News
Ironman opens up entry to children
IT’S ONE of the most arduous sporting events in the world which attracts competitors from 40 countries and more than 10,000 spectators, as well as generating around £4m for the local economy each year.
Now the Ironman Wales event, which begins on Tenby’s iconic North Beach, is broadening its appeal by developing the competition for children. With the adults event comprising a 2.4 mile-swim, 112-mile bike ride and 26-mile marathon, all without a break, the children’s competition isn’t nearly as gruelling. Children as young as three can take part in the Ironkids run which covers distances from 500m to 2,500m for children aged up to 14.
Coming to Pembrokeshire for a fourth consecutive year in September, organisers say the Ironkids event is aimed at encouraging youngsters to lead active and healthy lifestyles. Spokeswoman Waveney Thomson said the event in Tenby had attracted a huge interest from young people, many of whom have been inspired as spectators.
“In Pembrokeshire, we’re changing the event slightly to add a bit more to the atmosphere, bringing the children’s event into the town, where before we did a splash and a run on just on the beach,” she said.
She said it follows the success of the Ironkid event in Bolton, which attracted a record-breaking 2,000 competitors last year.
“It is our fastest growing event,” she added.
“That became the world’s largest Ironkids running event. There is obviously the demand out there and with a huge national drive to include children in sports activities,and tackle obesity, the Ironman event seems to have been hugely inspiring.”
The adult event’s trio of strength sapping challenges pushes even the most accomplished of athletes to their limits. Competitor Lowri Phillips from Cilgerran, took part in the 2012 event. The 33-year old, who also took part in an iron distance event in Copenhagen said Ironman Wales is considered one of the world’s toughest courses.
“I can definitely vouch for that as it’s probably the hardest race I’ve ever done. It’s also the most rewarding,” she added.
“The feeling of running down the finishing chute after 26 miles of running – or a lot of walking in my case, 112 miles of cycling and 3.8km of swimming can’t really be described but I’d definitely recommend it to anyone.”
Regional manager at Sport Wales, James Owens, said “Major sporting events such as the Ironman provide fantastic opportunities for getting even more of our youngsters taking part in sport, which of course is crucially important to them leading a healthier lifestyle.
“We know that children get inspired by watching and being part of events like this.
“Ironman Wales has grown year on year and so have the come and try opportunities around it.”
Community
Internet outage for two villages after exchange box destroyed
RESIDENTS of Clunderwen and Llandissilio have been left without internet access following the destruction of an Openreach exchange box just outside Llandissilio village.
The incident occurred yesterday (Nov 23) when the box was reportedly demolished by a vehicle. The damage has resulted in a complete loss of internet services for the two villages, with repairs expected to take at least a couple of days.
Local residents have expressed frustration over the disruption, as the outage affects home businesses, remote workers, and households relying on internet connectivity for day-to-day tasks.
Openreach engineers have cordoned off the site, and work is ongoing to assess the extent of the damage. A spokesperson for Openreach has been contacted for comment but had not responded by the time of publication.
The vehicle involved in the incident has not yet been identified. Anyone with information about the collision is urged to contact the local police.
With repair timelines unclear, affected residents have called for increased communication from service providers to manage expectations during the outage.
“Bringing the community back online is a priority,” a local resident said. “We’re hoping Openreach can resolve the issue quickly and ensure it doesn’t happen again in future.”
Business
Plans unveiled for new fitness hub in Charles Street
A PLANNING application has been submitted for the transformation of The Original Factory Shop building on Charles Street, Milford Haven, into a state-of-the-art fitness and well-being centre.
The proposal, put forward by Inner Tiger Fitness, aims to offer a range of facilities, including areas for yoga and fitness classes, a protein bar, sunbeds, and a fitness-focused retail space.
Samantha and Darren Winn, co-founders of Inner Tiger Fitness and lifelong residents of Pembrokeshire, see this project as a chance to breathe new life into the town centre while addressing the growing demand for health and fitness services in the community.
Focus on community and well-being
In a public statement, the applicants emphasised their vision of creating more than just a gym. Samantha Winn explained: “We don’t class ourselves as a gym, but as a centre for health, fitness, and care. We aim to build a friendly, non-judgmental space where people of all ages and abilities can improve their physical and mental well-being.”
The facility will provide a range of offerings designed to appeal to both seasoned fitness enthusiasts and beginners, including modern gym equipment, group training areas, and classes such as Pilates and yoga. There will also be a dedicated space for those nervous or hesitant to use the main gym floor. Samantha and Darren Winn hope to foster a welcoming environment where individuals can connect, socialise, and embark on their fitness journeys with confidence.
The protein bar, a key feature of the new facility, will serve pre- and post-workout drinks and snacks, such as healthy smoothies and protein shakes. The owners were keen to clarify that this would not be a café in the traditional sense. “We will not be serving teas, coffees, cakes, or sandwiches,” they stated, countering concerns about competition with other local establishments.
Addressing high street challenges
The building on Charles Street has been on the market for a year, with no other substantial interest shown in its lease. The applicants argued that their proposal offers a solution to the decline of retail in town centres, a trend seen across the country. “Retail is dying on the high street. Town centres must adapt and evolve, or they risk becoming derelict,” they said. “We believe a busy, thriving facility like ours will attract more people to Milford Haven and benefit surrounding businesses.”
They also noted that no exterior changes to the property are planned, apart from essential maintenance and improvements. With peak hours expected to fall outside traditional retail times, they reassured residents that parking would remain adequate, with spaces available in nearby authority-run car parks.
Creating opportunities for Pembrokeshire
Inner Tiger Fitness plans to operate as a family-run business initially, with Samantha and Darren at the helm. As the facility grows, they aim to create both full- and part-time jobs, including roles for coaches, retail assistants, and receptionists. They also hope to establish career paths for young adults in the fitness industry by supporting apprentice trainers and helping them gain the qualifications needed to succeed in their careers.
“Our goal is to make a meaningful investment in Pembrokeshire, not just financially but also socially,” said the couple. “We care deeply about creating opportunities for local people and providing a space that helps everyone feel healthier and happier.”
Responding to public feedback
The proposal has generated mixed reactions on social media, but Inner Tiger Fitness has welcomed the discussion, encouraging residents to share their opinions via the planning consultation process. In a Facebook post, they addressed concerns raised by some members of the community, particularly regarding the future of the current tenant, The Original Factory Shop.
“We are not responsible for any decisions made by the Factory Shop or its internal communications with staff,” the post read. “The building has been on the market for over a year. If retail businesses were thriving, the property would not have been available. Our vision is to bring this space back to life and offer something unique that meets the needs of the community.”
Inner Tiger Fitness also clarified that their facility would not compete directly with existing gyms or leisure centres, such as the Meads. “The Meads offers a range of facilities that we do not, such as swimming, tennis, and squash. Our focus is entirely different. We are building something new and innovative,” they said.
Looking ahead
If the planning application is approved, the facility could open as early as 2025. Samantha and Darren Winn remain optimistic about the project’s potential to make a positive impact on Milford Haven. “We would rather try and fail than never try at all,” they said. “We want to create a space where people can improve their fitness, build friendships, and feel part of a supportive community.”
Residents are invited to view the plans and submit their feedback online. Samantha and Darren concluded: “For those who support us, we are truly grateful. For those with reservations, we hope to change your mind. Our vision is about more than just financial gain—it’s about building something meaningful for Pembrokeshire.”
The Original Factory Shop recently announced it was closing its Haverfordwest Branch, but it was widely assumed that the Milford Haven shop was going to remain open, despite speculation earlier this year that it was to shut down.
It has been reported that The Original Factory Shop is struggling financially, with several restructures having recently taken place in an attempt to keep the firm solvent.
Business
Fresh flavours at new eatery in St Davids
A NEW brunch spot has opened its doors in St Davids, promising a delicious twist on classic dishes in a welcoming and vibrant setting.
The Brunch House, a passion project by hospitality duo Hannah Bowie and Adam Sawyer, opened at Oriel Y Parc Visitor Centre on Saturday (Nov 16), drawing over 250 visitors on its first day.
With more than two decades of combined industry experience, Hannah and Adam have transformed the space through extensive renovations, creating an inviting environment for locals and visitors alike.
Hannah, who previously ran 35 Main Street in Solva, shared her excitement: “Brunch is my favourite meal of the day, and bringing The Brunch House to life has been a dream come true. We’re thrilled to offer something fresh and unique to St Davids.”
The menu features an inspired blend of Middle Eastern flavours from Hannah’s heritage alongside brunch staples like the Full Welsh and Pancake Stack. Standout dishes, such as chicken and waffles drizzled with house-made hot maple sauce, have already earned rave reviews.
Ben Richardson, one of the first customers, said: “The chicken and waffles were absolutely delicious. We’re already planning our next visit.”
The eatery’s warm atmosphere and quality cuisine have struck a chord with the community. Bethany Ellison, a local customer, remarked: “What Hannah and Adam have created here is phenomenal. The ambience, combined with the exceptional food, makes this place truly special. I wish them every success.”
Adam added: “We’ve worked hard to make The Brunch House our own, and the support from locals and holidaymakers has been incredible. It’s been amazing to see so many people walk through our doors already.”
The Brunch House is open daily from 9:30am to 4:00pm, with food served until 3:00pm.
Pictured above – Brunch with a twist: The Brunch House in St Davids run by Adam Sawyer and Hannah Bowie is the newest spot to enjoy freshly made dishes
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