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Wales’ favourite seaweed-spiced rum now available in Tesco nationwide

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WELSH pirate-inspired rum maker Barti Rum welcomes a brand-new partnership with Tesco as it unveils two new products, its spiced rum, and Cream Liqueur drink to stores nationwide.

The two beverages have hit shelves, exclusively, as of September 16 and are the first Barti Rum products to appear in mainstream supermarkets.

Both the spiced rum and cream liqueur are packaged in a sustainable model, being made from 50% recycled glass with the label being made from fully biodegradable cane sugar byproducts.

Brewed with the culture of the Pembrokeshire at the heart of it, the silky smooth and elegant taste is married together with the infusion of wild hand-picked laver seaweed from the Pembrokeshire coast, having umami undertones which further soften and enrich the taste at 35% alcohol.

Managing Director, Fran Barnikel said: “We understand the importance of history and tradition and we instil this into every bottle we brew.

“Our rum is the perfect marriage between Caribbean distilling and Welsh flavour.

“With this new spiced rum, we are able to bring the Pembrokeshire flavour reaches every corner of the country and we can’t thank Tesco enough for being a part of this.”

The Barti bottle label displays a traditional Welsh ship on top of waves, alluding to the historic past of the name ‘Barti.’

Barti’s Cream Liqueur is a plant-based drink that provides a creamy full-bodied taste combined with vanilla, clove, cinnamon and hint of orange. The drink is a great choice for vegans and those that enjoy lactose free diets.

The cream liqueur is also Barti’s most awarded beverage having won seven awards at the World Drinks Awards some of which being “Best in Country”, “Best New Launch” and “Best Bottle Design”.

The Barti name goes back to the 17th century when a young man named John ‘Barti Ddu’ Roberts from the small village of Casnewydd Bach, Pembrokeshire, took to the seas with the hopes of making a name for himself in the British Royal Navy.

Where John searched for fame, he in fact found infamy when he was captured by pirates and forced to become a part of the crew.

The Barti beverage listings are the latest milestones from owner and creator of Barti Rum drinks, Jonathan Williams.

Since leaving his day job 14 years ago, Jonathan has created various business using his home county of Pembrokeshire as influence and inspiration.

He created and has run the successful café Mor at Pembrokeshire at Freshwater West for the past 14 years along with the Pembrokeshire Beach Food Company for 12. Here he won gold at the British Street Awards and has catered at major events such as the Olympic Village and Glastonbury.

Tesco Wales buyer Nathan Edwards expressed his excitement about the new launch and is certain that it will go down well with shoppers.

“We are enormously proud to be the first retailers to have Barti Rum drinks on its shelves.

“The Barti Rum drinks are synonymous with enjoyment and fun in Wales, and we are happy to be a part of their journey in bringing the Pembrokeshire flavour and culture to the whole of Wales.

“I am proud that we have landed the exclusive launch, and I look forward to an ongoing partnership with this company that is so rich in history.”

Barti Spiced Rum is the latest new Welsh product to be launched by Tesco in Wales, with the supermarket’s Wales-based buying team planning further product launches this year to further expand its industry-leading range of Welsh products in stores.

Business

New lounge café bar to open at Western Quayside Haverfordwest before Christmas

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A HOSPITALITY development at Pembrokeshire County Council’s new Western Quayside development in Haverfordwest is to open in less than two months’ time.

Hospitality company Loungers intends to occupy the ground floor of the building with the Waldo Lounge, part of the council’s long-term regeneration plan for the county town.

Waldo Lounge will be open all day, every day for breakfast, brunch, lunch, dinner and drinks, including full kids’, gluten-free and vegan menus, and will open on Wednesday, November 20.

Loungers, founded in 2002, runs Lounge café bars across the UK – including the Cofio Lounge at the Guildhall, Carmarthen.

Gemma Irwin, Head of Community at Loungers, said: “We’re so looking forward to opening the doors of Waldo Lounge in November.  We hope our family friendly environment and top-notch food and drink offering will prove popular with local residents.

“We’re passionate about integrating genuinely into the communities we serve so we’re looking forward to meeting everyone and to playing our part at the heart of Haverfordwest’s food and drink scene.  Anyone looking for a space to host events or groups should pop in once we’re open, we’d love to hear from them and see what we can do to help.”

Pembrokeshire County Council Deputy Leader Cllr Paul Miller said: “It’s great to have confirmation the Waldo Lounge at the council’s Western Quayside Development will open ahead of the busy Christmas period.

“Western Quayside is a key part of this council’s wide-ranging plans for regeneration in Haverfordwest to boost footfall in the town centre for the benefit of all businesses.  How Loungers plans to integrate the Waldo Lounge into the local community is exactly what we want to see for the County Town.

“We want Haverfordwest to always be an attractive place to live, work and visit and we wish Loungers every success in Haverfordwest.”

The three-storey riverside building, on the site of the former Ocky White department store, hit the headlines in 2022 with the unexpected discovery of hundreds of human remains delaying part of its construction.

Construction work commenced in 2021 by John Weaver Contractors Ltd, and the project was originally expected to be completed in early 2023.

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Award winning butcher’s plea against road changes in Haverfordwest

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Prendergast Butchers, a well known family-run business, faces a new challenge that it says could threaten its very future.

The local butcher, renowned for providing high-quality, ethically sourced meat, is rallying the community against proposed road changes by Pembrokeshire County Council.

Founded nearly half a century ago by Chris and Rachel Wolsey, the business has thrived under the stewardship of their sons, Tom and Mark. The Wolseys have a long-standing tradition of farming across the scenic breadth of Pembrokeshire—from the Preseli Mountains to the coastal strips. Their livestock, primarily traditional British breeds, are grass-fed, ensuring the meat produced is of the highest standard. This meticulous care in rearing and ethical farming practices contribute to the exceptional taste and texture of their produce, celebrated as some of the best globally.

The butcher shop, which sources its meat directly from the family farm and other selected local suppliers, has been a cornerstone of the community for decades. However, the proposed one-way system along the B4329 threatens to reduce accessibility, discouraging customer visits and complicating logistics for deliveries. “We’re deeply concerned about the proposed one-way system in Prendergast by Pembrokeshire County Council. This plan could severely impact our business, leading to reduced foot traffic and delivery issues that may threaten our ability to stay open,” said Tom Wolsey. “We’re not alone—many local businesses that have been the heart of this community for decades are facing the same threat of closure or relocation.”

In response to the threat posed by the traffic changes, Prendergast Butchers has initiated a community campaign. “We need your voice! Please help us fight this by filling out the survey provided by Pembrokeshire County Council and sharing your concerns. Together, we can make a difference and protect our community,” urged Tom Wolsey as they rally support through social media campaigns and in-store promotions.

Despite the concerns from local businesses, the council maintains that the proposed changes are aimed at addressing issues of road safety and congestion, which have been long-standing complaints from residents. “Our goal is to improve the overall flow and safety of traffic in this area while being mindful of the economic impact on local businesses,” Cllr Rhys Sinnett, Cabinet Member for Residents’ Services, explained. He encourages stakeholders to engage actively in the consultation process to ensure a well-rounded decision.

As Prendergast Butchers and other local businesses brace for potential impacts, the community’s support could be pivotal. The upcoming consultation sessions and the results of the survey will be crucial in determining the future layout of Prendergast’s roads—and the survival of its local businesses.

The council’s decision will not only affect traffic flow but also the livelihoods of many who depend on the area’s vibrant local commerce.

Prendergast Butchers said: “We need your voice! Please help us fight this by filling out the survey provided by Pembrokeshire County Council and sharing your concerns. Together, we can make a difference and protect our community.”

Link to survey –

For more information on the proposed development please click here

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Business

How to incorporate branding elements into your commercial sign design

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In a world where visual communication carries immense weight, commercial signs play a crucial role in conveying your brand’s identity to potential customers. A well-designed sign can effectively capture attention, leave a lasting impression, and communicate essential information. This guest post aims to offer practical tips on incorporating effective branding elements into commercial sign design.

1. Clearly define your brand identity

Before diving into the commercial signs design process, it’s crucial to have a clear understanding of your brand’s identity. Consider your unique selling proposition (USP) and target audience. By defining these key aspects, you can develop a cohesive visual representation that resonates with your desired customers.

2. Consistency is key

Consistency throughout different touchpoints is essential for building brand recognition and loyalty. Carry over existing branding elements such as logos, typography, colours, and graphics onto your commercial signage. Your sign should be an extension of your overall branding strategy, ensuring consistency across all marketing channels.

3. Choose colours strategically

Colour psychology plays an integral role in influencing emotions and consumer behaviour. Select colours that align with your brand personality while considering their impact on human perception. Experiment with warm or cool colour palettes that evoke specific feelings or associations related to your products or services.

4. Typography matters

Font selection is another critical component of effective signage design. Typeface communicates personality traits such as professionalism, creativity, elegance, or approachability about your business or organisation.

Mix contrasting typefaces subtly to create a hierarchy and emphasise key messages on your sign; however, do exercise caution to avoid overwhelming the viewer with too many competing fonts—one or two complementary typefaces are often sufficient.

5. Simplicity enhances impact

When it comes to designing commercial signs for optimal effectiveness, simplicity reigns supreme.

Keep the text minimal and easy-to-read by using concise phrases instead of lengthy sentences—think “Quality Coffee” rather than “Our Coffee is Crafted with Meticulous Care.” The simpler the message, the greater the impact on viewers.

6. Prioritise readability

Your sign’s primary purpose is to communicate information to passersby effectively. Therefore, visibility and readability should be considered during the design process. Legibility should never be sacrificed for elaborate aesthetics.

Create contrast through font size, weight, and colour to enable easy reading, even from a distance. Additionally, consider placing your signage at key locations where it will attract attention while allowing enough time for passing pedestrians or motorists to read it fully.

7. Highlight unique selling points

Commercial signs are fantastic opportunities to showcase your unique selling points (USPs). Determine what sets you apart from competitors and use your signage as a platform to communicate these differentiators.

Whether it’s personalised customer service, innovation in products/services, affordability, or sustainability practices, accentuate these key attributes creatively within your sign design.

8. Utilise interactive elements

Gone are the days of static signage. Consider incorporating interactive elements into your commercial design strategy. Incorporate features like touch screens or QR codes that engage customers further by offering additional information or rewards, such as discounts or promotions, when scanned on their smartphones.

9. Understand your space restrictions

Consider where you plan to place your sign and understand any limitations regarding size or format. Take into account the environment in which the sign will exist—indoors versus outdoors—and ensure dimensions are suitable for optimal visibility without being obtrusive.

10. Regular maintenance ensures longevity

Commercial signs require regular maintenance to maintain their effectiveness and longevity. Over time, weather conditions can impair visibility due to fading colours or dust accumulation. Conduct routine inspections and cleanings while being prepared for periodic touch-ups or replacements when necessary.

Conclusion

Incorporating branding elements into commercial sign design is key in conveying a memorable impression of your business in split-second interactions with potential customers. By carefully choosing colours, fonts, and messaging and maintaining consistency with your overall brand identity, you can create signage that not only stands out but also communicates your unique value proposition effectively. Remember to prioritise simplicity and readability while considering interactive or digital elements that engage the viewer further. A well-designed commercial sign is a powerful marketing tool that invites customers to discover more about your offerings.

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