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Pembrokeshire’s ‘Pure West Radio’ celebrates sixth birthday

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THERE ain’t no birthday like a Pure West birthday! 

Pure West Radio – Pembrokeshire’s multi-award-winning radio station is celebrating its sixth birthday this month – and is ready to move up a gear when it starts broadcasting on DAB later this summer. 

Pure West, which now has a staff of 12, and a team of over 90 volunteers bringing news, sport, entertainment and information to the airwaves of Pembrokeshire, celebrated its sixth anniversary on April 4 – and decided to share its celebrations with its loyal listeners – giving no fewer than 1,100 of them free tickets to some top local events. 

For the Pure West Team the birthday was marked with a staff party at Seven Spice in Haverfordwest – but for listeners the treats were more varied. 

Pure West Radio joined forces with Ocky White Travel – itself celebrating a 60th anniversary – to give away a cruise holiday to one lucky winner. On April 3 nurse Ffion Thomas, from Johnston, was announced as the winner of the seven-day P&O cruise to the Norwegian Fjords. She is taking her mum along with her as a 60th birthday treat when the Iona sets sail from Southampton on May 18. 

And the giveaways didn’t stop there… Mark Edwards kindly shared 100 free tickets for a celebratory Silent Disco at Eddie Rocks, in Haverfordwest, that were snapped up within an hour – so a hundred more were released; Pure West Radio also teamed up with Hangar 5, also in Haverfordwest, and offered two one-hour free bounces for listeners, but again demand far outweighed expectations, so another hour’s bounce was provided. 

In addition, Pure West Radio joined forces with The Palace Cinema, in Haverfordwest, for a free showing of Shrek – the Movie – but, yet again, a second showing had to be booked to accommodate all those who wanted tickets. 

And sports fans haven’t been left out of the party – Haverfordwest County AFC, media partners of Pure West, have supplied 100 free tickets for the Bluebrids final home game of the season against Colwyn Bay to the broadcaster’s listeners. 

“Our birthday celebrations were immense,” said Toby Ellis, Station Manager, “We gave away 1,100 free tickets to local events to make sure our dedicated listeners and followers were able to join in the party… putting a smile on the faces of more than a thousand Pembrokeshire people. 

“And while the birthday celebrations are winding down – Pure West Radio – the only radio station based in Pembrokeshire – is gearing up for the next phase in our story. 

“The licence for DAB broadcasting is in place – and we hope to go live within the next few months. 

“We’ve expanded our staff and are currently looking for a full-time show producer – so anyone interested should email info@purewestradio.com to find out more, and we have some new sponsors – Ocky White Travel is now the official sponsor of Pure West’s daytime show and Folly Farm sponsors the breakfast show. 

“And we’ve teamed up with yet more Pembrokeshire businesses who are taking advantage of our huge reach to spread their message across the county. 

“There really is something for everyone on Pure West Radio – tune in via app, smart speaker and check out our website for the latest going on in Pembrokeshire, he added.” 

Community

Gentle British Shorthair seeks loving forever home

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A BEAUTIFUL and affectionate four-year-old British Shorthair cat is looking for a calm and loving home through Greenacres Rescue in Pembrokeshire.

Maple, described by staff as having a “luxurious plush coat” and a “gentle, affectionate nature,” came into the charity’s care through no fault of her own. With her classic round face, soulful eyes, and teddy bear-like fur, she is proving popular with volunteers at the centre.

Greenacres said Maple would make an ideal companion for someone seeking a calm and elegant feline friend. She enjoys gentle fuss and quiet company and has previously lived harmoniously with other cats.

A spokesperson for the charity said: “Maple would thrive in a peaceful environment where she can settle in at her own pace and be treated with the patience and love she deserves. She may be happy to share her home with another gentle-natured feline.”

The rescue centre is based in Pembrokeshire, but rehomes animals across the UK. However, potential adopters are reminded that visits to the centre are essential, and priority may be given to homes closer to the charity’s location.

Anyone interested in adopting Maple is asked to complete an online application form, clearly stating her name:
👉 Cat Adoption Form – Greenacres Rescue

Applications are processed Monday to Thursday and are subject to home and vet checks. For more information on the adoption process, visit:
🔗 Adoption Procedure – Greenacres Rescue

Greenacres thanked all potential adopters for supporting their mission to find loving homes for animals in need.

🐾 Could you be the one to give Maple the home she deserves?

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Community

Marquess of Milford Haven’s daughter welcomes second child

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Joy for royal-linked family as baby boy is born

A NEW member of a family with strong historic ties to West Wales has been welcomed into the world, as Lady Tatiana Mountbatten, the daughter of the Marquess of Milford Haven, announced the birth of her son.

Lady Tatiana Mountbatten

The 34-year-old, who is a second cousin to King Charles III, shared the joyful news with her followers on Instagram on Sunday (Apr 13), posting tender photographs with her newborn, husband Alexander ‘Alick’ Dru, and daughter Elodie, who was born in September 2023.

Lady Tatiana is the daughter of George Mountbatten, 4th Marquess of Milford Haven.

​The title “Marquess of Milford Haven” was created in 1917 for Prince Louis of Battenberg, who had previously served as First Sea Lord of the Royal Navy.

Amidst the anti-German sentiment during World War I, he relinquished his German titles and adopted the anglicised surname “Mountbatten.”

The Milford Haven waterway, with its rich maritime history and has been home to a significant naval base and commercial fishing port. The town’s deep natural harbour has been used for naval purposes since the late 18th century, and it played a crucial role during both World Wars.

The naming of the marquessate after Milford Haven reflects the town’s importance in British naval history.

In her post, Tatiana revealed her son’s name – Auberon, affectionately known as ‘Albie’. “March might just have been the best month of my life,” she wrote, reflecting on a peaceful period spent with her young family in the Hampshire countryside, away from the bustle of London.

She described her daughter’s excitement at becoming a big sister and shared a touching image of baby Auberon clutching her finger, alongside family scenes of daisy-picking and garden play.

Tatiana said: “We’ve played, rested, nourished, slept a little, loved a lot and enjoyed every minute of the glorious spring weather… Now it’s time to head back to London and discover what our new normal looks like.”

Local interest in the royal-connected family remains strong, particularly due to the Mountbattens’ association with Milford Haven and their lineage linked to Queen Victoria and Prince Louis of Battenberg.

Followers flooded her post with messages of congratulations. One wrote: “Oh my goodness, my heart is absolutely exploding for you!” Another joked: “When are you buying the first pony?!”

The happy news comes not long after another royal birth, with Princess Beatrice welcoming a baby girl, Athena Elizabeth Rose, in January. Despite being born prematurely, Athena is said to be healthy and thriving.

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Community

Easter holiday help for families – Kids eat free or for a pound at these local eateries

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WITH the cost of living still putting pressure on many Pembrokeshire families, it’s good to see some local businesses stepping up this Easter to make eating out a little easier.

From cafes to pubs, a number of places across Mid and South Pembrokeshire are offering free or discounted meals for children during the school holidays. Here’s our Herald guide to where kids can eat free – or for just £1 – this Easter break:

MORRISONS CAFÉ – HAVERFORDWEST
Offer: One free kids’ meal with every adult meal purchased for £4.49 or more.
Availability: All day, every day, including during the Easter holidays.
Bonus: Free Kellogg’s breakfast (cereal, milk, fruit) when you ask for a “Kellogg’s Breakfast” at the counter.

TESCO CAFÉ – HAVERFORDWEST, PEMBROKE DOCK, MILFORD HAVEN
Offer: Kids eat free with any adult purchase during the Easter holidays.
Highlight: Pick ‘N’ Mix lunch deal includes a sandwich, fruit, two snacks, and a drink.

TRAVELODGE – PEMBROKE DOCK
Offer: Up to two children (15 or under) eat breakfast for free with every paying adult.
Availability: Every day, including Easter.

PREMIER INN – HAVERFORDWEST AND ST DAVIDS
Offer: Up to two children (15 or under) eat breakfast for free with every paying adult.
Availability: Every day, including Easter.

SA BRAINS PUBS
Offer: Kids eat for £1 with the purchase of an adult main meal.
Availability: All day every Wednesday.
Pembrokeshire Locations: Check your local Brains pub for participation.

NAUTICO’S RESTAURANT – MILFORD WATERFRONT
Offer: Kids eat for just £1 with every paying adult this Easter.
Availability: Throughout the Easter holidays.
Details: Enjoy a family meal by the coast – booking recommended. Call 01646 278060.

CAFÉ VINCENT – VINCENT DAVIES, HAVERFORDWEST

Offer: Kids eat free from the Little Pantry Children’s Menu with every adult main meal.
When: Monday to Friday, 12:00pm to 3:00pm, until Friday 25th April.
Note: Excludes breakfast items and sides.

WALDO LOUNGE – HAVERFORDWEST


Offer: Free healthy breakfast for children including cereal, fresh fruit and juice.
When: Easter holidays, daily from 9:00am to 10:30am.
Details: A relaxed morning offering for “little loungers” to start their day the healthy way.

Know of more local offers? Let us know and we’ll add them. Message us on Facebook.

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