Business
New legislation in Wales has top hospitality operators talking net zero
SOME of Wales’ top hospitality operators shared insights into their net zero journeys, with a particular focus on the impact of new legislation rolled out in April.
The likes of hotels, restaurants, pubs, and bars have had to separate out their recycling, including food waste of more than 5kg per week, under Welsh Government regulations.
And less than two months on, the Institute of Hospitality hosted an event in Cardiff to discover the impact on organisations.
Keenan Recycling, the UK’s largest food waste recycler, which went from servicing 300 sites in Wales to 1,500 in the first few weeks after the latest regulations came into play, sponsored the seminar at The Parkgate Hotel.
Grant Keenan, co-founder and managing director of Keenan Recycling, chaired a panel discussion.
He said: “It was fascinating to hear directly from those responsible for ensuring the new laws were adhered to and how vital environmental sustainability is to their growth and business success.
“We have increased our collections by five-fold and have been able to support our customers every step of the way, leaning on our experience of Scotland going through the same legislation changes in 2017.
“For us, it’s understanding what’s important to our clients. As well as the logistics of ideal collection location and times, it’s assisting them with their own journey to net zero.
“For example, we fall under Scope 3 data for many organisations, and being able to offer a service that sees the trucks fuelled by the waste they collect is hugely beneficial to users.”
The panel included industry professionals who have been involved in implementing the new laws. They offered insight into the challenges faced and the impact of sustainability on the sector.
Lucy Wonnacott, marketing manager at the Port of Milford Haven, said: “Educating our staff and customers was a critical success factor. We have a wide range of commercial tenants, from small retail units to communal office buildings and industrial properties.
“The education piece was a big undertaking, but it ensured the roll out was communicated and managed responsibly.
“Speaking to fellow businesses, while they knew of the regulations, they hadn’t grasped the complexities of the logistical elements of the changes.
“People are definitely on board with separating their recycling. Sustainability means a lot to consumers. It’s part of the decision-making process for buying a product or service, which means brands must be genuine and not greenwash.”
Fitzroy Hutchinson, energy and sustainability manager for The Celtic Collection, which includes the Celtic Manor Resort in its portfolio, said: “We have 1,400 members of staff, and our environmental efforts are central to all activities, as we want to build on the longstanding legacies we have created.
“Adhering to the latest regulations was a challenge with elements including financing the new bins, education of staff and guests, and managing site audits.
“There is a clear interest from our guests and event clients in our environmental credentials. A decade ago, we might answer sustainability questions from event clients in a single page, but now those questions are much more numerous and technically rigorous. We also have a detailed section of sustainability content on our website.”
Another member of the panel was Will Sowerby, content and communications lead at Pact Coffee, a speciality-grade coffee subscription, who said: “Our customers are constantly asking questions regarding all things environmental, social, and governance (ESG).
“That’s where ESG reports and being a B-Corp comes in handy. It’s a clear and obvious signal you genuinely care about your operations beyond price.”
The Institute of Hospitality’s CEO Robert Richardson FIH MI commented: “Environmental issues remain a hot topic for the hospitality industry. Wales has an outstanding reputation for achieving success on ‘green’ outcomes, so it was really appropriate to host our latest Above & Beyond event in Cardiff and tap into that expertise.
“Wales has the best recycling rate in the world, with 65 per cent of waste diverted from landfill. This is an incredible achievement.
“Listening to our panel members today, it’s clear that while there were challenges with the initial rollout of the new laws in Wales, there is passion in ensuring sustainability is at the heart of all operations.”
Business
Wolfscastle spa earns prestigious AA recognition
WOLFSCASTLE COUNTRY HOTEL and Spa in Pembrokeshire is celebrating national recognition after its luxury spa was included in the prestigious AA Recommended Spa Awards.
The accolade highlights the hotel’s commitment to delivering high-quality wellbeing experiences, exceptional service, and first-class facilities.
The AA Recommended Spa status is awarded to venues that provide an outstanding guest experience, combining professional expertise, premium treatments, and a relaxing environment. The recognition places Wolfscastle among a select group of leading spa destinations across the UK.

Hot stone massage in the Wolfscastle Country Hotel & Spa treatment room.
The spa, which has been open for nine years, has established itself as one of Pembrokeshire’s top wellness destinations, welcoming both hotel guests and day visitors seeking relaxation in a tranquil countryside setting.
Facilities include hydrotherapy experiences, thermal suites, and dedicated relaxation areas, alongside a wide range of luxury treatments designed to help guests unwind and recharge.
Bethan, Spa Manager at Wolfscastle Country Hotel & Spa, said: “We’re absolutely delighted to be recognised by the AA as a Recommended Spa. The team here work really hard to make sure every guest feels relaxed, welcomed and properly looked after from the moment they arrive.
“To receive this recognition is very special for us and reflects the care and effort our therapists put into every treatment.”
The award further strengthens the hotel’s reputation as one of West Wales’ leading hospitality destinations, offering award-winning dining, boutique accommodation, and premium wellness experiences.
Guests can enjoy spa days, overnight breaks, and tailored treatments throughout the year.
For more information or to book, visit www.wolfscastle.com.
The hotel is also marking a significant milestone this year, with owner Andrew Stirling celebrating 50 years at the helm.
Business
Pembroke South Quay boat shed expansion plans submitted
A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been submitted to county planners.
In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, seeks permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.
A supporting statement says: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”
It adds: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”
It goes on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”
With regard to the historic setting, it adds: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.
“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”
The application will be considered by county planners at a later date.
The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.
The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.
The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.
Business
Pembrokeshire hospitality rates relief scheme backed
A WELSH Government-funded scheme to provide rates relief for hospitality businesses has been backed by senior Pembrokeshire councillors.
A report for members of Pembrokeshire County Council’s Cabinet at their March meeting said: “Welsh Government has introduced the Food and Drink Hospitality Rates Relief, this relief is aimed at eligible businesses in Wales in the food and drink hospitality sector for example, pubs, restaurants, cafes, bars and live music venues.
“The aim of the relief is to support eligible businesses to manage continued cost pressures. The relief will apply to all eligible occupied properties by offering a discount of 15 per cent on non-domestic rate bills for the period April 1 to March 31, 2027. The relief is capped at £110,000 per business across Wales.
“As this is a temporary measure, Welsh Government is providing the relief by reimbursing local authorities that use their discretionary relief powers under Section 47 of the Local Government Finance Act 1988.”
It concluded: “The food and drink hospitality rates relief 2026-27 requires the local authority to adopt a discretionary scheme [as outlined] and in accordance with the criteria and conditions specified in the guidance issued by Welsh Government.
“It is proposed that Cabinet resolve to adopt [the scheme] which can be applied to administer the relief. Welsh Government will reimburse local authorities for the relief provided in line with their guidance via a grant under section 31 of the Local Government Act 2003.”
Members backed the recommendation.
All eligible businesses must apply for this relief by the March 31, 2027, and an application form will be available on the council’s website from the April 1.
The maximum cash value of the rates relief allowed, across all properties in Wales occupied by the same business should not exceed £110,000. Businesses claiming the relief must declare that the amount being claimed does not exceed those limits.
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