exercise on Monday (Apr 7), aimed at enhancing emergency response capabilities.
The exercise, named ‘High & Dry’, will take place between 6:30pm and 8:30pm at Crown Buildings, Church Street, Llanelli. The session will allow crews to practise specialist rescue techniques, including Rescue from Height using the Turntable Ladder.
To ensure a lifelike environment, synthetic smoke will be used during the training. Members of the public may notice smoke escaping from windows and doors, or see emergency vehicles and personnel at the scene. The fire service is reassuring residents that there is no cause for concern.
Watch Manager Gavin Wilkins said: “It’s vital to utilise real buildings as it provides a realistic environment and opportunity to prepare our crews to effectively deal with incidents of this nature. We would like to thank the owners of Crown Buildings in Llanelli for the use of the premises for this exercise.”
The service also thanked the public for their cooperation and understanding while crews undertake this important training.
Community
Parents urged to engage with Newgale Coastal Adaptation consultation

PARENTS and guardians across Pembrokeshire are being urged to take part in a statutory consultation on major infrastructure changes planned for Newgale.
The Newgale Coastal Adaptation Project: Phase 1 Proposals are currently out for public consultation from April 14 to May 11 2025, and the project team is especially keen to engage with families in the local school community to raise awareness of the long-term changes being proposed.
The Herald understands that AtkinsRéalis, the firm leading the project on behalf of Pembrokeshire County Council, has contacted schools across the area asking them to help distribute information to parents and carers.

The proposed works involve the construction of a new inland section of the A487, with a bridge over Brandy Brook, to replace the vulnerable coastal stretch of road currently running through Newgale. That section of road has suffered repeated flooding in recent years, and experts say it will become increasingly unsustainable due to sea-level rise and extreme weather linked to climate change.
Once the new inland road is in place, the existing coastal route would be permanently closed and removed.
In addition to the realignment of the A487, the plans include:
- The reclassification of Newgale Hill and Wood Hill, with adjustments to local traffic management;
- A short-term access road (in place for up to ten years) to serve beachfront commercial properties;
- Improved bus stop facilities and turning areas;
- The creation of a traffic-free Shared Use Path, which would replace a portion of the Wales Coast Path, helping to maintain pedestrian and cyclist access through the area.
The works are part of a wider strategy to manage coastal change in a sustainable way, while maintaining access and infrastructure for residents, visitors, and businesses.
Full details of the proposals, including maps, supporting documents, and environmental assessments, can be viewed online at: https://newgalecoastaladaptation.co.uk/#/Statutory_PAC
Those without internet access can view the documents at St Davids Library, City Hall, St Davids, SA62 6SD, during the following times:
- Tuesday: 10:00am – 1:00pm and 2:00pm – 5:00pm
- Thursday: 10:00am – 5:00pm
- Saturday: 10:00am – 12:00pm
Anyone wishing to make representations about the proposals must do so in writing before 11th May 2025, either by email to Newgale@atkinsrealis.com, or by post to:
Newgale Coastal Adaptation Project Team
AtkinsRéalis
Floor 4, West Glamorgan House
12 Orchard Street
Swansea
SA1 5AD
The Herald will continue to follow developments on this important project as they progress.
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