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Farming

New tastes from old traditions

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National Sheep Association: Additional funding provided

THE NATIONAL SHEEP ASSOCIATION (NSA), working in partnership with others, is delighted to receive the additional funding to explore consumption opportunities for UK heritage sheep breeds connected to landscapes and specific products.

NSA Mutton Consultant Bob Kennard has put together the information below in conjunction with a survey designed to gather views on the proposals.

Consumption of sheep meat is in long-term decline, especially when compared to poultry consumption

The structure of the UK sheep industry has changed over the past 40 years from a predominantly traditional stratified system, towards a much more non-stratified one, where a few ‘general-purpose’ breeds are scattered in several ecological and altitude zones to directly produce finished lambs

Hill breed populations have declined quite dramatically over the past 40 years, as have other traditional UK Heritage breeds.

Whilst the pure-bred numbers have been in general decline, several cross-breds have been on the rise

A few breeds have seen dramatic increases in numbers, including the Texel and Lleyn

New breeds and composites are still appearing. This is a continuation of breeding innovation that has occurred for centuries. However, there is some concern in the industry about recent such developments, especially if the ownership of these genetics is held by breeding companies with contacts, skills, and finance, to establish marketing relationships with national supply chains and/or supermarkets. Experience of such developments in other livestock sectors is that it can have sudden and far reaching effects on reducing genetic variety.

The Dangers

These changes have been interpreted as increasing “efficiency”. However, there are dangers, two of which are particularly important.
A) The threat to the genetic viability of our native sheep breeds

The UK has over 60 native breeds of sheep, the highest in the world. The decline in the commercial use of traditional Heritage breeds of sheep threatens the priceless genepool which they give us. Who knows what genetic traits will be needed in future, especially with the effects of climate change? This national asset of genetic variability could disappear as populations of many breeds shrink to genetically non-viable levels.  No sheep breed can rest on its laurels and resist moving with the times, but all breeds carry valuable traits that need recognition. Their future will be more secure if they succeed in the marketplace.
B) The threat to the landscape and communities of the uplands.

The decline of stratification has reflected a decline in traditional sheep farming systems, which have developed and maintained many landscapes over hundreds of years. The intensification and ‘increased efficiency’ of farming enterprises such as pigs, poultry and dairy have changed these sectors beyond recognition. Sheep farming, particularly in the uplands, remains the final bastion of traditional farming systems in the UK, based largely on family farms. However, unlike other farming sectors which are less landscape-based, the decline of traditional sheep farming has more far-reaching impacts. Not only are the cherished landscapes and other pastoral areas under threat, but also the communities which still largely rely on traditional sheep farming for their survival.

Industry Response

It is with this backdrop that the NSA, together with a number of industry bodies are developing a strategy to help address these problems. With a recent donation from the Prince’s Countryside Fund to add to industry donations, we are now able to proceed with a feasibility study to find a practical solution. The work, to be carried out over the next few months, will investigate whether a sustainable project to add value to UK Heritage sheep breed supply chains can be developed.

Diversifying the Sheep Meat Market

Industry-scale promotional and marketing efforts currently concentrate, understandably, largely on just one product, Standard Lamb. Meanwhile, sheep production has a gloriously diverse heritage.

It has been said that breed has little impact on sheep meat flavour, but this is only likely to be true of lamb where flavours have not had time to develop, as with veal. Increasing evidence is now demonstrating that with mutton there are definite differences in flavour between breeds. This would have been no surprise to Victorian Foodies.

The current sheep meat market could be compared to the wine market of the 1950s and 1960s, when there was only a small handful of widely available wines. This has now exploded into thousands. The same pattern can be seen for cheese, beer, bread and so on. With increased interest in the story behind our food, the time seems right to offer the consumer more choice in sheep meat, without harming the core Standard Lamb. Indeed, a number of producers have been doing so for years, albeit without much industry support.

Why should we more actively support the diversity of sheep products?

  • If the diversity of sheep meat was actively celebrated and promoted, it could lead to important benefits;
    -Enhanced farm incomes, particularly in upland areas;
    · Support & encouragement for local supply chains, and other local businesses, keeping more wealth within the local community;
    · Help to ensure the financial and genetic viability of our traditional UK heritage breeds;
    · Help to maintain traditional farming systems which have developed in harmony with the environment, and created our iconic British landscapes.
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Farming

E-Tickets now on sale for Pembrokeshire County Show 2024

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E-TICKETS are now on sale for this summer’s Pembrokeshire County Show, the largest county agricultural show in Wales. Preparations are coming together well for what is set to be a fantastic two days of livestock, competitions, attractions and much more.

General entry tickets for the show, taking place on Wednesday and Thursday, 14 & 15 August, are now available at an ‘early birds’ rate online from the website. Ticket prices have had to increase slightly to cover costs but still remain below 2019 charges. The early bird rate for Adults is £15, children £8 (5-16 years), Carers as well as children four years and under are free. Please visit: www.pembsshow.org to purchase your e-tickets.

Adam Thorne, President of Pembrokeshire Agricultural Society said, “At the event in August visitors will be able to tickle their tastebuds in the Castell Howell Food Hall, marvel at the livestock classes, enjoy watching the dog agility, be wowed by the showjumping, explore the horticulture, arts and crafts entries.

Shop ‘til they drop in the Country Market area, which will showcase over 40 quality local and award winning product and craft stalls and much more.”

Pembrokeshire Agricultural Society Membership packages are also available and these include admission to the Show and the Members’ Area. Purchasing membership of the society will support its aim to promote, advance and improve agriculture, horticulture and rural crafts and skills by the improvement of livestock and the demonstration and showing of livestock, machinery, crafts, products, methods and processes connected with agriculture and agricultural education in particular by the holding of an annual show. Full details are available on the website: Become A Member | Pembrokeshire County Show | Pembs Agricultural Society (pembsshow.org)

Putting together this event is hard work and requires an enormous effort by the staff, volunteers and trustees of Pembrokeshire Agricultural Society. The Society is indebted to so many for their commitment and support in helping host the event.

A special mention must go to the county show sponsors. Pembrokeshire Agricultural Society is proud to have many local, regular, sponsors who make the event possible.

Sponsorship Director, Richard Cole, said, “Sponsorship and Pembrokeshire County Show have been a successful combination for the last 45 years. Sponsors have enjoyed promoting their businesses through the varied mediums of banners, announcements, show rings, buildings, equine and livestock classes and championships over the years. It isn’t too late. If you’d like to discuss becoming a corporate sponsor please complete the form on our website: www.pembsshow.org.”

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Farming

Pembrokeshire Agricultural Society in search for county’s top progressive farmers

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IF you farm in Pembrokeshire and can demonstrate your farm’s use of the latest technological methods to promote progressive, sustainable agriculture then the Pembrokeshire Agricultural Society encourage you to enter the prestigious Baron de Rutzen Award.

Adam Thorne, Pembrokeshire County Show President, said, “We are looking for local Pembrokeshire farmers, under the age of 45, who can demonstrate their farm’s use of the latest technological methods to promote progressive, sustainable agriculture. They also need to show consideration for the environment and habitat sensitivity on their farm as well as present an aesthetically pleasing example of farming in the county. The competition welcomes all livestock and arable sectors to take part.”

Last year’s winners of the Award were Mark and Caroline Davies of Little Newcastle, Haverfordwest. They milk 230 pedigree Holsteins through a fully automated system. They rear their own replacements and also have a small beef enterprise. The farm is all grassland and they follow a strict reseeding and liming policy to optimise the yield from their multi-cut silage system. The couple place significant emphasis on animal health, husbandry and breeding to maximise the efficiency of their system. 

Baron John Fredrick De Rutzen was President of Pembrokeshire Agricultural Society in 1936 and the Baron de Rutzen Trophy was produced in his memory. The third Baron served in the Welsh Guards and tragically died, aged 36, in 1944.   

This year’s entrants must be fully practising farmers within the county of Pembrokeshire and were under the age of 45 years on 1 January 2024. Entries can either be by nomination or direct application online on the Pembrokeshire Agricultural Society website. Click here to apply:  Baron de Rutzen Award | Pembrokeshire County Show | Pembs Agricultural Society (pembsshow.org)

The closing date for nominations and applications is at noon on Wednesday, 29 May 2024.

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Pembrokeshire Agricultural Society elect new president

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ARABLE and beef farmer, Adam Thorne, has been unanimously elected to become the new President of Pembrokeshire Agricultural Society for the year ahead. Adam is the third generation of his family to hold the position.

During the Annual General Meeting of Pembrokeshire Agricultural Society, held last week on the Pembrokeshire Showground, Mr Tim John and his wife Margaret John were also voted in as Presidents elect.

Adam Thorne has had a long association with Pembrokeshire Agricultural Society. After visiting the show as a toddler, then helping show the family’s pedigree Herefords, his uncle got him into helping him with stewarding in his early teens. From there he progressed to being a Steward with his own section, Commercial Cattle, and then also the Butcher’s Lambs section.

From stewarding, Adam became involved with committee work, starting as an Executive and then on to the former Finance and General Purposes Committee. He has been Chairman of the Estates Committee for 12 years and is now a Board member and a Trustee.

Adam said, “I am proud of my long association with Pembrokeshire Agricultural Society. I am the third generation to now be President, following my late grandfather, Walter Thorne, my father, Robert Thorne and more recently my uncle, George Thorne. I am looking forward to my year in the prestigious position.”

Away from his work with the society, Adam runs the family’s arable and beef farm in Robeston West, Milford Haven. He has been heavily involved with Tiers Cross YFC from an early age, having been Club Secretary twice and Chairman. He has also sat on Pembrokeshire County YFC Committees and the Wales YFC Rural Affairs Committee. 

The 2024 Pembrokeshire Agricultural Society officeholders, announced at the AGM, include Miss Ffion Edwards who was awarded the role of Ambassador at last year’s show. Ffion, a nurse from Maenclochog, has enjoyed many years of attending the county show and believes that there are so many good elements to it. Ffion has been a member of Llysyfran YFC for 15 years and enjoys every aspect of young farmers – trying new experiences, competing and travelling to name a few. Mrs Nicola Owen was also elected as the Honorary Treasurer.   

Brian Jones, the outgoing Pembrokeshire Agricultural Society President, took the opportunity to thank everyone who had helped and supported him throughout his presidency. During his year as President, Brian and his wife Helen, raised a tremendous amount of money for various charities including the Pembrokeshire Agricultural Society, RABI, Tir Dewi and the DPJ Foundation. Brian also gave his assurances that Castell Howell will continue to sponsor the Food Hall for future years.

Pembrokeshire County Show, the largest county agricultural show in Wales, will be held over two days again this summer on 14 and 15 August. Everyone is invited to attend the celebration of rural life in the county.

Pictured (left to right): Ffion Edwards the Ambassador for 2024; Adam Thorne, President; Margaret and Tim John, the Presidents Elect.

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