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Economic forum discusses regional development success

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SUPPORTING rural businesses remains one of the most important challenges in realising the potential of Mid and West Wales, Senedd Member Eluned Morgan told a group of industry leaders who gathered in Pembrokeshire recently.

The meeting updated on the progress made since the publication of Senedd Member Eluned Morgan’s influential Time to Meet the Challenge rural development strategy. Published in 2017, the document set several priorities to propel the economy of rural Mid and West Wales, whilst meeting the unique challenges that impact our coastal and rural communities.

The 2017 report set out a 6-point plan addressing a number of issues:

  • BUILDING ON THE INFRASTRUCTURE OF RURAL WALES
  • INCREASING RURAL WALES’ SKILLS AND PRODUCTIVITY
  • GROWING OUR BUSINESSES
  • PROMOTING FOOD, FARMING AND FORESTRY
  • USING THE FOUNDATIONAL ECONOMY TO ENSURE LOCAL JOBS ARE PROVIDED FOR LOCAL PEOPLE
  • MAXIMISING TOURISM POTENTIAL

Over the last 6 months, Eluned Morgan and her team have reviewed progress against the proposals of the original report. The meeting held at Blackpool Mill near Pembrokeshire’s Bluestone resort was attended by some of the prime contributors to the original report, including William McNamara (Bluestone), Eirwen Williams (Menter a Busnes), Elinor Williams (Ofcom) and Stephen Thornton (Milford Haven Enterprise Zone) to take stock of delivery and assess where the next focus for delivery needs to be set.

Significantly, economic and political factors such as the upheaval of leaving the European Union, the shift in resourcing to manage the Covid-19 pandemic, more recent higher interest rates and massive inflationary pressures have had a detrimental impact on making as much economic headway, as hoped.

However, against a backdrop of economic uncertainty, Eluned Morgan MS reported that in spite of these challenges, the delivery review showcased substantial achievements in infrastructure, skills and productivity improvement, business nurturing, agricultural promotion, and harnessing the potential of the foundational economy and tourism.

Eluned Morgan said “Despite the fact that the economy of rural Wales has been battered by strong economic headwinds, it is heartening to find that there are countless examples in the updated document, which set out how economic transformation is underway in rural Wales.”

In 2017, there were hardly any Electric Vehicle chargers, but today, thanks to a multi-million pound investment by Welsh Government, there now 670 in the Mid and West Wales region. The development of a uniquely Welsh free port in south west Wales, underpinned by a £26 million investment by Welsh Government will create new jobs and investment opportunities at an important time for securing Wales’ position in offshore renewable energy generation.

William McNamara, CEO of Bluestone National Park Resort, said: “We were very pleased to welcome the committee to Black Pool Mill for such an important meeting. Businesses in rural Wales are a crucial part of Wales’ overall economy. They not only support jobs, they are the backbone of the rural economy and communities.

“Quite often our voice is lost amidst the urban areas of South Wales and so having a chance to highlight our views and discuss the economic matters that affect businesses and communities in rural Wales is vitally important.”

Since 2019, the Rural Bursary has helped to nurture young entrepreneurs in rural Wales. Mentoring support enables young people to find their feet in establishing their own business, ensuring that we retain next generation in our villages and small towns. For those seeking to study, financial assistance is in place to support students for their degree-related expenses, this year £100,000 has been awarded to students from rural areas.

The Welsh Government’s Transforming Towns programme is providing flexibility to local authorities to prioritise support for towns in need, leading to significant benefits for seaside towns. Moreover, the Welsh Government’s response to the discontinuation of the UK Government’s Coastal Communities Fund involved allocating £6 million over two financial years (2021-23) to bolster economic development and regeneration in coastal areas, focusing on job creation, protection, and high street rejuvenation.

In 2022, the Welsh Government announced a £1million investment in the Food and Drink Development Centre to support the development of the hydroponics industry in Wales with backing for projects in Carmarthenshire and Pembrokeshire.

The Welsh Government has also offered funding for the development of extra care facilities and care hubs in rural areas. As an example, the Tŷ Gwyn Extra Care Facility in Ceredigion. Community housing organisations receive support and funding from the Welsh Government to take a lead role in developing these facilities.

The 2017 document laid the foundations for Welsh Labour’s Rural Manifesto published in the lead up to the 2021 election which placed a focus on supporting the rural economy across all departments and which has formed part of the current programme for government.

 

Crime

Man charged with attempted murder after A44 collision near Aberystwyth

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A 24-YEAR-OLD man has been charged following a single-vehicle collision on the A44 near Capel Bangor, Aberystwyth.

Dyfed-Powys Police said the incident happened on Tuesday, June 30.

Owen Rhys-Jones, of Dol-y-Bont, Aberystwyth, has been charged with attempted murder, dangerous driving, and controlling and coercive behaviour.

He has been remanded in custody and is due to appear before court.

Police are continuing to appeal for witnesses and are asking anyone who was in the Capel Bangor area at around 8.50pm on Tuesday, June 30, to come forward.

Officers are particularly keen to hear from anyone who witnessed a disturbance in or around Capel Bangor, or who may have phone, video or dashcam footage of the incident.

Anyone with information can contact Dyfed-Powys Police through the force’s dedicated online portal.

The force said: “We would like to thank the local community for their support while officers have carried out extensive enquiries, and to those who have supported our investigation so far.”

 

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News

A40 closed near Llandeilo following collision

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A SECTION of the A40 in Carmarthenshire has been closed in both directions following a collision.

The road is currently shut between Llandeilo and Nantgaredig, with traffic queuing in the area and emergency services attending.

Drivers are being urged to avoid the route where possible, allow extra time for their journeys and follow the diversions in place.

The closure is affecting traffic on the A40 between Carmarthen and Llandeilo, including the area around Pentrefelin and the Castle Dryslwyn turn-off.

This is a developing incident and further updates will be provided as more information becomes available.

 

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Local Government

Award-winning Saundersfoot sauna faces refusal over location concerns

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PLANS to allow an award-winning outdoor sauna to remain permanently at Saundersfoot Harbour have been recommended for refusal by Pembrokeshire Coast National Park planners.

Hwyl Outdoor Sauna, run by Kerry Evans, was granted temporary two-year permission in June 2024 for a mobile wood-fired sauna at the harbour.

The business has since become a popular feature with residents, visitors and cold-water swimmers, and was named Sauna of the Year 2026/27 at the Wales Prestige Awards earlier this year.

Saundersfoot’s cold-water swimmers are sauna regulars. (Image: Hwyl Outdoor Sauna)
Hwyl Outdoor Sauna (Image: Hwyl Outdoor Sauna)

Ms Evans has now applied to make the siting permanent, but officers are recommending refusal when the application goes before the National Park Authority’s development management committee on Tuesday, July 15.

A supporting statement submitted with the application said the sauna had “become a popular and valued amenity for both residents and visitors, offering a space focused on health, wellbeing and community connection”.

It added: “The overall sentiment within the village has been strongly supportive, with many residents recognising the sauna as a valuable asset that enhances the amenities in Saundersfoot.

“Hwyl Outdoor Sauna has received positive attention in regional and national press, helping to promote Saundersfoot as a destination for coastal wellbeing and outdoor experiences.

“Media coverage has highlighted the sauna as an example of the increasing popularity of sea swimming and sauna culture around the UK coastline.”

Saundersfoot Community Council has raised no objection to the application, and most of the 19 letters submitted by members of the public support the proposal.

Supporters have described the sauna as “a major asset to the village,” “a wellness landmark for Saundersfoot,” and “a unique offering that attracts visitors to the beach and harbour”.

However, some objectors have said that while they support permanent consent in principle, they do not believe the sauna should remain in its current position because it “obstructs the view of the beach from the promenade”.

In their report to committee members, National Park officers say the proposal, in its current form and location, would harm the setting of the Saundersfoot Conservation Area.

The report states: “The application, in its current form and with the proposed location of the sauna, is considered to result in a landscape impact that harms the setting of the Saundersfoot Conservation Area.

“The sauna is also located in a position which reduces public access along the existing promenade route, which is considered to prevent appropriate access from being achieved.

“In addition, since the temporary permission was granted, planning advice has been updated and there is now a requirement for a Flood Consequences Assessment in this location. The lack of a suitable Flood Consequences Assessment results in insufficient information to support the current application.”

Officers also note that the latest application includes additional development, including a booking office which has already been installed, meaning the overall scale of the proposal is greater than the scheme approved on a temporary basis in 2024.

The report adds: “Following consideration of the implementation of the temporary permission and given the greater extent of the current proposal, it is considered that the visual impact of the sauna and related booking office has now increased and could be reduced by locating the sauna further back in the car park.

“This would also have the benefit of the sauna not requiring relocation during severe weather and increased flood risk.”

The application is recommended for refusal on the grounds of visual impact, impact on the conservation area, reduced public access along the promenade, and the absence of a suitable Flood Consequences Assessment.

Committee members will make the final decision at the July 15 meeting.

 

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