PEMBROKESHIRE is celebrating the achievements of two distinguished locals who have been recognised in the King’s Birthday Honours. John Fletcher, a dedicated farmer, and Professor Andrew Campbell, a prominent academic, have both been awarded the MBE for their respective contributions.

John Fletcher: Champion of Shire Horses

John Fletcher, 70, the founder of Gentle Giants Shires in Moylegrove, has been honoured with an MBE for his services to the conservation of shire horses. His journey with these majestic animals began at the tender age of nine on his parents’ farm at Penrallt Uchaf. Inspired by his father, who had previously used a shire horse for ploughing, young John developed a lifelong passion for the breed.

In 2003, following the sale of the farm’s milking herd, Gentle Giants was established. Today, the organisation boasts a global following of 69,000 on Facebook and provides shire horses for weddings, funerals, and other events across the UK. The Gentle Giants have also featured on several television shows, including “Don’t Tell the Bride” and “Coast and Country”, as well as in the award-winning film “Calon Gaeth”.

John’s dedication to shire horses has not gone unnoticed. In 2021, during a Royal visit to Nevern, he and his shire horse, Prince George, met His Royal Highness. The future King praised John’s efforts, expressing his gratitude and interest in the farm’s breeding programme.

Gentle Giants remains a family-run venture, and the Fletcher family took to social media to celebrate John’s accolade. They expressed immense pride in his tireless work and commitment to training and promoting shire horses. “Not one to take things easy, he always has a new project on the go,” they shared. “Buyers often return due to the high standards achieved by the horses he has trained.”

John’s influence extends beyond the UK, with his horses working and competing as far afield as Norway and Italy. He is passionate about educating the public on the versatility of shire horses and enjoys welcoming visitors to the farm in Pembrokeshire.

Professor Andrew Campbell: Advocate for Tourism

Also honoured with an MBE is Professor Andrew Campbell of Goodwick, recognised for his services to tourism. Professor Campbell, who describes himself as “passionate about tourism, cake baking and swimming in the sea,” has made significant contributions to the field.

A professor of practice in tourism with the University of Wales, he is currently the chair of the Welsh Government’s Economic Ministerial Advisory Board. Until September 2021, he served as chair of the Wales Tourism Alliance, representing over 6,000 tourism businesses throughout Wales. The Welsh Government describes him as “a respected academic within tourism, a key economic sector,” noting his valuable insights into the challenges facing the tourism and skills sectors.

Living and working in north Pembrokeshire, Professor Campbell is known for his hands-on approach and commitment to enhancing the region’s tourism landscape. His recognition in the King’s Birthday Honours underscores the importance of his work and his dedication to the community.