Business
Welsh Water customers face one of the steepest bill rises in UK
HOUSEHOLDS across most parts of Wales, including Pembrokeshire, are set to face a 27% increase in their water bills from April, with the average annual bill rising from £503 to £639. The hike marks the beginning of a five-year period of increases from Welsh Water, culminating in a total rise of 42% by 2029-30, with the steepest increase occurring at the outset.
The company has justified the rise by stating that from April, clean water will cost “an average of £1.75 a day” and that the overall increases will fund a “68% increase in investment” over the next five years. Water companies across Wales and England argue that the additional revenue will lead to improvements in infrastructure, tackling persistent issues such as leaks and sewage overflows.
However, consumer groups have expressed concerns about the financial impact on households. Rhodri Williams, deputy chair of the Consumer Council for Water (CCW), has called for an end to what he described as the “postcode lottery” of support available to struggling families. The CCW has proposed a unified system of financial assistance across Wales and England, stating that under such a scheme, “there would be more money to spend on assistance for customers in Wales” due to higher poverty levels compared to England.

Higher costs along the Wales-England border
Hafren Dyfrdwy, which serves approximately 87,000 customers along the Wales-England border, will see an even steeper increase, with bills rising by 32% from April. This will take the average annual bill from £447 to £590. The company, however, insists that its customers still “have the lowest bills in Wales and one of the lowest in the UK” and has pledged support for those struggling to meet payments.
Each water company operates its own system of social tariffs, offering discounted or capped bills for eligible customers. Welsh Water currently supports 150,000 customers with reduced bills and has announced an increase in its financial assistance packages from £63 million to £73 million over the next five years.
Political backlash over rising costs
Plaid Cymru has condemned the planned increases, arguing that consumers should not bear the cost of cleaning up Welsh waters. Delyth Jewell MS, the party’s spokesperson for Climate Change, stated: “Investing in the water network is, of course, necessary, but this increase in water bills will be difficult for households across Wales who are already struggling with rising costs. Consumers should not be footing the bill to clean up our water.”
Jewell further called for Wales to have direct control over its water, arguing: “Having full control over our water would enable us to tackle soaring water bills, better manage our resources, and properly address the problem of sewage.”
Conservatives and Lib Dems criticise Welsh Water’s performance
Welsh Conservative Shadow Cabinet Secretary for Climate Change, Janet Finch-Saunders MS, also criticised the price hikes, pointing to Welsh Water’s track record of service disruptions and environmental concerns. She highlighted a series of incidents, including a major burst pipe at Bryn Cowlyd Water Treatment Works in Dolgarrog, Conwy, that left 40,000 homes without water. Additionally, residents in Rhondda Cynon Taf were recently issued boil water notices, and Welsh beaches have recorded some of the highest levels of sewage discharge in England and Wales.
“This latest water bill hike from Dŷr Cymru is unacceptable,” said Finch-Saunders. “With Wales facing four times as many sewage discharges proportionally as England, and water bills set to become the highest in the UK, it feels like they’re flushing our money down the drain.”
She further accused the company of delaying necessary infrastructure upgrades: “Dŷr Cymru has been dragging its feet for years, and the public shouldn’t have to foot the bill for water companies’ long-standing failures and reluctance to upgrade their infrastructure until it’s far too late.”
Welsh Liberal Democrat Westminster Spokesperson David Chadwick said: “Welsh customers are paying the price for Government incompetence.
“Under the last Conservative UK Government and current Welsh Labour Government in Cardiff Bay, Dwr Cymru was able to get away with minimal oversight.
“They spent years paying out excessive executive bonuses despite being a ‘non-profit’ and having one of the worst environmental records in the country.
“Welsh customers will now have the highest water bills in the UK, despite having some of the lowest incomes, it’s an absolute disgrace.
Calls for reform
As water bills continue to rise, pressure is mounting on regulators and the Welsh Government to introduce reforms to ensure fairness and accountability within the industry. With households facing mounting financial strain, consumer advocacy groups and political leaders are demanding urgent action to prevent further hardship for Welsh residents.
Business
Salon plans for Haverfordwest car valet site approved
RETROSPECTIVE plans to change a Pembrokeshire car sales/valet area to include a barber shop and tanning salon have been given the go-ahead.
In an application to Pembrokeshire County Council, Zizo Barbers & Affordable Cars, of Cambrian Place, Haverfordwest sought permission for the change of use of previously granted valet and car sales area, the works completed in 2024.
A supporting statement through agent Hayston Developments & Planning Ltd said the former commercial garage business has been operating in several guises from the premises for many years and has included petrol sales, motor servicing and repairs, MoTs, vehicle valeting, car sales and customer parking.
This followed on from a 2011 permission for the partial demolition of the original commercial garage, with a later approval for the site refurbishment to provide a workshop, valeting and offices for the existing car sales.
A supporting statement said: “The proposed update to a change of use involves the replacement of a car valeting service, which took place under a covered area at the rear of the site by a wash and valet operation – and restricting this service to those cars being sold at the Cambrian Place site. The use of a former office / store as a barber shop.
“The use of the former customer waiting area as a tanning salon including a new moveable timber shed for use as a meet and greet facility and as a car sales office. Provision of a communal parking area. Whilst retaining the principal use of the site for the sale of used cars.
“It is therefore suggested that the proposal will reduce both the elements of noise and the generation of dust whilst improving air quality as substantially fewer cars being power washed and valeted as well as the visual impact of these activities in this very public location – and with adjacent residential properties.”
Haverfordwest Town Council had objected to the scheme on highway safety grounds, but an officer report recommending approval said: “Highways colleagues have advised that the mixed use at the site is not likely to generate a significant number of trips that would lead to congestion and/or road safety issues due to the hours of operation are suggestive of visitors in the non-peak hours over the course of the day.
“In addition, highways colleagues have confirmed recorded accident history is negligible at the site, with one accident in 2023 at the nearby junction as a result of a rear shunt.”
It also said that, as the site lies adjacent to the A40(T) Welsh Government as a highway authority were consulted on the application, but has not not issued a direction in respect of this application.
One letter of objection had also raised issues of traffic and highway safety, chemical and detergent waste from the site and occasional activity after 5pm.
The report said the cessation of the valeting/washing use will reduce water usage at the site and any activity outside normal hours was an enforcement matter.
The application was conditionally approved by officers.
Business
Community council objections to Tenby Lidl store scheme
PLANS for a new store on the edge of Tenby by retail giant Lidl, which has seen objections from the local community council, are likely to be heard next year.
In an application recently lodged with Pembrokeshire County Council back in October, Lidl GB Ltd, through agent CarneySweeney, seeks permission for a new 1,969sqm store on land at Park House Court, Narberth Road, New Hedges/Tenby, to the north of the Park Court Nursing Home.
The proposals for the latest specification Lidl store, which includes 103 parking spaces, would create 40 jobs, the applicants say.
The application follows draft proposals submitted in 2024 and public consultations on the scheme, with a leaflet drop delivered to 8,605 local properties; an information website, with online feedback form; and a public exhibition, held last December at the De Valence Pavillion in Tenby, with a follow-up community event held at New Hedges Village Hall, close to the site, publicised through an additional postcard issued to 2,060 properties.

Some 1,365 responses have been received, with 89 per cent of respondents expressing support for the proposals, the applicants say.
A supporting statement says: “Lidl is now exceptionally well established in the UK with the Company operating c.980 stores from sites and premises both within and outside town centres. Its market share continues to increase substantially, and the company is expanding its store network considerably. The UK operational model is based firmly on the success of Lidl’s operations abroad with more than 10,800 stores trading across Europe.
It adds: “The granting of planning permission for the erection of a new Lidl food store would increase the retail offer and boost the local economy. The new Lidl food store would create up to 40 employment opportunities for people of all ages and backgrounds, providing opportunities for training and career development. This in turn will create an upward spiral of economic benefits.”
Local community council St Mary Out Liberty Community Council has formally objected to the scheme, saying that, while it supports the scheme for a Lidl store in principle, recognising “the economic benefits a new retail store could bring,” it says the proposed location “is unsuitable, conflicts with planning policy, and cannot be supported in its current form”.
Its objections add: “The A478 is heavily congested in peak tourist months. A supermarket would worsen congestion, increase turning movements, and heighten risks to pedestrians, cyclists, and emergency access.”
It also raises concerns on the potential impact through “noise, lighting, traffic disturbance, and loss of quiet amenity” on a neighbouring residential care home.
An initial assessment by Pembrokeshire County Council, highlighted concerns about the visual impact, with the authority’s landscape officer commenting that the store would introduce “an intense urban function into an otherwise rural context”.
The report added: “It is not considered to be compatible with the character of the site and the area within which it is located; and furthermore, will lead to a harmful visual impact on the setting of the National Park.”
The application will be considered by county planners at a later date.
Business
Senedd approves £116m transitional relief for business rates
BUSINESSES facing sharp hikes in tax bills after the 2026 revaluation will see increases phased in over two years after the Senedd backed a new transitional relief scheme.
Senedd Members unanimously approved regulations to help businesses which face significant rises in non-domestic rates bills after a revaluation taking effect in April 2026.
The Welsh Government estimates the transitional relief will support 25,000 ratepayers at a cost of £77m in 2026/27 and £39m in 2027/28. The partial relief covers 67% of the increase in the first year and 34% in the second.
Mark Drakeford, Wales’ finance secretary, stressed the £116m scheme comes on top of permanent rate reliefs which are currently worth £250m a year. He said ratepayers for two-thirds of properties will pay no bill at all or receive some level of relief.
The former First Minister told the Senedd: “In providing this transitional relief scheme, we are closely replicating the scheme of relief we provided following the 2023 revaluation – supporting all areas of the tax base in a consistent and straightforward manner.”
The Conservatives’ Sam Rowlands expressed his party’s support for the transitional relief scheme which will help ratepayers facing sharp increases after the 2026 revaluation.

He said: “We are grateful that the Welsh Government has at least brought forward a scheme that will soften the immediate impact for thousands of Welsh businesses.
“We also understand that if these regulations are not approved or supported… this relief scheme will not be in existence. Many businesses across Wales would face steep increases with no protection at all and that is certainly not an outcome we would want.”
But the shadow finance secretary warned businesses up and down Wales are worried about the increase in rates that they are liable to pay.
Advocating scrapping rates for all small businesses in Wales, Mr Rowlands said: “We’ve heard first-hand from many of those in the hospitality and leisure sector, some of whom are facing increases of over 100% in the tax rates they are expected to pay.”
Responding as the Senedd signed off on the scheme on December 16, Prof Drakeford said the Welsh Government had to wait for the UK budget to know if funding was available. As a result of the time constraints, the regulations were not subject to formal consultation.
Prof Drakeford agreed with Mr Rowlands that voting against the regulations would not improve support, only eliminate the transitional relief package before the Senedd.

Earlier in Tuesday’s Senedd proceedings, former Tory group leader Paul Davies warned Welsh businesses have already been hit with some of the highest business rates in the UK.
He said: “The latest business rates revaluation has meant that some businesses are now facing rises of several hundred per cent compared with previous assessments…
“Whilst I appreciate that a transitional relief scheme will help some businesses manage these changes, the reality is that for many businesses it’s not enough and some businesses will be forced into a position where they will have to close.”
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