Business
Research reveals preference for climate friendly products among Welsh shoppers
TWO in three (67%) Welsh shoppers prefer to buy products that have a more positive environmental impact, but are unsure how to identify them, according to new research from Amazon.
According to a recent Amazon-commissioned study of 2,000 British shoppers, two in three (67%) shoppers in Wales prefer to buy products that have a more positive environmental and social impact, but are unsure how to identify them due to confusing sustainability statements on product labels.
In fact, Welsh shoppers surveyed find completing a giant crossword puzzle (41%), building flat-pack furniture (40%), and cooking an elaborate dinner party from scratch (30%), easier than figuring out which everyday products have a lower environmental impact when shopping online.
As a result, only 1% of Welsh respondents say they always understand a product’s environmental impact when they shop. More than half (59%) want retailers to help them easily identify products which have a more positive environmental and social impact. This ranges from everyday items like socks and sugar, to personal care products like soap and sunscreen.
Amazon makes it easier for customers to discover and shop for products with improvements in at least one aspect of sustainability. Its Climate Pledge Friendly badge helps shoppers to discover and filter products based on clear sustainability features – from products containing recycled materials and designed with less packaging, to items made from organic content and safer chemicals. These features are based on vetted and reputable third-party certifications, such as Rainforest Alliance, Fairtrade International and Forest Stewardship Council.
Certifications matter to Welsh shoppers, with 74% saying they are more likely to trust a product’s sustainability claims if it is supported by an official certification from a reputable organisation. 32% of those surveyed also claim to have abandoned a purchase when they did not trust or understand its sustainability claims.
More than a quarter (29%) of respondents claim they are more likely to try a new brand or product if their social, ethical and environmental credentials are clear on the product itself, or at the point of sale online, giving them reassurance these brands align with their principles.
“Products with certified sustainability features are a top choice for UK shoppers, and it’s important that customers can easily understand exactly what those features are. At Amazon, we’re taking the guesswork out of the shopping experience, helping customers to shop for items that match their values,” said John Boumphrey, Amazon UK Country Manager.
Among the most sought-after sustainability features that Welsh shoppers surveyed look for are kindness to animals (52%), recyclable packaging (45%), made with chemicals safe for human health and the environment (43%), reduced packaging (34%), and items made with recycled materials (33%), while 31% seek products that are made with responsible farming and forestry methods.
The top five product categories that shoppers expect to find more sustainable options for include food and beverage items (54%), cleaning products (54%), cosmetics and beauty (51%), apparel (32%) and pet supplies (20%).
Nearly 37.6 million Amazon customers have switched to Climate Pledge Friendly badged products in 2023, leading to over 1.16 billion items sold, a 42% increase from 2022 – sending a strong signal to Amazon’s selling partners that customers want to shop for products with sustainability features. As of today, Amazon’s Climate Pledge Friendly product selection has grown to more than 1.4 million items globally – a 157% increase from 2022.
“Amazon’s Climate Pledge Friendly certifications help us to communicate our brand commitment to more-sustainable processes and products. The qualification process is reassuringly thorough which means when customers see the Climate Pledge Friendly badge, they can be confident they are purchasing a product that goes some way to help preserve the natural world we live in,” said Tom Lloyd, Co-Founder and Commercial Director at Bloomsbury Mill, an award-winning children’s and baby brand in the UK, with several popular Climate Pledge Friendly products on the Amazon UK store.
Amazon’s UK Climate Pledge Friendly programme features more than 50 independent sustainability certifications. Products which have one or more of these certifications can be found by clicking on Climate Pledge Friendly on Amazon.co.uk. Each Climate Pledge Friendly-badged product comes with clear and detailed descriptions of their sustainability features and underlying certifications, helping consumers make more informed choices when shopping online.
Business
Holyhead closure: Storm damage could delay reopening until March
HOLYHEAD port faces an extended closure following significant storm damage, with fears it may not reopen until March. The disruption has caused widespread consequences for trade, travel, and postal services across the Irish Sea.
The Terminal 3 berth, used by Irish Ferries, sustained extensive damage during Storm Darragh earlier this month. Drone footage revealed a ‘dolphin’ platform had fallen into the sea, exacerbating the situation and impacting the adjoining terminal used by Stena Line.
Currently, all sailings are suspended until January 15, though experts warn this date may be overly optimistic. Garrett Bridgeman, managing director of An Post, Ireland’s national postal service, said: “I don’t think January 15 looks like the date. If you look at the level of work that needs to be done and the safety checks required afterwards, February or March seems more realistic.”
Stena Line stated their priority remains resuming operations safely, while the Marine Accident Investigation Branch (MAIB) is conducting an inquiry into the incident. A spokesperson for MAIB confirmed inspectors are reviewing evidence to understand the circumstances that led to the damage.
The Welsh Government has implemented contingency plans, with additional sailings arranged from Wales and the Mersey area despite challenging weather conditions. Welsh Transport Minister Ken Skates said: “This is a challenge we have never faced before, but we’ll continue working with UK and Irish governments to support businesses and travellers.”
Increased pressure on Fishguard and Pembroke ports
With Holyhead out of action, Pembrokeshire’s ports—Fishguard and Pembroke Dock—are facing increased pressure to handle additional sailings. Stena Line and Irish Ferries have already announced extra services from these ports to help ease the disruption.
Irish Ferries has confirmed it will launch a new service from Fishguard, while Pembroke Dock is also experiencing heightened activity with extra crossings scheduled. Passengers and freight operators are urged to check ferry company websites for the latest updates.
Cabinet Secretary for Transport and North Wales Ken Skates praised the efforts of ferry operators and local authorities in managing the surge in activity at Pembrokeshire’s ports. “Both Fishguard and Pembroke Dock are playing a crucial role in maintaining the flow of goods and passengers across the Irish Sea during this unprecedented disruption,” he said.
Local authorities and Transport for Wales are working to ensure traffic flows smoothly around these ports, with additional measures in place to minimise congestion and delays.
Meanwhile, the Irish Road Haulage Association (IRHA) has expressed growing frustration with the lack of clear communication from Holyhead Port authorities. IRHA President Ger Hyland said: “We need correct and true information with a definite timeline. The piecemeal updates have been unhelpful.”
Hyland highlighted the financial toll on hauliers, with some operators facing losses of up to €3,000 per vehicle weekly. He urged ferry companies to increase their efforts to ease the crisis and called on the Irish government to explore financial compensation for affected businesses.
The situation has been escalated to UK Prime Minister Keir Starmer, with calls for direct intervention to expedite repairs and alternative arrangements. Minister of State James Lawless, who met with haulage industry leaders, acknowledged the urgent need for clarity and support.
With Pembrokeshire ports now under increased strain, stakeholders are closely monitoring the situation, awaiting updates from Stena Line in mid-January.
Business
Derelict Cilgerran house to be transformed into cafe
PLANS by a village shop owner to convert a house “in a state of disrepair” to a café to “improve the variety of community facilities” locally have been given the go-ahead.
Mrs Morris, through agent Harries Planning Design Management, sought permission from Pembrokeshire County Council to convert The Old Post House, High Street, Cilgerran, currently a four-bed dwelling, to a ground floor café, along with a first-floor flat.
The application received five letters of support, saying it would provide local jobs, support the community, promote Welsh and local food, and provide a local community hub, with three letters of objection, raising concerns about parking and traffic, and potential odours from the premises.
A supporting statement, through the agent, said: “The proposed site is currently a dwellinghouse, in current need of modernisations and renovations throughout. The site is under the same ownership as the neighbouring village stores Siop Y Pentre,” saying the proposal “can be read as an extension to the existing Siop Y Pentre”.
“Siop Y Pentre is a thriving local community village shop which acts as a village hub. The shop provides local residents with day-to-day necessities, with a focus on local, sustainable and minimal waste products,” the statement says, adding the dwelling it seeks to convert “is in disrepair and in need of internal works to make suitable for modern living”.
It went on to say: “The proposed café seeks to retain its focus on local and seasonal produce with minimal waste and would provide a welcomed opportunity for socialising, especially during the daytime. The café will also seek to employ local staff retaining a community feel throughout. As such, the principle of the café adjacent to the existing village store is considered acceptable. The site seeks to encourage a sustainable community, with development of an appropriate scale and nature.
“Further to this, the location of the development is within the settlement boundary and seeks to fulfil a need for day-time socialising environments currently lacking within Cilgerran.”
The application was conditionally approved by county planners.
Business
Ferry Terminal ‘extremely busy’ due to ongoing Holyhead closure
PEMBROKE DOCK Ferry Terminal has been experiencing significant congestion today as ferry services remain under immense pressure following the closure of Holyhead Port earlier this month.
The disruption, caused by storm damage, has rerouted ferry traffic through Pembrokeshire, leading to long queues and crowded facilities at the terminal.
The Herald can confirm that it has been very busy today with cars, lorries, and foot passengers queuing in large numbers. Staff are working tirelessly to manage the influx, directing vehicles and assisting passengers as they prepare to board the heavily booked ferries.
A spokesperson for the Port of Milford Haven said: “We are working closely with ferry operators and local authorities to ensure traffic flows as smoothly as possible, but the sheer volume of vehicles is causing unavoidable delays.”
Travelers are being urged to arrive early for their sailings and to remain patient as the terminal operates at full capacity.
Both Stena Line and Irish Ferries have increased capacity on their Pembrokeshire routes, deploying larger vessels, including the Stena Adventurer and the MV James Joyce, to handle the surge in demand.
From our position at the terminal, our photographer has captured photos showing long lines of vehicles, groups of foot passengers carrying luggage, and port staff coordinating efforts to ease congestion.
Authorities are advising non-essential travelers to consider rescheduling their journeys where possible and to monitor updates from ferry operators closely.
(Photos: Martin Cavaney/Herald)
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