Business
Haverfordwest: ‘Forbidden Florist’ opens in stylish riverside location
HIDDEN away in the heart of Haverfordwest, Forbidden Florist is an innovative and striking new dining destination that creates a magnetic point of difference through innovative design and elegant décor. The quintessential experience for anyone who seeks an escape from the ordinary and the mundane. Welcoming people with open and enquiring minds, life travelers looking for new taste experiences.
Forbidden Florist is a luxury artisan bar and eatery offering delicious (and bottomless!) weekend brunches as well as extraordinary cocktails and sophisticated dining centered around fantastically exotic and exquisite seasonal flavours using locally sourced and in-season ingredients that are chosen to intrigue and excite.
Forbidden Florist is the brainchild of family restaurateurs Leon & Esther Edwards and Mark and Angela Edwards. With the support of their wider family they have dedicated the past two years of their lives to building and developing a concept that is truly unique and are finally opening the doors to the lucky people of Haverfordwest and the surrounding area in Pembrokeshire.
The restaurant consists of over 6,000sq/ft of dining and drinking space with 200 covers inside and another 40 covers outside in the riverside seating area. The design of the site boasts a truly spectacular opening roof which uncovers the entire main restaurant area to create an incredible outdoor dining and drinking experience perfect for the height of summer. Alongside the opening roof trickery the main dining area has an opulently designed island bar and a spectacular dining experience under the Forbidden Florist canopy tree which sprawls across four feature birdcage booths. Another party piece that will prove to be an instant hit with diners and drinkers will be the feature booths which come fully equipped with their own built in giant ice buckets for the perfectly curated at table bottle service experience.
Forbidden Florist will be renowned for its innovative and extraordinary mixology as much as its seasonal dining offering. The cocktails on offer are created bespoke using house infusions and modern mixology techniques that create stunning theatre and added flair. High-energy, infused with visual impact, creativity and glamour. Oozing style and sophistication in every aspect.
The restaurant serves up an elegant yet indulgent weekend brunch menu expect to see delicious dishes in the form of the Signature Brunch Plates, Gin Cured Smoked Salmon and Scrambled eggs, Steak & Eggs, Huevos Rancheros, Churros French Toast and Buttermilk Pancake Stacks. The opulent brunch menu offers up a bottomless drinks option and as always at Forbidden Florist there is fantastic signature brunch cocktails including; Breakfast Martini, House Bloody Mary, Spiced Banana Espresso Martini and Raspberry Bellini.
For the main event Forbidden Florist serves up menus centred around fantastically exotic and exquisite flavours using locally sourced and in-season ingredients in the shape of the; Pork Belly with Apple Cider Gravy, Pan Seared Scallops, Corn Fed Chicken & Asparagus, Dry Aged Steaks & Hand Cut Chips, Karaage Chicken, Slow Cooked Beef Shin Ragu, House Smash Burgers and Buttermilk Chicken Sandwiches. Not to mention a selection of elevated bar snacks from the grazing menu for guests visiting for drinks at the island bar or the intimate lounge bar tucked away at the rear of the sprawling site.
Leon Edwards Co-Owner: “We are a place where office workers, local residents and visitors can enjoy great quality food and beverage served with world class hospitality!. We are beyond delighted to be opening in Haverfordwest, this is the town we are from and we can’t wait to throw open the doors. We are so excited Forbidden Florist is now open. Working on this project has been a fantastic experience. The people of Pembrokeshire are in for something completely different and truly unique.
Business
Upgrades completed at Port of Milford Haven’s simulator suite
UPGRADES have been completed to state-of-the-art equipment within the Port of Milford Haven’s navigation simulator suite at Milford Waterfront enabling marine professionals to receive bespoke specialist training. The virtual reality simulation system can safely replicate a range of scenarios that seafarers may experience in real world situations such as extreme weather conditions, emergency situations and escort tug work.
The upgrades provided by Netherlands-based company MARIN contain the latest hardware in terms of processing power and graphics, as well as upgrades to MARIN’s ‘Dolphin’ software, increasing the capability to create scenarios. These are complemented with new 4k visuals on 75” screens which increase the depth and field of vision, adding to the realism.
Recently, a training day was led by Training Pilot Captain Mark Johnson, assisted by ex-Pilot Andy Hillier, involving members of the Svitzer team as well as Pilots Matt Roberts and Ian Coombes. As part of the scenario, they were faced with a loss of engine power and steering along with worsening weather and sea conditions. The Pilots had to communicate with Svitzer in order to successfully instruct them on how to tow and direct a drifting tanker. While scenarios like these are uncommon within port operations, it is important to rehearse procedures that would be implemented if they are required and enhances participants’ skill sets.
Marine Pilot and Simulator Instructor, Captain Ewan McNicoll, said “This simulator suite has future proofed our training capabilities, both internally for Pilots and marine staff, but also externally for clients wishing to use the facility, be it for training purposes or research and development. We can create any type of scenario with any type of ship, ranging from practicing ship handling manoeuvres to emergency situations, it really is game changing! Working with our partners at MARIN has been a complete success and I am very proud of our new facility.”
For more information about training at the navigation simulation suite please contact the Port of Milford Haven at [email protected] or 01646 696100.
Business
Thousands of homes in rural Wales gain from faster 4G boost
RURAL Wales is seeing a major upgrade in mobile connectivity, with faster 4G now live in several areas. Seven locations across North, South West, and West Wales are benefitting from new 4G mast upgrades funded by the UK Government’s Shared Rural Network (SRN), aimed at closing the digital gap between rural and urban areas.
The upgrades, which went live on Thursday (Nov 14), bring improved 4G coverage to communities including Bontddu, Llanelltyd, Llanarmon Dyffryn Ceiriog, Penmaenpool, Tabor, Snowdonia National Park, and Bontgoch. Local businesses, emergency services, and residents are expected to benefit from faster internet access, which supports daily communication, business opportunities, and economic growth.
Technology Secretary Peter Kyle said: “Fast, reliable connectivity is essential for modern life and should be available from Cardiff to the remotest parts of Wales. Today’s upgrades bring us closer to making this a reality.”
SUPPORTING DIGITAL INCLUSION
As part of the rollout, Peter Kyle and Telecoms Minister Sir Chris Bryant visited Ebbw Vale to discuss digital inclusion with charity and industry leaders. They met with representatives at BGfm, a digital inclusion hub in Blaenau Gwent, to learn about how connectivity impacts daily life in Welsh communities.
Telecoms Minister Bryant said: “We are working tirelessly to make sure rural communities aren’t left behind online.
“These upgrades mean businesses can now operate without connectivity limitations, 999 services are better equipped to respond, and residents and tourists can stay connected across the Welsh countryside.”
ADDRESSING CONNECTIVITY GAPS
An estimated 1.5 million homes across the UK remain without internet access, limiting people’s ability to access essential services such as banking and healthcare. In addition to the SRN upgrades, the Chancellor has allocated over £500 million in next year’s budget for digital infrastructure expansion, targeting these underserved areas.
Welsh Secretary Jo Stevens highlighted the importance of this investment, particularly for rural Wales, where fast, reliable internet can be transformative.
“Connectivity is critical for day-to-day life in rural areas – from supporting local businesses to ensuring emergency services are just a call away,” Stevens said.
The upgraded masts, previously limited to EE customers and emergency 999 calls, now serve a wider user base, bringing essential internet access to more people without requiring new infrastructure.
Ben Roome, CEO of Digital Mobile Spectrum Limited, said: “With the activation of five new SRN sites, Wales is seeing the tangible benefits of the Shared Rural Network, bringing crucial connectivity to rural communities.”
GOVERNMENT INVESTMENT IN REMOTE WALES
The improvements come alongside a £170 million agreement with Openreach to provide gigabit-capable broadband to 70,000 remote Welsh properties, helping future-proof digital access in even the most isolated locations.
The latest upgrades mark another step in the Government’s mission to improve mobile coverage and close the connectivity gap across Wales, creating opportunities and supporting economic growth across rural communities.
Business
Pembrokeshire Coast National Park Authority invites businesses to advertise in mag
As 2024 comes to a close, Pembrokeshire Coast National Park Authority is encouraging local businesses to prepare for the year ahead by reserving advertising space in Coast to Coast, Pembrokeshire’s highly regarded, award-winning visitor magazine.
Launching its 43rd edition in Easter 2025, Coast to Coast provides a prime opportunity for businesses to reach a wide audience, with a readership exceeding one million people.
The bilingual publication, distributed across Pembrokeshire’s busiest locations and parts of Carmarthenshire and Ceredigion during peak tourism months, is a valuable resource for both visitors and residents. From unique products and delicious offerings to exciting experiences, businesses of all types can benefit from the exposure Coast to Coast offers. The magazine is available in hundreds of outlets countywide and has become an essential guide for anyone looking to explore the best of Pembrokeshire.
“Over the years, Coast to Coast has established itself as the must-have summer guide, packed with inspiration for exploring the Park,” said Marie Parkin, Head of Marketing and Communications for the Authority. “In addition to showcasing our visitor attractions such as Carew Castle and Tidal Mill, Castell Henllys Iron Age Village and Oriel y Parc, National Park Discovery Centre, the magazine includes practical information like maps, bus schedules and tide tables.”
“From scenic walks and beach days to rich insights into the Park’s heritage, culture, and wildlife, Coast to Coast offers something for everyone. Our Activities and Events listings ensure families can enjoy a full calendar of experiences,” Marie Parkin added.
With advertising deadlines set for early January 2025, businesses are encouraged to act swiftly to secure their spot and avoid disappointment.
For more information about advertising in Coast to Coast, please contact [email protected] or call 01646 624895.
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