Business
West Wales farmer’s 5G mast rent row highlights a rural connectivity crunch
A shock on the Carmarthenshire Farm
A FARMER from Carmarthenshire is at the centre of a growing legal storm over the UK Government’s controversial 5G rollout policy – a policy critics say is slowing progress, not speeding it up.
In 2017, ministers promised a faster, cheaper path to mobile connectivity by changing the law to let telecoms companies pay landowners far less for installing masts. But instead of unleashing 5G, the new rules have triggered a wave of legal battles – and rural Wales is bearing the brunt.
Thomas Richards from Llangennech, who agreed to host a mast in 2016 for around £5,500 a year, was stunned when the new rules allowed the telecoms company to revise their offer to just £3.50 a year.
“Negotiations were very stressful. I felt we were taken advantage of as a family,” he said. “I can’t believe the government is allowing this to happen. Who is going to want a mast on their land now?”
His case is one of more than a dozen disputes across Wales, all stemming from the 2017 reforms to the Electronic Communications Code.

Wales is now a legal hotspot for telecom disputes, with more than 14 tribunal cases since 2021. These include disputes with Cardiff International Airport, South Wales Fire and Rescue Authority, and farmers in Snowdonia and Powys.
The number of mast-related legal cases across the UK has surged from just 33 in the 30 years before the code change to more than 1,100 since 2017.
Many site owners – from farmers and churches to care homes and sports clubs – have reported rent drops of 90 percent or more, often with little say in the matter. Campaign group Protect and Connect say some landowners feel bullied and cornered.
In one case, a hill farmer in North Wales saw his annual rent slashed from £5,500 to £3.50. A park visitor centre lost £9,800 a year in mast income, damaging their ability to operate. A church in mid Wales was left scrambling to pay heating bills after its mast rent collapsed.
In response, telecom companies argue that the changes were necessary to stop landowners charging what they call ransom rents that stalled network upgrades. The UK Government insists the reforms are about making digital connectivity affordable and universal.
The Department for Digital, Culture, Media and Sport said it wants fairer, faster and more collaborative negotiations, and introduced the Product Security and Telecommunications Infrastructure Act in 2022 to encourage dispute resolution.
But critics, including the Farmers’ Union of Wales, say the reforms have gone too far. One landowner was offered just £32 total for a 10-year lease – down from an earlier offer of £4,650 per year.
In Pembrokeshire, the battle over connectivity has a familiar ring. Residents in Tenby have been complaining about poor mobile signal for years, with tourists flooding in each summer only worsening the problem.
County Councillor Michael Williams said: “All the providers are blaming visitor numbers, but that excuse doesn’t justify the charges people are paying. It’s the same problem every year.”
One resident told The Herald he had missed hospital appointments because of poor signal. Businesses relying on card machines and mobile bookings say the network failures cost them money and reputation.
Efforts to install a 20-metre mast in Tenby to ease pressure have stalled due to planning objections within the Pembrokeshire Coast National Park. Officials say it’s a difficult balance between connectivity and conservation.
Another controversial mast plan in the Preseli Hills was recently rejected due to its visual impact. Despite the potential to improve rural signal, inspectors upheld objections that it would harm the landscape.
In Cardiff and other urban areas, rooftop masts are also facing disputes over low renewal offers, showing this issue is not confined to the countryside.
Official Ofcom figures show Wales lags behind on mobile coverage. Only 62 percent of land area in Wales has 4G from all four major networks. In some rural constituencies, that figure drops below 50 percent. Superfast broadband access in Pembrokeshire stands at around 93 percent, still below the Welsh average.
Broadband tells a similar tale of two Waleses. Overall, about 96 percent of homes in Wales can access superfast broadband via fixed lines or wireless solutions – roughly on par with the UK average. But rural counties lag behind. Powys has the lowest superfast availability at just 84 percent of premises. Ceredigion is at 86 percent. Pembrokeshire stands around 93 percent – better, but still below the Welsh average. When it comes to future-proofed networks, the gap is starker: only 40 percent of premises in Pembrokeshire have access to full-fibre broadband so far, compared to nearly 70 percent of premises in Cardiff.
Some relief for landowners has started to arrive via the courts. In a recent case, the Upper Tribunal increased the annual rent for a greenfield mast site from £750 to £1,750, after ruling that the earlier valuation was too low. Farming unions hailed the decision, but warned it was still far below the market rates common before 2017.
Campaigners and MPs are now urging a review of the policy before new rules expand the same approach to 15,000 more sites across the UK. Legal experts warn the number of tribunal cases could double again if this happens.
Telecoms industry representatives argue that the reforms were needed to break deadlock and reduce deployment costs. They say most landowners still agree terms without dispute, and that masts are essential national infrastructure, not just commercial equipment.
But for rural communities, that message is wearing thin. Many feel they are being asked to sacrifice land, income and peace of mind – all while still waiting for improved service.
In Tenby, local plasterer Ben Jones says poor signal is costing him work. “I’ve missed bookings from clients because they couldn’t get through,” he said. “One customer said it took him five tries to make contact.”
Another resident, Paul, told The Herald he had missed hospital calls and emergency transport arrangements due to unreliable signal. “It’s ridiculous that in 2025, my phone signal is worse than it was in the 1990s,” he said.
Shops relying on mobile card machines also report frequent outages. One shop owner said: “It’s embarrassing having to explain to customers that we can’t process a payment because the network’s gone down again.”
There is growing consensus that progress on connectivity must be matched by fairness for those who host it. As the Carmarthenshire farmer put it: “I want better signal too. But not if it means giving up my land for pennies.”
Bridging the digital divide in Wales may require more than telecom towers. It may demand trust, balance, and real partnership between the countryside and the companies trying to connect it.
Business
Cardiff airport investment under fire as Qatar link stalls despite £400m public backing
Ministers admit no meetings with airline that once received Welsh Government marketing support
THE FUTURE of Cardiff Airport’s long-haul ambitions has been thrown back into the spotlight after Welsh ministers admitted they have not personally met Qatar Airways executives — despite the airline once operating the airport’s flagship international route and benefiting from a publicly funded marketing partnership.
The admission has prompted fresh questions over whether taxpayers are getting value for the almost £400 million of public money that has been invested in the airport since it was bought by the Welsh Government in 2013.
South Wales Central Conservative MS Andrew RT Davies said the lack of direct engagement was “unacceptable”, arguing that ministers had failed to prioritise restoring one of Wales’ most important global connections.
In written questions to Economy Minister Rebecca Evans and Transport Minister Ken Skates, he asked how many times they had met Qatar Airways since August 2024.
Both confirmed they had not held any meetings.
Ms Evans said commercial negotiations are led by the airport’s executive team and added she would “very much welcome” the route’s return when the time is right.
Mr Skates said responsibility for the airport sits outside his portfolio and declined to comment further while discussions are ongoing.

Flagship route
Qatar Airways launched daily flights between Cardiff and Doha in 2018 to considerable fanfare.
At the time, ministers described the service as “transformational”, linking Wales directly to one of the world’s biggest aviation hubs and providing one-stop access to more than 150 destinations across Asia, Australia, Africa and the Middle East.
Business groups said the route would make Wales more attractive to inward investors and exporters, while tourism chiefs hoped it would bring higher-spending international visitors.
To promote the link, the Welsh Government entered into a two-year marketing partnership with the airline, understood to be worth around £1 million, aimed at raising Wales’ profile overseas and encouraging travel through Cardiff.
The agreement funded joint advertising and promotional campaigns in international markets.
However, the route operated for less than two years before being suspended at the start of the Covid-19 pandemic in 2020.
While Qatar Airways has since restored flights to other UK airports including Heathrow, Manchester and Birmingham, Cardiff remains the only former UK destination where services have not resumed.

Value for money questions
The situation has reignited debate over whether the public investment delivered lasting benefits.
Critics say the combination of direct airport funding and marketing support should have secured a more sustainable presence from a global carrier.
They question whether the advertising partnership represented value for money if the route ultimately disappeared and has yet to return.

For some observers, the absence of Qatar has become a yardstick for judging the success of government ownership.
After more than a decade and hundreds of millions of pounds in loans and support, they argue, Wales should be seeing stronger international connectivity rather than retreat.
Supporters counter that the pandemic severely disrupted aviation worldwide and that rebuilding routes takes time, particularly for smaller regional airports.
They also note that commercial airline negotiations are typically handled by airport management rather than ministers.

Passenger recovery
Cardiff Airport was purchased by the Welsh Government for £52m to prevent its closure and safeguard jobs.
Since then it has required repeated financial support packages to maintain operations and invest in infrastructure.
Passenger numbers remain below pre-pandemic levels, and the airport continues to compete with Bristol, which offers a far wider range of routes and attracts many Welsh travellers across the border.
Industry analysts say long-haul services such as Doha are especially important because they connect regions directly to global markets without relying on London hubs.
Without them, airports risk being seen as secondary or feeder operations.
Political pressure
Mr Davies said the government needed to show greater urgency.
“Senedd ministers have ploughed almost £400 million into Cardiff Airport since they bought it – yet they haven’t even bothered to meet with a major airline to re-establish a crucial international link,” he said.

“When that level of public money is involved, people expect leadership.
“Getting flights back should be a priority.”
The Welsh Government maintains it remains supportive of restoring the route and says talks with Qatar Airways are continuing through airport executives.
But for many travellers and businesses, the key question remains simple: after years of investment and promises, when will Wales once again have a direct long-haul link to the world?
Until Qatar — or another global carrier — returns, critics say, that question will continue to hang over Cardiff Airport’s future.
Business
Croeso awards return to celebrate Pembrokeshire’s tourism stars
Colin Jackson to host major industry night as entries open for 2026 event
THE CELEBRATION of Pembrokeshire’s tourism and hospitality sector is officially underway as the Visit Pembrokeshire Croeso Awards return for 2026 after a two-year break.

The prestigious awards, designed to recognise businesses that go above and beyond to deliver exceptional visitor experiences, are back with what organisers describe as “fresh energy and renewed ambition”.
This year’s ceremony will be hosted by Welsh sporting legend Colin Jackson CBE, the Olympic silver medallist and former world champion hurdler, who will act as compère for the evening.
The awards will take place on Thursday (Oct 29), bringing together leading hotels, attractions, restaurants and tourism operators from across the county for a night of celebration and recognition.

Seventeen categories are open for entry, including Best Hotel, Best Place to Eat, Accessible & Inclusive Tourism Award and Rising Star, highlighting both established operators and emerging talent within the industry.
Organisers say the event is not only about rewarding excellence, but also about developing the next generation of hospitality professionals.
At the heart of this year’s ceremony is a partnership between Pembrokeshire College and the Celtic Collection. Students will gain hands-on experience in staging a live, large-scale event, working alongside front-of-house teams and industry specialists to plan and deliver the evening.
The collaboration aims to give young people practical skills while supporting the long-term future of the county’s tourism sector.
Emma Thornton, Chief Executive of Visit Pembrokeshire, said: “We are very excited to be launching our 2026 Croeso Awards building on our 2024 event through working in partnership with Pembrokeshire College and the Celtic Collection.
“We’ve taken the deliberate step to launch three months earlier than in previous years. By doing so we hope this will encourage more entries, making it much easier for businesses and organisations to submit entries well ahead of the busy spring and summer season.
“If you haven’t entered the Croeso Awards before, please make this the year that you do.”
Applications are now open via the Croeso Awards pages on the Visit Pembrokeshire website and close on Monday (March 31). The shortlist will be announced on July 1.
Support sessions to help businesses complete applications will be held every Wednesday throughout February at the Bridge Innovation Centre in Pembroke Dock.
Tickets and a limited number of sponsorship opportunities are also available.
Photo caption:
Colin Jackson CBE will host the 2026 Croeso Awards when they return this October (Pic supplied).
Business
Welsh business confidence falls sharply in January
BUSINESS confidence in Wales fell by twenty points in January, according to the latest Business Barometer from Lloyds Bank, amid weakening optimism about both trading conditions and the wider economy.
The headline confidence figure for Wales dropped to 32%, down from 52% in December 2025. Firms’ confidence in their own trading prospects fell even more steeply, down thirty points to 38%, while optimism about the wider economy declined by eight points to 27%.
Despite the downturn in sentiment, Welsh businesses reported stronger hiring intentions. A net balance of 44% of firms said they expect to increase staff numbers over the next twelve months, up twenty-four points on the previous month.
Looking ahead, businesses in Wales identified their main priorities for growth over the next six months as developing new products or services (43%), investing in staff training and skills (40%), and introducing new technology (33%).
The Business Barometer surveys around 1,200 businesses across the UK each month and has been running since 2002, providing early indicators of regional and national economic trends.
UK outlook mixed
Across the UK as a whole, business confidence slipped by three points in January to 44%. While firms’ confidence in their own trading prospects increased by seven points to 59%, optimism about the wider economy fell sharply, down fourteen points to 28%.
London recorded the highest confidence level of any UK nation or region at 68%, followed by Northern Ireland at 66% and the West Midlands at 65%.
Sector picture
Retail confidence edged up slightly in January, rising by two points to 49%. Confidence in the service sector increased by one point to 42%, marking the first rise since the summer. Construction confidence, however, fell back after a particularly strong improvement in December.
Nathan Morgan, area director for Wales at Lloyds, said the figures reflected ongoing economic pressures but highlighted some positive signals.
“Business confidence has reduced this month, reflecting wider economic headwinds,” he said. “However, hiring intentions are up sharply, with Welsh businesses planning to invest in people at scale, showing a real commitment to growth despite the challenges.”
Hann-Ju Ho, senior economist at Lloyds Commercial Banking, said firms were entering the year with confidence in their own trading prospects, even as concerns about the broader economy persisted.
“The first rise in confidence in the services sector in seven months is encouraging, given the sector’s central role in supporting UK economic activity,” she said.
-
Health3 days agoConsultation reveals lack of public trust in health board
-
News5 days agoCaldey still unsafe, survivors warn — despite Abbey’s reform claims
-
Community4 days agoPembrokeshire students speak at national Holocaust Memorial Day event
-
News6 days agoWales warned against single police force as Lib Dems cite Scotland ‘lesson’
-
Crime6 days agoMilford Haven man appears in court charged with burglary and GBH
-
Business6 days agoDuke of Edinburgh Inn in Newgale on the market for £325,000
-
Local Government7 days agoPembrokeshire council house rents to increase this year
-
Local Government6 days agoTribunal over former Neyland councillor’s conduct adjourned











