Business
New Pembrokeshire adventure tourism centre gets green light
A SCHEME for a new adventure tourism hub in north Pembrokeshire has been given the go-ahead despite concerns raised about the potential impact on wildlife and local objections to the building to be used.
In an application before the October meeting of Pembrokeshire Coast National Park’s development management committee, Adventure Beyond Ltd sought permission for an outdoor adventure centre, and associated works at The Old Bus Depot, Moylegrove.
The application has been before multiple meetings of Pembrokeshire Coast National Park’s development management committee; the plot originally used as a bus depot by the founder of the Richards Bros bus company.
Concerns have been raised about the scheme, including local community council Nevern, and opponents fear that increased business for adventure firms will worsen the plight of birds and animals including seals.
A number of letters of support have also been received saying it would provide support for the local tourist economy, protect local jobs, and redevelop a brownfield site.
The application was previously deferred at both the June and July meetings, the former for a site visit, and was latterly subject to a Welsh Government Holding Direction before it was decided it would not be ‘called-in’ for Welsh Government determination.
A report for Park members ahead of the October meeting said: “Through the application process a revised design has been submitted as an amendment which is considered to better respect the local vernacular of an edge of settlement development, and re-consultation has taken place.”
It added: “The amended design is considered to be appropriate as a response to the specific location and not to result in a development form which is visually intrusive. The siting of the buildings is considered appropriate and not to result in a significant adverse impact on any neighbouring properties.
“Whilst the use of the adventure centre will result in a greater level of trip generation than the existing vacant use of the land, it is recognised that national planning policy supports the appropriate redevelopment of previously developed land.
“The building has been described as overbearing due to its two-storey nature. The original building was single storey, built to be able to service buses, but did not have a first floor. This proposal originally comprised a much more industrial looking building with a low shallow pitched roof and a full first floor.
“The application was revised, with the request that the building be made a more traditional rural shape with the pitch of the first floor being more towards the eastern end of the site in order to minimise impacts on the adjacent residential properties.”
Recommending the scheme is supported the report said: “Overall, the proposal is considered to comply with relevant national and local planning policies and can be supported subject to the imposition of appropriate planning conditions.”
Nevern Communiuty Council, in its concerns has said: “We reflect the community’s concern about disturbance of Ceibwr Bay regarding nesting auks and seals. The building is still far too high, the original building being 6.3 m, the proposed building 8.5 m, and due to the fact there is to be no art studio or commercial use of the upper storey, this could now be lowered to a reasonable height.
“Car parking has changed several times in a couple of months and not one of the plans reflects the fact that there is need for parking for vehicles with towing trailers. Electric bikes are of a concern on the narrow lanes, up to 20 bikes on Ceibwr lane is dangerous.
“The traffic analysis was not done in the height of summer especially on warm days, which would reflect a more genuine result. Nevern Community Councillors have great concerns about this venture.”
One of those raising concerns at the meeting was local community councillor Richard George who said the scheme had regularly been before the committee, with “over 60 documents on this controversial development” submitted, adding the Ceibwr Bay beach area, which he felt “should have eco-tourism at its heart,” rather than “leisure tourism”.
Scheme project manager Peter Ainsworth said the proposal had been “developed with meticulous care,” with Jet Moore of Adventure Beyond Ltd having operated in the area for 30 years “harmonious with the seals and local wildlife”.
He said the majority of access to Ceibwr would be by pedal cycle rather than electric, stressing Adventure Beyond was not the only user of coastal facilities, the area used by other businesses as well as members of the public.
Cllr Clare George felt the scheme could be a way of regulating some of the bay usage, saying: “Are we holding this one company responsible for the impact of unregulated activity by others on this site? It does give use the ability to regulate this company.”
Despite a call by local member Cllr Mike James the scheme was approved by national park planners.
Speaking after the meeting, Peter Ainsworth said: “We are delighted to have received planning permission for the development at the Moylegrove Old Bus Depot. Our vision has always been to enhance the community by providing improved facilities that support outdoor activities while respecting and preserving the natural beauty and wildlife of the area.
“This project reflects our commitment to environmental stewardship and to fostering opportunities for people of all backgrounds to engage with nature.
“We look forward to working closely with the local community and stakeholders as we move forward, ensuring that the development brings positive benefits for both residents and visitors.
“We are excited about the positive impact this will have on local tourism, education, and the wellbeing of those who experience the wonderful environment of Ceibwr Bay.”
Business
Call to convert former farmhouse/guesthouse to housing approved
A CALL to convert a former Pembrokeshire farmhouse and guesthouse into housing units has been given the go-ahead by county planners.
In an application to Pembrokeshire County Council, Dan Hildebrand, through agent GMW Design, sought approval for the subdivision of Torbant Farmhouse, Croesgoch, near Haverfordwest, to form four residential units.
A supporting statement through Johnston Planning on behalf of the applicant and agent said: “The property has historically been run as a successful guesthouse for a number of years but has recently come under new ownership. The new owner wishes to maximise the potential of the existing residential floor space through the subdivision of this generous property into four units.”
It added: “Whilst the intention is to utilise the subdivided property for residential purposes due regard is given to the 2022 changes to the use class order which in effect created new residential classes for new development in an effort to control unrestricted holiday uses in sensitive locations.
“As such a ‘free use’ is sought within use classes C3 (use as a sole/main residence), C5 (use as otherwise as a sole/main residence) and C6 (use as a commercial short term let).
“These proposed uses, which are considered to be reasonable and to be fully compliant with current planning policy (especially when one has regard to the existing use) will provide the owner with flexibility in terms of proposed occupation. Ensuring full and meaningful use of the property in the future.”

It said the property was once part of Torbant Farm, now been broken up into a number of separate properties, including Torbant Caravan Park immediately to the north.
It added the works to the property “are minimal and will have a negligible impact externally,” adding: “Internally whilst the layout will alter marginally no structural works to the property are proposed.
“In character terms therefore, there will be no discernible physical impact either to the dwelling itself or to the wider locality.”
Six objections to the scheme were received, raising concerns including harm to visual and residential amenity, ecological impact, infrastructure constraints, and claimed inaccuracies in the submitted application, as well as the application overstating available parking space “which would encroach onto shared access areas, causing obstruction and conflict between users”.
An officer report recommending approval said the scheme was amended to move car parking provision within land under the applicant’s control.
It concluded the scheme represented “an efficient use of the existing building stock,” and it “would not result in any external alterations to the host building and would not give rise to unacceptable harm to the character or appearance of the building or its wider rural setting nor the residential amenities of neighbouring occupiers”.
The application was conditionally approved by county planners.
Business
Council-owned housing at former Milford Haven social club approved
PLANS to convert a former Pembrokeshire town centre social club into council owned social housing have been given the go-ahead.
In an application to Pembrokeshire County Council, the authority itself, through agent KEW Planning, sought a change of use of the former Manchester Club social club, Fulke Street, Milford Haven to seven social rented residential units.
The Manchester Club public house/social club closed in March 2024 due to the cost of operations rising to be more than the monetary value that the club delivered, remaining vacant since this time, and was marketed for sale before an offer from the council was accepted.
The council scheme will provide five one-bed flats, one two-bed, and one studio flat; an amended scheme from discarded initial options which included one for 12 apartments and two studio flats. The scheme revised to restrict proposed alterations to the existing building to a minimum.
The proposal includes the demolition of the single storey garage to the front, and a single-storey extension at the rear, which will allow a communal amenity area.

A supporting statement said: “The vision for this project is to provide social housing to address housing stock shortages and to give a new life to a vacant building in a central location of the town. The property will be rented to mixed aged tenants, with PCC as the corporate landlord.”
An officer report recommending approval said the site had been marketed since 2024 at £170,000, with a £150,000 offer made but was unable to be proceeded with, the price later reduced to £150,000, three offers later received including £140,000 from the council, which was accepted in April 2025.
“For the two years that this property has been marketed the market response to the property has been limited with no viable interest in retaining the building for its existing community facility use,” the report said.
It concluded: “The loss of the former community facility has been robustly justified in accordance [with planning policy], and the scheme would deliver social and economic benefits through the provision of additional housing and the re-use of a vacant building.
“The proposal would enhance the visual appearance of the site, provide an acceptable standard of residential amenity for future occupiers without undue harm to neighbouring properties, and would not give rise to unacceptable impacts in respect of highway safety, drainage, biodiversity or the historic environment.”
The application was conditionally approved.
Business
Wales unemployment close to UK rate as ministers promise productivity push
WALES’ unemployment rate is broadly in line with the UK average, according to the latest labour market figures.
The Welsh Government said figures from the Annual Population Survey showed unemployment among people aged 16 and over in Wales at 4.5%, compared with 4.4% across the UK.
Ministers said Wales’ employment rate was also “relatively close” to its all-time high, but acknowledged that official labour market data should be treated with caution because of continuing concerns over reliability.
The figures come as the newly elected Welsh Government seeks to put productivity at the centre of its economic agenda.
A Welsh Government spokesperson said: “As a newly elected Government we are committed to driving investment, innovation and higher productivity across Wales.
“We have announced a National Productivity Goal to close the gap with the rest of the UK and help unlock the full potential of the Welsh economy.
“By focusing on productivity, we will deliver more jobs, higher pay, stronger businesses and thriving communities.”
The Government says the new goal will help shape the work of its planned Welsh innovation and development agency, including how it supports businesses, develops skills and invests in the wider economy.
However, ministers also said Wales’ labour market appears to be following similar trends to the UK as a whole.
They pointed to ongoing work by the Office for National Statistics to improve the quality of Labour Force Survey data, saying the figures should be read alongside other labour market indicators to get a clearer picture.
The Cabinet Minister for Enterprise, Connectivity and Energy, Adam Price, is seeking a meeting with the ONS to discuss the reliability of labour market data for Wales.
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