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Raising the steaks: Lidl backs Welsh farmers with launch of new beef range

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New range features 12 products all made with locally-reared Welsh beef

The launch is part of Lidl’s longstanding commitment to local farmers

The products joins Lidl’s existing all-Welsh dairy, egg and lamb ranges

18 October 2022: Lidl stores across Wales now have a brand-new range of Welsh beef products on shelves, as part of the retailer’s commitment to supporting local farmers.

Already stocking Welsh dairy and eggs, as well as a Welsh lamb collection, the new Birchwood beef range takes Lidl’s investment in Welsh-reared cattle to a value of over £9m a year and £12m in Welsh livestock overall.

Working directly with 130 farms and farming families across Wales, the new beef range is fully traceable from field to store; enabling Welsh shoppers to enjoy beef that is locally reared and of the highest quality. This status is further recognized by the meat’s Protected Geographical Indication (PGI) mark.

The homegrown range consists of 30 days-aged, hand-trimmed ribeye, fillet, rump and sirloin steaks, plus mince, diced beef and roasting joints, covering a variety of occasions and meals choices that make it easier than ever to ‘shop local’ at an affordable price.

Customers need only look out for the iconic Welsh Dragon on packs, as well as the names of all products appearing in Cymraeg, as well as English; further signaling Lidl’s commitment to Wales.

Over the next 12 months, the launch will see Dunbia process and hand-prepare 3,000 Welsh cattle for Lidl, a contract that supports Dunbia’s newly extended, state of the art abattoir in Lampeter and the local area.

Lidl’s full range of Welsh Birchwood beef products includes:

Welsh 30 Day Matured Beef Roasting Joint, 1.2-1.6kg, £9.99/kg

Welsh 30 Day Matured Beef Rump Steak, 255g, £3.99

Welsh 30 Day Matured Beef Sirloin Steak, 255g, £4.99

Welsh 30 Day Matured Beef Ribeye Steak, 255g, £5.45

Welsh 30 Day Matured Beef Fillet Steak, 170g, £4.99

Two Welsh 30 Day Matured Beef Rump Steaks, 454g, £6.99

Two Welsh 30 Day Matured Beef Sirloin Steaks, 454g, £8.49

Two Welsh 30 Day Matured Beef Ribeye Steaks, 454g, £8.99

Two Welsh 30 Day Matured Beef Fillet Steaks, 340g, £9.99

Welsh Lean Diced Beef, 400g, £3.49

Welsh 10% Beef Mince, 500g, £2.49

Welsh 18% Beef Mince, 700g, £3.39

The range joins Lidl’s existing Birchwood lamb products which includes:

Welsh Dry Aged Half Lamb Leg, 0.85-1.25kg, £11.99

Welsh Lamb Boneless Shoulder Joint, 1.2-1.6kg, £10.99

Welsh Lamb Half Leg Joint, 0.85-1.25kg, £10.99

Welsh Lamb Chops, 340g, £4.29

Welsh Lamb Leg Steaks, 300g, £4.19

Welsh 20% Lamb Mince, 500g, £4.39

About Lidl GB

Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 27,500 employees, over 920 stores and 13 distribution centres in England, Scotland and Wales. 

As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has more than 360,000 employees globally, currently operates approximately 11,900 stores and more than 200 warehouses and distribution centres in 31 countries.

The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company’s daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers. 

The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €132.3 billion in the financial year 2021. For more information about Lidl GB visit https://corporate.lidl.co.uk/

Business

Ferry Terminal ‘extremely busy’ due to ongoing Holyhead closure

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PEMBROKE DOCK Ferry Terminal has been experiencing significant congestion today as ferry services remain under immense pressure following the closure of Holyhead Port earlier this month.

The disruption, caused by storm damage, has rerouted ferry traffic through Pembrokeshire, leading to long queues and crowded facilities at the terminal.

The Herald can confirm that it has been very busy today with cars, lorries, and foot passengers queuing in large numbers. Staff are working tirelessly to manage the influx, directing vehicles and assisting passengers as they prepare to board the heavily booked ferries.

A spokesperson for the Port of Milford Haven said: “We are working closely with ferry operators and local authorities to ensure traffic flows as smoothly as possible, but the sheer volume of vehicles is causing unavoidable delays.”

Travelers are being urged to arrive early for their sailings and to remain patient as the terminal operates at full capacity.

Both Stena Line and Irish Ferries have increased capacity on their Pembrokeshire routes, deploying larger vessels, including the Stena Adventurer and the MV James Joyce, to handle the surge in demand.

From our position at the terminal, our photographer has captured photos showing long lines of vehicles, groups of foot passengers carrying luggage, and port staff coordinating efforts to ease congestion.

Authorities are advising non-essential travelers to consider rescheduling their journeys where possible and to monitor updates from ferry operators closely.

(Photos: Martin Cavaney/Herald)

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52 homes to be built in Roch as scheme gets final sign-off

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THE FINAL stage of approval for a near-£10m Pembrokeshire residential development of 52 homes has been given the go-ahead.

Back in April, members of Pembrokeshire County Council’s planning committee backed an application by Wakefield Pembrokeshire Ltd for the development, which includes four one-bed affordable housing units, on land near Pilgrims Way, Roch.

18 objections to the scheme were received, raising concerns including an “inadequate” affordable housing level, it being a high density development for a rural area, a loss of green space, the size of some of the homes, and pressures on existing services and facilities, and fears it may lead to an increase in second homes.

Nolton & Roch Community Land Trust (N&RCLT) has raised its concerns about a lack of affordable homes at the development, calling for a 20 per cent affordable homes element, as recommended by policy.

An officer report for members, recommending conditional approval, said: “It is apparent that the proposed development is not fully policy compliant, insofar as it cannot deliver the indicative 20 per cent affordable housing sought [by policy].

“However, a substantial positive social impact will arise through the provision of housing, including four one-bed affordable housing units, in meeting identified needs for both market and affordable housing.

“Financial obligations identified to mitigate adverse impacts arising from the proposed development cannot be met in full. However, [policy] acknowledges that in such circumstances contributions may be prioritised on the basis of the individual circumstances of each case.”

Speaking at the meeting, agent Gethin Beynon said the project had a “significant economic value” of around £10m, and the local applicant had “a sense of stewardship to the local community,” offering affordable housing and community infrastructure towards highways and education.

Approval was delegated to the council’s head of planning to approve the application, subject to the completion of a Section 106 planning obligation, making community financial contributions.

The Section 106 agreement was recently agreed, with the application now formally approved.

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Business

World of engineering and welding SPARCs interest in Ysgol Harri Tudur’s female learners

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AN EVENT hosted by Ledwood Engineering gave girls from Year 8 and 9 at Ysgol Harri Tudur first-hand experience of the world of engineering recently. 

Engineering is a booming sector in Pembrokeshire with a high demand for skilled workers in exciting career pathways associated with the development of low carbon and renewable energy industry and the Celtic Freeport. 

The young women heard from industry experts on the importance of engineering in Pembrokeshire, and had hands on experience using a welding simulator, at the company’s Pembroke Dock site. 

The learners are part of the County’s SPARC (Sustainable Power and Renewable Construction) initiative aimed as inspiring and empowering young females to consider careers in science, technology, engineering and mathematics (STEM) pathways where females are under-represented in the workforce. 

SPARC is funded through an alliance comprising Blue Gem Wind, Ledwood Engineering, Port of Milford Haven, RWE Renewables, Pembrokeshire County Council, Pembrokeshire College and the Swansea Bay City Deal. 

Mrs Laura Buckingham, SPARC practitioner at Ysgol Harri Tudur said: “Our learners had a fantastic experience at Ledwood Engineering.  They were given lots of advice by industry experts on the different career options and pathways within the engineering sector.  

“They appreciated the opportunity to ask their questions and found the session very informative. Having the chance to trial their welding skills on the simulator was an experience they continue to talk about and has definitely piqued their interest.”

Poppy Sawyer, Year 8 SPARC learner added:  ‘It was a really good trip. Talking to the different people there has helped me know more about the jobs we could get which will be very useful when making choices for my future.”  

 “They helped us a lot by giving us lots of information. We were able to look around and try welding. It was really fun,” added Tianna Marshall, Year 8 SPARC learner.

The Regional Learning and Skills Partnership also launched its Explore Engineering interactive website at the event.

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