Business
New Welsh Water boss faces scrutiny over pay and sewage record
Conservatives call for ‘sensible’ salary as Roch Cheroux takes over
ROCH CHEROUX has been named as the new Chief Executive of Welsh Water (Dŵr Cymru), stepping into one of the highest-profile jobs in Wales at a time of mounting public anger over sewage pollution and rising bills.
Cheroux, a French-born utilities expert, previously ran Sydney Water in Australia and has also held senior roles in France. Welsh Water said he is “widely respected for his focus on sustainability, customer service, and operational excellence.”
The company’s former boss, Peter Perry, received a pay package of £892,000 in 2021, despite the not-for-profit firm facing significant fines and criticism for sewage discharges. Recent figures show Welsh Water released untreated sewage into rivers, lakes and coastal waters for more than 968,000 hours last year.
Conservative criticism
Welsh Conservative politicians have been quick to respond to the appointment. Janet Finch-Saunders MS, the party’s environment spokesperson, described previous levels of executive pay as “obscene,” arguing: “While Welsh Water customers face the highest water bills in England and Wales, sewage discharges into our waterways remain unacceptably high. The new Welsh Water boss shouldn’t be paid obscene amounts to simply pump out sewage into our waterways.”
Andrew RT Davies MS, Senedd Member for South Wales Central, struck a similar note. He said: “I wish the new boss of Welsh Water well, and he has a significant job ahead of him to get the provider into a position where it can command public confidence. As it stands, with the poor performance of Welsh Water, and with water bills rising, many people in Wales don’t believe the head of this organisation should be taking home hundreds of thousands of pounds a year. I believe that the pay for the top brass should be more closely linked with performance on issues like sewage leaks and water bills.”
Bills on the rise
Earlier this year, Welsh Water increased household bills by an average of 27%, prompting concern at a time when many families are already struggling with the cost of living.
The company says the increase is necessary to fund infrastructure improvements and meet stricter environmental requirements.
Welsh Water response
As a not-for-profit company, Welsh Water does not have shareholders and says any financial surpluses are reinvested in services or used to support vulnerable customers. The company argues that pay packages for senior executives are benchmarked against other large utilities and are required to attract the expertise needed to run a complex operation serving around three million people.
A spokesperson has previously defended the structure, saying that “the vast majority of customer bills are invested directly into maintaining and upgrading essential services.”
Wider debate
Natural Resources Wales, the regulator responsible for monitoring pollution, has also faced criticism from opposition politicians and campaigners for not doing enough to tackle sewage spills. The Welsh Government, however, says NRW is under financial pressure and is taking more enforcement action.
Cheroux begins his tenure at Welsh Water at a time when the industry across the UK is under unprecedented scrutiny, with campaigners, regulators and politicians calling for faster progress on tackling sewage pollution and delivering value for customers.
Business
Oil firm praised for putting customers first during price surge
A PEMBROKESHIRE heating oil supplier has been praised by a local customer after choosing to honour its original prices despite a sharp rise in fuel costs.
Sarah Maling contacted The Herald after receiving a delivery from J E Lawrence & Son Ltd, saying the company had prioritised fairness to customers during a period of intense demand.
The customer had ordered around 800 litres of heating oil on March 2 after her tank began running low. However, due to extremely high demand, the company was unable to deliver until Friday (Mar 13). Despite heating oil prices increasing rapidly since the order was placed, the firm honoured the original quoted price and delivered 500 litres instead, ensuring more households could receive some oil.
Sarah said the delivery driver arrived at her home at around 11:30am after already completing 27 deliveries that day.
She said: “Prices have gone insane since I ordered yet they stuck with the quoted price and delivered 500 litres and explained why in the letter.
“This is putting the customer before profit and making sure everyone who needs oil will hopefully get oil at a more affordable price.
“I just wanted it acknowledged that not all delivery companies are out to make a profit but care about their customers – the people of Pembrokeshire.”
The letter included with the delivery explained that distributors across the sector had cancelled existing orders as prices surged last week.
However, the company said it had chosen not to cancel earlier orders and instead decided to limit deliveries so that more customers would receive some fuel.
The letter stated: “We have experienced huge volumes of orders and deliveries are now taking two to three weeks.
“Most distributors cancelled existing orders when prices increased rapidly last week, and those customers had to go to the back of a very long queue with another supplier.
“We have chosen not to do that and your original price has been honoured.”
The company added that limiting deliveries was the only way to ensure all customers could receive oil during the current supply pressures.
It apologised for the inconvenience caused but said the situation was being driven by “a very uncertain climate which is outside our control”.

Business
Legal action backed in case over development at Dinas Cross
LEGAL action against a landowner, who repeatedly failed to comply with an enforcement notice served back in 2023, has been backed by Pembrokeshire’s national park.
Members of Pembrokeshire Coast National Park’s March development management committee meeting were asked to back delegated authority for prosecution proceedings in the magistrates’ court for failure to comply with steps required to be taken by an enforcement notice on land to the south of Parc Yr Eglwys, Brynhenllan, Dinas Cross.
A report for the committee said that, in May 2023, the park received a complaint that a green field in the open countryside had been stripped of its vegetation and turned into a mobile home park by the new landowners.
Following a site inspection, a planning contravention notice was served in relation to the removal of hedgebanks/hedgerows, widening of the existing access, alterations to ground levels, construction of a track and the siting of a storage container.
After that, a 2024 retrospective planning application was received by the park seeking retention of the hardstanding area, siting of storage container and additional landscape works, which was refused that May.
“As no voluntary steps were taken to remedy the breach of planning control and no appeal made against the refusal of planning permission, the Authority considered it expedient to issue and serve an Enforcement Notice as the development and use of the land resulted in an unnecessary incursion into the rural countryside which causes a significant visual intrusion to the detriment of the special qualities of the National Park,” the report said.
An enforcement notice was service in January 2025, but, the following month, the landowner lodged an appeal with Planning & Environment Decisions Wales, which was dismissed that June; the enforcement notice taking effect.
A further application, seeking permission for a small-scale seasonal campsite on the land was received in June 2025, subsequently refused that October; officers confirming to the landowner the enforcement notice remained in effect, running through to January 3 of this year.
A site inspection undertaken by officers on January 6 confirmed the breach of planning control continued, the report added.
This was followed by a further planning application seeking to regularise the development on January 21.
That application was refused on March 9.
The report concluded: “The landowner has had multiple opportunities to regularise the development through both retrospective applications and an appeal against the enforcement notice. Those processes have not resulted in permission being granted nor compliance being achieved.
“The continued failure to comply with the enforcement notice undermines the integrity of the planning system and public confidence in its proper operation.
“It also results in an unnecessary incursion into the rural countryside which causes a significant visual intrusion to the detriment of the special qualities of the National Park.
“Officers therefore consider it expedient and in the public interest to pursue prosecution proceedings should the breach remain unresolved.”
Members backed the recommendation.
Business
Tesco B&Q Haverfordwest click and collect pod approved
PLANS for a B&Q ‘click and collect’ pod at a Pembrokeshire supermarket, to save customers having a make a round trip of nearly 60 miles to the nearest home improvement store, have been approved.
In an application to Pembrokeshire County Council, B&Q Ltd, through agent Pyrke Planning, sought permission to install a modular ‘Click and Collect’ pod, with associated livery and signage, on the access road to Haverfordwest’s Portfield Road Tesco Extra superstore.
The application included a related scheme for signage for the proposal.
A supporting statement said: “This planning application seeks permission for the installation of a Click and Collect pod to be operated by B&Q Limited within the car park of the Tesco Extra store at Portfield Road, Haverfordwest.

“It does not involve any construction but simply the placing of a modular unit within the car park which, together with dedicated collection spaces, will take up 12 parking spaces and be situated within the customer car park.
“B&Q Limited (B&Q) is the UK’s largest home improvement retailer, serving both the general public and tradespeople. It supplies a wide range of DIY, home improvement and garden products, primarily from its stores across the UK but also through its online website.
“The trial of a new fulfilment service – B&Q Collect – in partnership with Tesco, is another step forward in their evolution. It gives customers greater choice over how they collect and return their items and helps make it easier to do their home improvement projects.
“B&Q does not have a store in Haverfordwest, with the nearest outlets being situated in Carmarthen (28 miles), Llanelli (37 miles) and Swansea (46 miles).
“It is consequently proposed to introduce a click and collect option for DIY customers and local tradespeople to allow next day collection of products which it is inconvenient for people to have delivered at home and to remove the need for a minimum c.50-mile plus round trip to one of the established stores.”
No objections to the proposal were raised by Haverfordwest Town Council.
The application, and the related signage scheme, were conditionally approved by county planners.
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