Business
Bertie’s celebrates one year of trading in Pembroke Dock
A PEMBROKE DOCK business is next week celebrating one year of trading in the town.
Located at 34 Dimond Street, Bertie’s Mercantile is a “twenty first century rag and bone merchants,” stocking vintage, antique and crafted goods. The shop opened on the 21st of December last year and has survived the year, but only just, as owner Tess told us.
“It’s been a tough year” she explained. “I knew the town had got a lot quieter since I last lived here thirty years ago, but I didn’t bargain on just how quiet” She went on, “other established businesses in town have told me it’s very quiet for them lately compared to previous years, so I’m pretty chuffed to have lasted.”
Pembroke Dock is not the only town feeling the effects of the post Covid pinch on the high street. All our local towns are showing similar signs of being much less busy since everyone grew accustomed to buying online during the pandemic.
The ongoing cost of living crisis means people have less in their pockets to spend on items they may not need.
“A lot of people didn’t like to buy online before Covid, but once they had to, they got used to it, and it’s much easier, so why not? We all do it.
No-one is more guilty than anyone else, but it does make you wonder what will happen to our high streets.” Tess told us. “Surviving the year meant I had no choice but to sell online, even though I used to hate it. It’s become much easier now, with better systems for sending parcels. Perhaps it’s the only way retailers can survive.”

It is said that our high streets will become more centred towards community, and that may be so. “People do still like to go into shops. That will never change” said Tess, “and the there are some great businesses in the Dock, some lovely shops up here on Dimond Street.
In the new year I’m planning on setting up a museum area in the shop, for toys and puppets and all the other amazing things that are interesting but not necessarily sell-able.
People are always telling me they love coming in because it’s like going to a museum and getting a nice nostalgia hit. So I may as well go with the flow.
After all, my dream job really would be as a toy museum curator. There are plenty of empty buildings in the dock that are big enough for great projects, but they’re sitting empty. I looked into taking on the old Woolworths building, but the rates were complete nonsense. No wonder the towns are dying. And if big retailers like Wilkos are having trouble with their bricks and mortar stores, what hope do we have, realistically?
We need to diversify somehow, but the councils also need to play ball, and help local businesses instead of putting constant obstacles in their way.”
So does that mean Bertie’s Mercantile is a temporary venture? “No” said Tess. “It’s only as temporary as circumstances permit. As long as my building doesn’t get sold, which happened to my old music shop in Narberth, and for as long as I can keep going I will. Ultimately, I suppose, the town will decide. Two or three shops in town have closed over the last year. Most of the buildings around me are empty. I may end up up just being a museum, or a puppet theatre! Who knows? I’m not keen to leave though, so stay tuned I guess!”
Business
St Davids micro-bakery scheme and alterations backed
A PLANNING application has been approved to convert an outbuilding into a micro-bakery and carry out upgrades to a Grade II-listed property in St Davids.
The proposal, submitted to the Pembrokeshire Coast National Park Authority by Richard Francis and Sue Benge through agent Pembroke Design Ltd, relates to Manor House at 19 High Street, located within the St Davids conservation area.
The application sought permission for the refurbishment and change of use of an existing outbuilding to form a small-scale bakery, as well as a series of alterations and extensions to the main listed building.
The applicants aim to develop a plant-based bed and breakfast and micro-bakery business that serves the St Davids community, with a commitment to sustainability at the core of the project.
A supporting statement said: “It is the client’s goal to improve and upgrade the listed building, to reduce the carbon impact of the building by the removal of fossil fuel energy, improving energy efficiency and insulation, installing solar and heat pumps, thereby creating a sustainable, plant based bed and breakfast and micro bakery business serving the community of St Davids.”
The proposed bakery will be operated on a limited basis by the occupants of the property, typically opening two days a week.
Sales will be available through online order and collection only.
Other works include a modest single-storey rear extension, new heritage-appropriate timber double-glazed windows and doors, internal alterations, and the installation of rooflights.
Plans also include reinstating a historic window opening, fitting an air source heat pump, and other energy efficiency upgrades.
Additional proposals include solar panels on the outbuilding, a greenhouse in the rear garden, and other external works.
St Davids City Council supported the application, noting that it is unlikely to have a detrimental visual or environmental impact on the surrounding area.
Planning officers recommended approval, noting that the scheme has been carefully designed to respect the character and heritage value of the listed property.
An officer report stated: “The proposed development has been carefully designed to respect the character, appearance and significance of the listed building and its setting.
“The proposed rear extension is modest and subservient in scale, whilst the alterations to the existing building have been designed to improve its functionality, energy efficiency and long-term viability without causing unacceptable harm to its special architectural or historic interest.”
The micro-bakery was described as a “beneficial re-use” of the outbuilding.
Business
Popular Newgale surf shop and home works approved
A SCHEME to improve a Pembrokeshire seaside village home and surf shop, while also removing an unlawful part that was subject to an enforcement notice, has been given the go-ahead.
In an application to Pembrokeshire Coast National Park, Bruce Sanderson of New Surf, through agent A D Architectural Design Consultants LTD sought permission for internal and external alterations to dwelling and surf shop, at New Surf, Newgale, including the removal of an un-lawful use of part of the ground floor as a shop.
The proposals were supported by Nolton and Roch Community Council.
An officer report recommending approval said: “The proposal returns the dwelling building to full residential use only. The application site is in a particularly sensitive location and appropriate mitigation has been sought and conditions imposed to preserve protected sites and species.”
It added: “The property known as Newsurf is a two-bedroom dormer bungalow with adjoining surf shop opposite the shingle bank of Newgale beach. The surf shop is positioned southeast of the bungalow and comprises a pair of pitched roof store buildings with linking flat roof section to the dwelling. Prior to being a surf shop, the application site was a filling station.
“The southern ground floor area of the dormer bungalow has been in retail use without planning authorisation and the remaining ground floor as residential use. Plans show two bedrooms and a storage area on the first floor of the dwelling.”
It detailed the proposals addressed the unauthorised aspects of development relating to a 2022 national park enforcement notice.
It concluded: “The proposed scheme is considered acceptable in how it responds to landscape setting, visual, aesthetic, historical, cultural and ecological aspects and also the physical characteristics of the site.
“The proposal preserves and enhances the character of the dwelling and by doing so will not create an unacceptably detrimental impact on the special qualities of the National Park. It is not considered that the development will cause an unacceptable impact upon privacy or amenity of neighbouring properties.”
The application was conditionally approved.
The Newsurf site also features in plans by a Vodafone phone company subsidiary to bring fibreoptic cables across the sea from Ireland to Pembrokeshire; the onshore part of a project to bring a fibreoptic cable onshore from Kilmore Quay, Wexford, Ireland to a site at Newsurf shop car park, Sands Café Car Park and the Duke of Edinburgh Inn, Newgale.
No decision has yet been made on that application.
Business
Haverfordwest Creamery wins top honours at world’s largest cheese show
First Milk site secures four major trophies as co-operative celebrates 26 awards at International Cheese & Dairy Awards
FIRST MILK’S Haverfordwest Creamery has celebrated major success at this year’s International Cheese & Dairy Awards, after helping the farmer-owned co-operative secure 26 awards at the world’s largest cheese show.
First Milk won eight gold medals, 11 silver medals, one bronze medal and six major trophies at the prestigious awards, with cheese produced at Haverfordwest Creamery securing four of the competition’s top honours.
The Pembrokeshire creamery won the CHR Hansen Trophy for Champion Double Gloucester, the Tetra Pak Tebel Award for Best Extra Mature Creamery Block Cheddar, the ICDA Award for Best Medium Creamery Block Cheddar and the First Milk Past Masters Trophy.
The results underline the quality and consistency of the cheese produced at the Haverfordwest site, which continues to play a key role in First Milk’s award-winning cheesemaking operation.
Held annually, the International Cheese & Dairy Awards attracted its highest number of entries in several years, with many of the creamery cheddar classes receiving between 30 and 40 entries.
First Milk was recognised across a wide range of cheddar and regional cheese categories, including Double Gloucester, Red Leicester, Welsh cheese, vegetarian cheese and English creamery cheddar.
Jack Eade, Customer Quality Manager at First Milk, said the awards reflected the hard work of teams across the business.
He said: “These awards are incredibly hard won and reflect the dedication, expertise and passion of everyone involved in producing our cheese.
“To receive recognition across so many categories at one of the world’s most respected cheese competitions is something everyone at First Milk can be enormously proud of.
“While our grading team selects and prepares the entries, none of these achievements would be possible without the commitment of our farmer members producing exceptional quality milk, and the highly skilled teams at our creameries transforming it into consistently award-winning cheese.”
The latest success continues First Milk’s long-standing record at the International Cheese & Dairy Awards and reinforces Haverfordwest Creamery’s reputation as one of the leading producers of award-winning British cheese.
Photo caption:
Rod Addy, Director General of the Provision Trade Federation, with First Milk’s Matthew Hooper and Dawn Mason at the International Cheese & Dairy Awards
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