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Adventure-hungry Gen Alpha teens find their thrill in Pembrokeshire

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Three in four 13- and 14-year-olds say life lacks excitement – but Pembrokeshire could be the escape they’re looking for

A NEW survey of UK teens has found that a staggering three in four Gen Alpha youngsters feel their daily lives lack adventure and excitement — and Pembrokeshire may be exactly the kind of escape they’re craving.

The research, which looked at the holiday habits and preferences of 13- and 14-year-olds across the UK, shows that young people are turning to Wales for breaks that offer adrenaline, nature and unforgettable moments. Among them, Pembrokeshire stands out — with its unique mix of coast, cliffs, wildlife, and wild water thrills.

Richard Carpenter, owner of TYF Adventure Ltd in St Davids, says today’s teens aren’t interested in sitting still on holiday.

“This generation doesn’t want to stay inside looking at screens,” he said. “They want to leap into the sea, scramble across rocks, and laugh their way through something new. Coasteering, surfing, kayaking – it’s not just fun, it’s transformative. You can see the change in their confidence by the end of the day.”

Hwyl in action

Researchers found that young people are chasing what the Welsh call hwyl – a word with no direct English translation, but one that describes the full-body joy of being immersed in the moment. From stargazing on the Preseli Hills to swimming in sea caves or dancing at local festivals, Pembrokeshire offers the kind of experiences that light up young imaginations.

One teenager recalled: “We went swimming in a cave in Wales and it was amazing.” Another said they loved “adventure memories where I get to create thoughts that would last in my head forever.”

Pembrokeshire topping teen wish lists

Of those surveyed, 67% had already visited Wales, but one in five said they hadn’t yet — and wanted to. Among those who had, nearly half said they “loved it” or thought it was “good.” Activities like coasteering at Abereiddy, paddleboarding at Barafundle, and seal spotting from Stackpole were all highlighted as “feel-good” and “story-worthy” moments that left a mark.

Carpenter added: “This is what Pembrokeshire does best – wild, active holidays that build connection, courage, and lifelong memories.”

A place to stay – with a twist

Beyond the action, Pembrokeshire is also providing memorable places to stay. From converted barns with hot tubs under the stars to glamping pods on the coast, and even a UFO-style cabin near St Davids, the region is embracing the trend for quirky and immersive breaks.

With more and more families seeking getaways that pull their children away from screens and into real-life adventure, Pembrokeshire is uniquely positioned to deliver. The message from Gen Alpha is clear: they want holidays that are wild, weird, and wonderful — and they’re finding that, right here in West Wales.

 

Community

Tenby sailing club works approved by national park

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PLANS for works at Tenby’s historic sailing club building, part of the ‘iconic view’ of the town’s harbour have been given the go-ahead by the national park.

In an application to Pembrokeshire Coast National Park, Tenby Sailing Club, through agent David J P Morgan RIBA Architect sought permission for the two openings in second floor gable wall along with two new windows at Tenby Sailing Club, Penniless Cove Hill, along with a related listed building consent.

The application was supported by Tenby Town Council and Tenby Civic Society, the latter saying it will “add value to the use of the building and maintain the character and value of the listed building and the conservation area”.

Supporting documents for the application said: “The proposal is to form two new openings in the stonework and install two windows. These will replicate the existing windows at first floor level below. The openings will have red brick head as on existing original openings on the building. The proposal will have very little adverse impact on the listed building.”

They added: “The proposed new windows will improve observation of the harbour and bay from the second-floor level. This is where yacht racing is monitored and observed by officials and safety personnel.”

An officer report, recommending approval said: “The sailing club was built as a warehouse c. 1825, abutting the C17 sluice. Originally wine stores, it was later used by the local fishermen for stores and is now the home to Tenby Sailing Club, established in 1936. The rubble-built building is of three storeys and four bays, the glazing all later C20 with a slated roof and a modernised interior. There is a large steel stair to north (seaward) elevation.”

It added: “The building forms part of a group picturesquely clustered around the sluice, in turn forming part of the iconic view of Tenby Harbour. The proposal is to insert two windows at second floor level to the north (seaward) elevation, flanking the existing door,” adding: “The area retains its mercantile character not just in appearance, but also through its character due to ongoing use as fishing boat stores and winter moorings.

“The sailing club has occupied the building for many years and remains very active. The proposal is intended to improve the amenity of the building to provide better viewing at elevation and seeks to copy the detail and proportions of the windows at first floor stage.”

The application, and the related listed building consent, was conditionally approved by park planners.

 

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Community

Pembrokeshire students speak at national Holocaust Memorial Day event

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TWO Haverfordwest High School pupils addressed senior political and religious figures and a Holocaust survivor at Wales’ main commemoration in Cardiff

Holocaust Memorial Day was marked in Cardiff this week with a powerful contribution from two Pembrokeshire students, who were invited to speak at Wales’ national commemoration event.

Awel Jones and Olivia Beal, both Year 13 pupils at Haverfordwest High School, attended the ceremony at the Temple of Peace on Monday (Jan 27) in their roles as ambassadors for the Holocaust Educational Trust.

The pair were asked to deliver speeches reflecting on their work with the Trust and their involvement in the “Lessons from Auschwitz” project, which educates young people about the Holocaust and the dangers of prejudice, discrimination and hatred.

They spoke in front of a distinguished audience that included the First Minister for Wales, Eluned Morgan, the Archbishop of Wales, senior civic leaders and Holocaust survivor Peter Lantos.

The national event formed part of Holocaust Memorial Day 2026, which was held under the theme “bridging generations”, highlighting the responsibility of younger generations to carry forward the lessons of the past as the number of living survivors declines.

Awel Jones and Olivia Beal were the only young Holocaust Educational Trust ambassadors representing Wales at the national ceremony, a distinction described as a significant honour for both the students and Pembrokeshire.

A parent said the occasion was “profoundly emotive and important”, adding that being invited to speak at such a high-profile event was an accolade for the students and a reflection of the strength of Holocaust education work taking place locally.

Holocaust Memorial Day is observed annually on January 27, marking the anniversary of the liberation of Auschwitz-Birkenau in 1945.

 

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Business

Final wind turbine deliveries completed after months of disruption

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Last major component reaches site as Dragon LNG and Dragon Energy thank communities for patience

DRAGON LNG and Dragon Energy have confirmed that the final large component for a new wind turbine project has now been successfully delivered, bringing months of complex abnormal load movements on Pembrokeshire roads to an end.

The companies said the final turbine blade was delivered to the site on Wednesday (Jan 28, 2026), marking the completion of all major component deliveries associated with the project.

In a statement, Dragon LNG and Dragon Energy thanked the local community for its patience and cooperation throughout the delivery programme, acknowledging that the operation caused disruption on local roads.

Residents across parts of the county have previously experienced temporary road closures, traffic delays and police escorts as oversized turbine components were transported from the Port of Milford Haven to the site under tightly controlled conditions.

The abnormal load movements required months of detailed planning and coordination, involving route surveys, traffic management, police support and liaison with local authorities to ensure deliveries were carried out safely and with minimal disruption wherever possible.

The companies also apologised for the inconvenience caused during the delivery phase, saying the support and understanding shown by residents had been “invaluable” in allowing the project to reach this milestone.

A number of organisations were involved in supporting the operation, including Pembrokeshire County Council, Dyfed-Powys Police, haulage specialists Collett & Sons Ltd and Green Light Traffic Management.

Local media outlets, including The Pembrokeshire Herald, provided advance notice and updates during the delivery process to help keep residents informed.

With the final major deliveries now complete, Dragon LNG and Dragon Energy said the project would continue to progress to the next phase of construction on site.

 

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