WALES’ longstanding relationship with Japan was reaffirmed and deepened this week during a high-profile investor showcase in Tokyo, part of the Welsh Government’s Year of Wales in Japan 2025 celebrations.

The Wales Investor Showcase, hosted by Cabinet Secretary for Economy, Energy and Planning Rebecca Evans, brought together leading Japanese entrepreneurs and companies across a range of sectors, with a focus on fostering long-term trade links and collaborative ventures.

The event centred on strategic areas of mutual interest, including renewable energy, digital innovation, and advanced manufacturing. It marked a significant moment in the decades-old partnership between the two nations, which began with the first wave of Japanese investment into Wales in the 1970s. Today, over 70 Japanese companies operate in Wales.

Cabinet Secretary Rebecca Evans said: “Deep-rooted connections between Wales and Japan have flourished for generations, with trade links thriving over the last 50 years.

“With the world’s economies searching for stability and growth, now is the perfect time to strengthen our ties with Japan. The optimism surrounding our shared ambitions has been truly inspiring.

“The showcase was about forging new connections, building on existing relationships, and exploring opportunities for sustainable, mutual growth that will benefit both nations for the next 50 years and beyond.

“It also highlighted the skills, creativity and world-class innovation that define modern Wales.”

Kazushi Ambe, Senior Adviser of Sony Group, echoed the importance of the relationship:
“The partnership between Wales and Japan, built over more than half a century, reflects deep mutual respect, shared values, and a strong sense of connection.

“In a time of constant change, it is these enduring qualities that continue to unite us. This showcase was a valuable opportunity to strengthen that bond and explore new avenues for collaboration.

“As both sides embrace new challenges and pursue progress, I hope this partnership will continue to evolve and thrive.”

As part of her visit to Japan, the Cabinet Secretary will also host a Wales Day event at the Osaka Expo, promoting Welsh innovation, culture, and trade potential on the global stage.

In addition, the Welsh Government has announced two upcoming trade missions to Japan later this year, aimed at helping Welsh businesses explore export opportunities in one of Asia’s most significant markets.

PLANS for a development of 76 homes in a Pembrokeshire seaside village have formally been submitted to the national park.

In an application to Pembrokeshire Coast National Park, Millbay Homes, through agent Asbri Planning, seeks permission for the development of 76 homes and associated works on land East of Marine Parade, Broad Haven, near Haverfordwest.

The proposal seeks to build 10 one-bed properties; 20 two-bed, 32 three-bed, 10 four-bed, and four five-bed properties, with Millbay Homes have been liaising with the authority`s housing department about the requirement for affordable housing at the site, the authority favouring a rate of some 34 per cent affordable.

The site itself is allocated for up to 87 residential dwellings.

The applicants say the scheme will “lead to the creation of a high-quality and attractive place to live and will contribute to creating a distinct sense of place”.

A supporting statement adds: “Rather than imposing a rigid, flat layout, the homes are arranged to follow the natural contours of the land, stepping up and down in response to the site’s slopes.

“This approach minimizes the need for extensive excavation and preserves much of the natural landscape. It also ensures that each home has a unique relationship with its surroundings, with most properties benefiting from stunning sea views due to their elevated positions.

“By embracing the site’s topography, the development not only minimises its environmental impact but also creates a visually appealing and varied streetscape that feels integrated into the natural landscape rather than imposed upon it.”

The scheme has been subject to revisions following discussions with planners, moving from an initial increase from 62 to 77 homes, now dropped to 76 to provide an ‘informal open space’ “designed to meet the planners’ request and to offer a communal area where residents can enjoy outdoor activities and relaxation in a natural setting”.

The formal pre-application consultation ran up to late January of this year.

The statement stresses: “The proposed residential housing scheme represents a carefully considered response to the village’s architectural heritage, challenging topography, and coastal environment.

“Through a thoughtful, collaborative design process, incorporating comments and feedback from the planning officers and public, the development will create a vibrant, sustainable community that offers diverse housing options, maximises sea views, and integrates seamlessly with its surroundings.”

The application concludes: “The ambition for the site is to create a contemporary development of liveable, affordable homes within Broad Haven which takes advantage of the site’s seaside location, in accordance with the council’s housing allocation within the Local Development Plan. 

“In light of the above, it is concluded that the proposal fully accords with both national and local policies and there are no material considerations which should prevent the planning application from being determined in accordance with the relevant planning policy framework.”

The application will be considered by national park planners at a later date.

THE WELSH GOVERNMENT has extended the Help to Buy – Wales scheme until September 2026, offering new opportunities for buyers to secure a property at the Augustus Grange development in Haverfordwest with financial assistance.

The scheme enables eligible buyers to purchase a new-build home valued up to £300,000 with just a five per cent deposit. The remaining amount is covered by a 75 per cent mortgage and a 20 per cent shared equity loan, which is interest-free for the first five years.

Five-star housebuilder Lovell Homes, which is delivering the development in partnership with Pobl Group, is encouraging potential buyers to explore the scheme’s benefits. Located off St David’s Road, Augustus Grange comprises 115 two and three-bedroom homes and lies just six miles from the Pembrokeshire Coast National Park.

Unlike some support schemes, Help to Buy – Wales is open not only to first-time buyers but also to existing homeowners looking to move.

A number of three-bedroom properties are currently available at the site, including the popular Lambourne and Lansdown designs.

Suzie Hewitt, regional sales director at Lovell Homes, said: “Help to Buy – Wales is a brilliant initiative and we’re delighted that it has been extended to 2026. For many, buying a home is the biggest financial step they’ll take, and this scheme makes that step more accessible.

“We’re offering a range of high-quality homes under £300,000 at Augustus Grange – perfect for first-time buyers, growing families, and those looking to rightsize. We encourage anyone interested to contact our sales team.”

Haverfordwest, the historic county town of Pembrokeshire, offers a mix of heritage and modern amenities. With its 12th-century castle, riverside walks along the Western Cleddau, a selection of shops and restaurants, and good transport links, it’s an attractive location for both families and commuters.

The Augustus Grange marketing suite is open daily from 10:00am to 5:00pm. For further information, visit newhomes.lovell.co.uk/developments/augustus-grange-haverfordwest or call 01437 468024.

Terms and conditions apply. Full details on the Help to Buy – Wales scheme can be found at lovell.co.uk/offers/help-to-buy-wales.

Lovell Homes recently received a Gold award for customer service from In-house Research, with 93.6 per cent of South Wales and West customers saying they would recommend the company to friends and family.

Follow Lovell Homes:

• Facebook: facebook.com/lovellhomes
• Instagram: @lovell_homes
• LinkedIn: @LovellPartnershipsLtd