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Entertainment

Great Britain’s 95% decline in VIP clients: Is this a headache for online casinos?

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Thanks to a 2020 change in rules surrounding VIP experiences at online casinos in the UK, operators were faced with a new challenge. As tighter regulations were introduced by the UK Gambling Commission, extra pressure was put on operators for the running of their high-value customer schemes (HVCs).

VIP experiences have always been part and parcel of the casino experience, and with the world of gambling heavily shifting online since the turn of the century, the path it has taken has been full of twists and turns regarding the rules surrounding it. Legal online casinos such as those reviewed and ranked by https://legalcasino.uk/, a service which studies and compares UK gambling operators, have to adhere to the regulations as set out by the Gambling Commission to initially get an operating licence. They also face regular checks and audits to ensure that standards of game fairness, finances and Responsible Gambling are all being upheld. This heavy scrutiny is why it is always recommended to only play at UK-licensed operators.

But how did the tighter regulations affect online casinos? The official figure, according to iGB, a portal dedicated to the regulated global online gambling industry, is a 95% drop of VIP customers. Let’s have a closer look at what VIP online casino experience is and what this dramatic decline really means. 

What are VIP programmes?

VIP programmes at online casinos are designed to replace the in-person experience of getting levels of service above and beyond that of regular players. They are linked to dedicated players who have higher bankrolls and typically bet big.

They generally operate on a tiered system, where points are earned from gambling to climb through the levels. Naturally, the higher the VIP tier is, the greater the rewards like faster withdrawals, a personal account manager, higher deposit limits and customer support priority.

It’s also common to find tailored promotions and bonuses in the higher tiers of VIP clubs, with things like physical gifts, experiences and invitations to VIP tournaments.

Getting in the club

VIP programmes at online casinos are typically invite-only. Operators will monitor deposit and betting activity and reach out to a player to see if they want to join. Among the main criteria are value and frequency of deposits, along with value and volume of bets placed. Some operators allow customers who believe they should be in the VIP club the chance to reach out to customer support to see if they can get in.

Harder entry

The 2020 regulation changes, which came about after talks between the Gambling Commission and the Betting and Gaming Council, meant that VIP club handling got a little more difficult for operators.

Among the main changes, more rigorous checks on a player’s background, finances and their betting behaviour become a requirement before joining, to help protect players from getting into something difficult to monetarily sustain.

As well as prohibiting anyone under the age of 25 from entering such a scheme, the new rules also forced senior management to oversee them, and perhaps the biggest shake-up was that the new regulations meant that casinos could no longer incentivise VIP experiences based on customer losses.

How did the changes affect operators?

Having studied the impact of the changes in the industry after the new regulations, the Gambling Commission reported that the number of High Value Customer Schemes dropped from 42,349 (22 operators) to 1,616 (18 operators) between April 2023 and March 2024.

That equated to a massive 95% drop in players registered for VIP programmes, leaving operators with an average of just 89.80 VIPs compared to 1,925 at the start of the period.

From the number of operators involved in the survey, around 60% of them were still offering VIP schemes, down from 67% before the regulatory changes were introduced. So the amount of available programmes has remained fairly stable, but just the number of players being onboarded has dropped dramatically.

The bigger headache

This naturally resulted in a big headache for online gambling platforms, namely a significant loss in gross gambling yield (GGY) from VIP programmes. In the 2023-24 financial year, the total generated by VIP programmes, according to the same report, was £10.87 million, down 51% from the 2022-23 period GGY (£22.18 million). The numbers indicate that the tighter regulations have meant a significant depression in this income stream for operators.

Player protections

The measures introduced by the Gambling Commission were designed with player protection in mind, to help prevent vulnerable individuals from getting exploited, by forcing casinos to take more rigorous steps to ensure that what a player was spending as a VIP was affordable. 

Further protections by stopping incentives like cashback on losses and bonuses for losing streaks have also played a part in putting the brakes on participation. The concern with tiered rewards is that players can overspend just to achieve new ones or sustain their current levels, which can lead to problem gambling.

VIP Programmes are still available, but it appears to no longer be the powerhouse of an income stream that it once was. 

 

Entertainment

Community film season launches at Torch Theatre with audience-picked programme

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Grant from Ffilm Cymru Wales helps bring affordable independent cinema to Pembrokeshire

A SEASON of independent films chosen by local audiences is coming to Milford Haven this spring, as the Torch Theatre hosts a special programme designed to celebrate bold storytelling and community cinema.

Running from February through to mid-April, the Community Choices season has been made possible thanks to Wales-wide grant funding from Ffilm Cymru Wales. The scheme supports independent exhibitors to bring diverse and inspiring films to screens across the country.

At the Torch, audiences were invited to take part in programming workshops to help select the titles themselves. The final line-up reflects a mix of Welsh-language work, environmentally themed films and stories that break down social and economic barriers, ensuring something for all tastes.

Chelsey Gillard, the theatre’s Artistic Director, said: “We asked you, the people of Pembrokeshire, what films you wanted to see at the Torch – and we listened. There’s a terrific variety in this season, from family favourites to powerful dramas. We’re very grateful to Ffilm Cymru Wales for the funding that allows us to bring these wonderful films to the big screen, and we look forward to giving everyone a warm Torch welcome.”

The programme opens with Mr Burton on Sunday, February 8 at 4:15pm, followed by Flow on Tuesday, February 17 at 4:45pm. Fantastic Mr Fox screens on February 19 at 4:45pm, with Moonlight closing the month on Friday, February 20 at 6:15pm.

March’s line-up includes Born Free on March 4 at 2:15pm, Earth on March 12 at 11:00am, Sinners on March 15 at 7:00pm, Booksmart on March 22 at 2:00pm, and Gwledd (The Feast) on March 27 at 8:00pm.

The season continues into April with I Swear on April 2 at 2:00pm, One Battle After Another on April 5 at 4:00pm, and This is Spinal Tap on April 12 at 4:00pm, bringing the Community Choices series to a close.

All tickets are priced at £4 and include a free tea or coffee, helping to keep the screenings affordable and accessible for everyone.

For tickets and full details, visit the Torch Theatre website or call the box office on 01646 695267.

 

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Entertainment

One Night in Dublin returns to the Torch with a brand-new show

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ONE NIGHT IN DUBLIN is heading back to the stage at the Torch Theatre with a lively new production fronted by renowned Irish singer Danny Muldoon.

Tickets are already selling fast for the feel-good celebration of Irish music, which promises two hours of songs, stories and plenty of craic.

Backed by an award-winning five-piece band, Muldoon leads audiences through a packed set of sing-along favourites including Galway Girl, Tell Me Ma, The Irish Rover, Dirty Old Town, Whiskey in the Jar, The Wild Rover and The Galway Shawl, along with many more well-loved classics.

The show recreates the atmosphere of a bustling Dublin pub, complete with fiddle, whistle, guitars, banjo, bodhrán, accordion and driving drums, transporting the audience straight into “Murphy’s Tavern” for an unforgettable night of live entertainment.

Fans can also expect hits from Irish legends including The Pogues, The Saw Doctors, The Dubliners, The Fureys, Flogging Molly and Dropkick Murphys.

One Night in Dublin comes to the Torch Theatre on Thursday, March 26 at 7:30pm.

Tickets cost £26.50. Visit the theatre website or call the Box Office on (01646) 695267 to book.

 

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Entertainment

New appeal in search for missing Manic Street Preachers musician

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Family and charity issue fresh appeal for information about guitarist 31 years on

THIRTY-ONE years after the disappearance of Richey Edwards, a new public appeal has been issued urging anyone with information to come forward.

Edwards, guitarist and lyricist with Manic Street Preachers, vanished on January 31, 1995, in a case that has become one of the most enduring mysteries in British music history.

Missing for over 30 years: Richey Edwards

The then 27-year-old was last seen at the Embassy Hotel Bayswater in west London, where he had been staying ahead of a promotional trip to the United States. He checked out of room 561 but never reached his destination.

Despite numerous reported sightings over the years, none have ever been confirmed. Edwards was officially declared presumed dead in 2008, though his family continue to mark the anniversary of his disappearance and keep hope alive that answers may still emerge.

Anniversary appeal

The charity Missing People has released a statement in collaboration with Edwards’ sister Rachel, asking the public to remember the case.

In a social media post, the organisation said: “It is 31 years since Richard went missing, please keep his family in your thoughts.”

They also repeated key identifying details from the time he vanished. Edwards was described as white, around 5ft 7in tall, slim, with brown eyes and a shaved head. He had several distinctive tattoos, including a rose with the words ‘Useless Generation’, the phrase ‘I’ll surf this beach’, and a scar on his lower left arm where he had scratched the words ‘4 REAL’.

Unanswered questions

His car was later found near the Severn Bridge services, close to the Welsh border, prompting widespread searches but yielding no firm clues about what happened next.

At the time of his disappearance, the band were on the brink of international success. Edwards’ intense, literate songwriting and striking image had already made him a defining figure in Welsh rock music. More than three decades later, fans still hold vigils, create murals and share tributes across Wales and beyond.

Police say the case remains open.

Anyone with information is asked to contact the Metropolitan Police Service on 101 or use their online reporting service, quoting reference CONNECT REF 01/764429/24. Missing People also operates a free, confidential helpline on 116 000.

 

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