Business
St Davids adventure company calls for #SaveOutdoorEd support

ST DAVIDS-BASEED outdoor education company TYF is urging people to support the #SaveOutdoorEd campaign, which aims to get the government to take action to save the outdoor education sector during the Covid-19 pandemic.
The campaign has led to a number of petitions and calls from MPs for the government to address the damage being done to the outdoor education sector by Covid-19, as well as the lost opportunities for people to get outdoors, boost their mental and physical health, learn about the natural world and gain skills and confidence.
Supporters of #SaveOutdoorEd are calling for a clear roadmap for resuming school trips, along with financial support for the sector, where Covid-19 restrictions have endangered livelihoods.
Some progress is being made. A new all-party parliamentary group for Outdoor Learning was recently formed, led by Aberconwy MP Robin Millar and Westmorland and Lonsdale MP Tim Farron, who recently urged the government to review its ban on residential trips.
TYF was founded in 1986 and was the first company to introduce coasteering as a commercial activity. It welcomes around 40 schools each season – approximately 200 children a week, and employs over 30 people each year, including seasonal instructors and year-round staff in its office and its St Davids shop.
Its activities are not only about boosting physical and mental fitness: the company also has a strong environmental focus and builds education about the environment and the natural world into its activities. Its high adrenaline activities are preceded by a “mindful minute” in which participants tune into their surroundings.
In 2014 TYF became one of the first certified B Corps in the UK in recognition of its social and environmental performance. The company is also ocean literate and carbon literate, meaning it promotes an understanding of the oceans and our influence on them, and an awareness of the carbon dioxide costs and impacts of everyday activities, working to motivate people to reduce emissions.
Bonnie Middleton, marketing manager, TYF, says the loss of outdoor education during 2020 has had multiple effects.
“We are not only concerned about protecting jobs in the sector; we’re also aware of the lost opportunities to raise awareness of environmental issues at a time when the climate is in crisis,” she said. “We cannot miss another opportunity to engage the younger generation with nature as this could have a detrimental effect on their commitment to making positive changes in their lives. On top of that, people have lost valuable opportunities to boost their resilience, optimism and mental health through time spent outdoors. Outdoor activities have been shown to have multiple benefits, including lowering blood pressure, boosting self-esteem and relieving stress and anxiety. People need these now more than ever, and we’re eager to be able to welcome people back and resume our activities in a safe and supportive environment.”
With this in mind, TYF has revised its procedures to ensure all equipment is disinfected between uses, and that social distancing it built into its travel arrangements and activities.
“We’re confident we can keep people safe on our trips,” said Bonnie. “We now hope people will get behind the #SaveOutdoorEd campaign and urge the government to review its rules about overnight trips and to take action to protect jobs in outdoor education. Outdoor education staff and the activities they provide have a hugely positive impact on people and the environment, and we want that to continue.”
Anyone wanting to support the campaign can sign the petition urging a revision of Department for Education guidance at: https://petition.parliament.uk/petitions/330559
Business
Historic Pembrokeshire pub’s major facelift gets the go-ahead

A RETROSPECTIVE scheme for works at a historic Pembrokeshire pub has been approved by county planners.
In an application to Pembrokeshire County Council, Chris Grey sought permission for retrospective works for additional shower/toilet facilities for the Speculation Inn public house and authorised Caravan & Camping Club, near Hundleton, and a replacement store.
A supporting statement through agent Hayston Developments & Planning Ltd said: “The premises has changed hands in recent years and the pub has been sensitively refurbished and the rear paddock operates under a Camping and Caravanning Club exemption and has proven very popular.
“The applicants seek two expansions, which are mainly in retrospect and relate to the following: Bespoke separate toilet / showers for the authorised campsite / tourer site. A small facility is available in the pub, however, this is not ideal for campers who need showers.
“Replacement of a corrugated building attached to the pub, which had collapsed, with a replacement store for the Speculation Inn and its various function.
“The toilets are positioned to the rear of the Speculation Inn and its beer garden and use an existing treatment plant and soakaways for roof water.”
It added: “It is the applicant’s intention to retain the current toilet/shower facilities offered to visitors who wish to park their caravans at the Speculation Inn Meadow certified site, or who have come with the intention of camping, and by expanding their offering with a further toilet / shower block, all being more appropriate for modern camping and caravanning client expectations and being Covid friendly.
“A new British Standard compliant package treatment plant with associated drainage fields is now installed ensuring that the clarified water will not cause diffuse water pollution (DWP) in the downstream water network.”
It concluded: “It already brings a benefit in regard to providing quality tourism operations with required enhanced facilities.”
No objections were received to the proposals, an officer report recommending approval said.
The application was conditionally approved by county planners.
Business
Better indoor mobile signal could boost Welsh economy

Wales could benefit from £3bn growth annually if indoor mobile dead zones were eliminated, survey finds.
RESEARCH from Freshwave, a connectivity infrastructure provider, highlights how improving indoor mobile coverage could significantly enhance productivity across Wales. According to the 2025 Freshwave Mobile Connectivity ROI Index, poor indoor mobile signal currently costs Welsh organisations an estimated £4bn every year, with businesses, hospitals, and public buildings suffering from inefficiencies caused by mobile blackspots.

The index reveals that 82% of Welsh organisations experience daily connectivity issues, which have a direct impact on both employee productivity and customer satisfaction. Survey respondents believe that resolving these connectivity problems could lead to a substantial 2.1% increase in Wales’ GDP—surpassing the UK-wide average of 1.6%.
In light of these findings, the Welsh Government’s Digital Strategy for Wales aims to use technology to improve lives and enhance productivity across the nation. This is particularly timely, as Chancellor Rachel Reeves has made economic productivity a key priority amid discussions of avoiding further tax increases.
Impact on Welsh businesses and public sector
Organisations with more than 100 employees are reporting that indoor mobile connectivity problems cost them an average of £143m annually, which translates to a collective £4bn loss across the Welsh economy. Respondents believe that improving mobile coverage—whether through 4G or 5G—would address these productivity barriers and contribute to significant efficiency gains. Many also anticipate higher budgets for mobile connectivity improvements, with 68% planning to increase their investments over the next two years.
CEO comments on the need for action
Simon Frumkin, CEO of Freshwave, explained: “The Welsh economy simply cannot afford to lose billions every year. Investments in digital infrastructure over the past decade have set the stage for progress. Now, we need to ensure that seamless mobile connectivity is available where it’s needed most. This could result in a £3bn boost to Welsh organisations.”
Frumkin added, “By working alongside mobile network operators, we can unlock the full economic potential of 4G and 5G connectivity, driving innovation and efficiency across all sectors.”
National context: Public sector hit hardest
Across the UK, the public sector is the most affected by indoor mobile connectivity issues, with losses of £46bn annually and missed opportunities worth £33bn. The professional and financial services sector also faces significant losses, amounting to £24bn annually, with potential gains of £17bn.
Notes to Editors
Research methodology: A survey of 900 senior IT decision-makers from medium and large organisations across the UK was conducted in December 2024. Participants represented sectors including government, healthcare, professional services, and more, with all respondents from organisations with over 100 employees and revenues exceeding £50 million.
About Freshwave: Freshwave is a connectivity infrastructure provider that simplifies digital infrastructure. Backed by DigitalBridge, Freshwave collaborates with mobile operators, governments, and real estate providers to ensure reliable connectivity across the UK. Visit www.freshwavegroup.com for more information.
Business
Cambrian Training Company collaborates to promote apprenticeships in schools

ONE of Wales’ leading work-based learning providers is calling for better collaboration between schools, employers and training providers to inform young people and their parents about apprenticeships.
Faith O’Brien, managing director of Welshpool-based Cambrian Training Company, said: “A significant gap remains in the quality of joint marketing activities between schools, employers and training providers to effectively promote apprenticeships”.
“This gap is often attributed to a lack of awareness among careers officers in schools and a reluctance to present apprenticeships as a viable option for all pupils, regardless of academic attainment.”
She believes best practice for promoting apprenticeships involves directly engaging with employers to foster strategic and operational relationships while investing in the sector.
“Many employers in Wales have successfully embedded apprenticeships into their career pathways, making them a crucial component of their recruitment and retention strategies,” she added.
“As the leading provider of work-based apprenticeships in Hospitality and Food & Drink Manufacturing, Cambrian Training has built strong employer relationships, enabling a deep understanding of business needs and ensuring apprenticeship programmes align with their delivery models”.
“It’s vital that young people, their parents and teachers have access to all the available information of the different education options. We also need parity of esteem between the academic and vocational routes, so that our young people can take informed decisions that lead to successful life-long careers.”
Faith’s comments come as Wales tries to reduce the number of young people aged between 16 to 24 not in education, training or employment (NEET). The year ending September 2024 showed that the NEET rate was 10.7% and individuals aged 24 accounted for the highest rate at 18.8%.
Recent UK research commissioned by Grant Thornton UK LLP reported growing recognition of the benefits apprenticeship can offer school leavers. However, almost one in five (19%) of young people surveyed don’t believe they have received good careers advice about school leaver apprenticeships.
Most young people felt pressure from parents and teachers to go to university and only just over one in five (22%) are considering or currently doing a school leaver apprenticeship.
The Senedd’s Children, Young People and Education Committee has launched The Routes into post-16 education and training inquiry, examining the quality of information given to learners about the full range of post-16 options in Wales.
The inquiry will also examine how effective careers support is at compulsory school age, changes in post-18routes, Welsh-medium provision, equity of access, Post-16 destination data and the Welsh Government’s role.
Cambrian Training Company is supporting careers initiatives aimed at schoolchildren and their parents to raise awareness, knowledge and interest in apprenticeships.
The company attends apprenticeship and careers fairs across Wales and sponsors the Culinary Association of Wales and the Welsh International Culinary Championships (WICC).
The WICC features competitions and skills classes to give young people a chance to try their hand and learn more about the industry and job opportunities.
Cambrian Training Company also collaborates with Menter a Busnes and Tasty Careers in Food & Drink schools programmes to promote careers in Welsh food and drink and hospitality
Photo captions:
Cambrian Training Company promoting apprenticeships at the Apprenticeship Fair held in the Senedd during National Apprenticeship Week.
Faith O’Brien, Cambrian Training Company’s managing director.
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