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Call to continue funding Visit Pembrokeshire until 2029

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National Park to weigh continued support amid uncertainty over tourism levy

A DECISION on whether to continue funding the county’s main tourism marketing body, Visit Pembrokeshire, will be made at a meeting of the Pembrokeshire Coast National Park Authority on Tuesday (July 30).

The Authority is being asked to consider financial support for the organisation covering the period 2026 to 2029, as questions remain over whether a visitor levy will be introduced in future.

Background to funding deal

A report prepared for members recalls that in February 2020, the Authority agreed to support the formation of Visit Pembrokeshire as a standalone, trade-led Destination Marketing Organisation (DMO). The DMO was tasked with leading the county’s Destination Management Plan and promoting Pembrokeshire as a visitor destination.

Its work includes destination marketing campaigns, industry liaison, research, branding, events, and providing business support.

Visit Pembrokeshire was formally established in November 2020. In September 2021, the Authority amended its original offer of in-kind support to a £25,000 annual cash contribution, to help the organisation secure grant match funding. That arrangement remains in place but ends this year.

County council backs long-term funding

On July 7, Pembrokeshire County Council’s Cabinet agreed to provide Visit Pembrokeshire with a flat-rate grant of £152,000 per year from April 2026 to March 2029.

The National Park Authority is now being asked to decide whether it will also continue its own support for the same period.

Uncertainty over visitor levy

The report notes a “key change on the horizon”—the potential introduction of a visitor levy in Wales. Pembrokeshire County Council has said it will not introduce a levy before 2027, leaving any future decision in the hands of a new administration.

If introduced, some of the revenue from the levy could be used to fund Visit Pembrokeshire and improve local visitor infrastructure, such as public toilets. Without a levy, the report warns, the organisation may need to rely entirely on membership fees and lose public sector backing.

Funding options on the table

The report outlines four options for the Authority:

  • End funding completely, saving £25,000 but reducing influence on tourism planning
  • Maintain funding at £25,000 per year
  • Reduce the contribution by 10% to £22,500
  • Introduce a phased reduction, starting at £25,000 and falling to £20,000 by 2028-29

The report concludes that, despite a significant financial deficit, “there are strong strategic reasons why the Authority should support Visit Pembrokeshire until 2029.”

Business

Independent brewers join call for business rates relief as pub closures feared

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INDEPENDENT brewers have joined growing calls for urgent, pub-specific relief on Business Rates amid fears that community pubs across west Wales and beyond could be forced to close.

The Society of Independent Brewers and Associates (SIBA) has warned that changes announced in the Autumn Budget will see pub costs rise sharply over the next three years, with the average pub facing a 76% increase in Business Rates. By comparison, large warehouse-style premises operated by online and technology giants are expected to see increases of around 16%.

The issue will be discussed at a meeting taking place on Monday in Saundersfoot, where local publicans, small brewers and business representatives are due to come together to examine the impact of rising Business Rates and escalating operating costs. The meeting is expected to focus on the future sustainability of community pubs, particularly in coastal and rural areas where they often act as vital social hubs as well as key local employers.

Independent breweries are particularly exposed, SIBA says, as the vast majority of their beer is sold through local community pubs. Many small breweries also operate their own pubs or taprooms, meaning they are hit twice by rising rates. Some independent brewers have reported rateable value increases of up to 300%, creating new costs they say will be extremely difficult to absorb.

New industry research published on Thursday (Dec 12) suggests that introducing a pub-specific Business Rates relief of 30% from April 1, 2026 could protect around 15,000 jobs currently under threat in the pubs sector and help prevent widespread closures.

The call for action follows an open letter sent last week by SIBA’s board, expressing deep concern at the impact of the Budget’s Business Rates decisions on the hospitality sector.

Andy Slee, Chief Executive of SIBA, said: “The last orders bell is ringing very loudly in our community pubs after the shock changes to Business Rates in the Budget.

“Publicans and brewers feel badly let down by a system that still isn’t fairly addressing the imbalance between big global tech companies and small business owners.

“We were promised proper reform of Business Rates in the Labour manifesto last year and a rebalancing of the tax regime, but this has not been delivered. Pubs therefore need urgent help to address the planned increase in costs through a pub-specific relief, followed by full and meaningful reform.”

Those attending Monday’s meeting in Saundersfoot are expected to consider how local voices can feed into the national debate and press for urgent action to protect community pubs across Pembrokeshire.

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Community

Annual charity carol service raises funds for good causes

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MID and West Wales Fire and Rescue Service held its annual Charity Carol Service on Wednesday (Dec 10) at Ebeneser Baptist Chapel in Crymych.

The event brought together members of the local community alongside Fire Service staff for an evening of carols, readings and festive refreshments, marking the Christmas season in a warm and inclusive atmosphere.

This year’s service supported two important charities — the Fire Fighters Charity and Cancer Research Wales — with all proceeds going directly towards their ongoing work.

A total of £597 was raised on the night, which will be shared equally between the two charities.

The Service thanked the congregation at Ebeneser Baptist Chapel for hosting the event, as well as everyone who gave their time, support and generosity to make the evening such a success.

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Local Government

Call for Return of Salt Tip in North Pembrokeshire to Improve Winter Road Safety

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A PROPOSAL for the reinstatement of a salt tip in North Pembrokeshire to improve road safety during snowy and icy conditions has been put forward by local councillor Huw Murphy.

At the December meeting of Pembrokeshire County Council, Cllr Murphy called for a review of the council’s current weather strategy, highlighting the need for an auxiliary salt tip in the north of the county. His motion, which was supported by senior councillors, aims to address the challenges faced by motorists during severe winter weather.

Cllr Murphy’s motion emphasized the importance of having a reserve salt tip available to ensure primary routes remain clear and accessible during snow and ice conditions. This would allow emergency services to respond to calls, key workers to reach their workplaces, and essential vehicles like HGVs to access farms for activities such as milk collection.

Historically, a salt tip was located near Crymych, which proved invaluable for gritting roads, particularly the A478 between Crymych and Cardigan, and between Crymych and Clunderwen. These roads, often treacherous during snowy weather, have caused difficulties for HGVs, coaches, and school buses in the past.

The proposal stresses that a new salt tip in Pembrokeshire would allow for quicker and more regular gritting, making roads safer for all users, especially during the harshest winter conditions. Cllr Murphy also highlighted that recent heavy snowfall exposed weaknesses in the current gritting strategy, particularly in the northeast of Pembrokeshire and the Preseli Mountains, which are most prone to severe weather.

The motion also called for prompt gritting and the deployment of snow ploughs on key routes, including the A478, A487, B4332, and B4329, which are vital for the local communities in the northeast and Preseli areas.

The county council’s Cabinet will now consider Cllr Murphy’s motion for further review.

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