Local Government
Council ends litter enforcement as FOI shows late shift to ‘warnings first’
Two-year deal ended on 12 September; new documents reveal months of concerns over tactics, tourist fines on beaches, and lack of transparency
PEMBROKESHIRE COUNTY COUNCIL has quietly ended its partnership with controversial litter-enforcement company WISE, Freedom of Information disclosures reveal — just two years after the scheme was launched with an aggressive push on fixed penalty notices.
Documents released to The Herald confirm the contract formally ended on 12 September 2025. The Council also admitted it changed the rules in May 2025 so that WISE officers could only issue warnings on beaches, rather than immediate fines — a significant shift introduced more than a year into the agreement.
Although the deal has ended, the Council says its own in-house team will continue issuing fixed penalty notices (FPNs) for littering, dog-fouling and breaches of Public Space Protection Orders (PSPOs).
Early crackdown and hundreds of fines
The WISE partnership, launched with fanfare in September 2023, saw more than 600 fines issued in its first six weeks, as the Council promoted a zero-tolerance approach to littering and dog control.
Officers focused heavily on town centres and tourist hotspots, with several cases ending up before the Magistrates’ Court when residents refused or failed to pay. Some defendants told The Herald they felt “ambushed”, “picked on”, or “confused” by the rules they were alleged to have broken.
The tactics sparked concern in coastal communities, particularly Tenby, Saundersfoot and Broad Haven, where residents and business owners questioned whether strict enforcement on Blue Flag beaches risked punishing holidaymakers unfamiliar with seasonal restrictions.
FOI reveals warnings-only system introduced late
In a separate FOI response, PCC confirmed that in May 2025 it amended its procedures so that WISE officers were required to issue a formal warning, not a fine, on all Pembrokeshire beaches.
The Council has not explained the reason for the late change, which came after repeated complaints from locals — including dog walkers, parents and tourism businesses — about the proportionality of handing out £100 FPNs on busy summer beaches.
Contract ended in September — but no announcement
The key FOI statement is unambiguous:
“The contract ended on 12/09/2025.”
No public statement was issued at the time, and the ending of the scheme only became evident through FOI disclosures.
The Council told applicants that although the WISE arrangement has concluded, its own enforcement officers will continue to issue penalties where appropriate.
Questions remain over fines, revenue and accountability
The FOI responses did not reveal:
- the total number of fines issued over the full two-year contract
- how much money WISE retained versus how much went to the Council
- whether the company may be re-appointed in future
- what, if anything, will replace the WISE enforcement model
The Herald understands further FOI requests are now being prepared to establish the full financial and operational impact of the scheme, including how enforcement decisions were made and how many fines were issued in specific communities.
Several councillors have previously criticised the use of private contractors paid per fine, warning of “perverse incentives” and risks of “overzealous enforcement” in tourist-dependent towns.
Community reaction mixed
Some residents say high-visibility enforcement helped keep beaches and town centres cleaner during peak season. But others argue the approach damaged public goodwill, particularly where fines were given to visitors or elderly dog-walkers unfamiliar with time-limited restrictions.
Multiple town and community councils in coastal areas have privately told The Herald they want full transparency on the numbers and locations of fines issued — something they say was never provided during the contract.
Next steps
The Herald has asked Pembrokeshire County Council for:
- a full statement setting out why the WISE contract ended
- the total number of FPNs issued under the scheme
- the revenue split between WISE and PCC
- details of any future private-sector or in-house arrangements for enforcement
Further updates will follow as soon as PCC responds.
Education
Two more rural schools face closure as statutory notices issued
TWO MORE rural schools in west Wales could close by the end of the year after Carmarthenshire County Council published statutory notices proposing the closure of Ysgol Meidrim and Ysgol y Fro.
The move follows growing concern over the future of small rural schools across the region, after The Herald reported yesterday on separate school closure proposals in Pembrokeshire.
Carmarthenshire County Council confirmed on Tuesday (Jun 16) that statutory notices had been issued under the School Standards and Organisation Act 2013.
Members of the public now have 28 days to object, with the deadline set for July 14, 2026.
Objections can be submitted through the council’s online surveys for Ysgol Meidrim and Ysgol y Fro, by emailing [email protected], or in writing to Owain Lloyd, Director of Education and Leisure, County Hall, Carmarthen, SA31 1JP.
Cabinet decision
The decision to issue the statutory notices was agreed by Carmarthenshire County Council’s Cabinet on Monday, June 1.
If the proposals are approved, both closures would take effect from December 31, 2026.
From January 1, 2027, pupils currently attending Ysgol Meidrim would be expected to attend either Ysgol Griffith Jones or Ysgol Hafodwenog, depending on parental preference and the council’s admissions arrangements.
The catchment area of Ysgol Gynradd Meidrim would also be re-designated and absorbed into the existing catchment areas of Ysgol Griffith Jones and Ysgol Bancyfelin.
Under the proposals for Ysgol y Fro, pupils would attend Ysgol y Dderwen from January 1, 2027, again subject to parental preference and admissions arrangements.
Its catchment area would be re-designated and included within the existing catchments of Llangunnor Primary School, Llanddarog VC Primary School, Ferryside VC Primary School, Gwynfryn Primary School, Ysgol Gymraeg Gwenllian, Ysgol Gynradd Mynyddygarreg and Ysgol y Castell.
Rural school concern
The council says both schools have been identified under viability criteria set out in its Modernising Education Programme, which was approved by Cabinet on November 18, 2024.
The publication of statutory notices marks a formal stage in the closure process and gives parents, residents, governors and other interested parties the opportunity to object before a final decision is made.
The proposals come amid wider concern about the future of small rural schools, with communities across west Wales warning that closures can have a lasting impact on village life, Welsh-language education, transport arrangements and young families.
The council has said objections received during the statutory notice period will be considered before any final decision is taken.
Local Government
Security privately arranged by Mayor at Beating of the Bounds
HAVERFORDWEST TOWN COUNCIL has confirmed that security personnel seen at this year’s Beating of the Bounds were privately arranged and paid for by the town’s Mayor.
The council issued a statement on Tuesday (June 16) following queries about the presence of security staff at the civic event.
It confirmed that the arrangements were made by the Mayor and Admiral of the Port, Councillor Randell Thomas-Turner, and were not commissioned by the council.
The statement said the decision was taken by the Mayor as a personal precaution in response to safety concerns connected with his role as a councillor.
NO SPECIFIC THREAT
The council stressed that the presence of security personnel should not be interpreted as an indication of any specific threat to the event, participants, or members of the public.
It added that the event “proceeded safely and successfully” and that there were no incidents of concern during the day.
The Beating of the Bounds is one of Haverfordwest’s oldest civic traditions, with the Mayor and Sheriff travelling to the White Stone, the historic boundary marker of the Port of Haverfordwest, to reaffirm the ancient boundaries and rights of the town.
Hundreds of people attended this year’s event, which included a flotilla, music, entertainment, stalls and family activities along the riverside.
COUNCIL CONDEMNS ABUSE
In its statement, the council said it remained committed to ensuring civic events were “welcoming, inclusive and family-friendly” occasions.
It said appropriate planning and risk management arrangements were undertaken for all public events so residents and visitors could attend with confidence.
The council added: “While the security arrangements were a personal matter for the Mayor, the council recognises the importance of supporting the wellbeing and safety of all elected members and staff.
“The council condemns all forms of abuse, intimidation and threatening behaviour directed towards those serving their communities.
“Respectful public discourse is fundamental to local democracy, but there is no place for conduct that seeks to harass, threaten or intimidate others.”
The council thanked everyone who attended and contributed to what it described as another successful Beating of the Bounds, celebrating Haverfordwest’s history, traditions and community spirit.
Image: Darth Marty Media
Local Government
Major improvement works completed at Fleming Crescent
NEW roofs, structural upgrades and solar panels have been installed across three residential blocks at Fleming Crescent as part of a major housing improvement scheme.
Pembrokeshire County Council said the project has delivered safer, warmer and more energy-efficient homes for residents, with the full replacement of roofs serving 54 flats.
The works also included structural improvements designed to support the long-term performance of the buildings, alongside the installation of solar panels to help improve energy efficiency, reduce carbon emissions and lower energy costs for tenants.

The council received a funding contribution from the Welsh Government through the Optimised Retrofit Programme, which supports energy-efficiency improvements alongside wider investment works.
The scheme was completed on schedule, with W B Griffiths & Son Ltd appointed as the main contractor.
Cabinet Member for Housing, Cllr Michelle Bateman said: “Delivering a project of this scale on schedule is a significant achievement.
“The new roofs and external upgrades will help reduce future maintenance issues and improve the long-term resilience of the buildings, while the solar panels form an important part of our wider decarbonisation programme.
“By working closely with W B Griffiths & Son Ltd, we have delivered high-quality improvements that will benefit tenants both now and in the future.
“Pembrokeshire County Council continues to invest in housing improvements across the county, ensuring homes remain safe, modern, energy efficient and fit for the future.”
The project has also received national recognition after being shortlisted for a Constructing Excellence in Wales Award.
Neil Griffiths, Managing Director of W B Griffiths & Son Ltd, said: “We are proud to have delivered this important project at Fleming Crescent to a high standard and within the agreed timescales.
“The combination of full roof replacement and solar panel installation will provide long-term value, improve the performance of the buildings and support better outcomes for residents.
“It has been a pleasure to work in partnership with Pembrokeshire County Council on this scheme.”
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