Local Government
Council ends litter enforcement as FOI shows late shift to ‘warnings first’
Two-year deal ended on 12 September; new documents reveal months of concerns over tactics, tourist fines on beaches, and lack of transparency
PEMBROKESHIRE COUNTY COUNCIL has quietly ended its partnership with controversial litter-enforcement company WISE, Freedom of Information disclosures reveal — just two years after the scheme was launched with an aggressive push on fixed penalty notices.
Documents released to The Herald confirm the contract formally ended on 12 September 2025. The Council also admitted it changed the rules in May 2025 so that WISE officers could only issue warnings on beaches, rather than immediate fines — a significant shift introduced more than a year into the agreement.
Although the deal has ended, the Council says its own in-house team will continue issuing fixed penalty notices (FPNs) for littering, dog-fouling and breaches of Public Space Protection Orders (PSPOs).
Early crackdown and hundreds of fines
The WISE partnership, launched with fanfare in September 2023, saw more than 600 fines issued in its first six weeks, as the Council promoted a zero-tolerance approach to littering and dog control.
Officers focused heavily on town centres and tourist hotspots, with several cases ending up before the Magistrates’ Court when residents refused or failed to pay. Some defendants told The Herald they felt “ambushed”, “picked on”, or “confused” by the rules they were alleged to have broken.
The tactics sparked concern in coastal communities, particularly Tenby, Saundersfoot and Broad Haven, where residents and business owners questioned whether strict enforcement on Blue Flag beaches risked punishing holidaymakers unfamiliar with seasonal restrictions.
FOI reveals warnings-only system introduced late
In a separate FOI response, PCC confirmed that in May 2025 it amended its procedures so that WISE officers were required to issue a formal warning, not a fine, on all Pembrokeshire beaches.
The Council has not explained the reason for the late change, which came after repeated complaints from locals — including dog walkers, parents and tourism businesses — about the proportionality of handing out £100 FPNs on busy summer beaches.
Contract ended in September — but no announcement
The key FOI statement is unambiguous:
“The contract ended on 12/09/2025.”
No public statement was issued at the time, and the ending of the scheme only became evident through FOI disclosures.
The Council told applicants that although the WISE arrangement has concluded, its own enforcement officers will continue to issue penalties where appropriate.
Questions remain over fines, revenue and accountability
The FOI responses did not reveal:
- the total number of fines issued over the full two-year contract
- how much money WISE retained versus how much went to the Council
- whether the company may be re-appointed in future
- what, if anything, will replace the WISE enforcement model
The Herald understands further FOI requests are now being prepared to establish the full financial and operational impact of the scheme, including how enforcement decisions were made and how many fines were issued in specific communities.
Several councillors have previously criticised the use of private contractors paid per fine, warning of “perverse incentives” and risks of “overzealous enforcement” in tourist-dependent towns.
Community reaction mixed
Some residents say high-visibility enforcement helped keep beaches and town centres cleaner during peak season. But others argue the approach damaged public goodwill, particularly where fines were given to visitors or elderly dog-walkers unfamiliar with time-limited restrictions.
Multiple town and community councils in coastal areas have privately told The Herald they want full transparency on the numbers and locations of fines issued — something they say was never provided during the contract.
Next steps
The Herald has asked Pembrokeshire County Council for:
- a full statement setting out why the WISE contract ended
- the total number of FPNs issued under the scheme
- the revenue split between WISE and PCC
- details of any future private-sector or in-house arrangements for enforcement
Further updates will follow as soon as PCC responds.
Farming
‘Poor decision’ New Creamston housing condition overturned
A “POOR DECISION” agricultural worker-only imposed nearly 40 years ago has been removed from a Pembrokeshire property by county planners.
In an application recommended to be approved at the December meeting of Pembrokeshire County council’s planning committee, Tim and Cathy Arthur sought permission for the removal of an agricultural worker-only condition at New Creamson, Creamston Road, near Haverfordwest.
An officer report for members said the agricultural condition was imposed when the dwelling was built in 1988/89, with a later certificate of lawful development granted this year after it was proven the site had been occupied for more than 10 years on breach of that condition.
An application for a certificate of lawfulness allows an applicant to stay at a development if they can provide proof of occupancy over a prolonged period.
Speaking at the meeting, agent Andrew Vaughan-Harries of Hayston Developments & Planning Ltd told members the original agriculture-only condition was a poor decision by planners back nearly four decades ago.
“When this application was made in 1988-89 we go back to the Preseli District Council – I was still in school – it was only a 50-acre farm, it should never have been approved as it shouldn’t have been viable.
“The current applicants have owned it for the last 20 years; they’ve tried to grow apples but couldn’t make a go of it and then went in to holiday lets. We can’t enforce redundant conditions from bad decisions made years ago.”
Approval was moved by Cllr Brian Hall and unanimously supported by committee members.
Local Government
Sewage leak at Pembroke Commons prompts urgent clean-up works
Council pollution officers say they have no enforcement powers over Welsh Water infrastructure
SEWAGE contamination on the Commons in Pembroke has prompted an urgent response from pollution officers, after a leak was reported by a member of the public on Tuesday.
Pembrokeshire County Council’s Pollution Control Team confirmed they were alerted yesterday afternoon to sewage surrounding a manhole cover on the site. The Herald understands that officers immediately notified Welsh Water (DCWW) network technicians to investigate the incident “as a matter of urgency”.
County councillor Jonathan Grimes, who represents Pembroke St Mary South and Monkton, said the authority had been clear that it holds no enforcement powers over Welsh Water assets.
“Whilst we work constructively with Welsh Water, we have no authority to intervene on their apparatus or to carry out enforcement action against them for such pollution incidents,” the Pollution Control Team said in a statement shared with the councillor.
Urgent works underway
Council officers visited the site on Wednesday morning alongside contractors and Welsh Water technicians to assess clean-up options. According to the team, works will include cleaning the contaminated ground in and around the manhole cover and fencing off the affected area “until safe”.
Cllr Grimes said officers would return to the scene on Thursday to check on progress and ensure the area is properly secured.
Residents who notice any further issues have been urged to contact the Pollution Control Team directly.
Further updates are expected later this week.
Local Government
Pembrokeshire Council faces backlash over £3.5m housing ‘buying spree’
Critics say policy inflates numbers while new-build programme stalls
PEMBROKESHIRE COUNTY COUNCIL is under growing pressure over its multi-million-pound programme of buying back former council houses, with critics warning that the strategy gives the illusion of progress while long-promised new-builds remain stuck on the drawing board.
The latest criticism comes from Milford Haven councillor Mike Stoddart, who has accused the authority of “standing still” by funnelling Housing Revenue Account (HRA) cash into purchasing properties that were once part of the council’s own stock.
Stoddart said the council’s approach “doesn’t increase the housing stock – it merely moves people from the private sector into the public sector”.
He added: “It would be much better if the money was spent on building anew.”
A temporary fix that became permanent
The buy-back scheme began in 2017 when the council adopted a new inflation-linked rent regime that delivered sizeable HRA surpluses. At the time, officers described buying ex-council homes on the open market as a “stop-gap” measure until the new-build programme ramped up.
But that programme has repeatedly faltered. Major schemes in Johnston and Tiers Cross have been hit by cost overruns of around 66%. In Milford Haven, new flats on Charles Street are costing close to £300,000 each for a one- or two-bed unit, before adding land costs, architects’ fees and planning expenses.

Stoddart said the pattern amounted to a “disaster”, arguing that buying existing homes had become the authority’s default option. “It gives the impression of making progress while actually standing still,” he said.
Brownfield sites left idle
In Stoddart’s own ward, three former school sites have stood empty since 2018. Their redevelopment is not expected to begin until 2027 or 2028. Meanwhile, the council’s purchasing programme has accelerated.
A Cabinet report for late 2025 shows more than £3.5 million spent on acquisitions in just the first half of the year.
The most striking deal was a bulk purchase of five homes in Harcourt Close, Hook, for £1.851 million — almost £400,000 each. Stoddart said the developer would think “all his birthdays have come at once”, with the council avoiding estate agents’ fees, reducing legal costs and allowing the seller to immediately stop paying interest to the bank.
Thirteen high-value purchases
All properties were bought for over £100,000 and moved into the council’s HRA stock:
| Address | Location | Price | Completion |
|---|---|---|---|
| 32 Southdown Close | Pembroke | £115,000 | 29/07/2025 |
| 8 Hyfrydle | Letterston | £115,000 | 01/08/2025 |
| 6 Precelly Place | Milford Haven | £120,000 | 22/09/2025 |
| 50 Heywood Court | Tenby | £125,000 | 02/10/2025 |
| 33 Croft Avenue | Hakin, Milford Haven | £130,000 | 20/10/2025 |
| 7 Hyfrydle | Letterston | £135,000 | 05/09/2025 |
| 18 St Clements Park | Freystrop | £140,000 | 14/07/2025 |
| 55 College Park | Neyland | £140,000 | 28/10/2025 |
| 26 Baring Gould Way | Haverfordwest | £146,000 | 15/08/2025 |
| 25 Station Road | Letterston | £170,000 | 10/10/2025 |
| 16 Woodlands Crescent | Milford Haven | £283,000 | 31/10/2025 |
| 26 & 27 Harcourt Close | Hook | £744,000 | 22/10/2025 |
| 23, 24 & 25 Harcourt Close | Hook | £1,107,000 | 30/07/2025 |
All purchases were made from HRA reserves with no borrowing, a point the council highlights as prudent financial management.
Fears over market distortion
Stoddart also warned that the authority’s deep pockets may be pricing out young families by outbidding first-time buyers for entry-level homes. “If classical economic theory is to be believed, it’s forcing up the price,” he said.
House prices in Pembrokeshire have risen around 15% in the past year, according to recent ONS data. Local estate agents, speaking anonymously, told this newspaper that council intervention “definitely nudges prices upward” in hotspots like Hook, Neyland and Milford Haven.
Council defends strategy
A council spokesperson said the approach was necessary to deliver homes “immediately” amid chronic shortages.
“Acquiring existing properties allows us to respond quickly to housing need,” they said. “New-builds remain a priority, but delays in planning, construction and funding mean we must use all available tools to meet demand. All purchases represent value for money and are compliant with our HRA strategy.”
Housing charity Shelter Cymru took a different view, arguing that “recycling stock is not a substitute for expansion”. The charity says Pembrokeshire needs around 500 new affordable homes a year to meet demand.
‘Residents deserve homes, not headaches’
Social housing waiting lists in Pembrokeshire now exceed 2,000 applicants. With another Cabinet briefing due later this month, Stoddart says he will push for a fundamental rethink.
“It’s time to stop standing still,” he told this newspaper. “Our residents deserve homes, not headaches.”
-
Crime2 days agoDefendant denies using Sudocrem-covered finger to assault two-month-old baby
-
Crime1 day agoPembroke rape investigation dropped – one suspect now facing deportation
-
Crime6 days agoMan denies causing baby’s injuries as police interviews read to jury
-
News1 day agoBaby C trial: Mother breaks down in tears in the witness box
-
Crime2 days agoLifeboat crew member forced to stand down after being assaulted at Milford pub
-
Crime3 days agoDefendant denies causing injuries to two-month-old baby
-
Crime3 days agoPembrokeshire haven master admits endangering life after speedboat collision
-
Crime14 hours agoMother admits “terrible idea” to let new partner change her baby’s nappies alone







