News
New A40 section opens near Narberth after £60m upgrade
Hauliers welcome improvements but say more work is needed across Wales
A MAJOR new road improvement scheme on the A40 in Pembrokeshire was officially opened today (May 1) by First Minister Eluned Morgan, marking the completion of a four-year project expected to deliver major benefits to local communities, tourism, and freight.
The £60 million Llanddewi Velfrey to Redstone Cross scheme was jointly funded by the Welsh Government and the European Union, and represents one of the most significant recent infrastructure upgrades in South West Wales.

The project delivers 6km of upgraded carriageway, improved roundabouts, two new road bridges, 22 culverts, and a dedicated active travel route for pedestrians, cyclists and horse riders. It also includes extensive landscaping, with more than 450,000 trees and plants added to enhance the surrounding environment.
Speaking at the official opening, First Minister Eluned Morgan said: “Fixing our roads is a key priority for us. We’ve spent £1bn fixing and improving our roads since 2021, including more than £250m in the past year.
“The completion of the A40 Llanddewi Velfrey to Redstone Cross Improvement scheme is excellent news for Southwest Wales, providing a more resilient, accessible transport link for tourism and key strategic ports in Pembrokeshire.
“The scheme also helps connect local communities to key transport hubs, as well as promoting healthy lifestyles with the introduction of a new route for people wishing to cycle, walk or ride horses.”
Local economy boosted

The Welsh Government said the project created substantial opportunities for local businesses and residents:
- 97% of the workforce were employed from within Wales.
- More than 100 Welsh-based businesses were involved in the supply chain.
- Over 50 unemployed people and 16 apprentices from the region were given jobs or training placements during the scheme.
The Cabinet Secretary for Transport and North Wales, Ken Skates, praised the economic and environmental impact of the project, describing it as “an impressive piece of engineering”.
“This is a great example of how targeted investment in road infrastructure can deliver on many levels—supporting local jobs, improving access to key destinations, developing skills, and providing environmental protections,” he said.
“It’s been a complex project involving a number of key partners and I would like to thank everyone who has played their part in helping us to deliver this.”
Environmental improvements
The project includes specific measures to protect wildlife, such as fencing, underpasses and linked habitats for badgers, bats, and dormice. In total, 150,000 trees and 300,000 plants have been added to the landscape.
Benefits for freight and tourism
The A40 is a vital east-west corridor in south-west Wales, used by thousands of vehicles daily, including heavy goods traffic heading to and from Milford Haven—Wales’ busiest freight port—and ferry terminals at Fishguard and Pembroke Dock.
During the summer, traffic volumes in the area can increase by up to 30%, putting pressure on local roads and residents. The new scheme includes sections for overtaking, aimed at reducing congestion and improving road safety.
Scott Davies, director of Pembrokeshire-based hauliers MDS Distribution, welcomed the improvements.
“The school holidays used to be a terrible time for delays. This improvement was definitely needed. The overtaking sections and better junctions will hopefully make a real difference,” he said.
But he added that further work was needed across Wales. “The Newport bottleneck is still a major problem. There’s a lot of traffic coming into Wales and that issue needs addressing.”
Years of disruption end
Local residents and businesses have endured years of disruption during the construction phase. Clive Edwards of Taf Valley Coaches said he was relieved the road was finally complete.
“It’s done—thank goodness it’s finished. Now we just want some kind of normal again and for everything to run smoothly.”
Despite scrapping all future road-building projects in 2023 under the previous Welsh Government, ministers have softened their stance, with Transport Secretary Ken Skates recently suggesting that schemes could go ahead if they reflect climate emergency goals. A further £25m has been allocated to renew Wales’ major roads and prevent an estimated 30,000 defects.
The A40 project, now complete, is being hailed as a model for how infrastructure, economy and the environment can be balanced.
Entertainment
Tenby steams up in spectacular style as crowds flock to festival
Colourful parade, towering creations and Victorian flair bring town centre to life
TENBY was transformed into a vibrant Victorian fantasy on Saturday (Mar 21) as hundreds of visitors descended on the town for the annual Steampunk Festival.
The highlight of the day came with the much-anticipated Peacock Parade, which saw elaborately dressed participants wind their way through Tenby’s narrow streets, drawing large crowds of spectators.

Residents and visitors lined the route, many stopping to take photos as performers in eye-catching costumes passed by. From brass goggles and top hats to military-inspired uniforms and elegant gowns, the outfits on display reflected the creativity and theatrical spirit of the steampunk scene.
Among the most striking sights were the towering pink flamingo creations, which rose high above the crowds and became an instant talking point. Musicians in period costume added to the atmosphere, playing lively tunes as they marched through the town.

Families were out in force, with children and adults alike enjoying the spectacle. Many visitors had travelled from across Wales and beyond to attend the event, which has grown in popularity in recent years and is now firmly established as a key date in Tenby’s events calendar.
The Herald understands that local businesses also benefited from the influx of visitors, with cafés, pubs and shops seeing a steady flow of customers throughout the day.
In addition to the parade, a range of activities were taking place across the town, including markets, performances and themed entertainment centred around the De Valence Pavilion.
Organisers have worked to create an inclusive and welcoming event, with many people choosing to dress up while others simply come along to enjoy the unique atmosphere.
The festival continues on Sunday, with further events planned as Tenby remains firmly in the grip of steampunk fever for the weekend.

Photos: Colourful characters take part in the Peacock Parade through Tenby on Saturday (Pic: Gareth Davies).
News
Accidental deaths in Wales rise by 43% as calls grow for urgent action
More than 1,200 lives lost each year as charity warns of growing public health crisis
ACCIDENTAL deaths in Wales have risen by 43% over the past decade, with more than 1,200 people now dying each year, prompting calls for urgent action from the next Welsh Government.
New figures released by the Royal Society for the Prevention of Accidents (RoSPA) show that Wales now has a death rate 22% higher than the UK average, with preventable harm placing increasing pressure on the NHS and disproportionately affecting poorer communities.
Falls remain the leading cause of accidental death, accounting for nearly half of all fatalities. People in Wales are around 24% more likely to die from a fall than those elsewhere in the UK.
RoSPA has warned that the situation represents a growing public health crisis, as it launches its Stronger, Safer Wales manifesto ahead of the next Senedd election.
The charity is urging ministers to treat accident prevention as a national priority, arguing that many deaths could be avoided through relatively simple and low-cost interventions.
Accidental harm is also linked to a range of other risks, including rural road collisions, accidental poisonings, machinery incidents, and dog-related injuries.
The wider impact is significant, with preventable accidents costing the NHS billions, reducing workforce participation, and deepening inequality across Wales.
RoSPA is calling for a range of measures, including improved home safety standards, compulsory water safety education in schools, and stronger road safety interventions.
Among its proposals are mandatory eyesight tests for drivers every three years, better road markings to protect motorcyclists, and tighter regulation of unsafe or counterfeit products sold online.
The charity also wants to see national home safety programmes introduced to support vulnerable households, along with clearer responsibilities for local authorities in managing water safety risks.
Becky Hickman, Chief Executive of RoSPA, said the figures should act as a wake-up call for policymakers.
She said: “Wales is facing a clear and escalating crisis of accidental deaths, and the evidence shows the situation is worsening year on year.
“Behind every statistic is a life that could have been saved with practical, proven interventions.
“We are calling on the next Welsh Government to make accident prevention a national priority, because coordinated action will save lives, reduce inequalities and relieve pressure on the NHS.”
She added: “Accidents are not inevitable. With strong leadership and consistent standards across Wales, we can significantly reduce preventable harm.”
RoSPA says tackling the issue will require coordinated action across government, emergency services, local authorities and industry, but insists that the solutions are both achievable and cost-effective.
The charity’s manifesto is intended to shape future policy in Wales, with a focus on reducing avoidable deaths while easing pressure on overstretched public services.
Crime
New pilot offers dedicated advocates for trafficking survivors
National scheme aims to support hundreds of victims of modern slavery across the UK
MORE than 600 adult survivors of modern slavery are set to receive dedicated support through a new national pilot scheme providing accredited, independent advocates.
The initiative will see specially trained professionals working directly alongside survivors of human trafficking and exploitation, helping them navigate complex legal, social, and recovery processes.
While survivors of crimes such as domestic and sexual abuse already have access to specialist advocacy, no equivalent provision previously existed for victims of modern slavery—despite the often severe and long-term trauma they experience.
Over the next three years, 24 Independent Modern Slavery Advocates (IMSAs) will be deployed across the UK. Each advocate will complete a postgraduate qualification and receive support from a central hub hosted by anti-trafficking charity Hope for Justice.
Tim Nelson, CEO at Hope for Justice, said the pilot aims to tackle inequalities in support: “We want to end the postcode lottery that adult survivors of modern slavery and human trafficking are experiencing in the UK.
“There are many organisations already doing incredible work, but by working together and setting new standards, we can give survivors the best possible chance of rebuilding their lives.”
The scheme is backed by a £1 million National Lottery grant and involves several organisations, including Unseen UK, Medaille Trust, Bawso, SOHTIS, Hope for Justice, and the Snowdrop Project.
Since the pilot began six months ago, advocates have already supported 121 survivors, helping to secure housing, legal recognition, and access to vital services.
Key outcomes so far include:
Ten survivors provided with safe and secure housing
Seventeen Home Office decisions successfully challenged, granting victims access to support
Humanitarian protection secured for a young adult survivor
Advocates have also helped individuals access healthcare, mental health support, education, employment, and secure immigration status.
One survivor described the support as “life changing” after escaping a trafficker. In a letter to her advocate, she said: “You have fought our corner tirelessly when I did not have the strength. You stood beside us every step of the way.
“You helped me rebuild trust, believe in myself, and slowly find my voice again.”
The IMSA role aligns with international guidance on independent advocacy and has been shaped by experts and those with lived experience.
Louise Mensah, Head of Frontline at Unseen, said: “This pilot is a step towards a world without slavery. We are proud to be part of something that will improve outcomes and change futures.”
Ben Ryan, Deputy CEO at Medaille Trust, added: “We know the value of long-term support in recovery. This partnership allows us to embed best practice and develop new approaches.”
Organisations wishing to join the final phase of the pilot have until May 2026 to apply.
Further information is available at www.hopeforjustice.org/imsa/
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