Business
Lidl GB eyes Pembroke Dock for new larger supermarket
LIDL GB has disclosed a coveted list of locations for new stores across Wales, prominently featuring Pembroke Dock among other key Welsh towns such as Newport, Cardiff, and Brecon. This announcement is part of the retailer’s broader strategy to inaugurate hundreds of new outlets throughout Great Britain, a plan that promises to generate thousands of jobs and revitalize local economies.
As Lidl marks its 30th anniversary since launching its first store, the company not only celebrates a historic market share peak of 8% but also reflects on a year of substantial infrastructural investments. These initiatives include the unveiling of the largest global distribution centre in Luton and the expansion of the Welsh distribution hub in Bridgend, alongside enhancements at the Belvedere warehouse which is set to double in capacity upon completion.
Richard Taylor, Lidl GB’s Chief Development Officer, elaborated on the company’s ambitious growth trajectory. “With significant investments fortifying our operations and a series of strategic store enhancements, our market position has never been stronger,” he stated. Taylor highlighted the brand’s ongoing status as the fastest-growing bricks and mortar supermarket for seven consecutive months, underscoring its relentless pursuit of operational excellence and commitment to affordability.
The proposed expansion into Pembroke Dock is poised to bring high-quality, affordable groceries closer to more households, aligning with Lidl’s mission to make good food accessible to all. The move is expected to attract a larger customer base, boosting Lidl’s market presence even further.
In pursuit of suitable sites, Lidl is offering incentives such as a finder’s fee for identifying viable locations, which includes 1.5% of the total freehold purchase price or 10% of the first year’s rent for leaseholds. Ideal sites would be prominent, easily accessible, and have substantial traffic or pedestrian flow, accommodating stores between 18,000 and 26,500 square feet with ample parking.
The strategic choice of Pembroke Dock reflects Lidl’s investment in regions with growth potential, ensuring that the benefits of its expansion are felt widely across Wales and beyond. As the retailer continues to explore innovative expansion avenues, the future looks promising for both Lidl and the communities it serves.
Business
Taxi fare shock in Milford Haven as drivers switch to meters
TAXI passengers in Milford Haven are facing a sudden jump in fares, as drivers increasingly switch on their meters and charge full council-approved rates.
One Herald reader said a short return trip from Milford Haven to Neyland cost £30 — around double what he expected to pay.
But drivers insist the prices are not new — they are simply the official tariff now being applied.
Under Pembrokeshire County Council rules, the standard daytime fare starts at £4 for the first mile (£5 after 6pm), rising by around £3 per mile thereafter. Waiting time is also charged, meaning even short return journeys can quickly add up.
Higher rates apply in the evenings, at weekends and on bank holidays.
End of the £3 taxi
Milford Haven has long been known for cheap taxis, with short in-town journeys often costing as little as £3 — far below official rates.
That was down to competition, older vehicles, and the need to keep prices low in a town where many rely on affordable transport.
Drivers say those days are now over.
One local driver told The Herald: “People got used to cheap fares, but that was never the real price. Now we have to use the meter or we’re losing money.”
Fuel costs biting
Most taxis run on diesel, now around 170p per litre locally. For drivers covering long distances each day, the increase has hit hard.
Global tensions in the Middle East have pushed up oil prices, feeding directly into higher fuel costs in the UK.
With fare increases requiring a lengthy council process, many drivers say they have no option but to charge the full tariff.
Vulnerable hit hardest
The change is being felt most by those who rely on taxis the most.
Elderly residents, people on low incomes and those without access to a car are now facing higher everyday travel costs.
There has been no recent increase in Pembrokeshire’s official taxi fares, which have remained broadly unchanged since 2022.
The difference is simple: drivers are now charging them.
As one put it: “We’re not putting prices up — we’re just finally charging what we’re supposed to be charging.”

Business
Cardiff Airport expects Easter passenger surge as demand rises
CARDIFF AIRPORT is preparing for a busy Easter getaway, with more than 46,000 passengers expected to travel through the airport over the holiday period.
The figure represents an 18% increase compared to the same period last year, reflecting growing demand for both sunshine destinations and European city breaks.
The busiest routes this Easter are set to be Alicante, Dublin and Málaga, with flights operated by airlines including Ryanair, Vueling and TUI Airways.
Travellers heading for warmer weather can also take advantage of direct flights to the Canary Islands, including Tenerife, Lanzarote, Gran Canaria and Fuerteventura, alongside popular destinations such as Faro and Palma.
The airport says the increase builds on a strong start to 2026, with passenger numbers continuing to rise.
Chief executive Jon Bridge said the airport is approaching the one million passenger mark and expects the summer season to be its busiest since the pandemic.
He said: “It’s been an incredibly positive start to the year, and we’re looking forward to welcoming more passengers over the Easter period.
“Our teams are working hard to ensure travellers can start their holidays smoothly.”
Passengers travelling over Easter are being advised to allow extra time for their journey and check with airlines for the latest updates.
A total of 46,158 passengers are expected to pass through the airport between March 27 and April 12, with arrivals and departures almost evenly split.
Cardiff Airport said it continues to expand its range of destinations, including the addition of a direct service to Toronto, as it looks to strengthen its role in connecting Wales to international travel.
Business
New pilot vessel Llanion arrives at Milford Haven
State-of-the-art 22-metre craft marks reset after £3.6m pilot boat controversy
THE PORT OF MILFORD HAVEN has taken delivery of a new 22-metre pilot vessel, marking a major investment in safety and operational capability on one of the UK’s busiest waterways.
The vessel, named Llanion, has arrived in Welsh waters following a successful delivery voyage from the Netherlands, where it was built by Next Generation Shipyards.
Designed specifically for pilotage operations, the new craft features a modern hull design, self-righting capability, and advanced safety systems, enabling it to operate in challenging conditions while supporting the safe movement of vessels across the Milford Haven Waterway.
Its arrival effectively brings to a close a long-running saga surrounding a previous generation of pilot boats built locally in Pembrokeshire at a reported cost of around £3.6 million. The Pembrokeshire Herald previously reported extensively on the issue, including a front-page story highlighting concerns about the vessels’ performance and suitability for operational use.
Those vessels were later withdrawn from frontline service following safety concerns raised by crews.
Since taking over as Chief Executive, Tom Sawyer has overseen a shift in direction at the Port, with a stronger emphasis on operational reliability, safety and long-term performance. The commissioning of Llanion is widely seen as part of that reset, addressing issues that had affected confidence in the pilot fleet.
Tom Sawyer said: “This project is a testament to collaboration and innovation. Working closely with our partners and our own technical teams, we now have a vessel that reflects the highest standards of design, safety and operational capability.
“Llanion will play a key role in supporting the safe and reliable movement of vessels on the Milford Haven Waterway for years to come.”
The new vessel is the result of a five-year collaboration between the Port of Milford Haven, naval architects BMT, Camarc Design and the Dutch shipyard, with Port teams closely involved throughout.
Dirk Keizer, Technical Director at Next Generation Shipyards, said the company was “extremely proud” to deliver the vessel, adding that it “excels in safety, performance and reliability.”
Ed Soothill, Technical Director at Camarc Design, said it was “wonderful to see Llanion arriving in Milford Haven,” while Steven Lee, Chief Naval Architect at BMT, described the vessel as “the Port’s next generation pilot boat.”
The Port of Milford Haven is the UK’s largest energy port and a key economic driver in Pembrokeshire, supporting thousands of jobs and handling a significant share of Britain’s oil and gas imports.
Photo caption:
New arrival: The Port of Milford Haven’s 22-metre pilot vessel Llanion (Pic: Port of Milford Haven).
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