Farming

Lambing Live star hails social media

Published

8 years ago

February 9, 2015

LAMBING has either already started, or fast approaching, on farms up and down the country, but how many farmers would agree to being constantly watched by a film crew of 70 people, having millions of pounds worth of satellite trucks parked taking over all the yard – and a catering tent serving food all day and night long?

“Well the food tent was certainly a bonus!” explained Kate Beavan, the star of the first ever Lambing Live series on the BBC, when she addressed a large crowd of NFU Cymru members at the Glamorgan Annual Conference earlier this week.

Up until five years ago, Kate and Jim Beavan with their family, farmed quietly in a 300 acre traditional mixed farm near Abergavenny in Monmouthshire. The entire family exploded onto our TV screens in March 2010 and Kate in particular has had a successful spell in the media ever since, doing short films for the BBC’s One Show as their resident farmer, and presenting Channel 4’s Crufts, whilst continuing to farm at Great Tre-Rhew.

Kate explained, “We weren’t sure how the programme would be received, especially as it was the first ‘live’ programme on TV. Nothing had been done like this before. We were particularly nervous that consumers wouldn’t like seeing their ‘food being born’. The response we got was phenomenal however, we had boxes of letters and hundreds of emails of support after the series ended.”

Abi Reader, NFU Cymru Glamorgan County Chairman, congratulated Kate and Jim Beavan on the superb work they have done as ambassadors for the farming industry in the UK. She said, “We all have to take some responsibility in marketing the work we do to the wider public and Kate has shown how that is possible. Kate and I actually met through Twitter and I believe that social media is an extremely powerful method of getting our message out there about how we produce the nation’s food and drink.”

Abi continued, “Social media is the only way, I know, how you can talk directly to politicians, decision makers, even celebrities and use it to promote your business and the farming industry as a whole. Not only that, we all know that farming can be a lonely occupation but social media makes you feel like you’re part of a worldwide community.”

Kate went on to explain to the large crowd present that having no mobile reception meant communications were difficult at the home farm, in Monmouthshire, however, she is a huge fan of twitter and now uses it to promote her new diversification – Kate’s Country School. With a zero marketing budget, Kate uses social media and the internet to promote her courses, including lambing, cider making, wildlife identification and animal husbandry. “The power of social media and the internet means we have visitors from all over the world coming to Great Tre-Rhiw to do the courses.”

John Davies, NFU Cymru’s Deputy President thanked Kate and Jim Beavan for being such good ambassadors for the farming industry in Wales. He gave high praise indeed when he explained his father would sneak off from their own lambing shed at home, five years ago, in order to watch the Beavan family on ‘Lambing Live’. John also thanked HSBC for their generous sponsorship of the annual conference held in the Grove Golf Club, Cornelly.

Farming

Wales’ new Chief Veterinary Officer starts in the role

Published

2 weeks ago

March 12, 2023

Tom Sinclair

TODAY (Mar 13), Dr Richard Irvine begins his new role as Wales’ Chief Veterinary Officer.

Dr Irvine joins the Welsh Government having been UK Deputy Chief Veterinary Officer and policy Deputy Director for Global Animal Health in the UK Government.

A highly experienced veterinarian, Richard has been working in the profession for more than 25 years and brings with him a wealth of knowledge and expertise, with a background in animal health and welfare, trade policy, as well as science and state veterinary medicine.

Richard has previously spent time in a clinical mixed veterinary practice in South Wales.

He has also held different roles leading animal health surveillance and science programmes at the Animal and Plant Health Agency.

Dr Irvine said: “Farmers and veterinarians throughout Wales do a fantastic job and I’m looking forward to meeting and supporting them as Wales’ Chief Veterinary Officer.

“We are all committed to protecting the health and welfare of animals and by working together we can meet the challenges we face and accomplish our collective goals.

“Much has been achieved in Wales and my work, alongside the team in Welsh Government, is to build on that.

“I’m looking forward to getting to work and making a real difference here in Wales.”

Rural Affairs Minister Lesley Griffiths said: “I’m very pleased to welcome Richard as our new Chief Veterinary Officer.

“Richard’s leadership and expertise will be crucial in delivering our ambitious Animal Health and Welfare goals and Programme for Government commitments.

“His knowledge and experience will be a great asset and I look forward to working with him.”

Farming

Pembrokeshire dairy farmer Roger Lewis scoops NFU prestigious Cymru award

Published

4 weeks ago

March 4, 2023

Tom Sinclair

A WELSH dairy farmer has been honoured at the annual NFU Conference for his dedication and commitment to NFU Cymru and farming in Wales.

Roger Lewis, who farms at Cosheston, Pembrokeshire, was announced as the Welsh winner of the Meurig Raymond Award at NFU Conference in Birmingham on Tuesday 21st February. The award is named after former NFU President Meurig Raymond, whose family also farms in Pembrokeshire.

A passionate and energetic ambassador for the industry, Roger was instrumental in the creation of NFU Cymru’s TB Focus Group, which he now leads as chairman. The group has engaged with various key stakeholders across government and the farming industry, discussing improvements that could be made to the delivery of bovine TB policy in Wales. The group has produced a report which has been presented to Welsh Government with several recommendations on issues such as TB testing, communication, biosecurity and alternative routes for farms under TB restriction to finish or sell their cattle.

Roger was also part of Welsh Government’s TB Task and Finish Group which considers how Welsh Government can improve engagement and communication on bovine TB.

Roger has also given evidence on behalf of NFU Cymru to the inquiry on bovine TB carried out by the Economy, Trade and Rural Affairs (ETRA) Committee in the Senedd, in which he eloquently outlined the concerns of the industry with several proposals put forward by Welsh Government to refresh the Bovine TB Eradication Programme, most notably in relation to possible changes to the compensation regime. Roger sits on the bTB subgroup of the GB Calf Strategy and is also at the forefront of a pilot TB project being developed by a group of farmers and vets in Pembrokeshire.

A former NFU Cymru Pembrokeshire County Chairman, Roger has used opportunities such as media interviews, political meetings at the Pembrokeshire County Show and NFU Cymru meetings to powerfully and effectively lobby on several other important issues for farmers in Pembrokeshire and the rest of Wales. He has represented the industry’s concerns over the impact of new water quality regulations on Welsh farming, as well as championing the importance of Welsh Government’s Agriculture (Wales) Bill placing an emphasis on food security.

Speaking after his award win, Roger Lewis said: “I am very humbled to have been honoured with this award. NFU Cymru has a tremendous wealth of dedicated members and staff working together for a better future for Welsh farmers and I am proud to play a small part in the union’s wider lobbying work.”

NFU Cymru Head of Operations Kevin Owen said: “Roger is an example of someone who really does go the extra mile for NFU Cymru and Welsh farming.

“In particular, Roger has been a fantastic driving force in taking forward NFU Cymru’s lobbying work on bovine TB – an area of high importance to our members with the disease still impacting all too many farming businesses. The degree of knowledge and professionalism that Roger brings to his chairing of the NFU Cymru TB Focus Group is second to none and his determination is helping to lobby for real change to the bovine TB picture in Wales.”

Once you have submitted your query our NFU Cymru will contact you and, if appropriate, your question will be passed on to one of our policy teams.

Farming

Keeping dogs under control will protect lambs and other livestock

Published

1 month ago

February 18, 2023

Tom Sinclair

DoOG owners are being reminded to keep their animals under control around sheep and other livestock.

With lambing season underway as well, Rural Affairs Minister Lesley Griffiths and Rural & Wildlife Crime Coordinator Rob Taylor have said it’s important dogs should be kept on a lead or under close control at all times and owners should be confident dogs will return on command.

Research has found most incidents involving dogs worrying or attacking sheep happens on land which is not accessible to the public.

The Countryside Code, published by Natural Resources Wales, provides clear guidance on the responsibility of dog owners to keep their dogs under effective control.

Rural Affairs Minister, Lesley Griffiths said: “We have seen the very sad and distressing images where dogs have attacked livestock.

“We know most people are doing the right thing in keeping control of their dogs, but we also recognise some are not.

“The emotional and financial costs for those who own or find dead and injured livestock, is simply unacceptable, as are the implications to animal welfare.

“Responsible dog ownership is key and by taking the required steps, lambs and other livestock will be safe.”

The Welsh Government’s Wales Rural & Wildlife Crime Coordinator, Rob Taylor said: “Sheep worrying and brutal livestock attacks by pet dogs are sadly a regular occurrence across Wales, which is wholly preventable with responsible dog ownership.

“Owners need to be aware that it is a dog’s natural instinct to chase or even attack livestock and at this time of year it is more harrowing when ewes are pregnant or with already born lambs.

“We ask owners to be aware of the risks and use common sense, by walking dogs where livestock are not present.

“It’s vital they understand that an attack on livestock, although unintended, may result in their pet being shot, or euthanised on a court order after a conviction and nobody wants that to happen.”