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Has local MP bitten off more than he can chew with visit to Domino’s?
Local MP Henry Tufnell may have bitten off more than he can chew after posting pictures of himself serving pizza at the Haverfordwest branch of Domino’s.
The Labour MP for Mid and South Pembrokeshire donned the Domino’s baseball cap and apron to dish out the pepperonis in a bid to see how local businesses are thriving.
But what Tufnell may have overlooked is the fact that in November 2024, Domino’s had a market cap of a whopping $15.65 billion USD, which makes it the world’s 1,195th most valuable company by market capitalization.
It trades from over 1,300 outlets in the UK and over 20,500 worldwide.
“I had a fantastic visit to Domino’s in Haverfordwest last week!” the MP enthused in his social media post.
“A big thank you to [the Domino’s staff] for taking the time to show me around and share the incredible work they do.
“It’s inspiring to see local businesses thriving and providing great service to our community’.”
The local community however, believes that Tufnell’s actions may have turned a blind eye to independent businesses – including farmers – who are desperately struggling to keep their heads above water.
“This strikes me as tone deaf,” commented Andy Richardson. “Henry Tufnell has a huge constituency of farmers who are worried sick about the inheritance tax changes which he, as a member of a landowning family, should understand. He also has small, independent, local, non-franchised businesses which are already under the cosh and are now being hit by the Employers’ NIC increases.”
And Donna Humphrey called on the MP to cast his eye across other social sectors instead of multi-international bigwigs like Domino’s.
“If visiting a franchise is a priority for you, rather than local charities, independent businesses, hospitals, education and farming , that says it all,” she said.
“There are so many other pressing issues such as homelessness, food banks, mental health services, accessing GPS, community care, impact of the budget on charities…but sadly you choose pizza.”
Henry Tufnell’s post has also raised the hackles of local, independently-owned pizzeria owners, including world champion chef Giovanni Recchia who runs Gio Recchia Pizzeria in Pembroke with his business partner, Denise Phillips.
“He should have supported all those local businesses which are operating from their communities here in Pembrokeshire,” Denise told The Pembrokeshire Herald.
“So many people are trying their hardest to keep their heads above water. Surely it’s these that should be shown the support and recognition from their MP?
“We are doing everything we can to support our community, and all our staff are local. If Henry Tufnell had chosen to walk through our door, we would have been more than happy to welcome him.”
Giovanni Recchia is recognised as one of the world’s finest pizza chefs after clinching the World Champion Chef title in the championships Rimini, Italy, in 2023.
Domino’s Pizza Group plc said: “We are the UK’s leading pizza brand.”
“The Domino’s business is built on the entrepreneurial drive and operational expertise of our franchise partners.
“We choose our franchise partners carefully for their commitment and entrepreneurial approach.
“Franchise partners sign a Standard Franchise Agreement (SFA) for each store. We work closely with them to choose the right locations. We then enter into the head leases, which we sub-let to the franchisee.
“We charge our franchise partners a royalty fee of their sales, some of which we pass on to Domino’s Pizza International Franchising Inc. as a royalty cost.
“We invest in our digital customer facing platforms, which makes ordering easier, drives higher loyalty, frequency of purchase and increased order values.”
Henry Tufnell MP commented on Monday evening.
He said: “Domino’s locally is owned by a franchisee who owns a store in Haverfordwest, Neyland and Tenby.
“Domino’s owns a franchise model where individual franchisees own Domino’s stores under the large Domino’s Pizza Brand.
“This empowers entrepreneurs to manage their own business.
“The owner of these franchises employs local people in all year round employment and any business that supports workers and helps with high street decline is a positive step in the right direction.”
Business
Independent brewers join call for business rates relief as pub closures feared
INDEPENDENT brewers have joined growing calls for urgent, pub-specific relief on Business Rates amid fears that community pubs across west Wales and beyond could be forced to close.
The Society of Independent Brewers and Associates (SIBA) has warned that changes announced in the Autumn Budget will see pub costs rise sharply over the next three years, with the average pub facing a 76% increase in Business Rates. By comparison, large warehouse-style premises operated by online and technology giants are expected to see increases of around 16%.
The issue will be discussed at a meeting taking place on Monday in Saundersfoot, where local publicans, small brewers and business representatives are due to come together to examine the impact of rising Business Rates and escalating operating costs. The meeting is expected to focus on the future sustainability of community pubs, particularly in coastal and rural areas where they often act as vital social hubs as well as key local employers.
Independent breweries are particularly exposed, SIBA says, as the vast majority of their beer is sold through local community pubs. Many small breweries also operate their own pubs or taprooms, meaning they are hit twice by rising rates. Some independent brewers have reported rateable value increases of up to 300%, creating new costs they say will be extremely difficult to absorb.
New industry research published on Thursday (Dec 12) suggests that introducing a pub-specific Business Rates relief of 30% from April 1, 2026 could protect around 15,000 jobs currently under threat in the pubs sector and help prevent widespread closures.
The call for action follows an open letter sent last week by SIBA’s board, expressing deep concern at the impact of the Budget’s Business Rates decisions on the hospitality sector.
Andy Slee, Chief Executive of SIBA, said: “The last orders bell is ringing very loudly in our community pubs after the shock changes to Business Rates in the Budget.
“Publicans and brewers feel badly let down by a system that still isn’t fairly addressing the imbalance between big global tech companies and small business owners.
“We were promised proper reform of Business Rates in the Labour manifesto last year and a rebalancing of the tax regime, but this has not been delivered. Pubs therefore need urgent help to address the planned increase in costs through a pub-specific relief, followed by full and meaningful reform.”
Those attending Monday’s meeting in Saundersfoot are expected to consider how local voices can feed into the national debate and press for urgent action to protect community pubs across Pembrokeshire.

Community
Annual charity carol service raises funds for good causes
MID and West Wales Fire and Rescue Service held its annual Charity Carol Service on Wednesday (Dec 10) at Ebeneser Baptist Chapel in Crymych.
The event brought together members of the local community alongside Fire Service staff for an evening of carols, readings and festive refreshments, marking the Christmas season in a warm and inclusive atmosphere.
This year’s service supported two important charities — the Fire Fighters Charity and Cancer Research Wales — with all proceeds going directly towards their ongoing work.
A total of £597 was raised on the night, which will be shared equally between the two charities.
The Service thanked the congregation at Ebeneser Baptist Chapel for hosting the event, as well as everyone who gave their time, support and generosity to make the evening such a success.

Local Government
Call for Return of Salt Tip in North Pembrokeshire to Improve Winter Road Safety
A PROPOSAL for the reinstatement of a salt tip in North Pembrokeshire to improve road safety during snowy and icy conditions has been put forward by local councillor Huw Murphy.
At the December meeting of Pembrokeshire County Council, Cllr Murphy called for a review of the council’s current weather strategy, highlighting the need for an auxiliary salt tip in the north of the county. His motion, which was supported by senior councillors, aims to address the challenges faced by motorists during severe winter weather.
Cllr Murphy’s motion emphasized the importance of having a reserve salt tip available to ensure primary routes remain clear and accessible during snow and ice conditions. This would allow emergency services to respond to calls, key workers to reach their workplaces, and essential vehicles like HGVs to access farms for activities such as milk collection.
Historically, a salt tip was located near Crymych, which proved invaluable for gritting roads, particularly the A478 between Crymych and Cardigan, and between Crymych and Clunderwen. These roads, often treacherous during snowy weather, have caused difficulties for HGVs, coaches, and school buses in the past.
The proposal stresses that a new salt tip in Pembrokeshire would allow for quicker and more regular gritting, making roads safer for all users, especially during the harshest winter conditions. Cllr Murphy also highlighted that recent heavy snowfall exposed weaknesses in the current gritting strategy, particularly in the northeast of Pembrokeshire and the Preseli Mountains, which are most prone to severe weather.
The motion also called for prompt gritting and the deployment of snow ploughs on key routes, including the A478, A487, B4332, and B4329, which are vital for the local communities in the northeast and Preseli areas.
The county council’s Cabinet will now consider Cllr Murphy’s motion for further review.
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