Business
Raising the steaks: Lidl backs Welsh farmers with launch of new beef range

New range features 12 products all made with locally-reared Welsh beef
The launch is part of Lidl’s longstanding commitment to local farmers
The products joins Lidl’s existing all-Welsh dairy, egg and lamb ranges
18 October 2022: Lidl stores across Wales now have a brand-new range of Welsh beef products on shelves, as part of the retailer’s commitment to supporting local farmers.
Already stocking Welsh dairy and eggs, as well as a Welsh lamb collection, the new Birchwood beef range takes Lidl’s investment in Welsh-reared cattle to a value of over £9m a year and £12m in Welsh livestock overall.
Working directly with 130 farms and farming families across Wales, the new beef range is fully traceable from field to store; enabling Welsh shoppers to enjoy beef that is locally reared and of the highest quality. This status is further recognized by the meat’s Protected Geographical Indication (PGI) mark.
The homegrown range consists of 30 days-aged, hand-trimmed ribeye, fillet, rump and sirloin steaks, plus mince, diced beef and roasting joints, covering a variety of occasions and meals choices that make it easier than ever to ‘shop local’ at an affordable price.
Customers need only look out for the iconic Welsh Dragon on packs, as well as the names of all products appearing in Cymraeg, as well as English; further signaling Lidl’s commitment to Wales.
Over the next 12 months, the launch will see Dunbia process and hand-prepare 3,000 Welsh cattle for Lidl, a contract that supports Dunbia’s newly extended, state of the art abattoir in Lampeter and the local area.
Lidl’s full range of Welsh Birchwood beef products includes:
Welsh 30 Day Matured Beef Roasting Joint, 1.2-1.6kg, £9.99/kg
Welsh 30 Day Matured Beef Rump Steak, 255g, £3.99
Welsh 30 Day Matured Beef Sirloin Steak, 255g, £4.99
Welsh 30 Day Matured Beef Ribeye Steak, 255g, £5.45
Welsh 30 Day Matured Beef Fillet Steak, 170g, £4.99
Two Welsh 30 Day Matured Beef Rump Steaks, 454g, £6.99
Two Welsh 30 Day Matured Beef Sirloin Steaks, 454g, £8.49
Two Welsh 30 Day Matured Beef Ribeye Steaks, 454g, £8.99
Two Welsh 30 Day Matured Beef Fillet Steaks, 340g, £9.99
Welsh Lean Diced Beef, 400g, £3.49
Welsh 10% Beef Mince, 500g, £2.49
Welsh 18% Beef Mince, 700g, £3.39
The range joins Lidl’s existing Birchwood lamb products which includes:
Welsh Dry Aged Half Lamb Leg, 0.85-1.25kg, £11.99
Welsh Lamb Boneless Shoulder Joint, 1.2-1.6kg, £10.99
Welsh Lamb Half Leg Joint, 0.85-1.25kg, £10.99
Welsh Lamb Chops, 340g, £4.29
Welsh Lamb Leg Steaks, 300g, £4.19
Welsh 20% Lamb Mince, 500g, £4.39
About Lidl GB
Since establishing itself in Great Britain in 1994, Lidl GB has experienced continuous growth and today has over 27,500 employees, over 920 stores and 13 distribution centres in England, Scotland and Wales.
As part of the Schwarz retail group, Lidl is one of Europe’s leading organisations in the food retail industry. The supermarket, which has more than 360,000 employees globally, currently operates approximately 11,900 stores and more than 200 warehouses and distribution centres in 31 countries.
The supermarket takes pride in providing its customers with the highest quality products at the lowest possible prices throughout Great Britain, from Kirkwall to the Isle of Wight. Social responsibility and sustainability are at the core of the company’s daily operations, with the company placing a strong emphasis on its responsibility for people, society, and the environment. Lidl GB is passionate about working with British producers and sources two thirds of its products from British suppliers.
The Schwarz Group, which operates worldwide as a retail group, generated a turnover of €132.3 billion in the financial year 2021. For more information about Lidl GB visit https://corporate.lidl.co.uk/
Business
Old Pembrokeshire coastguard’s cottage ideal for those on lookout for coastal retreat

AN IDYLLIC former coastguard ‘s cottage in a tiny Pembrokeshire village could prove to be ideal for someone on the lookout for a coastal bolthole.
The cosy cottage, nestled at the heart of historic Bosherston, with its parish church dating from the 1200’s, is in the world-renowned Pembrokeshire National Park.
The village is close to the National Trust’s tranquil Bosherston Lily Ponds, three flooded limestone valleys resplendent with the colour and heady scent of lilies in June and teeming with a multitude of wildlife all year round.

The area near the village is renowned as a centre for intrepid rock climbing pursuits on challenging nearby sheer coastal crags.
Angie Davey, of Paul Fosh Auctions who are selling the singular property, said: “The Haven is a gorgeous cottage in one of the prettiest parts of Pembrokeshire. The former coastguard’s cottage does need refurbishment and updating but once complete could make an ideal coastal retreat or holiday home.
“The property currently provides a lounge, kitchen area and three bedrooms also has an outbuilding at the rear which was previously been used as an office. It has two store rooms, a toilet and office area.

“The historic building has planning for a new access, an extension, a loft conversion and alterations to the property.
“Situated within the Pembrokeshire Coast National Park as well as being close to Bosherston Lily Ponds it is also near to the awesome Broad Haven Beach and contemplative St Govan’s Chapel.
“The cottage’s lawned grounds are enclosed by a wall and fencing. Given the tourism in the area the property could be developed into lucrative holiday rental.
“Bosherston is a tiny village just five miles south of the county town of Pembroke. Two miles to the south of Bosherston, nestled within the steep cliffs is St Govan’s Chapel. It is free to visit, although the only access is down steep steps carved into the side of the cliff. Barafundle Bay is just around the corner and there is a wealth of other sandy beaches and glorious coastal paths and walks, nearby

“Complete with period fireplace and cooking range, Haven is listed for sale with a guide price of £149,000.”
The coastguard’s cottage, together with some ninety other varied lots, will be offered for sale at Paul Fosh Auctions online starting at 12 noon on Thursday April 15 and ending from 5pm on Thursday, April 17.
Picture caption: Bolthole: This cute, former Pembrokeshire coastguard’s cottage is being sold by Paul Fosh Auctions with a guide price of £149,000.
Business
Pembrokeshire Council rules out ‘toxic tourism tax’ – for now

VISITORS to Pembrokeshire will not face a new overnight tourism tax—at least not during the current county council administration.

As the Welsh Government’s controversial Visitor Accommodation (Register and Levy) (Wales) Bill passed its first stage in the Senedd this week, Pembrokeshire County Council has moved quickly to reassure local businesses that it has no plans to introduce the charge locally.
In a statement issued on Tuesday (Apr 1), Cllr Paul Miller, Deputy Leader and Cabinet Member for Place, the Region and Climate Change, said:
“We acknowledge it’s important to recognise there’s balance to be struck between supporting the industry and dealing with some of the challenges associated with peaks in season. Therefore, I’m confirming it’s not our intention to take forward the option of a visitor levy in Pembrokeshire during this administration.”
His comments will come as a relief to the county’s hospitality sector, which has expressed growing concern about the impact of a new per-night charge on tourists. Under the Welsh Government’s plans, local councils would be able to impose a charge of at least £1.25 per person, per night for hotel stays, or 75p for campsites and hostels.
Although the charge would be optional, businesses feared that pressure to raise local revenue could lead to its adoption across Wales—deterring visitors and adding to the already high cost of domestic holidays.
Council backs tourism, acknowledges challenges
Cllr Miller stressed the importance of the sector to the local economy, saying:
“We provide a fantastic tourism offer here in Pembrokeshire and it is an important part of the county’s economy.
“In addition to jobs, this administration’s approach is also about the year-round facilities and attractions that benefit local people too. We recognise the tourism landscape has experienced significant change, be that second homes legislation, tax changes and we’re aiming to provide some certainty to the industry.”
He added that like many in the sector, he was “looking forward to a great summer season” in Pembrokeshire.
‘Toxic tax’ under fire in Senedd
The announcement from County Hall came as the Welsh Conservatives renewed their calls to scrap the proposed legislation, branding it a “toxic tourism tax”.
Sam Rowlands MS, Welsh Conservative Shadow Cabinet Secretary for Finance, said the levy would “hit the poorest families the hardest” and was being introduced at a time when energy, water, and council tax bills were already rising.
Welsh Conservative leader Darren Millar MS accused the Labour-run Welsh Government of “hiding from scrutiny” and said: “Welsh Labour has chosen to add to rising costs for families by creating a toxic tourism tax on domestic holidays. Welsh Conservatives are clear: to fix Wales, we must axe the tax.”
The Bill will now progress to further scrutiny stages in the Senedd, with more votes due later this year.
While councils like Pembrokeshire will retain the power to decide whether to adopt the levy or not, the legislation could still reshape how tourism is funded and managed across Wales in the years to come.
Responding to Pembrokeshire County Council’s decision not to implement a Visitor Levy, local Senedd Member Paul Davies said:
“Pembrokeshire County Council has made the right decision not to take forward a visitor levy. The sector has had a bruising few years and the cumulative impact of several policies and changes has heaped pressure on tourism businesses across the county.
“Tourism is a huge part of the Pembrokeshire economy. Many local people work in the industry or know someone who does. Protecting the sustainability of the sector for years to come is key and I believe operators across Pembrokeshire will breathe a sigh of relief at the Council’s decision not to implement this levy. “
“Nevertheless, this doesn’t stop future Councils implementing this damaging policy. I will continue to oppose the Visitor Levy at the Senedd and stand up for tourism businesses across Pembrokeshire.”
Business
Welsh Government’s tourism tax plans move closer with rates set to rise

PLANS to bring in a tourism tax cleared the first hurdle in the Senedd, with the Welsh Government set to raise the rate to £1.30 per night per person.
Senedd members voted in favour of the tourism tax bill following a debate on April 1 during which ministers announced plans to raise the rates to create an exemption for children.
If the bill completes its passage through the Welsh Parliament, £1.30 per person before VAT could be charged on overnight stays in hotels, B&Bs and self-catering accommodation.
An estimated £264m would be raised if all councils chose to introduce the levy in the decade to 2035, against total costs of £313m to £576m, according to an impact assessment.
Mark Drakeford led the “stage-one” debate on the general principles of the bill, which would also establish a mandatory register of visitor accommodation providers.
Pointing out that visitor levies are common across the world, the finance secretary stressed councils would have an option rather than an obligation to bring in a levy.
The former first minister argued the levy – which he said would cost less than a sausage roll – will be simple, straightforward and fair, with lower rates than in comparable destinations.
On calls for children to be exempt, Prof Drakeford said an amendment would exempt under-18s from the lower band, with the rates each rising by 5p from £1.25 and 75p.
“I must emphasise that any reduction in the broad base of the levy has to be made up by higher charges on those visits that remain in scope,” he said.
He told the Senedd a power for councils to charge a premium on the rates will be retained.
The Conservatives’ Sam Rowlands warned that tourism providers are deeply concerned about the proposed tax, with the sector accounting for around one in eight jobs.
The shadow finance secretary said the Welsh economy can ill afford an annual £47.5m hit, urging ministers to “axe the tax” and opposing the “assault” on the tourism sector.
Mr Rowlands stressed that already under-pressure tourism providers pay into the system through VAT, national insurance, corporation tax and business rates.
While welcoming moves to exempt children from the lower rate, the former council leader raised concerns about education and voluntary organisations being hit by the tax.
His colleague Janet Finch-Saunders described the tax plans as disgusting. “Shame on you,” she said, accusing members on other benches of letting tourism businesses down.
She warned Wales could become a “no-go area” with tourists deterred by the tax, voicing concerns about projected costs of up to £576m over the next decade.
The tourism tax bill was introduced as part of the Welsh Government’s co-operation agreement with Plaid Cymru between 2021 and 2024.
Luke Fletcher, the party’s shadow economy secretary, said: “The reality is that the current way in which we do tourism isn’t sustainable in the long term.”
Pointing to a tourism tax introduced in Manchester in 2023, he told the Senedd: “Wales isn’t acting in isolation here but is moving in step with places both in and outside of the UK.”
His Plaid Cymru colleague Siân Gwenllian argued raising a small levy would improve the visitor experience and services for people living in an area all year round.
Senedd members voted 40-15 in favour of the bill, with one abstention.
The bill now moves to stage two, detailed amendments in the finance committee, before a further amending stage in the Senedd chamber and a stage-four vote on the final version.
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