News
Reflection on 2025: Challenge, resilience and community resolve
AS 2025 draws to a close, The Pembrokeshire Herald’s reporting tells the story of a county under sustained pressure — socially, economically and institutionally — but also one marked by resilience, civic engagement and a strong sense of community identity.
Across the past twelve months, our coverage repeatedly returned to a handful of defining themes: crime and public safety, strain within health and social care, political and economic tension in rural Wales, and the enduring strength of local communities. While many of the year’s biggest stories were troubling, they were frequently balanced by moments of progress, collective action and determination to bring about change.
More than anything, 2025 demonstrated the continuing importance of local journalism — not just in reporting events, but in prompting scrutiny, amplifying community concerns, and, in some cases, helping to drive tangible outcomes.
Crime and public safety: Unease — and accountability

Crime was an unavoidable feature of the news agenda throughout 2025. Court reports, police appeals and community warnings reflected widespread concern about violence, drugs and safeguarding, particularly where alcohol misuse or exploitation of young people was involved.
Among the most shocking cases was the jailing of a woman who stole £245,000 from a Pembrokeshire charity — a crime that went beyond financial loss to represent a profound breach of trust. Elsewhere, stories of youth drug dealing, sexual offences, domestic abuse and organised fraud painted a picture of communities grappling with harm that often occurred behind closed doors.
At the same time, the reporting also highlighted accountability. Investigations into rogue traders, sentencing for repeat offenders and renewed focus on safeguarding failures demonstrated the role of the courts and regulators in restoring public confidence.
One of the most significant long-running stories was the confirmation that the Criminal Cases Review Commission continues to actively review the conviction of John Cooper. That ongoing scrutiny, rooted in earlier investigative reporting, stands as a reminder that justice is not static — and that persistent journalism can play a role in ensuring historic cases are not immune from challenge.
Taken together, the crime coverage of 2025 reflected a sense of unease, but also a demand — from residents and victims alike — for transparency, responsibility and reform.
Health and social care: Under strain, held together by people

Health reporting this year exposed a system stretched to its limits. Emergency departments across Wales recorded some of the worst waiting times on record, with clinicians openly warning that services were “beyond breaking point”.
Behind the statistics were human stories: exhausted staff, patients left waiting in pain, and unpaid carers describing distress as a routine part of life rather than an exception. These accounts illustrated the real-world consequences of under-resourced services and delayed reform.
Yet the coverage also highlighted dedication and progress. Awards recognising frontline staff, the launch of research addressing long-standing gender health inequalities, and continued efforts by Hywel Dda health leaders to celebrate workforce resilience all showed a system held together by commitment as much as funding.
Importantly, some of the most hopeful stories came from community-level solutions. The expansion of grant funding supported by second-home council tax premiums offered practical support for local health, care and accessibility projects — modest interventions, but ones with immediate impact.
Politics, farming and the rural economy: A year of contention — and concessions

Politics in 2025 was defined by tension between national policy and rural reality. Few issues illustrated this more clearly than farming.
Months of protest eventually led to a major shift in inheritance tax policy, with the threshold for agricultural property relief increased to £2.5 million. For many farming families, this was not just a financial issue but one of survival, succession and identity — and the concession was widely seen as a hard-won victory.
Elsewhere, debates over livestock protection, climate policy, hunting, greyhound racing and rural traditions exposed deep divisions over how Wales balances environmental ambition with economic viability.
Economic pressures were felt far beyond agriculture. Rising business rates, stalled house prices and warnings about town centre decline all featured prominently, reinforcing the sense that many communities are operating close to the edge.
Against that backdrop, practical improvements mattered. One of the most positively received stories of the year was the repair and prevention of tens of thousands of potholes across South West Wales — a reminder that infrastructure investment, however unglamorous, has an immediate effect on safety and daily life.
Community, sport and environment: The county’s backbone

If crime and crisis dominated the hard news, community stories provided the emotional counterweight.
Sport, in particular, offered moments of pride and unity — from local football success to Pembrokeshire’s connections with elite motorsport. Ironman Wales once again placed Tenby on the world stage, combining athletic achievement with fundraising and economic benefit for the area.
Charitable efforts, often small in scale but large in heart, ran throughout the year: festive initiatives for children, support for the homeless, funding for local causes and quiet acts of generosity that rarely seek headlines.
Environmental reporting reflected both beauty and vulnerability — flooding, coastal concerns and wildlife management sparked debate, but also prompted action. Motions brought forward by councillors to address flood risk demonstrated how local pressure can translate into policy attention.
Looking ahead
Taken as a whole, The Pembrokeshire Herald’s coverage of 2025 tells a story of a county facing real and sometimes uncomfortable challenges — but one that continues to respond with resolve.
Fraud, violence, health system strain and economic uncertainty all tested communities this year. Yet so too did we see farmers defend their livelihoods, volunteers step in where systems faltered, and local voices push institutions to act.
As Pembrokeshire moves into 2026, the lessons of the past year are clear: strong communities need strong scrutiny, local solutions matter, and progress is most often driven not by grand promises but by persistent effort.
It is in that space — between challenge and change — that local journalism continues to matter most.
News
Prince William faces diplomatic tightrope on first Saudi Arabia visit
Energy, trade and human rights concerns collide as UK deploys monarchy’s ‘soft power’
PRINCE WILLIAM will step into one of the most politically sensitive overseas trips of his public life this week as he travels to Saudi Arabia at the request of the UK Government.
Unlike recent royal visits to Estonia, Poland or South Africa, this tour carries significant diplomatic weight, placing the Prince of Wales at the centre of a complex balancing act between strengthening economic ties and confronting a deeply controversial human rights record.
Sources close to the Palace say William “didn’t flinch” when asked to go, viewing such duties as part of his responsibility as heir to the throne.
But Saudi Arabia presents challenges unlike almost anywhere else on the royal calendar.
A country in transition
The visit will focus on energy transition and young people, two areas the kingdom is promoting heavily as it attempts to diversify its oil-dependent economy.
In recent years Saudi Arabia has staged major sporting and cultural events, including Formula One races, international film festivals and high-profile entertainment shows. The country will also host the men’s football World Cup in 2034.
Officials argue this signals modernisation and openness.
Critics say it is “sportswashing” — using global events to distract from repression.
Human rights organisations including Amnesty International continue to raise concerns over restrictions on free speech, criminalisation of same-sex relationships and harsh penalties for dissent.
While reforms have allowed women to drive and increased participation in public life, significant legal and social limits remain.
Meeting a controversial leader
Central to the trip will be talks with Mohammed bin Salman, widely known as MBS, the kingdom’s de facto ruler.
The crown prince is credited with pushing economic reforms but remains internationally divisive.
A US intelligence report concluded he approved the 2018 killing of journalist Jamal Khashoggi inside the Saudi consulate in Istanbul — an allegation he denies and Saudi Arabia rejects.
Whether William raises such issues privately is unlikely to be disclosed. Kensington Palace does not comment on confidential conversations.
However, the prince will be briefed extensively by the Foreign Office and the British Embassy before any meetings.
Soft power diplomacy
Government insiders describe William as a key diplomatic asset.
One source said the monarchy acts as a “secret weapon”, able to open doors politicians sometimes cannot.
This form of so-called soft power has long been part of the Royal Family’s overseas role — building relationships first, leaving governments to handle the harder negotiations.
Dr Neil Quilliam of Chatham House says Saudi leaders value high-level recognition from Britain.
“Deploying Prince William sends a signal that the UK takes the relationship seriously,” he said.
Energy cooperation and investment are expected to dominate talks, particularly as Britain seeks new partners during the global shift away from fossil fuels.
Echoes of the past
The visit also reflects longstanding links between the two royal families.
King Charles III has travelled to Saudi Arabia numerous times over the decades and is said to maintain warm relations with senior figures there.
William is now expected to assume a more prominent global role as he prepares for future kingship.
A delicate balancing act
For many observers, images of handshakes between William and MBS will be uncomfortable.
Yet world leaders continue to engage with Riyadh, citing its strategic and economic importance.
The prince’s task is unlikely to involve grand statements. Instead, it will be quiet diplomacy — maintaining dialogue while representing British values.
It is a careful, sometimes uneasy role.
But it is one the monarchy has long performed: building bridges in places where politics alone struggles to tread.
Community
Ice rink campaign launched for Pembrokeshire
Survey underway as resident explores sites and funding for year-round skating facility
PLANS to bring a permanent ice skating rink to Pembrokeshire are gathering momentum after a local resident began talks with council officers and launched a public survey to test demand.

Jemma Davies, from Newgale, says the county is missing out on a major leisure attraction that could benefit families, schools and visitors while creating new jobs.
At present, the nearest full-time rink for Pembrokeshire residents is in Cardiff — a round trip of several hours — making regular skating sessions difficult for many families.
She believes a local facility could change that.
“I think it would give people something completely different to do here,” she said. “It’s exercise, it’s social, and it’s something children could take up after school instead of having to travel out of the county.”
Early talks with council
Jemma has already met officers from Pembrokeshire County Council’s sport and recreation department to discuss whether the idea could be viable.
She is also hoping to approach Sport Wales to explore possible funding streams and support.
To measure interest, she has set up an online questionnaire asking residents whether they would use an ice rink and how far they would be willing to travel.
She said early responses have been positive, with families, young people and skating enthusiasts backing the idea.
Reusing empty buildings
Rather than constructing a new arena, Jemma is investigating whether vacant premises could be converted, reducing costs.
Potential options include a former retail unit in Haverfordwest or a large hangar-style building near existing leisure attractions.
She said: “If we can reuse a building that’s already there, it keeps the costs down and brings life back into empty spaces at the same time.”
As part of her research, she plans to visit Vindico Arena to better understand the practicalities of running a rink.
More than just skating
Beyond public sessions, she believes a rink could host school trips, birthday parties, events and competitions, while encouraging young people to take up winter sports.
“Pembrokeshire has produced plenty of sporting talent over the years,” she said. “There’s no reason we couldn’t develop figure skaters or ice hockey players here too.”
Residents who want to share their views can complete the online survey.
Cover image:
Jemma Davies: Hopes to bring a permanent ice rink to Pembrokeshire (Pic: Supplied).
Cymraeg
Moonpig’s Welsh fail still on sale as mistranslated St David’s Day card sparks laughs
A GREETING card meant to celebrate St David’s Day has become an accidental comedy hit after shoppers spotted its Welsh message makes absolutely no sense – and, even better, it is still on sale.
The card, sold by online retailer Moonpig, reads: “Hapus Dewi Sant Dydd.”
Unfortunately for the designers, that translates back into something closer to “Happy David Saint Day” or “Day Saint David Happy” rather than the correct Welsh phrase, “Dydd Dewi Sant Hapus.”
In other words, the words are right – just in completely the wrong order.
The mistake was first highlighted by Nation.Cymru, prompting plenty of amusement online, with some joking it looked like the result of a lazy copy-and-paste from an automatic translator.
The Herald decided to check for itself.
And yes – as of today – the card is still live and available to buy on Moonpig’s website.
Customers can personalise it and add it to their basket just like any other design, with no sign the message has been corrected.
One reader joked: “It’s like they put the words in a hat and picked them out at random.”
Another described it as “peak AI Welsh”.
For Welsh speakers, the error is immediately obvious. Welsh sentence structure differs from English, so simply translating each word individually rarely works. It’s the linguistic equivalent of writing “Birthday happy you” on a cake.
There was also online chatter that the dragon artwork may be facing the wrong direction – though by that point, the language had already stolen the show.
With St David’s Day cards meant to celebrate Welsh culture, the gaffe feels particularly ironic.
Still, if you fancy a collector’s item or a bit of office wall décor, you might want to be quick. Once someone at Moonpig finally runs it past an actual Welsh person, this one could quietly disappear.
Photo caption: The mistranslated St David’s Day card still available for sale on the Moonpig website (Pic: Moonpig).
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