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Mid and West Wales Fire and Rescue Service appoints firm to lead cultural transformation

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New partnership follows independent review highlighting need for change

MID AND WEST WALES has appointed Senseia, a specialist independent consultancy, to support its cultural transformation journey following the findings of a recent review.

The move comes after an independent culture report by Crest Advisory identified a number of strengths but also highlighted significant areas for improvement within the Service. Key themes included the need for stronger leadership, better communication, and greater accountability to create a more inclusive and high-performing work environment.

In response, a robust procurement process led to the selection of Senseia—a consultancy with a proven track record in organisational change across multiple sectors, including the emergency services. The firm will work closely with staff and leadership teams to implement practical steps aimed at building a workplace culture rooted in trust, collaboration and respect.

Driving lasting change

Chief Fire Officer Roger Thomas KFSM said the partnership marked a major milestone in the Service’s commitment to positive change.

“The appointment of Senseia comes at an important point in our culture improvement journey.

“We are committed to creating a working environment that is safe, supportive and resilient—where our people can thrive. The Crest Advisory report provides a vital roadmap, and with Senseia’s support, we are confident in our ability to deliver meaningful and lasting cultural transformation.”

Jason Langley, Co-founder of Senseia, added: “We are honoured to support Mid and West Wales Fire and Rescue Service at this pivotal time.

“Our approach is to help organisations harness their own strengths in fresh and creative ways. We aim to leave behind a confident, motivated team—united in delivering the high standards their communities expect.”

A vision for the future

The partnership with Senseia is the latest step in the Service’s commitment to continual improvement and excellence, ensuring that its values align with the expectations of both staff and the public it serves.

Community

Annual charity carol service raises funds for good causes

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MID and West Wales Fire and Rescue Service held its annual Charity Carol Service on Wednesday (Dec 10) at Ebeneser Baptist Chapel in Crymych.

The event brought together members of the local community alongside Fire Service staff for an evening of carols, readings and festive refreshments, marking the Christmas season in a warm and inclusive atmosphere.

This year’s service supported two important charities — the Fire Fighters Charity and Cancer Research Wales — with all proceeds going directly towards their ongoing work.

A total of £597 was raised on the night, which will be shared equally between the two charities.

The Service thanked the congregation at Ebeneser Baptist Chapel for hosting the event, as well as everyone who gave their time, support and generosity to make the evening such a success.

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Community

3 Amigos toy bike run under way across Pembrokeshire

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Castle Inn fun runners back festive charity event

THE ANNUAL 3 Amigos Christmas toy bike run is under way this afternoon (Saturday), with hundreds of motorcyclists setting off from Pembroke to raise funds for children’s services.

Riders gathered at The Commons car park in Pembroke from around midday before departing shortly after 1:00pm. The festive convoy is travelling along its traditional route, taking in Pembroke Dock and continuing through parts of the county including Neyland, Milford Haven and Haverfordwest.

The event is organised by the 3 Amigos and Dollies Motorcycle Group and has become a much-anticipated Christmas tradition in west Wales, with toys and donations collected for children receiving care within the Hywel Dda University Health Board area.

Also supporting the event are fun runners from the Castle Inn in Pembroke, who have been fundraising in aid of the 3 Amigos. The group are pictured alongside participants from today’s run.

The 3 Amigos have been raising funds for children’s wards and health charities for more than twenty-five years, with their Easter and Christmas events continuing to make a positive difference to young patients and their families.

Organisers have thanked the public for their support and asked road users to be mindful of the large convoy as it passes through towns and villages this afternoon.

Photo caption:
Festive fundraising: Fun runners from the Castle Inn, Pembroke, pictured supporting the 3 Amigos Christmas toy bike run (Pic: Martin Cavaney/Herald)

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Community

Special delivery of thanks as MP visits Haverfordwest sorting office

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Christmas cheer for posties working through the festive rush

A CHRISTMAS message of thanks was delivered in person this week as Preseli Pembrokeshire MP Henry Tufnell paid a visit to Royal Mail staff at Haverfordwest Sorting Office.

The MP met postal workers during one of the busiest periods of the year, praising staff for their hard work in ensuring cards, parcels and gifts reach homes across Pembrokeshire in the run-up to Christmas.

Mr Tufnell said postal workers were going “above and beyond” throughout the year, but particularly during the festive period when demand is at its highest and delivery rounds are often made in challenging weather conditions.

He described postal staff as “unsung heroes”, highlighting their role in keeping communities connected and helping families stay in touch at a time when it matters most.

Speaking after the visit, Mr Tufnell said: “Our posties play a vital role in our community, and at Christmas that importance is felt more than ever. They work incredibly hard to make sure gifts and cards from loved ones arrive safely and on time.”

Staff at the Haverfordwest site were pictured alongside the MP, with some embracing the festive spirit in Christmas jumpers and seasonal outfits while continuing their daily work.

The MP also extended his thanks to postal workers across the whole of Pembrokeshire, acknowledging the dedication required to keep services running smoothly during the seasonal rush.

Royal Mail experiences its highest parcel volumes in December, with thousands of additional items passing through local sorting offices each day as Christmas approaches.

Delivering Christmas cheer: Henry Tufnell MP with staff at Haverfordwest Sorting Office during a festive visit (Pic: Facebook).

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