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Asda rolls out loyalty programme to all stores in Wales

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ASDA has announced it will begin a roll-out of its ‘Asda Rewards’ loyalty app to customers across Wales following a successful eight-month trial.

The roll-out will mean that customers will be able use the Asda Rewards app in any of the supermarket’s 39 stores throughout Wales.

The expansion into Wales comes after a successful trial period across 48 Asda stores in the UK, which have seen over 300,000 customers sign up to the new loyalty programme and earn a total of £2.5m worth of rewards in their personal ‘cash pot’, which they can spend in store.

Shoppers can earn Asda Rewards in three easy ways:

· By completing in-app missions, such as:

o The ‘Heinz Hero’ mission, where customers receive £2 in their Cashpot for buying 5 canned Heinz products in their shop.

o Or the ‘Back to School’ mission, which puts £5 into users Cashpots when they spend £25 on George school uniform.

· By completing ‘milestone missions’, customers rewards will build higher the more the spend over a certain period.

o Up to 10th August, customers will receive cashback for every milestone they meet, starting from spending £50 to get a 50p reward, earning as much as £25 in to their Cashpot when they hit each spend milestone.

· By buying ‘star products’ which are highlighted throughout the store.

o There are over 400 ‘Star Products’ currently available, from Asda’s Butcher’s Selection pork chops to Asda’s Extra Special cheese selection, or even Ben and Jerry’s Ice Cream tubs – customers will receive 10% back into their Cashpot when they add any of these products to their basket.

Customers will see their Cashpot build in the Asda Rewards app as they shop, and they can redeem their cash whenever they choose by creating a voucher in their rewards app with the money they have saved.

The supermarket is also trialling Asda Rewards online, so customers are rewarded for home deliveries and click and collect orders too – linking their Asda Rewards app to their Asda.com account. The trial is in selected stores across the UK, with Wales being the first full region to offer Rewards both in store and online.

Mark Baxter, Senior Director for Loyalty at Asda, said: “We are really excited to be able to bring Asda Rewards to our customers in Wales. We know that customers in our other trial stores love the savvy feeling they get from using Asda rewards to earn cash for tomorrow on the products they buy today – and we’ve been making improvements to the app based on their feedback. We’re looking forward to seeing how much our customers can save by shopping with Asda rewards in Wales and hearing what they think of it before we roll it out into even more stores across the UK.”

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Business

Paul Butterworth appointed Vice Chair of Regional Learning and Skills Partnership

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Paul Butterworth, the CEO of Chambers Wales South East, South West and Mid, has been appointed as the new Vice Chair of the Regional Learning and Skills Partnership (RLSP) for south-west Wales.

Covering Carmarthenshire, Neath Port Talbot, Pembrokeshire and Swansea, the RLSP is dedicated to bridging the gap between education, skills, and regeneration. It aims to ensure that the skills provision is aligned with the economic priorities and opportunities of the region, as well as tackling the new skills landscape that is happening within the energy, construction, manufacturing and digital sectors.

As CEO of Chambers Wales, Paul brings a wealth of experience and a passion for the economic and skills development of Welsh businesses with him to the board.

As the voice of the business community with policymakers, Paul will advocate for enhanced skills training, infrastructure improvements and the creation of skilled jobs, all aimed at creating local economic growth.

Upon his appointment, Paul said: “I am determined to create a better and fairer business landscape for West Wales to ensure that the local economy has the best available skills development for future project development and the transition into the green economy and energy sector to ensure West Wales thrives.”

Jane Lewis, Regional Partnerships Manager at RLSP, said: “We are delighted to have Paul on the board. He will be instrumental in achieving our goals and look forward to the positive impact his appointment will have on the region.”

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Business

Expansion for Ashmole & Co with acquisition of Jones Ward Accountants

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CHARTERED, Certified Accountants, Ashmole & Co, are delighted to announce their expansion following the acquisition of JonesWard accountancy firm in Carmarthen.

Ashmole & Co Carmarthen has today taken over JonesWard who have closed their office in Lammas Street, Carmarthen. All JonesWard staff, including Ian Jones and James Ward, have transferred over to Ashmole & Co and will be based in the Old School, the Quay, Carmarthen.

JonesWard informed their clients that the administrative burden of running a practice had increased significantly over recent years due to the constant changing money laundering and tax regulations, software requirements and so on. Over the past 12 months it had become more challenging to maintain the level of service they had been used to providing.

Ian Jones said, “We feel Ashmole & Co share the same values as us and have the necessary expertise and resources to ensure we can continue to provide the personal touch and level of service clients have been accustomed to. Myself and James are not retiring but we will be supported by Ashmole & Co’s partners and staff from now on in their Carmarthen office.”

Ashmole & Co partners Sharon George, Carwyn Morgan and Vinal Patel will strive to ensure JonesWard clients will continue to receive the high quality of service they are used to.

Vinal Patel, Partner with Ashmole & Co said, “It is our priority to make the transition as smooth as possible with all employees of JonesWard having already transferred to Ashmole & Co and are now based in our office on the Quay in Carmarthen. We look forward to meeting our new clients and working closely with them to meet their needs in the future.”

Ashmole & Co Chartered and Certified Accountants have been established since 1897 and are one of the largest accountancies and auditing practices in south Wales, now operating from thirteen offices throughout south and west Wales including Swansea, Carmarthen, Haverfordwest and Ammanford.   

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Business

Dragon LNG explores integration of LNG and CO2 liquefaction processes

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DRAGON LNG, based in Waterston, Milford Haven, recently announced a significant step towards sustainable energy solutions.

The company awarded a contract to Worley, global professional services company of energy, chemicals and resources experts, to conduct a comprehensive feasibility study.

The study is focussing on exploring the potential benefits of integrating LNG (Liquefied Natural Gas)
regasification and CO2 (Carbon Dioxide) liquefaction processes at Dragon LNG’s facilities. This integration holds promise for a more efficient operation, with the potential to reduce energy consumption, carbon intensity and the levelized cost of CO2 export not only at the Dragon site but also for Haven industry companies.

If feasible, the technology at Dragon would support wider collaboration with RWE Pembroke Net Zero Centre, whose CO2 would be transported to the Dragon facility for processing before being shipped via non-pipeline transport (NPT) to carbon sequestration sites.

Key aspects to be addressed in the feasibility study include:

  • Technical Solutions: Worley will evaluate various technical approaches to seamlessly integrate LNG and
  • CO2 liquefaction processes, ensuring optimal energy efficiency and effectiveness.
  • Carbon Intensity Reduction: Dragon LNG is committed to sustainability, and the study will assess how the integration of processes can contribute to lowering the carbon intensity of operations, aligning with broader environmental goals.
  • Economic Viability: Understanding the financial implications is crucial. The study will delve into the levelized cost of CO2 and other economic factors to determine the feasibility and financial benefits of the proposed integration.

Commenting on the partnership, a spokesperson for Dragon LNG stated, “We are excited to collaborate with Worley on this important initiative. As a responsible energy provider, Dragon LNG is continuously seeking innovative ways to enhance our operations while minimizing our environmental footprint. This feasibility study represents a significant step towards achieving those objectives.”

Worley’s expertise in engineering and consultancy services including in the CO2 and LNG sectors makes them an ideal partner for this endeavour. Their track record of delivering sustainability solutions aligns perfectly with the ambitious goals of Dragon LNG.

This collaboration underscores Dragon LNG’s commitment to driving sustainable practices within the energy sector. By exploring the integration of LNG regasification and CO2 liquefaction processes, the company aims to pave the way for a cleaner, more efficient energy future with their ambition of a net zero terminal by 2029.

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