Business
From tea boy to head of finance
STEVEN FLATHER from West Wales began his career at local government in Devon doing clerical work and making the tea but through his determination, hard work he became a professionally qualified accountant with ACCA (the Association of Chartered Certified Accountants) and is now head of finance for Mid & West Wales Fire and Rescue. Earning his professional qualification has seen Steven transform a mundane career in to one where he has influence, not only over the organisation he works for but also over public sector policies and over the development of the accounting profession. Steven said: “I soon realised that if I wanted something more I would have to become professionally qualified.
I first completed my technician level qualification and, as well as relocating from Exmouth in Devon to Haverfordwest, I worked my way up to become a senior internal auditor, but I became frustrated at not being the one making the decisions. I decided to pursue my ACCA qualification and this gave my career an extra boost. A change of employer, but still within local government, saw my career progress to a role in treasury management and the involvement of running a pension fund with £1bn of assets to manage. This lead me to become head of finance for a dynamic blue-light service.
I am on the policy group of my organisation and my presence is requested at authority meetings and on the management board of large or collaborative projects. I have also been invited on to groups advising the Welsh government. Becoming professionally qualified has allowed me to enter a world far beyond the limits of accounting. A truly exciting world which satisfies my ambitions and allows me to think I can make a difference. A far cry from where my career was heading when I left school.” This week (November 10-16) is Professions Week. A week dedicated to highlighting the difference a professional qualification can make to career prospects.
A FORMER Pembrokeshire county councillor who owns many hostelries in the county has submitted plans to the national park to rejuvenate a “tired” seaside pub.
In an application to Pembrokeshire Coast National Park, Mike Evans of Harbwr Brewery, a former county councillor and national park authority member, seeks a partly retrospective permission for works at the Old Chemist Inn, The Strand, Saundersfoot.
The works include proposed internal alterations to the basement and ground floor, a new rear balcony area to replace the existing one, improvements to front façade, a change of use of shop space to food/drink, and installation of seating booths in the rear garden.
It says the changes proposed will increase the number of staff employed to 15 full time and 10 part-time.
No objections to the proposal were raised by local community council Saundersfoot.
A supporting statement through agent David J P Morgan RIBA Architect, says the 19th Century pub “has endured many alterations during its lifetime and at present it needs improvements to echo the recent upgrading of the village, both in the general tourism support facilities, as well as the new innovative harbour development,” with the appearance and interior facilities “tired” and needing “works both inside and outside to enable the inn to achieve and provide the high levels of cuisine and facilities now expected”.
It says: “The Inn has been purchased by a local company who have a number of establishments within Saundersfoot and Tenby. The company is owned by local people, they use local produce, they employ local labour and work actively with local communities to achieve the high standards expected.
“The proposals include internal alterations to the internal layout of basement and ground floor which will improve bar, kitchen and food facilities and allow a much more varied menu including lots of local produce and locally caught seafood dishes. New toilet facilities will be provided on both levels to cater for the increase in visitors to the Inn.”
It adds: “The applicant has recently purchased the small retail unit on the ground floor. This was a single room, situated in between the two entrances into the Inn and with its own entrance door from the street.
“The current proposals include integrating this unit into the public house bar area and consequently the application includes a change of use from retail to the serving of food and drink.”
It goes on to say: “The rear ‘beer garden’ will be improved to allow more space and comfortable seating areas.
“The applicant is well known for the extensive use of external plotted plants in open areas at their establishments and the garden area will give the opportunity of using such to soften the garden area whilst giving greater habitat opportunities for birds and insects.”
There were initial objections from the Park’s buildings conservation officer to some of the parts of the design, a 2025 application being withdrawn early that year; amended plans being later submitted.
The application will be considered by park planners at a later date.
CALLS to allow the permanent siting of an award-winning Pembrokeshire seaside village outdoor sauna, which has been featured in the national press, have been submitted to the national park.
Back in June 2024, a temporary two-year permission for a mobile wood-fired sauna at Saundersfoot harbour was granted by Pembrokeshire Coast National Park’s development management committee.
Since then, a further application by Kerry Evans of Hwyl Outdoor Sauna to make the siting permanent has been submitted to national park planners.
A supporting statement says, since its introduction the sauna has “become a popular and valued amenity for both residents and visitors, offering a space focussed on health, wellbeing and community connection”.
It went on to say: “The overall sentiment within the village has been strongly supportive, with many residents recognising the sauna as a valuable asset that enhances the amenities in Saundersfoot,” adding: “Hwyl Outdoor Sauna has received positive attention in regional and national press helping to promote Saundersfoot as a destination for coastal wellbeing and outdoor experiences.
“Media coverage has highlighted the sauna as an example of the increasing popularity of sea swimming and sauna culture around the UK coastline.
“Hwyl Outdoor Sauna has been featured in two books on the best saunas in the UK.
“The business has also been recognised through tourism and hospitality awards, further demonstrating the quality of the experience provided and the positive contribution it makes to the local visitor offer.”
Back in February, the business, set up by former superyacht worker and mum-of-two Kerry won Sauna of the Year 2026/27 at the Wales Prestige Awards.
At the time Kerry said: “I could not be more proud of what I have achieved with Hwyl. I am so grateful to my wonderful team, who have made this journey not only possible but genuinely so much fun.”
Kerry ploughed a legacy from her beloved late father into the venture of a Pembrokeshire seafront sauna.
The application for allowing the sauna to be permanent added: “Through the Welsh Government I have been able to secure the funds to install a cold-water shower on Saundersfoot Harbour, which will be open year-round. This will be achieved via Hywel Outdoor Sauna and a weather proofing fund, from the Welsh Government. This facility has also a GoFundMe to raise the remaining costs.”
It concludes: “Hwyl Outdoor Sauna has established itself as a valued wellbeing facility that benefits both residents and visitors. It enhances the amenities available in Saundersfoot, supports the local economy by encouraging additional visitor activity, and contributes positively to the community through charitable support and engagement.
“The permanent siting of the sauna would allow this successful local small business to continue operating and provide these benefits to the village in a stable and sustainable way.”
The application for a permanent facility will be considered by park planners at a later date.
FIONA and Vince Malone, owners of Tenby Stores, in Pembrokeshire, West Wales, and members of the Federation of Independent Retailers (the Fed), met with Marc Tierney, Welsh Labour candidate for Ceredigion Penfro and Pembrokeshire County Councillor in the upcoming Senedd elections on May 7.
The meeting on Saturday, February 28, focused on the critical challenges facing independent retailers and followed the publication of the Fed’s manifesto for the Welsh election.
Key issues addressed during the meeting included the impact of rising business rates bills on small shops, as well as the significant social and economic value that post offices and convenience stores offer to their neighbourhoods. The Malones highlighted the rising costs resulting from above-inflation increases in the national minimum wage and higher National Insurance Contributions (NICs) that have placed further financial strain on independent businesses such as theirs, and others across Wales and the rest of the UK.
The importance of post offices in providing essential banking facilities was emphasised, underscoring their role in sustaining local economies through their range of services including postal and banking as well as government services such as vehicle tax renewal and passport applications.
Additionally, the conversation touched on the pressing issue of retail crime. The Malones showed how they had taken steps to reduce this problem, including the implementation of extensive CCTV coverage and the utilisation of AI technology, but that the threat remained.
With the introduction of the deposit return scheme (DRS) in Wales on the horizon, the Malones expressed their support for initiatives aimed at improving recycling rates. However, they raised concerns regarding the inclusion of glass in the scheme in Wales, highlighting that it would be difficult for small shops to implement because of the dangers associated with broken glass and weight involved in moving it.
Vince Malone said: “I want to thank Marc again for his visit and discussing these important issues and for his clear interest. Fiona and I remain committed to advocating for the interests of small shops – as members of the Federation of Independent Retailers – working with all parties at the Senedd ahead of May’s election and beyond.”
Marc Tierney said: “Vince and Fiona are active retailers, who go the extra mile for their community and are well known for their advocacy for the independent retail sector, not just in Wales but across the UK. My visit highlighted the importance of their postal service, banking hub and convenience shop. Providing these services under one roof is exactly the type of model that can sustain services in our rural, coastal communities. I look forward to working with them in the run-up to the election and beyond.”
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