News
New Haverfordwest logo ’embarrassing’ and ‘a waste of money’
A NEW ‘brand’ and logo to “help promote and unite” Pembrokeshire’s county town has been called “embarrassing” and a waste of money.
The stylised new Haverfordwest branding features an H – representing the town’s castle – set in two circles with lines at the bottom representing the Cleddau River.
Pembrokeshire County Council has said: “Haverfordwest is enjoying a time of significant investment, which will bring attention and people to the town.
“This new visual brand identity toolkit has been created to help promote and unite Haverfordwest. It positions this great county town in its rightful place at the heart of Pembrokeshire.”
Accompanying the brand launch is a ‘toolkit’ for businesses and local projects, with logos, fonts and colours that are part of the identity branding.
A 24-page booklet of identity guidelines has also been produced, which shows both colour and monochrome versions of the logo, together with branded items like bags.
It reads: “In our research we were told that the ‘best’ things about Haverfordwest are (in order): the river, the central (Pembrokeshire) location, the castle, the friendly people, the independent shops, the history and heritage.
“We needed to find a way of weaving these together into an easy-to recognise identity that communicates ‘The Heart of Pembrokeshire’.
“The colour palette references Haverfordwest’s natural and built environment. The main colours are inspired by the river, the tiles unearthed from the Friarage excavations, and iconic buildings around town.
“We were inspired by Haverfordwest’s heritage to include a pattern that references Haverfordwest’s heritage – from the tiles uncovered during the excavations to Georgian hallways.”
Pembrokeshire County Council has previously said the cost has been met through grant funding elements of projects taking place, adding: “Haverfordwest has a rich history and an exciting future, with an extensive programme of regeneration work underway at several locations.
“The aim of the brand engagement has been to bring this all together.”
After the logo was shown on social media, support has been muted to say the least, with one person saying it looked like a hospital sign.
One respondent said: “That’s awful….kids in college could do better its embarrassing!”
Another said: “Very underwhelming to say the least! We need to put on more events so people can enjoy our town not spending stupid amounts of money on something that looks like a two-year-old created.”
Other comments included: “Nothing there that relates to the town, nothing of any interest to make you want to know more,” and “Waste of money plain and simply.”
Pembrokeshire County Council has been contacted for a statement.
Crime
Man charged with strangulation and assault offences after October incident
A MAN recorded in court as having no fixed abode has appeared before magistrates charged with intentional strangulation and two further assault offences.
Michael Sudbury, 50, whose address was not read out in court, but in Herald records is Glan Hafan, Llangwm, appeared before the bench facing multiple charges.
The charges relate to an incident on 22 October 2025 and include:
- Intentional strangulation, contrary to section 75A of the Serious Crime Act 2015
- Common assault
- Assault by beating
No further details of the alleged incident were opened in court, and no plea was entered at this stage.
Sudbury was remanded on conditional bail, with the case listed to return to magistrates later this month.
Crime
Haverfordwest man sent to Crown Court on multiple serious charges
Defendant remanded in custody
A HAVERFORDWEST man has been sent to Swansea Crown Court to stand trial on a series of A 49-year-old Haverfordwest resident has been committed to Swansea Crown Court to face trial on multiple serious charges deemed too grave for magistrates to handle.
David Guy, of Market Street, Haverfordwest, appeared before Haverfordwest magistrates facing a series of allegations stemming from a single case. The charges, which were not detailed in open court, include:
- Assault occasioning actual bodily harm (ABH)
- A second count of assault
- Criminal damage
- An additional allegation of interpersonal violence
- A public order offence
Magistrates declined jurisdiction, determining that the matters exceeded their sentencing powers, and sent the case in its entirety to Swansea Crown Court.
Guy was remanded in custody pending his next appearance. The court register notes: “Sent to Crown Court for trial in custody – next hearing at Swansea Crown Court.”
A date for the initial Crown Court hearing will be set administratively. Guy will remain in custody until then.
The Pembrokeshire Herald will provide further updates as the case progresses in the Crown Court.
Crime
Castlemartin man back before magistrates over multiple alleged assaults
Defendant remanded on conditional bail ahead of further hearing
A CASTLEMARTIN man has appeared repeatedly before magistrates this month over a string A 40-year-old man from Castlemartin has made repeated appearances before magistrates this month in connection with a series of serious alleged offences, including assault occasioning actual bodily harm (ABH), intentional non-fatal strangulation, common assault, and criminal damage.
Anthony Alcock, of Pwll Street, Castlemartin, is facing six linked charges stemming from incidents said to have occurred earlier this year. These appear to relate to the same complainant in what is understood to be a single ongoing domestic abuse prosecution.
During recent administrative hearings at Haverfordwest Magistrates’ Court, Alcock did not enter pleas while matters of bail and case management were addressed.
Charges Include:
- Assault occasioning actual bodily harm (ABH)
- Intentional non-fatal strangulation
- Common assault on a woman
- Criminal damage in a domestic context
- Additional assault allegations involving the same complainant
- Breach of bail conditions
Alcock was initially granted conditional bail but was subsequently brought before the court on two occasions for alleged breaches. On those instances, magistrates remanded him in custody ahead of further hearings. He was later re-granted conditional bail, subject to strict conditions such as no contact with the complainant and exclusion from specified locations.
Magistrates have now declined jurisdiction, ruling that the case—particularly the more serious charges involving non-fatal strangulation—is too grave for summary trial. It has been committed to Swansea Crown Court for plea, trial, or sentencing.
No detailed evidence has been presented in open court at this preliminary stage. Alcock remains on conditional bail pending his next appearance at the Crown Court.
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