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New appointment to support Welsh businesses’ trade ambitions

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CHAMBERS Wales South East, South West and Mid has appointed David Peña as its new International Trade Manager.

David, who is originally from Barcelona and speaks English, Catalan, French and Spanish, joins the Chamber from International Trade Matters.

With his professional career spanning the retail sector, licensing industry, business development and trade support, David brings a wealth of knowledge and experience with him to the Chamber.

In his varied career he has worked in culturally different companies, opened access to new markets for companies in all continents and liaised with businesses, organisations and brands such as Asmodee, Ministry of Defence (UK), Royal British Legion and The Smurfs.

Additionally, David holds a Level 5 Diploma in International Trade from the Institute of Export where he is a full member and was awarded twice in his graduation ceremony including the Prize for Academic Excellence from the Worshipful Company of World Traders.

In his new role, David will lead the trade team at the Chamber and assist members, partners and businesses in Wales with their exporting and importing needs including compliance, training, access to new markets and supply chain connectivity. David will share his invaluable knowledge and experience, becoming an asset to the team.

David said: “I am looking forward to supporting all our members in their international trade journey. I know from experience how challenging it can be, but I trust that Chambers Wales will be the right partner to be alongside our members at every step of the journey.

“As a native Catalonian and a Catalan speaker, I fully understand the particularities of being a nation within a nation, and the challenges but also the opportunities that this uniqueness can bring to the table.”

In his spare time, David trains with his local rugby club and plays the occasional veterans game as a scrum half.

Commenting on David’s appointment, Penny Lock, Director of Partnerships at Chambers Wales South East, South West and Mid, said: “We are delighted to be welcoming David as a core member of our team who will be instrumental in supporting our members in their international trade journeys.

“This appointment represents another step in our mission of taking Welsh businesses to the world across our global network. David will be a tremendous asset to the Chamber, and we are very excited to work with him and to learn from his invaluable knowledge.”

Business

Finalists announced for Monday’s Welsh Apprentice Butcher of the Year final

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TWO talented Welsh apprentice butchers will be looking to prove they are a cut above the rest in the final of the country’s top competition next week.

The Welsh Apprentice Butcher of the Year final takes places on the first day of the three-day Welsh International Culinary Championships (WICC) at the International Convention Centre Wales (ICC Wales), Newport on Monday.

Competing for the coveted title will be Kieran Thomas, who works for Albert Rees Ltd, Carmarthen Market and Ollie Holden-Davies, who works for Neil Powell Butchers, Hay-on-Wye.

Sponsored by the Culinary Association of Wales (CAW) and Cambrian Training Company, the competition is open to Welsh butchery apprentices employed or studying for a qualification in Wales.

The finalists will have 30 minutes to cut a whole Welsh Lamb carcass into primal joints and then one hour and 40 minutes to create a visually exciting display of products showcasing their skills and creativity. All products must be clearly labelled and accompanied by cooking instructions.

The butchers must create a minimum of two lamb products identical in appearance, size and weight. They will be judged on their appearance, the meat display, creativity, skills, wastage, food safety and health and safety.

The winner will be announced at the WICC awards dinner on the evening of Wednesday, January 22 at ICC Wales.

The final and all three days of the WICC, which runs from January 20-22, are open free of charge to the public and hospitality trade.

The competition could be a stepping stone to the Craft Butchery Team Wales, which has included five former Welsh Butcher of the Year or Welsh Young Butcher of the Year winners – captain Peter Rushforth, Matthew Edwards, Tomi Jones, Dan Allen-Raftery and Craig Holly.

Arwyn Watkins, OBE, CAW president and Cambrian Training Company’s executive chairman, said: “The Welsh Apprentice Butcher of the Year competition is a great opportunity for apprentice butchers to put their skills to the test in front of an audience.

“It’s a huge honour to be named the best in Wales at your chosen vocation and people attending the WICC will have a chance to watch highly skilled apprentice butchers demonstrating their talent and meat display techniques.”

Organised by the CAW, the 2025 WICC also hosts a wide range of competitions over three days, including the Welsh National, Junior and Vegan Chef of the Year finals and the Skills Competition Wales hospitality competitions.

Picture caption:

Last year’s Welsh Craft Butcher of the Year champion Philip Tucker from Mumbles at work in the final.

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Business

José Peralta Appointed New CEO of Hybu Cig Cymru – Meat Promotion Wales

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AFTER an extensive recruitment process, José Peralta has been named the new Chief Executive of Hybu Cig Cymru – Meat Promotion Wales (HCC), the red meat levy body.

José brings over 25 years of experience in the UK meat industry, having held senior leadership roles across several prominent companies. Notably, he served as Managing Director of the UK’s second-largest red meat business under the ownership of Grampian Country Food Group, Vion, and 2 Sisters Food Group. During his tenure, the organisation achieved annual sales exceeding £500 million, employed over 3,000 staff, and operated six processing plants across the UK, making it a significant seller of Welsh beef and lamb domestically and internationally until 2016.

Following this, José became Managing Director of Tulip Food Company, overseeing eight processing sites and generating over £500 million in annual sales of pork-based products. Most recently, he served as Chief Operating Officer of Pembrokeshire-based Puffin Produce, where he spearheaded initiatives such as the development of the Pembrokeshire Creamery milk bottling plant.

HCC Chair Welcomes New Leadership

Commenting on the appointment, HCC Chair Catherine Smith said: “The Hybu Cig Cymru Board is delighted to welcome José Peralta as our new Chief Executive. His exceptional leadership skills and extensive experience in the red meat industry make him the ideal candidate to guide HCC into its next phase of development within an evolving and dynamic sector.

“This is an exciting time for HCC as we continue to grow and strengthen our renowned brands, PGI Welsh Lamb and Welsh Beef. With the finalisation of our current five-year business plan and the shaping of our strategic vision for 2026 and beyond, our focus is on creating a roadmap that supports the sustainable growth of the industry as a vital part of the Welsh agri-food economy.

“We also extend our heartfelt thanks to Heather Anstey-Myers, who has served as Interim Chief Executive over the past year, for her dedication and hard work.”

Government Endorsement

Huw Irranca-Davies, Deputy First Minister with responsibility for Climate Change and Rural Affairs, praised the appointment: “I am pleased that José Peralta is taking on this important role. His extensive track record in the red meat industry will be invaluable in advancing the organisation and ensuring it delivers the best outcomes for levy payers and the broader agri-food sector. Hybu Cig Cymru plays a crucial role in working with the Welsh Government and stakeholders to secure a sustainable future for farmers across Wales.”

CEO’s Vision for the Future

José Peralta expressed enthusiasm for his new role, stating: “I am honoured to join Hybu Cig Cymru and look forward to collaborating with the HCC team to champion the development and promotion of the Welsh red meat industry on behalf of our levy payers.

“Over the coming weeks and months, I will engage with levy payers and industry partners to identify opportunities for collaboration and partnership, ensuring maximum returns for both levy payers and the wider industry.”

José Peralta is set to assume his position on 20 January 2025.

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Business

Ferry update: Holyhead reopens, Pembroke Dock ferry returns to normal

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THE PEMBROKE DOCK Ferry Terminal, owned and operated by the Port of Milford Haven, has experienced a surge in activity in recent weeks. This was due to freight traffic being temporarily diverted to ports across the south-west following the closure of Holyhead Port.

The Port of Milford Haven is pleased to confirm that with the re-opening of Holyhead Port tomorrow, normal service will resume at Pembroke Dock Ferry Terminal. Irish Ferries will operate its usual twice-daily sailings to Rosslare, with the Isle of Innisfree scheduled to depart at 2:45am and 2:45pm.

A spokesperson said: “We would like to thank the community of Pembroke Dock for their understanding during this period of increased traffic through the town.”

Freight operators and passengers are encouraged to check the Irish Ferries website for up-to-date timetables and booking information.

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