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Business

Start-ups and entrepreneurs get a helping hand in Cardigan

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A RAFT of innovative business support is boosting trade and the economy in West Wales.

And nowhere more than Cardigan, where access to guidance and funding via Antur Cymru Enterprise has provided start-ups and entrepreneurs with a platform to grow in past months.

The South Ceredigion Local Business Support project, delivered by Ceredigion County Council via the UK Government’s Shared Prosperity Fund, has had a positive impact on ventures looking to develop their strategies and products.

As well as advice and expertise, small businesses have been given space at the town’s historic Guildhall market, which reopened during the summer following a £3m revamp.

Neil Croucher: His Mellangell brand is growing in popularity

Among them were Amaze Me 3D, Under the Laurel handmade jewellery, and The Craft Wife of Teifi.

Clive Davies, a Project Manager for Antur Cymru’s Smart Busnes programme, said they are already reaping the rewards.

“The Guildhall has the potential to be a destination space for Cardigan, and I’m sure will attract a lot of footfall,” he added.

“It’s great to see their progress in taking an idea through to their own trading space and business.

“This Antur Cymru project has been a big support to them and others, and I’m so pleased they had the confidence to relocate to the market, which as it develops will benefit them even further.”

As well as offering a space to trade, advisors are delivering training workshops and one-to-one advice to existing stall holders at the Guildhall.

In addition to the South Ceredigion Local Business Support project and Smart Busnes, local start-ups have capitalised on the Cynnal y Cardi Fund – also delivered by Ceredigion County Council via the UK Government’s Shared Prosperity Fund – which aims to support and engage local people, businesses and communities in delivering sustainable solutions to address some of the economic, social and environmental challenges facing the Ceredigion area.

Beverley Winn, owner of The Craft Wife of Teifi, has now based her sustainable crafts venture at the Guildhall, as well as receiving advice on visual merchandising and administrative tasks.

“Without the encouragement and ‘hand holding’ throughout the process I wouldn’t have had the self-belief and confidence to launch and run my little business,” she said.

“I only started three months ago at the Antur Cymru trading space in Cardigan and have now relocated, which has enabled me to continue running things – the rent is affordable – and engage with the local community, especially neurodivergent young adults who are highly creative.

“I buy and sell their items through my shop, and they also help with serving customers and learning new communication skills, which has had a positive impact on their self-esteem and confidence.”

“For me, that is a mark of success, rather than any monetary gain.”

Another to join the Guildhall was Loren Nash, who founded Under the Laurel in 2021 after learning to make bespoke jewellery – and later painted designs for greeting cards and prints – during the Covid-19 pandemic.

“I would not have been able to do this had it not been for the encouragement and support of Antur Cymru and the low risk of trying a new product in the shop initially,” she said.

“And now, being in the Guildhall has allowed me to have a permanent base for local customers and opened my business up to the tourist trade. It’s the first time I’ve been able to see my products in a space that I decorated and designed. It makes me so happy every time I walk in there.”

Loren added: “A constant challenge for me is my health. I have a disability called Ehlers-Danlos Syndrome, which is unfortunately degenerative, so I am always constantly adapting how I work.

“But that won’t stop me working towards my goal – with the support of my partner, Rob – to have a shop on the high street where I can set aside a percentage of my profits to pour into free art workshops, where people can turn up to create, relax and possibly learn a new skill.

“Antur Cymru afforded me the opportunity to grow my product base and gave me the belief in myself that I could run my business from a bricks and mortar location, and I’ll always be thankful for that.”

Others in Cardigan to have accessed the services of Antur Cymru this year are Theo Latham, who produces stylish card wallets made from Italian leather; Andrea Edwards, whose Amaze Me 3D venture uses 3D printers to build model animals and dinosaurs from sustainable materials; Three Little Pigs, which sells high-end crafts and furniture online, and Neil Croucher, whose Mellangell brand is growing in popularity, creating stained-glass art, jewellery, candles and more.

For more on Antur Cymru, visit the website www.anturcymru.org.uk and follow them on social media at @AnturCymruWales.

Alternatively, call 01239 710238 or email [email protected].

Business

UK Government Invests in Gigabit Broadband for South West Wales

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THE UK GOVERNMENT has announced a further investment in Project Gigabit, aiming to deliver high-speed broadband to hard-to-reach areas across Britain. Rural towns and villages in South West Wales are among the latest to benefit, as part of a wider effort to achieve near-total gigabit coverage by 2030.

The programme, a key pillar of the Government’s Plan for Change, is designed to stimulate economic growth and remove barriers to opportunity. The latest rollout will bring some of the fastest broadband speeds available to remote communities, enhancing access to essential services such as healthcare, remote education, and video communication. It is also expected to support business growth and improve job opportunities for young people.

Welsh leaders welcome investment

Cllr Hazel Evans, of Carmarthenshire County Council, welcomed the announcement, saying: “This is a much-needed boost as we strive to improve digital connectivity across Carmarthenshire. Further investment will help ensure our rural communities continue to prosper as we transition towards a more digital society.”

Rob Stewart, Leader of Swansea Council and Chair of the Swansea Bay City Deal’s joint committee, also praised the initiative:

“This is fantastic news for the rural communities in our region. The Swansea Bay City Deal fully supports initiatives that improve the lives of people and businesses. This investment in digital infrastructure will create social and economic opportunities for communities that would otherwise be left behind.”

£289 million boost for broadband expansion

The announcement forms part of four new contracts worth over £289 million, aimed at delivering gigabit-capable broadband to approximately 131,000 homes and businesses across England and Wales.

Unlike traditional copper-based networks, gigabit connections provide faster and more reliable service, even during peak times. Households and businesses will no longer need to compete for bandwidth, as these high-speed networks allow multiple devices to operate seamlessly.

Welsh Secretary Jo Stevens highlighted the significance of the investment: “Powered by this UK Government funding, thousands more people and businesses across Wales will gain access to ultra-fast broadband. Our priority is to drive sustained economic growth, and to achieve this, we must ensure every part of Wales has full digital coverage as quickly as possible.”

Implementation and next steps

The Digital Infrastructure Programme is working closely with Building Digital UK (BDUK) and Openreach to deliver Project Gigabit. Further regional updates are expected in the coming months, outlining timeframes and specific locations set to benefit.

Upgrading and expanding existing networks is a complex process, requiring technical surveys and coordination between commercial providers and local authorities, including planning and highways departments. As a result, implementing gigabit-capable broadband can take time.

For further details about broadband plans in your area, residents are encouraged to contact their Digital Champion for more information.

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Business

Welsh Govt-backed SME exports surpass £320m since Export Action Plan launch

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SMALL and medium-sized enterprises (SMEs) in Wales have secured over £320 million in export deals directly supported by the Welsh Government since the introduction of its Export Action Plan in December 2020.

The government’s tailored export assistance includes comprehensive market research, strategies to identify new customers, and hands-on support to help businesses enter international markets and forge lasting partnerships.

This milestone follows a series of successful 2024 trade missions, which introduced 150+ Welsh businesses to key global markets. Highlights included enabling life sciences firms to exhibit at Medica in Düsseldorf and supporting fintech companies at Money 20/20 in Amsterdam.

Case Study: Brainbox Ltd
Cardiff-based Brainbox Ltd, a leader in non-invasive brain stimulation and imaging technology for neuroscience research, has achieved £5 million in new international contracts with Welsh Government backing.

Dan Phillips, Commercial Director at Brainbox, said: “Exporting has been pivotal to our growth, enabling us to showcase cutting-edge neuroscience solutions worldwide. The Welsh Government’s support has been instrumental in launching new products, building global relationships, and driving our expansion over the past five years. Their tailored approach exemplifies how strategic trade guidance can propel businesses onto the international stage.”

2025: A Year of Global Ambitions
The Welsh Government has announced seven international trade missions scheduled by March 2025, including:

  • Arab Health Expo in Dubai (January 2025)
  • Trade delegations to Singapore and Malaysia (February)
  • Participation in Gulfood Dubai, Foodex Tokyo, and the Game Developers Conference in San Francisco (March).

Additionally, the Explore Export Wales 2025 conferences in March will unite Wales’ “export ecosystem” of support services under one roof, offering SMEs expert advice on navigating global markets.

Rebecca Evans, Cabinet Secretary for Economy, Energy, and Planning, commented: “Exporting empowers SMEs to scale up, create jobs, and bolster resilience in a competitive global economy. Despite recent challenges, our Export Action Plan has delivered undeniable value to Wales. We remain committed to ensuring businesses across the nation continue to thrive internationally in 2025 and beyond.”

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Business

Harlech Foodservice steps in after Pembrokeshire Foods owners retire

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A FAST-GROWING food wholesale company has stepped in to support customers after the retirement of a couple who ran a rival business for more than 30 years.

Josiah and Steffi George, who operated Pembrokeshire Foods at Hasguard Cross, near Haverfordwest, decided to retire and ensure their loyal customers would be well cared for. The couple approached Harlech Foodservice, which will now supply more than 100 businesses across Pembrokeshire and into Ceredigion.

Last year, Harlech Foodservice expanded significantly, establishing offices and a distribution centre in Carmarthen as part of a £6 million investment. This growth has already created 70 new jobs, 15 of which are in South West Wales.

This isn’t Harlech’s first move into the area; the company previously acquired Celtic Foodservices in Pembroke Dock, describing the acquisition as a “perfect fit.”

In a letter to customers, Mr. and Mrs. George explained their decision:
“To ensure our customers have a supplier who cares about you and your business, we have approached Harlech Foodservice, who recently opened a site in Carmarthen, and asked them to provide ongoing service to your business.

“Harlech have a core customer base in the tourism and hospitality sectors, aligning perfectly with Pembrokeshire Foods. They offer a large range of around 5,000 lines across frozen foods, butchery, groceries, soft drinks, snacks, hygiene products, and disposables, all at genuinely competitive prices.

“Once again, thank you for supporting us over many years, and we wish you every success in the future.”

Harlech Managing Director David Cattrall called the partnership with Pembrokeshire Foods a significant step in the company’s ongoing expansion.

Since last April, Harlech has gained 943 new independent customers and 243 new contract customers across Wales and the English border counties. The company’s clients range from individual businesses to large local authorities, including a contract to supply Shropshire Council’s Shire Services.

Harlech’s expansion into South and West Wales has also been fruitful, with the Carmarthen and Merthyr Tydfil depots winning contracts worth nearly £500,000.

Mr. Cattrall commented:
“Steffi and Josiah can be rightly proud of what they have achieved over the past three decades, building a successful company that has played a key role in the local business community.

“We are grateful for their trust in Harlech Foodservice to look after their customers and to ‘deliver’ for them in every sense of the word. We wish them all the best for their well-deserved retirement.”

Steffi George added:
“Harlech Foodservice are a fantastic company with a huge range of excellent products and first-class customer service, so we are confident that our beloved customers will be in very good hands in the future.”

Caption:
Stepping into the breach: Harlech Foodservice Managing Director David Cattrall.

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