Charity

Tesco branches in Pembrokeshire help raise £40,000 funds for Air Ambulance

Published

10 months ago

February 19, 2025

SUPERMARKET staff and their customers have raised an incredible £40,000 for the Wales Air Ambulance Charity in tribute to the team reaching 50,000 missions earlier this year.

Twenty-five Tesco Extra and twenty-three Express stores have taken part in a fundraiser which spanned from Milford Haven, up to Aberystwyth across to Caerphilly.

Regional store managers Nicola McGuiness and Vanessa Martin worked with their teams to “create something special” after learning the lifesaving service had supported many of its staff members’ family and friends.

Martin, who runs an Express store in Swansea, said: “A colleague’s father, had a health emergency and needed the air ambulance, so we all felt it was a really important cause to get behind.”

Wales Air Ambulance is consultant-led, taking hospital-standard treatments to the patient and if required, transferring them directly to the most appropriate hospital for their illness or injury.

It is delivered via a unique Third Sector and Public Sector partnership. The Emergency Medical Retrieval and Transfer Service (EMRTS) supplies highly skilled NHS consultants and critical care practitioners who work on board the charity’s vehicles.

The service is pan-Wales, and Matt Bourne who runs a Tesco Extra in Bridgend said it was important to reflect that by trying to get as many stores as possible across the country involved.

He said: “It has been fantastic working together across the Tesco family. We have been able to bring together all our colleagues from the Extra stores, like Bridgend where I work to the express stores like Martin’s in Sketty.”

Matt is a keen runner who oftens takes on big challenges like marathons and ultra marathons. He said: “Given my record, when I first reached out to colleagues, they were quire apprehensive.

“But once they knew we were organising a slightly smaller do-able walk, they were delighted.”

Around forty staff took part in a 12-mile hike along the Pembrokeshire Coastal Path from Freshwater East to Broadhaven South on 15 September 2024. Local landlord Nigel Land, from Jack’s at the Longhouse provided shelter, hot drinks, and cooked food for the team.

Matt said: “It was great to catch up with so many people who we’ve worked with in the past who have moved to other stores, and I hadn’t seen for years.

“It was a positive experience, not only because we’re helping a great local charity, but just to catch up and take some time out in the beautiful Welsh country.

“We were super grateful that Nigel at Jack’s at the Longhouse – stepped in and saved the day too – he really looked after us all.”

Each store has organised their own fundraisers from second-hand book sales, cake bakes too sponsored fitness challenges.

Matt continued: “There were running and cycling events in store, with gym machines brought in.

“The ones fortunate enough to have close links with their local air ambulance base managed to get pop up banners, which looked great.”

He added: “We’ve felt the love from customers running groups, cycling groups, motorbike groups, people that have had lots of experience with the Welsh air ambulance.

“This has been such an easy thing to raise money for because people are so enthusiastic about the charity, which encouraged us to keep going.”

Larger stores were set a £1,500 target, whilst the smaller ones were tasked with raising £250.

Matt said: “There’s been a playful sense of competition between a few of the large stores, including Haverfordwest and Carmarthen who raised £2,300 between them.

“I think once we get the final figure, everyone will feel a real sense of pride.”

He added: “It was a bigger hill for the smaller stores to climb too, so it’s great that the larger ones did so well. They’ve done a brilliant job.”

Martin who lives near the air ambulance’s base in Dafen near Llanelli, says he often sees it taken off from the back garden of his home.

He said: “It’s one of those things that you fundraise for, but you never want to have to use because you know it’s only coming to you if you are seriously unwell or injured.”

The whole team have been over-whelmed by the kindness shown to them. Local suppliers like Braces Bread donated £500 and a signed Swans shirt appeared on Martin’s desk.

He said: “I only mentioned on our store Facebook page what we were doing and a female customer messaged saying she’d get the team to sign this season’s shirt.”

Wales Air Ambulance needs to raise £11.2 million every year to keep its helicopters in the air and rapid response vehicles on the road.

Martin said: “It costs such a huge amount of money each year to run and what we have raised in comparison is a real drop in the ocean.

“But over these past few months, everyone we’ve spoken with and told what we were doing have been very positive about supporting the cause.”

He added: “I think most people don’t realise how much these clinicians do at the scene. It has educated us about the work the air ambulance does.

“It is one of those things that you want to help fundraise for but never want to have to use because you know they are only coming to you if you are seriously unwell or injured.”

The Tesco team recently visited Wales Air Ambulance’s airbase in Dafen, to hand over a cheque for £40,000. Martin said: “It’s so fascinating to actually come and see the base. When you do the fundraising and your challenges, you don’t think about the area where the helicopter comes from, or the people involved.

“But just coming here and seeing the facilities and the clinicians, it has been incredible to see everything up close and in action. We were here when the team were called out and watched it take off and then return.

“It’s just an eye opener to watch behind the scenes what actually goes on, we are just so happy to have been able to raise as much money as we have for such a great cause.”

Mike May, Regional Fundraising Manager for the Wales Air Ambulance Charity said: “We were hugely proud to complete 50,000 missions earlier this year, but we could not have done it without fundraisers like this.

“The team at Tesco have been incredible, they really pulled out all the stops to make this happen and it has been wonderful for my colleagues Abi Pearce and Christian Sullivan and I, to support them along the way.

“To raise just over £40,000 is an incredible feat! It has been inspiring to see how everyone has pulled together. We are hugely grateful to all the staff and customers who made this possible.

“Each mission costs around £2,900, one hour of aftercare with our patient liaison team costs £31- so this large donation will really make a huge difference to so many people and help save lives across Wales.”

Charity

Welsh opticians raise £1,600 for people experiencing homelessness

Published

14 hours ago

December 19, 2025

Tom Sinclair

SPECSAVERS Pembroke Dock has helped raise £1,600 to support people experiencing homelessness this winter, with all funds going to The Wallich’s winter appeal.

Thirteen stores from North, South and West Wales donated £1 for every customer feedback form completed during November to help The Wallich, Wales’ largest homelessness and rough sleeping charity, continue its vital work.

Supporting more than 8,000 people experiencing or at risk of homelessness across the nation each year, The Wallich runs around 100 diverse projects across 20 local authorities to provide hope, support and solutions to end homelessness.

Funds raised by Specsavers will go directly to the Wallich’s Flexible Assistance Fund, which provides small but vital emergency grants. The grants support people at crucial turning points, helping cover essential costs such as phone credit, rent or food shops.

This initiative is a continuation of Specsavers’ wider homelessness programme, which sees over a hundred Specsavers stores and Home Visits services hold out-of-hours or pop-up clinics and invite people affected by forms of homelessness to use their services for free.

Specsavers’ North Wales regional relationship manager, Martin Lawrence, who helped organise the fundraiser, says: ‘We’re really proud to be supporting The Wallich’s winter appeal at a time when support is needed most.

‘Homelessness affects people in every community and as locally owned and run businesses, Specsavers stores are committed to raising awareness of the issue and supporting people through their toughest moments.

‘We’re excited to build on the success of this fundraiser and strengthen our partnership with The Wallich in the new year.’

Louisa Turner, head of fundraising at The Wallich, adds: ‘Winter can be an incredibly difficult time for people experiencing homelessness and this support from Specsavers will make a real difference.

‘The funds raised will help provide emergency grants at critical moments – whether that’s putting food on the table, helping someone stay connected with their loved ones or preventing someone from losing a safe place to live.

‘This kind of support creates vital turning points and helps people move towards a safer, more secure future.’

Specsavers works year-round with homelessness charities including Crisis, Vision Care and The Big Issue, to improve access to healthcare and advocate for policy change – ensuring people experiencing homelessness can receive free eye tests, glasses and hearing checks.

To find out more about Specsavers or to book an appointment at your local store, visit: https://www.specsavers.co.uk/stores.

Charity

Bluestone Foundation marks year of impact with more than £60,000 for local causes

Published

2 days ago

December 18, 2025

Tom Sinclair

THE BLUESTONE FOUNDATION, the charitable arm of Bluestone National Park Resort, has marked a significant year of community investment after raising and distributing more than £60,000 to support projects across Pembrokeshire in 2025.

Run in partnership with the Pembrokeshire Association for Voluntary Services (PAVS), the Foundation has continued to expand its reach, backing a wide range of charities and community organisations working at the heart of the county.

During the year, the Foundation’s Community Fund delivered three rounds of grants, supporting projects focused on wellbeing, inclusion, creativity, and environmental protection.

Environmental organisations including BlueGreen Cymru, Greener Growth CIC and Sea Trust Wales received funding, alongside wellbeing and inclusion groups such as ASD Family Help, Get the Boys a Lift, No Shame Foundation and Silbers CIC.

Creative, youth and heritage organisations including Little Grebe Creative CIC, Pater Hall Community Trust, Milford Haven Community Society, Urdd Gobaith Cymru and VC Gallery also benefited.

In total, £32,968.57 was awarded through the Community Fund in 2025.

Fundraising events held at the Blue Lagoon Water Park generated a further £19,500 in unrestricted income. Under the Foundation’s funding model, 75 per cent of that money is passed directly to charities, with the remaining 25 per cent placed into a flexible fund to support causes that fall outside the Community Fund’s criteria.

Flexible funding totalling £4,500 was used this year to support initiatives including Sport Pembrokeshire’s Fit and Fed project, refurbishment work at Martletwy Young Farmers Club hall, Bloomfield Bus and Green Dragon Bus services, and Nacro’s Christmas appeal, providing food, warm clothing and essential items to people in crisis.

The Foundation also supported the PATCH Christmas Toy Appeal, encouraging staff and visitors at Bluestone to donate gifts for families referred to the charity during the festive period.

In addition, more than one hundred fundraising events across the region were supported through prize donations from the Foundation, including over 200 family passes to the Blue Lagoon Water Park, 32 overnight spa breaks and nine Bluestone holiday breaks.

Marten Lewis, Chair of the Bluestone Foundation said: “This year’s achievements reflect the heart of who we are at Bluestone. The Foundation exists to uplift the people and places that make Pembrokeshire such a special community.

“The impact of our partners, grant recipients and fundraising efforts in 2025 shows what is possible when we work together, and we are proud to see the difference it continues to make across the county.”

Looking ahead to 2026, the Foundation has confirmed continued support for Sport Pembrokeshire’s Fit and Fed project and will act as gold sponsor of the DPJ Foundation’s Macchu Picchu trek.

Five further Blue Lagoon fundraising events are already scheduled between February and August, supporting Local Cadets, Belles Story, Martletwy YFC Hall, Blue Horizons Coastal Adventure and Friends of Portfield School.

Tickets for those events are available via the Bluestone Foundation’s Eventbrite page.

For more information about the Bluestone Foundation, visit the Bluestone website.

Charity

Communities across Pembrokeshire unite in memory of Sally Allen

Published

2 days ago

December 17, 2025

Tom Sinclair

THE TRAGIC loss of Sally Allen in 2025 sent shockwaves through communities across Pembrokeshire and beyond. Deeply loved and widely respected, Sally was an integral part of the agricultural and equestrian world. Her sudden passing left an immeasurable sense of loss for her family, friends, and the many organisations and communities she was part of.

In the days and weeks following the accident, people from across the county came together in an extraordinary show of compassion, solidarity and remembrance. Sandy Bear Children’s Bereavement Charity was on hand to offer guidance and support to communities affected by the tragedy, helping individuals and families navigate the early and often overwhelming stages of grief.

Support in Sally’s memory has been widespread, with particular strength coming from the agricultural and equestrian sectors that meant so much to her. Young Farmers Clubs across Pembrokeshire organised fundraising evenings and gatherings, creating spaces for people to come together, share memories, and acknowledge the profound loss felt by so many.

On Monday 15 December, a deeply moving moment of remembrance took place as Sally’s family came together with David Evans, Chief Executive Officer of Clynderwen and Cardiganshire Farmers Ltd (CCF), along with further representatives from CCF and Sandy Bear Children’s Bereavement Charity. The occasion marked the launch of a specially commissioned design on one of CCF’s lorries.

The vehicle, N12 CCF, now proudly carries sunflowers – a flower Sally loved – alongside her name, celebrating her life while also featuring the Sandy Bear logo. This thoughtful tribute was warmly received by the Allen family and ensures that Sally’s memory, kindness and impact will continue to be carried far and wide.

CCF is deeply rooted in the landscapes and communities Sally cared about. At the launch, Mr Evans announced that CCF will make a donation to Sandy Bear aligned with the miles travelled by N12 CCF throughout January, transforming everyday journeys into a lasting legacy of support.

In addition, a JustGiving page will remain open until the end of January, allowing individuals and organisations to continue honouring Sally’s memory by supporting Sandy Bear alongside the CCF fundraiser.

Sandy Bear Children’s Bereavement Charity supports children and young people across Wales who are grieving the death of someone important to them. Being present at times of profound loss, and helping communities process grief with care and compassion, is at the heart of the charity’s work.

Sally Allen’s life touched many. The response to her passing has shown not only the depth of love felt for her, but the strength of communities when they come together in kindness. Through these acts of remembrance and generosity, her legacy will continue to make a difference to others during their darkest moments.