Business
Backing for two City Deal business cases
MEMBERS of the Swansea City Deal’s Economic Strategy Board are supporting a call for immediate approval of two major Swansea Bay City Deal projects.
The Economic Strategy Board (ESB), made up of private sector business persons appointed to the ESB say they want to help get the ‘Yr Egin’ and Swansea City and Waterfront Digital District projects over the finish line.
Their support comes after an independent review into the £1.3 billion Swansea Bay City Deal found that the businesses cases for these two projects are ‘fit for purpose’.
The same review also found serious problems with the way in which some business cases were prepared, describing them as little more than glossy marketing exercises devoid of detail and substance.
The Economic Strategy Board is made up of experts in key City Deal themes like energy, manufacturing, skills, life sciences, and business.
Chaired by Ed Tomp, the Vice-President and General Manager of Valero UK in Pembrokeshire, private sector board members include Scarlets chairman Nigel Short, retired consultant surgeon oncologist Simon Holt, and Pobl Group chief executive Amanda Davies.
Chris Foxall, finance director of Welsh car manufacturer Riversimple, and James Davies, Industry Wales executive chair, also sit on the board.
As well as an independent review, an internal review commissioned by the City Deal’s Joint Committee has also been completed to ensure governance is robust.
It found it wasn’t and described a breakdown in trust between the public sector partnership members.
The Economic Strategy Board provides strategic direction for the City Deal and advises the Joint City Deal Board.
Its functions include overseeing the production of project business cases and making recommendations for approval.
Mr Tomp said: “The Economic Strategy Board welcomes the publication of the reviews into the City Deal.
“Both include a number of recommendations which should speed up the City Deal’s delivery for the benefit of residents and businesses across South West Wales.
“Among the recommendations endorsed by the Economic Strategy Board is the immediate approval of the ‘Yr Egin’ and Swansea City and Waterfront Digital District projects, so we’ll do all we can to help with that process.
“The first phase of the ‘Canolfan S4C Yr Egin’ development is a terrific example of how state-of-the-art office and networking spaces can support our creative industries, while the Swansea project will combine world-class entertainment and 21st-century business facilities with cutting-edge digital infrastructure.”
Canolfan Yr Egin was never part of the City Deal and was tacked on after its construction was already underway. The involvement of the City Deal in the project is a fig leaf for UWTSD’, which despite promising it could deliver the project without public subsidy, went cap in hand to the Welsh Government when it couldn’t.
Public funding for Yr Egin was agreed by Economy Secretary Ken Skates over six months before the City Deal was even signed.
Mr Tomp continued: “Approval of these business cases as soon as possible would help maintain private sector confidence in the City Deal while showing the commitment of all partners to work together for the good of the Swansea Bay City Region.
“In the meantime, we’ll also continue to help progress business cases for the nine other projects due to be part City Deal funded because this investment programme has the potential to transform our region’s economic well-being.”
Chris Foxall said: “The Swansea Bay City Deal is a once in a generation opportunity to kick-start a sustainable regional economic development programme. It’s more than just investment – it’s the start of a journey that will build momentum, confidence and prosperity for our future generations. The City Deal’s breadth of sectoral and geographic coverage will ensure the impact is felt by everyone in the region, and the first two projects will evidence the physical and economic transformation that’s long overdue.”
Business
Salon plans for Haverfordwest car valet site approved
RETROSPECTIVE plans to change a Pembrokeshire car sales/valet area to include a barber shop and tanning salon have been given the go-ahead.
In an application to Pembrokeshire County Council, Zizo Barbers & Affordable Cars, of Cambrian Place, Haverfordwest sought permission for the change of use of previously granted valet and car sales area, the works completed in 2024.
A supporting statement through agent Hayston Developments & Planning Ltd said the former commercial garage business has been operating in several guises from the premises for many years and has included petrol sales, motor servicing and repairs, MoTs, vehicle valeting, car sales and customer parking.
This followed on from a 2011 permission for the partial demolition of the original commercial garage, with a later approval for the site refurbishment to provide a workshop, valeting and offices for the existing car sales.
A supporting statement said: “The proposed update to a change of use involves the replacement of a car valeting service, which took place under a covered area at the rear of the site by a wash and valet operation – and restricting this service to those cars being sold at the Cambrian Place site. The use of a former office / store as a barber shop.
“The use of the former customer waiting area as a tanning salon including a new moveable timber shed for use as a meet and greet facility and as a car sales office. Provision of a communal parking area. Whilst retaining the principal use of the site for the sale of used cars.
“It is therefore suggested that the proposal will reduce both the elements of noise and the generation of dust whilst improving air quality as substantially fewer cars being power washed and valeted as well as the visual impact of these activities in this very public location – and with adjacent residential properties.”
Haverfordwest Town Council had objected to the scheme on highway safety grounds, but an officer report recommending approval said: “Highways colleagues have advised that the mixed use at the site is not likely to generate a significant number of trips that would lead to congestion and/or road safety issues due to the hours of operation are suggestive of visitors in the non-peak hours over the course of the day.
“In addition, highways colleagues have confirmed recorded accident history is negligible at the site, with one accident in 2023 at the nearby junction as a result of a rear shunt.”
It also said that, as the site lies adjacent to the A40(T) Welsh Government as a highway authority were consulted on the application, but has not not issued a direction in respect of this application.
One letter of objection had also raised issues of traffic and highway safety, chemical and detergent waste from the site and occasional activity after 5pm.
The report said the cessation of the valeting/washing use will reduce water usage at the site and any activity outside normal hours was an enforcement matter.
The application was conditionally approved by officers.
Business
Community council objections to Tenby Lidl store scheme
PLANS for a new store on the edge of Tenby by retail giant Lidl, which has seen objections from the local community council, are likely to be heard next year.
In an application recently lodged with Pembrokeshire County Council back in October, Lidl GB Ltd, through agent CarneySweeney, seeks permission for a new 1,969sqm store on land at Park House Court, Narberth Road, New Hedges/Tenby, to the north of the Park Court Nursing Home.
The proposals for the latest specification Lidl store, which includes 103 parking spaces, would create 40 jobs, the applicants say.
The application follows draft proposals submitted in 2024 and public consultations on the scheme, with a leaflet drop delivered to 8,605 local properties; an information website, with online feedback form; and a public exhibition, held last December at the De Valence Pavillion in Tenby, with a follow-up community event held at New Hedges Village Hall, close to the site, publicised through an additional postcard issued to 2,060 properties.

Some 1,365 responses have been received, with 89 per cent of respondents expressing support for the proposals, the applicants say.
A supporting statement says: “Lidl is now exceptionally well established in the UK with the Company operating c.980 stores from sites and premises both within and outside town centres. Its market share continues to increase substantially, and the company is expanding its store network considerably. The UK operational model is based firmly on the success of Lidl’s operations abroad with more than 10,800 stores trading across Europe.
It adds: “The granting of planning permission for the erection of a new Lidl food store would increase the retail offer and boost the local economy. The new Lidl food store would create up to 40 employment opportunities for people of all ages and backgrounds, providing opportunities for training and career development. This in turn will create an upward spiral of economic benefits.”
Local community council St Mary Out Liberty Community Council has formally objected to the scheme, saying that, while it supports the scheme for a Lidl store in principle, recognising “the economic benefits a new retail store could bring,” it says the proposed location “is unsuitable, conflicts with planning policy, and cannot be supported in its current form”.
Its objections add: “The A478 is heavily congested in peak tourist months. A supermarket would worsen congestion, increase turning movements, and heighten risks to pedestrians, cyclists, and emergency access.”
It also raises concerns on the potential impact through “noise, lighting, traffic disturbance, and loss of quiet amenity” on a neighbouring residential care home.
An initial assessment by Pembrokeshire County Council, highlighted concerns about the visual impact, with the authority’s landscape officer commenting that the store would introduce “an intense urban function into an otherwise rural context”.
The report added: “It is not considered to be compatible with the character of the site and the area within which it is located; and furthermore, will lead to a harmful visual impact on the setting of the National Park.”
The application will be considered by county planners at a later date.
Business
Senedd approves £116m transitional relief for business rates
BUSINESSES facing sharp hikes in tax bills after the 2026 revaluation will see increases phased in over two years after the Senedd backed a new transitional relief scheme.
Senedd Members unanimously approved regulations to help businesses which face significant rises in non-domestic rates bills after a revaluation taking effect in April 2026.
The Welsh Government estimates the transitional relief will support 25,000 ratepayers at a cost of £77m in 2026/27 and £39m in 2027/28. The partial relief covers 67% of the increase in the first year and 34% in the second.
Mark Drakeford, Wales’ finance secretary, stressed the £116m scheme comes on top of permanent rate reliefs which are currently worth £250m a year. He said ratepayers for two-thirds of properties will pay no bill at all or receive some level of relief.
The former First Minister told the Senedd: “In providing this transitional relief scheme, we are closely replicating the scheme of relief we provided following the 2023 revaluation – supporting all areas of the tax base in a consistent and straightforward manner.”
The Conservatives’ Sam Rowlands expressed his party’s support for the transitional relief scheme which will help ratepayers facing sharp increases after the 2026 revaluation.

He said: “We are grateful that the Welsh Government has at least brought forward a scheme that will soften the immediate impact for thousands of Welsh businesses.
“We also understand that if these regulations are not approved or supported… this relief scheme will not be in existence. Many businesses across Wales would face steep increases with no protection at all and that is certainly not an outcome we would want.”
But the shadow finance secretary warned businesses up and down Wales are worried about the increase in rates that they are liable to pay.
Advocating scrapping rates for all small businesses in Wales, Mr Rowlands said: “We’ve heard first-hand from many of those in the hospitality and leisure sector, some of whom are facing increases of over 100% in the tax rates they are expected to pay.”
Responding as the Senedd signed off on the scheme on December 16, Prof Drakeford said the Welsh Government had to wait for the UK budget to know if funding was available. As a result of the time constraints, the regulations were not subject to formal consultation.
Prof Drakeford agreed with Mr Rowlands that voting against the regulations would not improve support, only eliminate the transitional relief package before the Senedd.

Earlier in Tuesday’s Senedd proceedings, former Tory group leader Paul Davies warned Welsh businesses have already been hit with some of the highest business rates in the UK.
He said: “The latest business rates revaluation has meant that some businesses are now facing rises of several hundred per cent compared with previous assessments…
“Whilst I appreciate that a transitional relief scheme will help some businesses manage these changes, the reality is that for many businesses it’s not enough and some businesses will be forced into a position where they will have to close.”
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