News

New Haverfordwest logo ’embarrassing’ and ‘a waste of money’

Published

1 year ago

July 18, 2023

Bruce Sinclair - Local Democracy Reporter

A NEW ‘brand’ and logo to “help promote and unite” Pembrokeshire’s county town has been called “embarrassing” and a waste of money.

The stylised new Haverfordwest branding features an H – representing the town’s castle – set in two circles with lines at the bottom representing the Cleddau River.

Pembrokeshire County Council has said: “Haverfordwest is enjoying a time of significant investment, which will bring attention and people to the town.

“This new visual brand identity toolkit has been created to help promote and unite Haverfordwest. It positions this great county town in its rightful place at the heart of Pembrokeshire.”

Accompanying the brand launch is a ‘toolkit’ for businesses and local projects, with logos, fonts and colours that are part of the identity branding.

A 24-page booklet of identity guidelines has also been produced, which shows both colour and monochrome versions of the logo, together with branded items like bags.

It reads: “In our research we were told that the ‘best’ things about Haverfordwest are (in order): the river, the central (Pembrokeshire) location, the castle, the friendly people, the independent shops, the history and heritage.

“We needed to find a way of weaving these together into an easy-to recognise identity that communicates ‘The Heart of Pembrokeshire’.

“The colour palette references Haverfordwest’s natural and built environment. The main colours are inspired by the river, the tiles unearthed from the Friarage excavations, and iconic buildings around town.

“We were inspired by Haverfordwest’s heritage to include a pattern that references Haverfordwest’s heritage – from the tiles uncovered during the excavations to Georgian hallways.”

Pembrokeshire County Council has previously said the cost has been met through grant funding elements of projects taking place, adding: “Haverfordwest has a rich history and an exciting future, with an extensive programme of regeneration work underway at several locations.

“The aim of the brand engagement has been to bring this all together.”

After the logo was shown on social media, support has been muted to say the least, with one person saying it looked like a hospital sign.

One respondent said: “That’s awful….kids in college could do better its embarrassing!”

Another said: “Very underwhelming to say the least! We need to put on more events so people can enjoy our town not spending stupid amounts of money on something that looks like a two-year-old created.”

Other comments included: “Nothing there that relates to the town, nothing of any interest to make you want to know more,” and “Waste of money plain and simply.”

Pembrokeshire County Council has been contacted for a statement.

Community

Council warns of icy conditions as temperatures drop

Published

5 hours ago

November 21, 2024

Tom Sinclair

ROAD users in Pembrokeshire are being urged to exercise caution tonight as temperatures are forecast to dip below freezing.

Pembrokeshire County Council has announced that road surface temperatures could reach as low as -2°C, with the possibility of sleet or snow on higher ground. In response, precautionary salting of the county’s primary routes will be carried out this evening and overnight.

A spokesperson for the council said: “Road users are advised to take care if travelling on untreated roads.”

Motorists are reminded to plan ahead and drive carefully, particularly in areas that may not have been treated.

Stay tuned to The Herald for updates on road conditions and weather warnings.

Community

Stallholders wanted for Milford Haven Christmas Market

Published

5 hours ago

November 21, 2024

Tom Sinclair

MILFORD HAVEN BUSINESS CIRCLE is calling for stallholders to join the town’s festive Christmas Market, set to bring holiday cheer on Friday, December 6, and Saturday, December 7, 2024.

The market will take place at the Lower Charles Street Car Park, promising a vibrant mix of stalls and attractions. Organizers are seeking a variety of vendors, including those offering gifts, children’s toys and games, food, cakes, flowers, and more.

There’s also an open invitation for someone with small children’s rides to add to the festive fun. A highlight of the event will be the Grinch’s Grotto, offering an entertaining twist to this year’s celebrations.

If you’re interested in having a stall, contact the Milford Haven Business Circle via email at [email protected] for more information.

Mark your calendars and join the excitement as Milford Haven celebrates the season in style!

Community

Milford Haven Business Circle launches litter-free zone initiative

Published

5 hours ago

November 21, 2024

Tom Sinclair

MILFORD HAVEN BUSINESS CIRCLE is calling on the community to join the launch of its new Litter-Free Zone.

In partnership with Keep Wales Tidy Pembrokeshire, the initiative aims to create a cleaner, greener town centre while promoting environmental responsibility and community pride.

The event marks a collective effort to raise awareness about the importance of maintaining a litter-free environment and highlights the far-reaching benefits of a cleaner town centre.

The organisation says that a cleaner, more attractive town centre is key to drawing visitors and potential investors.

This initiative is expected to stimulate economic activity, benefiting local businesses and encouraging growth in Milford Haven.

The project not only enhances the town’s appearance but also instils a sense of pride among residents. By improving cleanliness, the initiative aims to encourage more community participation in local events and activities.

Reducing litter has significant environmental benefits, including:

Protecting Wildlife: Preventing harm to animals caused by ingestion or entanglement.
Cleaner Air and Water: Reducing pollution in streets and waterways, fostering healthier ecosystems.
Sustainable Practices: Encouraging recycling and proper waste disposal to cut down on the town’s environmental footprint.
Creating Green Spaces: Supporting the development of habitats, recreational areas, and improved air quality for residents.

The Milford Haven Business Circle believes this initiative will set a strong example for other communities, demonstrating the power of collective action in fostering a sustainable future.

By joining this movement, participants can contribute to making Milford Haven a shining example of environmental care and community cooperation. Let’s work together to transform our town into a cleaner, greener space for all to enjoy.

Stay tuned for event details and updates. Together, we can make a difference!