Business
Haverfordwest: ‘Forbidden Florist’ opens in stylish riverside location
HIDDEN away in the heart of Haverfordwest, Forbidden Florist is an innovative and striking new dining destination that creates a magnetic point of difference through innovative design and elegant décor. The quintessential experience for anyone who seeks an escape from the ordinary and the mundane. Welcoming people with open and enquiring minds, life travelers looking for new taste experiences.
Forbidden Florist is a luxury artisan bar and eatery offering delicious (and bottomless!) weekend brunches as well as extraordinary cocktails and sophisticated dining centered around fantastically exotic and exquisite seasonal flavours using locally sourced and in-season ingredients that are chosen to intrigue and excite.











Forbidden Florist is the brainchild of family restaurateurs Leon & Esther Edwards and Mark and Angela Edwards. With the support of their wider family they have dedicated the past two years of their lives to building and developing a concept that is truly unique and are finally opening the doors to the lucky people of Haverfordwest and the surrounding area in Pembrokeshire.
The restaurant consists of over 6,000sq/ft of dining and drinking space with 200 covers inside and another 40 covers outside in the riverside seating area. The design of the site boasts a truly spectacular opening roof which uncovers the entire main restaurant area to create an incredible outdoor dining and drinking experience perfect for the height of summer. Alongside the opening roof trickery the main dining area has an opulently designed island bar and a spectacular dining experience under the Forbidden Florist canopy tree which sprawls across four feature birdcage booths. Another party piece that will prove to be an instant hit with diners and drinkers will be the feature booths which come fully equipped with their own built in giant ice buckets for the perfectly curated at table bottle service experience.
Forbidden Florist will be renowned for its innovative and extraordinary mixology as much as its seasonal dining offering. The cocktails on offer are created bespoke using house infusions and modern mixology techniques that create stunning theatre and added flair. High-energy, infused with visual impact, creativity and glamour. Oozing style and sophistication in every aspect.
The restaurant serves up an elegant yet indulgent weekend brunch menu expect to see delicious dishes in the form of the Signature Brunch Plates, Gin Cured Smoked Salmon and Scrambled eggs, Steak & Eggs, Huevos Rancheros, Churros French Toast and Buttermilk Pancake Stacks. The opulent brunch menu offers up a bottomless drinks option and as always at Forbidden Florist there is fantastic signature brunch cocktails including; Breakfast Martini, House Bloody Mary, Spiced Banana Espresso Martini and Raspberry Bellini.
For the main event Forbidden Florist serves up menus centred around fantastically exotic and exquisite flavours using locally sourced and in-season ingredients in the shape of the; Pork Belly with Apple Cider Gravy, Pan Seared Scallops, Corn Fed Chicken & Asparagus, Dry Aged Steaks & Hand Cut Chips, Karaage Chicken, Slow Cooked Beef Shin Ragu, House Smash Burgers and Buttermilk Chicken Sandwiches. Not to mention a selection of elevated bar snacks from the grazing menu for guests visiting for drinks at the island bar or the intimate lounge bar tucked away at the rear of the sprawling site.
Leon Edwards Co-Owner: “We are a place where office workers, local residents and visitors can enjoy great quality food and beverage served with world class hospitality!. We are beyond delighted to be opening in Haverfordwest, this is the town we are from and we can’t wait to throw open the doors. We are so excited Forbidden Florist is now open. Working on this project has been a fantastic experience. The people of Pembrokeshire are in for something completely different and truly unique.
Business
Wolfscastle spa earns prestigious AA recognition
WOLFSCASTLE COUNTRY HOTEL and Spa in Pembrokeshire is celebrating national recognition after its luxury spa was included in the prestigious AA Recommended Spa Awards.
The accolade highlights the hotel’s commitment to delivering high-quality wellbeing experiences, exceptional service, and first-class facilities.
The AA Recommended Spa status is awarded to venues that provide an outstanding guest experience, combining professional expertise, premium treatments, and a relaxing environment. The recognition places Wolfscastle among a select group of leading spa destinations across the UK.

Hot stone massage in the Wolfscastle Country Hotel & Spa treatment room.
The spa, which has been open for nine years, has established itself as one of Pembrokeshire’s top wellness destinations, welcoming both hotel guests and day visitors seeking relaxation in a tranquil countryside setting.
Facilities include hydrotherapy experiences, thermal suites, and dedicated relaxation areas, alongside a wide range of luxury treatments designed to help guests unwind and recharge.
Bethan, Spa Manager at Wolfscastle Country Hotel & Spa, said: “We’re absolutely delighted to be recognised by the AA as a Recommended Spa. The team here work really hard to make sure every guest feels relaxed, welcomed and properly looked after from the moment they arrive.
“To receive this recognition is very special for us and reflects the care and effort our therapists put into every treatment.”
The award further strengthens the hotel’s reputation as one of West Wales’ leading hospitality destinations, offering award-winning dining, boutique accommodation, and premium wellness experiences.
Guests can enjoy spa days, overnight breaks, and tailored treatments throughout the year.
For more information or to book, visit www.wolfscastle.com.
The hotel is also marking a significant milestone this year, with owner Andrew Stirling celebrating 50 years at the helm.
Business
Pembroke South Quay boat shed expansion plans submitted
A PADDLEBOARDING and canoeing company’s call for an extension to a boat shed at Pembroke’s South Quay, below its historic castle, has been submitted to county planners.
In an application to Pembrokeshire County Council, G Booth of Paddle West CIC, through agent James Dwyer Associates, seeks permission for an extension to the stone-built boathouse, adjacent to the cliff on South Quay fronting the Mill Pond, Pembroke.
A supporting statement says: “It is intended to erect a single storey ‘lean-to’ building, or ‘shed’ for the storage of boats, such as canoes and kayaks, and related equipment, on a vacant space adjacent to the existing stone-built boathouse.”
It adds: “The boathouse and the intended adjacent boat storage shed is located, as is to be expected, in close proximity to water, the Mill Pond. The Mill Pond is the main area of activity for Paddle West, a Community Interest Company, providing boating activities, kayaking, canoeing and paddle boarding, frequently for young people and families.”
It goes on to say: “It is intended that the structure would be lightweight, erected on the exiting hard standing. The ‘shed’ would be used for the storage of boats and related equipment.”
With regard to the historic setting, it adds: “Although the stone-built boathouse appears not to be listed, it is recognised that the walls above are listed and together they are a piece.
“Accordingly, through form and external materials proposed, timber cladding and profile sheet roofing, the aim is to ensure that the structure would be subservient and muted and not detract or compete with the visual aesthetic of the boathouse or historic walls. In effect the addition would blend into the background.”
The application will be considered by county planners at a later date.
The boathouse is sited near to the new Henry Tudor Centre in South Quay, which is due to open in Spring 2027.
The centre, expected to receive around 30,000 visitors a year, will tell the story of Henry Tudor, son of Pembroke, his Welsh ancestry and his impact on our national story, Welsh culture and our wider British heritage.
The restored derelict South Quay buildings will also house a new library and community café, and a healthcare, social services and supported employment facility in the adjoining premises.
Business
Pembrokeshire hospitality rates relief scheme backed
A WELSH Government-funded scheme to provide rates relief for hospitality businesses has been backed by senior Pembrokeshire councillors.
A report for members of Pembrokeshire County Council’s Cabinet at their March meeting said: “Welsh Government has introduced the Food and Drink Hospitality Rates Relief, this relief is aimed at eligible businesses in Wales in the food and drink hospitality sector for example, pubs, restaurants, cafes, bars and live music venues.
“The aim of the relief is to support eligible businesses to manage continued cost pressures. The relief will apply to all eligible occupied properties by offering a discount of 15 per cent on non-domestic rate bills for the period April 1 to March 31, 2027. The relief is capped at £110,000 per business across Wales.
“As this is a temporary measure, Welsh Government is providing the relief by reimbursing local authorities that use their discretionary relief powers under Section 47 of the Local Government Finance Act 1988.”
It concluded: “The food and drink hospitality rates relief 2026-27 requires the local authority to adopt a discretionary scheme [as outlined] and in accordance with the criteria and conditions specified in the guidance issued by Welsh Government.
“It is proposed that Cabinet resolve to adopt [the scheme] which can be applied to administer the relief. Welsh Government will reimburse local authorities for the relief provided in line with their guidance via a grant under section 31 of the Local Government Act 2003.”
Members backed the recommendation.
All eligible businesses must apply for this relief by the March 31, 2027, and an application form will be available on the council’s website from the April 1.
The maximum cash value of the rates relief allowed, across all properties in Wales occupied by the same business should not exceed £110,000. Businesses claiming the relief must declare that the amount being claimed does not exceed those limits.
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