Business
First Minister visits sunny Saundersfoot to celebrate Wales as top tourism spot
FIRST MINISTER Mark Drakeford took time to enjoy an ice-cream on Saundersfoot Harbour as he visited the impressive new Wales International Coastal Centre that will fully open in 2023.
The First Minister visited the picturesque harbour as the latest figures are published today showing three quarters (75%) of Welsh tourism businesses saw an increase or maintained visitor levels over the May half term.
The Wales Tourism Business Barometer shows visitor numbers were up 25% compared to pre-pandemic levels, with restaurants, pubs and cafes enjoying a busy Jubilee bank holiday weekend as 38% of hospitality businesses experienced more customers than usual.
Speaking from the harbour, which has received more than £5.7 million from the Welsh Government backed by EU funding, First Minister Mark Drakeford said: “It’s wonderful to visit stunning Saundersfoot and see the impressive new Wales International Coastal Centre.

“Wales is a place of world-class adventures, from the best mountain biking in Britain to the first inland surf lagoon in the world to outstanding natural landscapes and creative culture. And, in the year in which we celebrate the 10th anniversary of our trailblazing Wales Coast Path it’s wonderful to see the innovative developments taking place in Saundersfoot. I encourage people from across Wales and further afield to get out and explore a new corner of Wales over the summer.”
While there are encouraging signs of strength in the sector, there are concerns about the rising cost of living and people being able to afford going on holiday. Meanwhile, businesses are experiencing significant rises in operating costs, without wanting to pass increases onto customers over fears of pricing themselves out of the market.
The First Minister added: “It’s great that Wales’ tourism businesses were buoyed by the Jubilee bank holiday boost, but this is a worrying time for the sector, with rising inflation, increasing operating costs and staffing challenges.

“We will do all we can to make sure Wales has a successful summer season. Our vision for Wales is to grow tourism for the good of Wales, which means working with communities, visitors and businesses to achieve sustainable growth for tourism.”
In further research from the Visit Britain Domestic Sentiment Tracker, 39% of respondents said they are more likely to choose a UK trip than an overseas trip compared to pre-pandemic. The top reasons for this preference being that UK holidays are easier to plan, and long queues at airports or cancelled flights.
The Welsh Government will be continuing its support of the tourism sector in several targeted ways. Visit Wales does not traditionally run a campaign at this time of year, but in order to bolster confidence and keep Wales front of mind for those making last minute holiday plans, a publicity campaign comprising of TV, video on demand and paid digital activity will target key audiences in Wales and across the UK during July.
The Croeso advert features a “sunrise to sunset” example of a day in Wales. Using locations and products from across the country, the material features a variety of experiences, from dolphin spotting boat trips and great accommodation to eating out and music gigs.

Support is also available for the tourism sector to recruit staff. The Experience Makers campaign to raise awareness of the high numbers of vacancies and of the variety of career opportunities available in the industry will continue during 2022/23.
This activity sits alongside other Visit Wales support for industry in their first year of recovery including collaboration with Superfast Business Wales to help promote and encourage digital training to enable operators to stay on top of their marketing. Visit Wales have also enabled the introduction of TXGB, an online business to business platform for operators to extend their marketing reach. The platform gives businesses the option of better access to online sales channels at lower commission rates, which means a business can promote their offering cost-effectively and drive more direct bookings.
Business
Salon plans for Haverfordwest car valet site approved
RETROSPECTIVE plans to change a Pembrokeshire car sales/valet area to include a barber shop and tanning salon have been given the go-ahead.
In an application to Pembrokeshire County Council, Zizo Barbers & Affordable Cars, of Cambrian Place, Haverfordwest sought permission for the change of use of previously granted valet and car sales area, the works completed in 2024.
A supporting statement through agent Hayston Developments & Planning Ltd said the former commercial garage business has been operating in several guises from the premises for many years and has included petrol sales, motor servicing and repairs, MoTs, vehicle valeting, car sales and customer parking.
This followed on from a 2011 permission for the partial demolition of the original commercial garage, with a later approval for the site refurbishment to provide a workshop, valeting and offices for the existing car sales.
A supporting statement said: “The proposed update to a change of use involves the replacement of a car valeting service, which took place under a covered area at the rear of the site by a wash and valet operation – and restricting this service to those cars being sold at the Cambrian Place site. The use of a former office / store as a barber shop.
“The use of the former customer waiting area as a tanning salon including a new moveable timber shed for use as a meet and greet facility and as a car sales office. Provision of a communal parking area. Whilst retaining the principal use of the site for the sale of used cars.
“It is therefore suggested that the proposal will reduce both the elements of noise and the generation of dust whilst improving air quality as substantially fewer cars being power washed and valeted as well as the visual impact of these activities in this very public location – and with adjacent residential properties.”
Haverfordwest Town Council had objected to the scheme on highway safety grounds, but an officer report recommending approval said: “Highways colleagues have advised that the mixed use at the site is not likely to generate a significant number of trips that would lead to congestion and/or road safety issues due to the hours of operation are suggestive of visitors in the non-peak hours over the course of the day.
“In addition, highways colleagues have confirmed recorded accident history is negligible at the site, with one accident in 2023 at the nearby junction as a result of a rear shunt.”
It also said that, as the site lies adjacent to the A40(T) Welsh Government as a highway authority were consulted on the application, but has not not issued a direction in respect of this application.
One letter of objection had also raised issues of traffic and highway safety, chemical and detergent waste from the site and occasional activity after 5pm.
The report said the cessation of the valeting/washing use will reduce water usage at the site and any activity outside normal hours was an enforcement matter.
The application was conditionally approved by officers.
Business
Community council objections to Tenby Lidl store scheme
PLANS for a new store on the edge of Tenby by retail giant Lidl, which has seen objections from the local community council, are likely to be heard next year.
In an application recently lodged with Pembrokeshire County Council back in October, Lidl GB Ltd, through agent CarneySweeney, seeks permission for a new 1,969sqm store on land at Park House Court, Narberth Road, New Hedges/Tenby, to the north of the Park Court Nursing Home.
The proposals for the latest specification Lidl store, which includes 103 parking spaces, would create 40 jobs, the applicants say.
The application follows draft proposals submitted in 2024 and public consultations on the scheme, with a leaflet drop delivered to 8,605 local properties; an information website, with online feedback form; and a public exhibition, held last December at the De Valence Pavillion in Tenby, with a follow-up community event held at New Hedges Village Hall, close to the site, publicised through an additional postcard issued to 2,060 properties.

Some 1,365 responses have been received, with 89 per cent of respondents expressing support for the proposals, the applicants say.
A supporting statement says: “Lidl is now exceptionally well established in the UK with the Company operating c.980 stores from sites and premises both within and outside town centres. Its market share continues to increase substantially, and the company is expanding its store network considerably. The UK operational model is based firmly on the success of Lidl’s operations abroad with more than 10,800 stores trading across Europe.
It adds: “The granting of planning permission for the erection of a new Lidl food store would increase the retail offer and boost the local economy. The new Lidl food store would create up to 40 employment opportunities for people of all ages and backgrounds, providing opportunities for training and career development. This in turn will create an upward spiral of economic benefits.”
Local community council St Mary Out Liberty Community Council has formally objected to the scheme, saying that, while it supports the scheme for a Lidl store in principle, recognising “the economic benefits a new retail store could bring,” it says the proposed location “is unsuitable, conflicts with planning policy, and cannot be supported in its current form”.
Its objections add: “The A478 is heavily congested in peak tourist months. A supermarket would worsen congestion, increase turning movements, and heighten risks to pedestrians, cyclists, and emergency access.”
It also raises concerns on the potential impact through “noise, lighting, traffic disturbance, and loss of quiet amenity” on a neighbouring residential care home.
An initial assessment by Pembrokeshire County Council, highlighted concerns about the visual impact, with the authority’s landscape officer commenting that the store would introduce “an intense urban function into an otherwise rural context”.
The report added: “It is not considered to be compatible with the character of the site and the area within which it is located; and furthermore, will lead to a harmful visual impact on the setting of the National Park.”
The application will be considered by county planners at a later date.
Business
Senedd approves £116m transitional relief for business rates
BUSINESSES facing sharp hikes in tax bills after the 2026 revaluation will see increases phased in over two years after the Senedd backed a new transitional relief scheme.
Senedd Members unanimously approved regulations to help businesses which face significant rises in non-domestic rates bills after a revaluation taking effect in April 2026.
The Welsh Government estimates the transitional relief will support 25,000 ratepayers at a cost of £77m in 2026/27 and £39m in 2027/28. The partial relief covers 67% of the increase in the first year and 34% in the second.
Mark Drakeford, Wales’ finance secretary, stressed the £116m scheme comes on top of permanent rate reliefs which are currently worth £250m a year. He said ratepayers for two-thirds of properties will pay no bill at all or receive some level of relief.
The former First Minister told the Senedd: “In providing this transitional relief scheme, we are closely replicating the scheme of relief we provided following the 2023 revaluation – supporting all areas of the tax base in a consistent and straightforward manner.”
The Conservatives’ Sam Rowlands expressed his party’s support for the transitional relief scheme which will help ratepayers facing sharp increases after the 2026 revaluation.

He said: “We are grateful that the Welsh Government has at least brought forward a scheme that will soften the immediate impact for thousands of Welsh businesses.
“We also understand that if these regulations are not approved or supported… this relief scheme will not be in existence. Many businesses across Wales would face steep increases with no protection at all and that is certainly not an outcome we would want.”
But the shadow finance secretary warned businesses up and down Wales are worried about the increase in rates that they are liable to pay.
Advocating scrapping rates for all small businesses in Wales, Mr Rowlands said: “We’ve heard first-hand from many of those in the hospitality and leisure sector, some of whom are facing increases of over 100% in the tax rates they are expected to pay.”
Responding as the Senedd signed off on the scheme on December 16, Prof Drakeford said the Welsh Government had to wait for the UK budget to know if funding was available. As a result of the time constraints, the regulations were not subject to formal consultation.
Prof Drakeford agreed with Mr Rowlands that voting against the regulations would not improve support, only eliminate the transitional relief package before the Senedd.

Earlier in Tuesday’s Senedd proceedings, former Tory group leader Paul Davies warned Welsh businesses have already been hit with some of the highest business rates in the UK.
He said: “The latest business rates revaluation has meant that some businesses are now facing rises of several hundred per cent compared with previous assessments…
“Whilst I appreciate that a transitional relief scheme will help some businesses manage these changes, the reality is that for many businesses it’s not enough and some businesses will be forced into a position where they will have to close.”
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