Business
Tourist attractions to close in protest over tourism tax
WELSH tourist attractions will shut their doors for a day this week in protest against the Welsh Government’s proposed tourism tax. The Welsh Association of Visitor Attractions (WAVA), which represents over 100 major sites across the country, has announced a coordinated closure on Tuesday, December 10, following an emergency meeting.
Protest against tourism tax plans
The protest targets a proposed visitor levy that could be introduced in 2027. Under the plan, hotel, B&B, and self-catering guests would face a nightly charge of £1.25, with hostels and campsites paying a reduced rate of 75p. Local councils would have the option to implement the tax in their areas.
WAVA has warned the tax could severely damage the tourism sector. The group cited government-commissioned research suggesting the levy could lead to a £40 million loss in revenue and cost over 700 jobs in the industry, even with an estimated 1.6% drop in visitor numbers. Many industry leaders fear the actual impact could be far worse.
Industry leaders voice concerns
Anglesey Sea Zoo described the proposed tax as “one more blow” to an already struggling sector. “Welsh tourism hasn’t recovered since Covid,” she said. “People will go to England rather than pay a tax to holiday in Wales. This tax risks killing tourism.”
The Zoo’s management criticized rising operational costs such as minimum wage increases and VAT rates, which she compared unfavorably to European tourism markets. “Tourism tax works in Europe because they pay 8% VAT, not 20% like us,” she added.
Other WAVA members expressed similar concerns. One attraction owner estimated they would need an additional £25,000 annually to cover wage and national insurance increases. The sector has also reported a 23% drop in overnight visitors last year, with 60% of attractions experiencing fewer visitors than in 2023.
Calls for government action
In a statement, WAVA said: “Welsh tourism is the slowest to recover from Covid compared to other UK regions. All leading experts in Welsh tourism had advised the Welsh Government not to go ahead with a tourism tax.”
Tourism operators hope the closures will send a powerful message to policymakers, highlighting the challenges facing the industry and the potential consequences of the proposed levy.
Highlighting industry struggles
Tuesday’s closures aim to draw attention to the financial and operational pressures facing Welsh attractions. Rising costs, declining visitor numbers, and post-pandemic struggles have left the industry vulnerable, with leaders urging the Welsh Government to rethink the tourism tax and engage more closely with stakeholders.
Experts support the levy
Linda Osti, Senior Lecturer in Tourism Management at Bangor University, said: “The introduction of a visitor levy is a significant step forward for Wales. Drawing on our research, it’s clear that when implemented thoughtfully, such levies can not only enhance the visitor experience but also address some of the environmental and social challenges posed by tourism. Hypothecating the funds for tourism-related projects is particularly important, ensuring that both locals and tourists see tangible benefits.”
Rhys ap Gwilym, Senior Lecturer in Economics at Bangor University, added: “Opponents often argue that a levy could discourage visitors, but our findings suggest otherwise. In many destinations worldwide, tourism taxes have actually contributed to a more sustainable and attractive tourism offering. By carefully considering local nuances, such as including day visitors or tailoring rates seasonally, Wales has a chance to lead the way in innovative tourism management.”
Both experts emphasized the importance of collaboration and flexibility in the levy’s design. They noted that empowering local authorities to manage revenues effectively could ensure the funds are used strategically. “A well-monitored and adaptable levy could act as a model for other regions,” said Dr. Osti. “Regular evaluations will be essential to refine the system and maintain its effectiveness over time.”
Dr. ap Gwilym concluded: “This levy is not just a tax; it’s an investment in Wales’s future as a sustainable and competitive destination. By learning from global best practices and addressing local challenges, we can ensure long-term benefits for communities and the economy alike.”
Business
Independent brewers join call for business rates relief as pub closures feared
INDEPENDENT brewers have joined growing calls for urgent, pub-specific relief on Business Rates amid fears that community pubs across west Wales and beyond could be forced to close.
The Society of Independent Brewers and Associates (SIBA) has warned that changes announced in the Autumn Budget will see pub costs rise sharply over the next three years, with the average pub facing a 76% increase in Business Rates. By comparison, large warehouse-style premises operated by online and technology giants are expected to see increases of around 16%.
The issue will be discussed at a meeting taking place on Monday in Saundersfoot, where local publicans, small brewers and business representatives are due to come together to examine the impact of rising Business Rates and escalating operating costs. The meeting is expected to focus on the future sustainability of community pubs, particularly in coastal and rural areas where they often act as vital social hubs as well as key local employers.
Independent breweries are particularly exposed, SIBA says, as the vast majority of their beer is sold through local community pubs. Many small breweries also operate their own pubs or taprooms, meaning they are hit twice by rising rates. Some independent brewers have reported rateable value increases of up to 300%, creating new costs they say will be extremely difficult to absorb.
New industry research published on Thursday (Dec 12) suggests that introducing a pub-specific Business Rates relief of 30% from April 1, 2026 could protect around 15,000 jobs currently under threat in the pubs sector and help prevent widespread closures.
The call for action follows an open letter sent last week by SIBA’s board, expressing deep concern at the impact of the Budget’s Business Rates decisions on the hospitality sector.
Andy Slee, Chief Executive of SIBA, said: “The last orders bell is ringing very loudly in our community pubs after the shock changes to Business Rates in the Budget.
“Publicans and brewers feel badly let down by a system that still isn’t fairly addressing the imbalance between big global tech companies and small business owners.
“We were promised proper reform of Business Rates in the Labour manifesto last year and a rebalancing of the tax regime, but this has not been delivered. Pubs therefore need urgent help to address the planned increase in costs through a pub-specific relief, followed by full and meaningful reform.”
Those attending Monday’s meeting in Saundersfoot are expected to consider how local voices can feed into the national debate and press for urgent action to protect community pubs across Pembrokeshire.

Business
Cosheston Garden Centre expansion approved by planners
PLANS to upgrade a garden centre on the main road to Pembroke Dock have been given the go-ahead.
In an application to Pembrokeshire County Council, submitted through agent Hayston Developments & Planning Ltd, Mr and Mrs Wainwright sought permission for upgrade of a garden centre with a relocated garden centre sales area, additional parking and the creation of ornamental pond and wildlife enhancement area (partly in retrospect) at Cosheston Garden Centre, Slade Cross, Cosheston.
The application was a resubmission of a previously refused scheme, with the retrospective aspects of the works starting in late 2023.
The site has a long planning history, and started life as a market garden and turkey farm in the 1980s, and then a number of applications for new development.
A supporting statement says the previously-refused application included setting aside a significant part of the proposed new building for general retail sales as a linked farm shop and local food store/deli in addition to a coffee bar.
It was refused on the grounds of “the proposal was deemed to be contrary to retail policies and the likely impact of that use on the vitality and viability of nearby centres,” the statement said, adding: “Secondly, in noting that vehicular access was off the A 477 (T) the Welsh Government raised an objection on the grounds that insufficient transport information had been submitted in respect of traffic generation and highway safety.”
It said the new scheme seeks to address those issues; the development largely the same with the proposed new garden centre building now only proposed to accommodate a relocated garden centre display sales area rather than a new retail sales area with other goods, but retaining a small ancillary coffee bar area.
“Additional information, in the form of an independent and comprehensive Transport Statement, has now been submitted to address the objection raised by the Welsh Government in respect of highway safety,” the statement said.
It conceded: “It is acknowledged that both the creation of the ornamental pond and ‘overspill’ parking area do not have the benefit of planning permission and therefore these aspects of the application are ‘in retrospect’ and seeks their retention.”
It finished: “Essentially, this proposal seeks to upgrade existing facilities and offer to the general public. It includes the ‘relocation’ of a previously existing retail display area which had been ‘lost’ to the ornamental pond/amenity area and to provide this use within the proposed new building and moves away from the previously proposed ‘farm shop’ idea which we thought had merit.
“This revised proposal therefore involves an ‘upgrading’ rather than an ‘expansion’ of the existing garden centre use.”
An officer report recommending approval said that, while the scheme would still be in the countryside rather than within a settlement boundary, the range of goods sold would be “typical of the type of goods sold in a garden centre and which could be sold elsewhere within the garden centre itself,” adding: “Unlike the recent planning application refused permission it is not intended to sell delicatessen goods, dried food, fruit and vegetables, pet products and gifts.”
It added that a transport statement provided had been reviewed by the Welsh Government, which did not object on highway grounds subject to conditions on any decision notice relating to visibility splays and parking facilities.
The application was conditionally approved.
Business
Tenby Poundland site could become retro gaming lounge
TENBY’S former Poundland and Royal Playhouse cinema could become a retro computer gaming lounge, plans submitted to the national park hope.
Following a takeover by investment firm Gordon Brothers, Poundland shut 57 stores earlier this year, including Tenby.
Prior to being a Poundland, the site was the Royal Playhouse, which had its final curtain in early 2011 after running for nearly a century.
The cinema had been doing poor business after the opening of a multiplex in Carmarthen; in late 2010 the opening night of the-then latest Harry Potter blockbuster only attracted an audience of 12 people.
In an application to Pembrokeshire Coast National Park, Matthew Mileson of Newport-based MB Games Ltd, seeks permission for a ‘CONTINUE? Retro Gaming Lounge’ sign on the front of the former Gatehouse (Playhouse) Cinema, White Lion Street, most recently used as a Poundland store.
The signage plans form part of a wider scheme for a retro gaming facility at the former cinema site, which has a Grade-II-listed front facade, a supporting statement through agent Asbri Planning Ltd says.
“The subject site is located within the settlement of Tenby along White Lion St. The site was formerly the Gatehouse Cinema and currently operates as a Poundland discount store, which closed on October 18.”
It adds: “This application forms part of a wider scheme for the change of use to the former Gatehouse Cinema. Advertisement consent is sought for a non-illuminated aluminium composite folded panel that will be bolted onto the front façade of the proposed building, in replacement of the existing signage (Poundland).”
It stresses: “It is considered that the proposed advertisement will not have a detrimental impact on the quality of the environment, along with being within a proportionate scale of the building. It is considered that the proposed signage will reflect site function.
“Furthermore, due to the sympathetic scale and design of the sign itself, it is considered that the proposal will not result in any adverse visual amenity impacts.
“The proposal is reduced in sized compared to the existing Poundland advertisement. The sign will not be illuminated. Given the above it is considered that such proportionate signate in association with the proposed retro gaming lounge is acceptable and does not adversely affect visual amenity.”
An application for a retro gaming lounge by MB Games Ltd was recently given the go-ahead in Swansea.
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