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New bus services announced by Pembrokeshire County Council

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A NUMBER of changes to local bus services will be introduced in the coming weeks as a result of a shake up to bus funding. 

From April 2024, the funding which has been provided directly to bus operators by the Welsh Government to keep services going in the wake of the Covid pandemic will cease. 

Additional funding will instead be provided to Local Authorities to support their local bus network.

In total, Pembrokeshire County Council and the Welsh Government will provide over £3million in support for bus services in Pembrokeshire during the coming year.

As part of this process, all Pembrokeshire’s local bus services have been re-tendered. 

A public consultation, receiving over 300 responses, helped to inform decisions about which services should be prioritised. 

Councillor Rhys Sinnett, Pembrokeshire County Council Cabinet Member for Residents’ Services said: “I am delighted to be able to report that we are able to maintain the whole of Pembrokeshire’s current local bus network in the coming year.

“We have also secured key improvements such as reinstating an hourly service on the 349 route between Haverfordwest and Tenby via Pembroke Dock, and the popular Strumble Shuttle and Puffin Shuttle coastal bus services during the summer.”

The changes will also see two key services, the 302 Haverfordwest to Milford Haven and 349 Haverfordwest to Tenby via Pembroke Dock, brought under Council oversight for the first time. 

This will give the Council greater oversight of service operations and fares.  Pembrokeshire residents will also benefit from a new fare structure on all First Cymru services, due to be introduced from 1 April 2024. 

This will use Tap On Tap Off to allow passengers to pay the cheapest fare depending on the number of journeys they make or distance travelled, and will cap the maximum adult fare at £3 single and £5.40 return. 

More information about these fares can be found on the First Cymru website

A number of additional service changes and improvements are being considered for introduction during the course of the coming year in response to feedback received from the public consultation.  

The following bus service changes have been confirmed:

From 23 March 2024:

  • The Celtic Coaster (403) on the St Davids peninsular will restart for the 2024 season on Saturday 23 March and will run until Sunday 29 September. This is an hourly service, increasing to half-hourly during the whitsun half term and school summer holidays. There will be no service departing Caerfai Road at 13.00 and 13.30.
  • The 351 (Tenby to Pendine via Amroth) will return to its summer timetable.

From 1 April 2024

  • An hourly service will return on the 349 (Haverfordwest to Tenby via Pembroke Dock) service (April to September only).
  • The 356 (Milford Haven to Monkton) service will no longer call at Waterston and Hazelbeach due to operational issues caused by the narrow lanes in this area. The Fflecsi service will still be available.
  • A Saturday service, between 07:30 and 18:30, will be reintroduced in the Fflecsi Mid Pembrokeshire zone (formerly known as Bwcabus). This zone covers the area between Letterston, Crymych, Clunderwen and Wiston.  Passengers can also travel from this zone to Fishguard and Haverfordwest. 
  • The 302 (Haverfordwest to Milford Haven) and 349 (Haverfordwest to Tenby via Pembroke Dock) services operated by First Cymru will come under Pembrokeshire County Council control, giving the Council greater oversight of service operations and fares.
  • The 322 (Haverfordwest to Carmarthen) and 381 (Haverfordwest to Tenby via Narberth) services will be run by First Cymru. The 322 timetable will remain the same. The 381 timetable will remain the same from Haverfordwest to Tenby but journeys from Tenby to Haverfordwest will depart slightly earlier (37 past the hour instead of 45).
  • The X22 and X61 services which provided journeys at the start and end of the day between Pembroke Dock and Kilgetty, and Pembroke Dock and Haverfordwest will be withdrawn.
  • The 410 (Fishguard Town) and T11 (Haverfordwest to Fishguard via St Davids) services will be operated on a commercial (T11 part commercial) basis by Richards Bros. An improved connection with the ferry at Fishguard Harbour will be provided at 12.30.

From 19 May 2024

  • The Tenby Coaster service between Tenby and Saundersfoot will return for the summer season.

From 25 May 2024

  • The 400 Puffin Shuttle and 404 Strumble Shuttle services will return to the coast between Marloes and St Davids, and St Davids and Fishguard. These services will operate 7 days a week until 29 September 2024.  The Fflecsi service is also available in this area throughout the year.
  • The 387/388 Coastal Cruiser service around the Angle Peninsula will also return to its summer timetable, operating 7 days a week until 29th September 2024.

Further information about all Pembrokeshire bus services can be found on the Council’s website.

 

News

Prince William faces diplomatic tightrope on first Saudi Arabia visit

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Energy, trade and human rights concerns collide as UK deploys monarchy’s ‘soft power’

PRINCE WILLIAM will step into one of the most politically sensitive overseas trips of his public life this week as he travels to Saudi Arabia at the request of the UK Government.

Unlike recent royal visits to Estonia, Poland or South Africa, this tour carries significant diplomatic weight, placing the Prince of Wales at the centre of a complex balancing act between strengthening economic ties and confronting a deeply controversial human rights record.

Sources close to the Palace say William “didn’t flinch” when asked to go, viewing such duties as part of his responsibility as heir to the throne.

But Saudi Arabia presents challenges unlike almost anywhere else on the royal calendar.

A country in transition

The visit will focus on energy transition and young people, two areas the kingdom is promoting heavily as it attempts to diversify its oil-dependent economy.

In recent years Saudi Arabia has staged major sporting and cultural events, including Formula One races, international film festivals and high-profile entertainment shows. The country will also host the men’s football World Cup in 2034.

Officials argue this signals modernisation and openness.

Critics say it is “sportswashing” — using global events to distract from repression.

Human rights organisations including Amnesty International continue to raise concerns over restrictions on free speech, criminalisation of same-sex relationships and harsh penalties for dissent.

While reforms have allowed women to drive and increased participation in public life, significant legal and social limits remain.

Meeting a controversial leader

Central to the trip will be talks with Mohammed bin Salman, widely known as MBS, the kingdom’s de facto ruler.

The crown prince is credited with pushing economic reforms but remains internationally divisive.

A US intelligence report concluded he approved the 2018 killing of journalist Jamal Khashoggi inside the Saudi consulate in Istanbul — an allegation he denies and Saudi Arabia rejects.

Whether William raises such issues privately is unlikely to be disclosed. Kensington Palace does not comment on confidential conversations.

However, the prince will be briefed extensively by the Foreign Office and the British Embassy before any meetings.

Soft power diplomacy

Government insiders describe William as a key diplomatic asset.

One source said the monarchy acts as a “secret weapon”, able to open doors politicians sometimes cannot.

This form of so-called soft power has long been part of the Royal Family’s overseas role — building relationships first, leaving governments to handle the harder negotiations.

Dr Neil Quilliam of Chatham House says Saudi leaders value high-level recognition from Britain.

“Deploying Prince William sends a signal that the UK takes the relationship seriously,” he said.

Energy cooperation and investment are expected to dominate talks, particularly as Britain seeks new partners during the global shift away from fossil fuels.

Echoes of the past

The visit also reflects longstanding links between the two royal families.

King Charles III has travelled to Saudi Arabia numerous times over the decades and is said to maintain warm relations with senior figures there.

William is now expected to assume a more prominent global role as he prepares for future kingship.

A delicate balancing act

For many observers, images of handshakes between William and MBS will be uncomfortable.

Yet world leaders continue to engage with Riyadh, citing its strategic and economic importance.

The prince’s task is unlikely to involve grand statements. Instead, it will be quiet diplomacy — maintaining dialogue while representing British values.

It is a careful, sometimes uneasy role.

But it is one the monarchy has long performed: building bridges in places where politics alone struggles to tread.

 

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Community

Ice rink campaign launched for Pembrokeshire

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Survey underway as resident explores sites and funding for year-round skating facility

PLANS to bring a permanent ice skating rink to Pembrokeshire are gathering momentum after a local resident began talks with council officers and launched a public survey to test demand.

Big plans: Jemma Davies

Jemma Davies, from Newgale, says the county is missing out on a major leisure attraction that could benefit families, schools and visitors while creating new jobs.

At present, the nearest full-time rink for Pembrokeshire residents is in Cardiff — a round trip of several hours — making regular skating sessions difficult for many families.

She believes a local facility could change that.

“I think it would give people something completely different to do here,” she said. “It’s exercise, it’s social, and it’s something children could take up after school instead of having to travel out of the county.”

Early talks with council

Jemma has already met officers from Pembrokeshire County Council’s sport and recreation department to discuss whether the idea could be viable.

She is also hoping to approach Sport Wales to explore possible funding streams and support.

To measure interest, she has set up an online questionnaire asking residents whether they would use an ice rink and how far they would be willing to travel.

She said early responses have been positive, with families, young people and skating enthusiasts backing the idea.

Reusing empty buildings

Rather than constructing a new arena, Jemma is investigating whether vacant premises could be converted, reducing costs.

Potential options include a former retail unit in Haverfordwest or a large hangar-style building near existing leisure attractions.

She said: “If we can reuse a building that’s already there, it keeps the costs down and brings life back into empty spaces at the same time.”

As part of her research, she plans to visit Vindico Arena to better understand the practicalities of running a rink.

More than just skating

Beyond public sessions, she believes a rink could host school trips, birthday parties, events and competitions, while encouraging young people to take up winter sports.

“Pembrokeshire has produced plenty of sporting talent over the years,” she said. “There’s no reason we couldn’t develop figure skaters or ice hockey players here too.”

Residents who want to share their views can complete the online survey.

Cover image:

Jemma Davies: Hopes to bring a permanent ice rink to Pembrokeshire (Pic: Supplied).

 

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Cymraeg

Moonpig’s Welsh fail still on sale as mistranslated St David’s Day card sparks laughs

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A GREETING card meant to celebrate St David’s Day has become an accidental comedy hit after shoppers spotted its Welsh message makes absolutely no sense – and, even better, it is still on sale.

The card, sold by online retailer Moonpig, reads: “Hapus Dewi Sant Dydd.”

Unfortunately for the designers, that translates back into something closer to “Happy David Saint Day” or “Day Saint David Happy” rather than the correct Welsh phrase, “Dydd Dewi Sant Hapus.”

In other words, the words are right – just in completely the wrong order.

The mistake was first highlighted by Nation.Cymru, prompting plenty of amusement online, with some joking it looked like the result of a lazy copy-and-paste from an automatic translator.

The Herald decided to check for itself.

And yes – as of today – the card is still live and available to buy on Moonpig’s website.

Customers can personalise it and add it to their basket just like any other design, with no sign the message has been corrected.

One reader joked: “It’s like they put the words in a hat and picked them out at random.”

Another described it as “peak AI Welsh”.

For Welsh speakers, the error is immediately obvious. Welsh sentence structure differs from English, so simply translating each word individually rarely works. It’s the linguistic equivalent of writing “Birthday happy you” on a cake.

There was also online chatter that the dragon artwork may be facing the wrong direction – though by that point, the language had already stolen the show.

With St David’s Day cards meant to celebrate Welsh culture, the gaffe feels particularly ironic.

Still, if you fancy a collector’s item or a bit of office wall décor, you might want to be quick. Once someone at Moonpig finally runs it past an actual Welsh person, this one could quietly disappear.

Photo caption: The mistranslated St David’s Day card still available for sale on the Moonpig website (Pic: Moonpig).

 

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