Politics
How Ceredigion Preseli candidates will tackle the cost-of-living crisis
AHEAD of the July 4 general election, Ceredigion Preseli general election hopefuls have outlined what they will do about the cost-of-living crisis.
As part of constituency changes, bits of north Pembrokeshire – including St Davids and– are joining the new Mid and South Pembrokeshire constituency.
Other parts of the north of the county are now in the new Ceredigion Preseli constituency; which extends up past Aberystwyth and also includes Cilgerran, Crymych, St Dogmaels, Fishguard and Llanrhian.
There’s now a 15-candidate battle for the two seats, eight in Mid and South Pembrokeshire and seven in Ceredigion Preseli.
With a July 4 date set for the general election, candidates for the new Ceredigion Preseli seat are: Ben Lake for Plaid Cymru, Liberal Democrat Mark Williams, Welsh Labour’s Jackie Jones, Conservative Aled Thomas, Tomos Barlow for the Green Party, Karl Robert Pollard for Reform UK, and Taghrid Al-Mawed for the Workers Party of Britain.
In the run-up to the election, all candidates were asked: “What will you do to improve the economic situation/ help tackle to cost-of-living crisis in your constituency?”
Plaid Cymru hopeful Ben Lake, previously MP for Ceredigion, said: “The cost-of-living crisis has affected every one of us. During the winter of 2022/23, the UK Government implemented a support scheme to help households pay for their energy bills but off-grid homes were initially excluded from this package.
“Ceredigion was the constituency that was most reliant on heating oil or LPG as a source of energy on mainland Britain, and as the MP, I championed my constituents’ needs and secured monthly payments of £200 for off-grid homes to help with the rising costs. I would continue to push for greater support from the Government for families and for those with the greatest needs.
“I am also an advocate for creating opportunities. Ceredigion Preseli has so much potential waiting to be unlocked but investment in core infrastructure (digital and transport) is essential to do so.”
Taghrid Al-Mawed for the Workers Party of Britain said: “I do not feel it is fair that a CEO of one of our supermarket chains earns £9.5 million pounds a year when the people working in the shops who create that wealth get a tiny, tiny fraction of that and the Welsh farmers run at a loss to provide these supermarkets with the produce they sell.
“We will stop this, we will redistribute the wealth away from the fat cats back to those who created the wealth in the first place. The constituents of Ceredigion Preseli would notice more money in their pockets, more money to go into the local economy to revitalise it, not to be hoarded by a few in offshore accounts.”
Liberal Democrat candidate Mark Williams said: “Conservative mismanagement of the economy has hit the majority of us hard, and Lib Dems are committed to provide long term help with the cost of living by cutting energy bills through a Home Energy Upgrade Programme.
“We need to tackle rising food prices through a National Food Strategy, and getting mortgage rates under control though careful economic management.
“When public finances permit, we are committed to raise tax free personal allowances – a Liberal policy which has already taken millions of people out of tax already. We will scrap the bedroom tax and increase the Carer’s Allowance.”
Green Preseli Pembrokeshire candidate Tomos Barlow said: “Introducing a Universal Basic Income will give people an opportunity to strive for better as it gives power to people in work to be able to do better for themselves generally, and also making jobs generally more secure for people.
“I also believe that we need to be heavily diversifying industries within this constituency, and we can do that by encouraging green energy and (with reform to the system) encourage green instillation schemes which can increase the amount and diversity of apprenticeships that we are desperately needing. We also want to encourage apprenticeships in agriculture, horticulture, carpentry and so much more.”
Conservative candidate Aled Thomas said: “Rural communities like Ceredigion and North Pembrokeshire can often feel left behind by both Westminster and Cardiff Bay as the dynamic of our communities is nothing like those in urban centres.
“As someone brought up on a remote farm in the countryside, I know the challenges that rural communities face and I’ll use my voice to fight this injustice in the next parliament.
“As inflation eases and the country’s economic growth returns, we now have a clear plan to cut taxes for working people to ensure they have more money in their families’ pockets to spend on what they want and need.”
Jackie Jones, Labour candidate said: “After 14 years of the Tories, people in Britain are facing soaring mortgages, sky-rocketing bills and the highest tax burden in 70 years. If Rishi Sunak is given five more years on 4 July, the average household is set to be £5,883 worse off. We cannot afford that.
“Being inside any incoming Labour government, I will have direct access to those who make decisions to drive investment to our town centres, our rural communities and our businesses: town centre regeneration, good, well-paying jobs, a better childcare offer, help for higher and further education, more teachers, help for farming, creation of GB energy and better transport. These measures will bring down your bills: food, mortgages and much more without higher taxes.”
All candidates were contacted and asked to respond.
The candidates have also been contacted for further responses on subjects to come, the next being agriculture/the countryside.
Community
‘Harrowing’ distress now the norm for unpaid carers in Wales
“HARROWING” levels of distress have become the norm for unpaid carers in Wales, a committee has heard, with charities warning of a support system “set up to fail”.
Kate Cubbage, director of Carers Trust Wales, told the Senedd’s health scrutiny committee: “There are too many carers who are reaching crisis point without any support.”
Ms Cubbage explained that most councils are supporting fewer than 500 carers, warning: “There are really, really high levels of unmet need within our communities.”
She told Senedd Members that staff are receiving trauma training to support their mental health due to the levels of distress they are seeing among carers.
Ms Cubbage pointed to a University of Birmingham study which found an increased suicide risk among unpaid carers akin to that of veterans who have seen active service.
“One in eight carers has made a plan to end their own life,” she said, calling for carers to be specifically considered in the Welsh Government’s suicide prevention strategy.
“One in ten has made an attempt… at a time when the average local authority has support plans for less than 0.5% of the caring population.”
Warning of deepening poverty in Wales, the witness expressed concerns about a 31% poverty rate among carers – “far higher” than the 22% in the wider population.
Ms Cubbage added that young carers miss more than six full school weeks each year, compared with pupils without caring responsibilities who miss nearer two weeks.

She told the health committee: “It’s no wonder young carers are achieving less at school. They are less likely to go on into further and higher education.
“And if they do make it to university, they’re less likely than their peers to actually graduate.”
Reflecting on a personal note, Ms Cubbage, a parent carer, said her autistic son has accessed services from ophthalmology to audiology over the past 16 years.
“I have never once been signposted to anything that would suggest that I am an unpaid carer or that I can access support… That kind of lived experience is really important.”
Rob Simkins, head of policy at Carers Wales, added: “Things are getting worse: anecdotally, we see that through our services but also that’s what the research tells us.”

He pointed to a Carers Wales survey which has shown a “shocking” 53% increase in the number of carers cutting back on food and heating.
Giving evidence on Wednesday December 17, Mr Simkins warned of a 39% increase in the number of carers reporting “bad” or “very bad” mental health since 2023.
“All the evidence that we’re collecting shows that this is going in one direction,” he told the committee, adding: “And that’s the wrong direction. It’s a bleak context.”
Mr Simkins said census data shows about 310,000 unpaid carers in Wales but research indicates the number could be nearer 500,000 – roughly 15% of the population.
He cautioned that charities across the country, including Carers Wales, are seeing real-terms cuts in funding from the Welsh Government every single year.
Mr Simkins warned of a “shocking” lack of data and a system “set up to fail” more than a decade on from the then-Assembly passing the Social Services and Wellbeing (Wales) Act.
Warning some councils cannot quantify how many carers’ assessments they could carry out over 12 months, he asked: “How on earth are you meant to collect data from unpaid carers and plan services if you can’t even figure out how many you can assess?”
Asked about carers’ assessments, he highlighted a lack of capacity within councils as he warned a “pitifully low number of carers go on to get any support at all”.
Greg Thomas, chief executive of Neath Port Talbot Carers Centre, told Senedd Members the voluntary sector is being increasingly asked to plug gaps without necessary funding.
He warned the jam is having to be spread “ever-more thinly”, creating a tension between reaching as many people as possible and not wanting to compromise quality of support.
“We’re not quite saying ‘no’ to people,” he said. “But we’re having to say a qualified ‘yes’ about what we’re able to offer… We’re massively overstretched, massively oversubscribed.”
Mr Thomas told the committee the carers’ centre has the required reach and expertise, concluding: “It’s almost give us the tools and we can do the job.”
If you have been affected by anything in this story, the Samaritans can be contacted for free, 24/7, on 116 123, or by email at [email protected].
Community
Pembrokeshire council tax rates could go up in 2026
THERE’S just a few days left to have your say on Pembrokeshire’s budget setting for the next financial year, which includes the potential for huge increases in council tax.
Pembrokeshire’s financial situation for next year is some £4m better off after a higher settlement from the Welsh Government, but the council still faces difficult decisions.
While council tax makes up a proportion of the council’s annual revenue, a crucial area of funding is the Aggregate External Finance (AEF) rate from Welsh Government.
Pembrokeshire was to receive a 2.3 per cent increase on its settlement, a total of £244,318,000, amounting to an extra £5,493,000, placing it at joint 13th of the 22 local authorities in Wales.
Now, following a Welsh Government and Plaid Cymru agreement, local authorities including Pembrokeshire have received a better financial settlement.
Speaking at the December meeting of Pembrokeshire County Council, while presenting a report on the outline draft medium term financial plan (MTFP) 2026-27 to 2028-29, Cabinet member for finance Cllr Alistair Cameron said the recent rise in the financial settlement from the Welsh Government had decreased the expected funding gap for the next financial year for the county from £17.7m to £13.6m, but stressed: “There are still increased pressures we are going to have to face.”
The closing date for completed responses to the public consultation is January 4.
The council, in its online consultation, says there are limited ways that the funding gap can be met:
- Increase the rate of council tax charged (each one per cent increase generates approximately £907,000 of additional income).
- Change the way services are provided and delivered – (efficiency gains, reduce what council does etc).
- Increase the amount charged for some services
Cllr Alistair Cameron, Cabinet Member for Corporate Finance and Efficiencies, has said: “It is vitally important that we get the views of as many members of the public as possible to help shape our future proposals with your priorities at the forefront.
“Everyone will be aware that it is increasingly difficult to balance the growing demands on the council but we are determined to put together a budget that enables us to continue to provide essential services for the people of Pembrokeshire.”
The actual setting of the budget and related council tax level along with any potential savings and cuts, will be decided at a later date, with committee scrutiny ahead of Cabinet considering a revised draft budget on February 9, before it is recommended to full council on February 20.
Business
Salon plans for Haverfordwest car valet site approved
RETROSPECTIVE plans to change a Pembrokeshire car sales/valet area to include a barber shop and tanning salon have been given the go-ahead.
In an application to Pembrokeshire County Council, Zizo Barbers & Affordable Cars, of Cambrian Place, Haverfordwest sought permission for the change of use of previously granted valet and car sales area, the works completed in 2024.
A supporting statement through agent Hayston Developments & Planning Ltd said the former commercial garage business has been operating in several guises from the premises for many years and has included petrol sales, motor servicing and repairs, MoTs, vehicle valeting, car sales and customer parking.
This followed on from a 2011 permission for the partial demolition of the original commercial garage, with a later approval for the site refurbishment to provide a workshop, valeting and offices for the existing car sales.
A supporting statement said: “The proposed update to a change of use involves the replacement of a car valeting service, which took place under a covered area at the rear of the site by a wash and valet operation – and restricting this service to those cars being sold at the Cambrian Place site. The use of a former office / store as a barber shop.
“The use of the former customer waiting area as a tanning salon including a new moveable timber shed for use as a meet and greet facility and as a car sales office. Provision of a communal parking area. Whilst retaining the principal use of the site for the sale of used cars.
“It is therefore suggested that the proposal will reduce both the elements of noise and the generation of dust whilst improving air quality as substantially fewer cars being power washed and valeted as well as the visual impact of these activities in this very public location – and with adjacent residential properties.”
Haverfordwest Town Council had objected to the scheme on highway safety grounds, but an officer report recommending approval said: “Highways colleagues have advised that the mixed use at the site is not likely to generate a significant number of trips that would lead to congestion and/or road safety issues due to the hours of operation are suggestive of visitors in the non-peak hours over the course of the day.
“In addition, highways colleagues have confirmed recorded accident history is negligible at the site, with one accident in 2023 at the nearby junction as a result of a rear shunt.”
It also said that, as the site lies adjacent to the A40(T) Welsh Government as a highway authority were consulted on the application, but has not not issued a direction in respect of this application.
One letter of objection had also raised issues of traffic and highway safety, chemical and detergent waste from the site and occasional activity after 5pm.
The report said the cessation of the valeting/washing use will reduce water usage at the site and any activity outside normal hours was an enforcement matter.
The application was conditionally approved by officers.
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