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Pembrokeshire adventure tourism hub plans could be revived in 2026

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PLANS for an adventure tourism hub in north Pembrokeshire, ruled by a high court judge to have been granted unlawfully following a legal challenge, are due to be heard again by the national park next year.

Back in 2024, Pembrokeshire Coast National Park’s development management committee approved an application by Adventure Beyond Ltd for an outdoor adventure centre, and associated works at The Old Bus Depot, Moylegrove.

The application had been before multiple meetings of Pembrokeshire Coast National Park’s development management committee; the plot originally used as a bus depot by the founder of the Richards Bros bus company.

Concerns were raised about the scheme, including by local community council Nevern, and opponents feared that increased business for adventure firms will worsen the plight of birds and animals including seals.

Following that approval, a high court challenge was brought by Wild Justice, who claimed the scheme would see nesting birds and breeding seals disturbed by ‘noisy’ coasteers.

But Jet Moore, of Adventure Beyond, insisted that the company had been ‘key’ in developing codes of conduct to ensure wildlife safety.

In September Hon Mr Justice Eyre ruled the National Park Authority’s decision was unlawful as a position statement and 2024 survey of breeding birds published by Natural Resources Wales had not been made available beforehand.

The judge also agreed that the management committee had not been properly informed about the impact of the development on the Aberath-Carreg Wylan SSSI, including the potential for coasteering activities to disturb the chough, for which the SSSI is designated.

On that basis planning permission was quashed and the application will need to be re-determined if the development is to go ahead.

Ceibwr Bay forms part of the Cardigan Bay Special Area of Conservation (SAC), the Pembrokeshire Marine SAC, the West Wales Marine SAC and a Site of Special Scientific Interest (SSSI) and is home to nesting razorbill, guillemot, fulmar, herring gull, chough and kestrel.

Nearby sea caves are recognised pupping areas for grey seals and otters frequent the bay.

Wild Justice argued that an adventure centre would increase recreational activity, such as coasteering and kayaking.

Giving his reaction, Mr Moore claimed objectors had ‘caused more disturbance [to nesting birds] than we ever have’.

At the October meeting of the national park’s development management committee, members received an overview of the judgement, hearing resubmitted plans were expected.

In an update given just before the Christmas break, a spokesperson from Pembrokeshire Coast National Park Authority said: “We will be bringing the Moylegrove application back for redetermination in 2026 but do not have a definite date for that yet.”

 

Business

Mayor opens new Sapphire showroom in Milford Haven

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New Charles Street base brings windows and doors firm closer to Pembrokeshire customers

THE MAYOR OF MILFORD HAVEN has officially opened a new showroom for Sapphire Windows & Doors in the town centre.

The company welcomed visitors to its new base at 61 Charles Street on Monday (May 18), with Mayor Mark Woodward attending the opening.

Sapphire Windows & Doors, established in 1989, supplies and installs windows, doors and glazing products across South and West Wales.

The new Milford Haven showroom has been opened following growing demand from customers in Pembrokeshire, many of whom had previously travelled to the company’s Ammanford showroom.

The Charles Street premises will allow customers to view products in person, compare colours and finishes, try different styles, and speak directly with the Sapphire team.

Products on display include uPVC windows, composite and aluminium entrance doors, aluminium sliding and bifold systems, and internal and external Crittall-style aluminium and steel doors.

Shaun Matthews, Director of Sapphire Windows & Doors said: “We are incredibly excited to open our new Milford Haven showroom and welcome both returning and new customers through the doors.

“We have already received such a lovely welcome on Charles Street, and we are looking forward to becoming part of the local community.

“When people are investing in new windows and doors, it is important they feel confident in what they are choosing. The showroom gives customers the opportunity to properly see the products, explore the options available, try them for themselves and receive clear, honest advice from our team.”

The company manufactures its own uPVC products in-house at its factory in Ammanford, while installations are carried out by directly employed fitting teams.

Sapphire says it offers free, no-obligation quotes and takes a no-pressure approach to sales.

Every installation is backed by a ten-year guarantee and a FENSA insurance-backed warranty.

The new showroom is now open at 61 Charles Street, Milford Haven, SA73 1SA.

For more information visit sapphirewindows.info.

 

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Halifax could disappear from high streets after 173 years

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Only two Halifax branches remain in west Wales as banking giant considers major brand shake-up

HALIFAX could disappear from UK high streets after more than 170 years under plans being considered by Lloyds Banking Group.

The banking giant is understood to be looking at phasing out the Halifax name as part of a wider review of its brands, with Lloyds expected to become the main retail banking name in England and Wales.

If the plans go ahead, the move would mark the end of one of Britain’s best-known financial brands, which began life in 1852 as the Halifax Permanent Benefit Building Society.

No final decision has yet been announced, but reports suggest new Halifax account openings could be stopped later this year, with existing customers gradually moved across to Lloyds.

The Herald understands that branch banking in west Wales has already been significantly reduced, with only two Halifax-branded branches currently remaining in the region — in Llanelli and Swansea.

Customers in Pembrokeshire no longer have access to a Halifax branch, with banking services instead directed through Lloyds Bank branches, including Haverfordwest. Carmarthenshire customers are similarly directed to Lloyds Bank in Carmarthen.

The possible disappearance of Halifax comes amid continuing pressure on high street banking, with many branches already closing as more customers move to mobile and online banking.

Consumer groups have warned that the steady loss of bank branches risks leaving elderly customers, vulnerable people and small businesses without easy access to face-to-face banking.

The Halifax Branch in Haverfordwest closed in 2022

For many towns across west Wales, the loss of familiar banking names has become part of a wider decline in high street services, alongside the closure of post offices, shops and public services.

Halifax became one of the country’s biggest mortgage lenders and was for decades associated with savings, home ownership and local branch banking. It later became part of HBOS before Lloyds took over the group during the financial crisis.

A final decision on the future of the Halifax brand is expected as Lloyds sets out its next strategic plans.

 

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Bluestone’s steep ravine enters ‘new chapter’ as reopening date confirmed

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BLUESTONE National Park Resort has confirmed that its much-loved Steep Ravine will reopen on Saturday, May 23, marking the return of Camp Smokey and Smokey Joe’s Shindig, alongside new zip line adventures for guests to enjoy this summer.

The award-winning 5* resort in Pembrokeshire was forced to close the Ravine in December 2024 after severe storm damage left the area unsafe. Since then, work has been underway to restore the site and ensure it can be safely enjoyed by guests once again.

When visitors return this summer, they will find a landscape that looks different to how they may remember it – a change Bluestone says reflects both the impact of the storms and a conscious decision to take a long-term, nature-led approach to its recovery.

James McNamara, Director of Product and Programme Development at Bluestone, said the reopening represents “a new chapter” for the Ravine.

“We know how special the Steep Ravine is to so many of our guests and closing it back in 2024 was not a decision we took lightly,” he said.

“The storm damage meant the area was no longer safe, so it was important that we took the time to restore the Ravine carefully and responsibly, working closely with specialists throughout the process.

“Every step has been taken with care for the landscape and its future, while making sure guests can once again enjoy everything that makes this place so special.”

As part of the restoration work, areas of woodland affected by the storms were carefully managed to improve the long-term stability of the site. Bluestone says the landscape will continue to naturally regenerate and evolve over time.

As part of this approach, some fallen timber and natural woodland material has intentionally been left within the Ravine to help support the recovery process. Over time, this will help return nutrients to the soil, encourage new plant growth and create valuable habitats for insects, birds and wildlife as the landscape regenerates naturally.

“Steep Ravine has always been about bringing people together outdoors – whether that’s around the campfire at Camp Smokey or experiencing the adventure of the Ravine itself,” James McNamara added.

“We’re excited to welcome guests back this month and reopen a place that means so much to so many people.”

While the landscape has naturally evolved following the restoration work, Bluestone says the experience guests know and love is very much returning this summer.

Camp Smokey – the rustic outdoor dining spot at the foot of the Ravine – will once again serve lunches, BBQ feasts, drinks, marshmallow toasting around the fire and a brand-new lunch menu.

Evening entertainment also returns with Smokey Joe’s Shindig, featuring high-energy family sing-alongs, dancing and live entertainment at Camp Smokey.

Adventure seekers will also be able to experience two new guided zip line adventures.

The Summit Flight sends guests racing across the Steep Ravine on a high-speed 279m zip line experience, while the Double Glide features shorter zips designed to build confidence and excitement along the way.

“We’ve treated this special place with real care and respect,” James McNamara said. “It means a great deal to our guests and our team, and we’re proud to be reopening it in a way that keeps its spirit alive.”

 

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