Business
West Wales farmer’s 5G mast rent row highlights a rural connectivity crunch
A shock on the Carmarthenshire Farm
A FARMER from Carmarthenshire is at the centre of a growing legal storm over the UK Government’s controversial 5G rollout policy – a policy critics say is slowing progress, not speeding it up.
In 2017, ministers promised a faster, cheaper path to mobile connectivity by changing the law to let telecoms companies pay landowners far less for installing masts. But instead of unleashing 5G, the new rules have triggered a wave of legal battles – and rural Wales is bearing the brunt.
Thomas Richards from Llangennech, who agreed to host a mast in 2016 for around £5,500 a year, was stunned when the new rules allowed the telecoms company to revise their offer to just £3.50 a year.
“Negotiations were very stressful. I felt we were taken advantage of as a family,” he said. “I can’t believe the government is allowing this to happen. Who is going to want a mast on their land now?”
His case is one of more than a dozen disputes across Wales, all stemming from the 2017 reforms to the Electronic Communications Code.

Wales is now a legal hotspot for telecom disputes, with more than 14 tribunal cases since 2021. These include disputes with Cardiff International Airport, South Wales Fire and Rescue Authority, and farmers in Snowdonia and Powys.
The number of mast-related legal cases across the UK has surged from just 33 in the 30 years before the code change to more than 1,100 since 2017.
Many site owners – from farmers and churches to care homes and sports clubs – have reported rent drops of 90 percent or more, often with little say in the matter. Campaign group Protect and Connect say some landowners feel bullied and cornered.
In one case, a hill farmer in North Wales saw his annual rent slashed from £5,500 to £3.50. A park visitor centre lost £9,800 a year in mast income, damaging their ability to operate. A church in mid Wales was left scrambling to pay heating bills after its mast rent collapsed.
In response, telecom companies argue that the changes were necessary to stop landowners charging what they call ransom rents that stalled network upgrades. The UK Government insists the reforms are about making digital connectivity affordable and universal.
The Department for Digital, Culture, Media and Sport said it wants fairer, faster and more collaborative negotiations, and introduced the Product Security and Telecommunications Infrastructure Act in 2022 to encourage dispute resolution.
But critics, including the Farmers’ Union of Wales, say the reforms have gone too far. One landowner was offered just £32 total for a 10-year lease – down from an earlier offer of £4,650 per year.
In Pembrokeshire, the battle over connectivity has a familiar ring. Residents in Tenby have been complaining about poor mobile signal for years, with tourists flooding in each summer only worsening the problem.
County Councillor Michael Williams said: “All the providers are blaming visitor numbers, but that excuse doesn’t justify the charges people are paying. It’s the same problem every year.”
One resident told The Herald he had missed hospital appointments because of poor signal. Businesses relying on card machines and mobile bookings say the network failures cost them money and reputation.
Efforts to install a 20-metre mast in Tenby to ease pressure have stalled due to planning objections within the Pembrokeshire Coast National Park. Officials say it’s a difficult balance between connectivity and conservation.
Another controversial mast plan in the Preseli Hills was recently rejected due to its visual impact. Despite the potential to improve rural signal, inspectors upheld objections that it would harm the landscape.
In Cardiff and other urban areas, rooftop masts are also facing disputes over low renewal offers, showing this issue is not confined to the countryside.
Official Ofcom figures show Wales lags behind on mobile coverage. Only 62 percent of land area in Wales has 4G from all four major networks. In some rural constituencies, that figure drops below 50 percent. Superfast broadband access in Pembrokeshire stands at around 93 percent, still below the Welsh average.
Broadband tells a similar tale of two Waleses. Overall, about 96 percent of homes in Wales can access superfast broadband via fixed lines or wireless solutions – roughly on par with the UK average. But rural counties lag behind. Powys has the lowest superfast availability at just 84 percent of premises. Ceredigion is at 86 percent. Pembrokeshire stands around 93 percent – better, but still below the Welsh average. When it comes to future-proofed networks, the gap is starker: only 40 percent of premises in Pembrokeshire have access to full-fibre broadband so far, compared to nearly 70 percent of premises in Cardiff.
Some relief for landowners has started to arrive via the courts. In a recent case, the Upper Tribunal increased the annual rent for a greenfield mast site from £750 to £1,750, after ruling that the earlier valuation was too low. Farming unions hailed the decision, but warned it was still far below the market rates common before 2017.
Campaigners and MPs are now urging a review of the policy before new rules expand the same approach to 15,000 more sites across the UK. Legal experts warn the number of tribunal cases could double again if this happens.
Telecoms industry representatives argue that the reforms were needed to break deadlock and reduce deployment costs. They say most landowners still agree terms without dispute, and that masts are essential national infrastructure, not just commercial equipment.
But for rural communities, that message is wearing thin. Many feel they are being asked to sacrifice land, income and peace of mind – all while still waiting for improved service.
In Tenby, local plasterer Ben Jones says poor signal is costing him work. “I’ve missed bookings from clients because they couldn’t get through,” he said. “One customer said it took him five tries to make contact.”
Another resident, Paul, told The Herald he had missed hospital calls and emergency transport arrangements due to unreliable signal. “It’s ridiculous that in 2025, my phone signal is worse than it was in the 1990s,” he said.
Shops relying on mobile card machines also report frequent outages. One shop owner said: “It’s embarrassing having to explain to customers that we can’t process a payment because the network’s gone down again.”
There is growing consensus that progress on connectivity must be matched by fairness for those who host it. As the Carmarthenshire farmer put it: “I want better signal too. But not if it means giving up my land for pennies.”
Bridging the digital divide in Wales may require more than telecom towers. It may demand trust, balance, and real partnership between the countryside and the companies trying to connect it.
Business
Cosheston Garden Centre expansion approved by planners
PLANS to upgrade a garden centre on the main road to Pembroke Dock have been given the go-ahead.
In an application to Pembrokeshire County Council, submitted through agent Hayston Developments & Planning Ltd, Mr and Mrs Wainwright sought permission for upgrade of a garden centre with a relocated garden centre sales area, additional parking and the creation of ornamental pond and wildlife enhancement area (partly in retrospect) at Cosheston Garden Centre, Slade Cross, Cosheston.
The application was a resubmission of a previously refused scheme, with the retrospective aspects of the works starting in late 2023.
The site has a long planning history, and started life as a market garden and turkey farm in the 1980s, and then a number of applications for new development.
A supporting statement says the previously-refused application included setting aside a significant part of the proposed new building for general retail sales as a linked farm shop and local food store/deli in addition to a coffee bar.
It was refused on the grounds of “the proposal was deemed to be contrary to retail policies and the likely impact of that use on the vitality and viability of nearby centres,” the statement said, adding: “Secondly, in noting that vehicular access was off the A 477 (T) the Welsh Government raised an objection on the grounds that insufficient transport information had been submitted in respect of traffic generation and highway safety.”
It said the new scheme seeks to address those issues; the development largely the same with the proposed new garden centre building now only proposed to accommodate a relocated garden centre display sales area rather than a new retail sales area with other goods, but retaining a small ancillary coffee bar area.
“Additional information, in the form of an independent and comprehensive Transport Statement, has now been submitted to address the objection raised by the Welsh Government in respect of highway safety,” the statement said.
It conceded: “It is acknowledged that both the creation of the ornamental pond and ‘overspill’ parking area do not have the benefit of planning permission and therefore these aspects of the application are ‘in retrospect’ and seeks their retention.”
It finished: “Essentially, this proposal seeks to upgrade existing facilities and offer to the general public. It includes the ‘relocation’ of a previously existing retail display area which had been ‘lost’ to the ornamental pond/amenity area and to provide this use within the proposed new building and moves away from the previously proposed ‘farm shop’ idea which we thought had merit.
“This revised proposal therefore involves an ‘upgrading’ rather than an ‘expansion’ of the existing garden centre use.”
An officer report recommending approval said that, while the scheme would still be in the countryside rather than within a settlement boundary, the range of goods sold would be “typical of the type of goods sold in a garden centre and which could be sold elsewhere within the garden centre itself,” adding: “Unlike the recent planning application refused permission it is not intended to sell delicatessen goods, dried food, fruit and vegetables, pet products and gifts.”
It added that a transport statement provided had been reviewed by the Welsh Government, which did not object on highway grounds subject to conditions on any decision notice relating to visibility splays and parking facilities.
The application was conditionally approved.
Business
Tenby Poundland site could become retro gaming lounge
TENBY’S former Poundland and Royal Playhouse cinema could become a retro computer gaming lounge, plans submitted to the national park hope.
Following a takeover by investment firm Gordon Brothers, Poundland shut 57 stores earlier this year, including Tenby.
Prior to being a Poundland, the site was the Royal Playhouse, which had its final curtain in early 2011 after running for nearly a century.
The cinema had been doing poor business after the opening of a multiplex in Carmarthen; in late 2010 the opening night of the-then latest Harry Potter blockbuster only attracted an audience of 12 people.
In an application to Pembrokeshire Coast National Park, Matthew Mileson of Newport-based MB Games Ltd, seeks permission for a ‘CONTINUE? Retro Gaming Lounge’ sign on the front of the former Gatehouse (Playhouse) Cinema, White Lion Street, most recently used as a Poundland store.
The signage plans form part of a wider scheme for a retro gaming facility at the former cinema site, which has a Grade-II-listed front facade, a supporting statement through agent Asbri Planning Ltd says.
“The subject site is located within the settlement of Tenby along White Lion St. The site was formerly the Gatehouse Cinema and currently operates as a Poundland discount store, which closed on October 18.”
It adds: “This application forms part of a wider scheme for the change of use to the former Gatehouse Cinema. Advertisement consent is sought for a non-illuminated aluminium composite folded panel that will be bolted onto the front façade of the proposed building, in replacement of the existing signage (Poundland).”
It stresses: “It is considered that the proposed advertisement will not have a detrimental impact on the quality of the environment, along with being within a proportionate scale of the building. It is considered that the proposed signage will reflect site function.
“Furthermore, due to the sympathetic scale and design of the sign itself, it is considered that the proposal will not result in any adverse visual amenity impacts.
“The proposal is reduced in sized compared to the existing Poundland advertisement. The sign will not be illuminated. Given the above it is considered that such proportionate signate in association with the proposed retro gaming lounge is acceptable and does not adversely affect visual amenity.”
An application for a retro gaming lounge by MB Games Ltd was recently given the go-ahead in Swansea.
Business
Llandeloy cottage crochet plans given the green light
A CALL to change the use of a Pembrokeshire farm holiday cottage to a crochet workshop has been given the go-ahead by Pembrokeshire planners.
In an application to Pembrokeshire County Council, Mr and Mrs Evans of Lochmeyler Farm, Llandeloy, through agent Harries Planning Design Management, sought permission for a change of use of a self-catered cottage to a crochet workshop.
A supporting statement says the application, one of a number of historic farm diversification schemes on site “seeks to continue to evolve with current market demands,” the cottage proposed for the change of use once a former outbuilding that was originally converted in 1992 into “a well-established holiday let”.
It added: “Made by Margo is a well-regarded local business founded by Margo Evans, a passionate lifelong crafter who began knitting at a young age. Her company specialises in creating handcrafted, contemporary crochet products using high-quality natural materials.
“Accordingly, Margo is a highly sought-after teacher known for her popular crochet classes. This proposal is motivated by a recognised need for a permanent space for the business, as to date the applicant has needed to use community halls or similar spaces to accommodate clients.
“Thus, the proposed change of use will secure a permanent space for these workshops and will future proof the business against the lack of availability of public spaces.
“Other alternatives have been considered with the cottage being the most viable option, particularly as demand has waned for holiday cottage post Covid-19. The holiday cottage, whilst once popular, is no longer in high demand, with visitors requiring more modern amenities and larger spaces which without significant investment, this holiday cottage is unable to provide.
“Consequently, the cottage’s change of use will diversify the farm’s revenue, while simultaneously providing a permanent base for a small rural business. While the primary customer base is local, the space may also help attract seasonal tourism and broaden the business’s appeal.”
It says the operation would be on a small scale, with a maximum of six people per class and a three day per-week schedule.
An officer report, recommending approval, said: “The provision of a workshop would have both social and environmental benefits for the applicant and local community through the provision of business and income generated from the operation.
“With regard to environmental impacts, positive environmental impacts would be achieved through the re-use of the building. Whilst the proposed location is in the open countryside, which is not a sustainable location, the proposed operation of the business is low scale. It is considered that the number of trips would be of low frequency when compared to the potential number of trips that are generated from tourism.”
The application was conditionally approved.
-
Crime4 days agoPhillips found guilty of raping baby in “worst case” judge has ever dealt with
-
Crime7 days agoMan in court accused of threatening to kill local newspaper editor
-
Crime3 days agoKilgetty scaffolder sentenced after driving with cocaine and in system
-
Crime3 days agoHousing site director sentenced after failing to provide breath sample following crash
-
Crime3 days agoMotorist banned for three years after driving with cannabis in system
-
Education2 days agoTeaching assistant struck off after asking pupil for photos of her body
-
News5 days agoJury retires tomorrow in harrowing Baby C rape trial
-
Crime3 days agoMilford Haven pensioner denies exposure charges










