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Farming

Lambing Live star hails social media

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LAMBING has either already started, or fast approaching, on farms up and down the country, but how many farmers would agree to being constantly watchedlambing live star by a film crew of 70 people, having millions of pounds worth of satellite trucks parked taking over all the yard – and a catering tent serving food all day and night long?

“Well the food tent was certainly a bonus!” explained Kate Beavan, the star of the first ever Lambing Live series on the BBC, when she addressed a large crowd of NFU Cymru members at the Glamorgan Annual Conference earlier this week.

Up until five years ago, Kate and Jim Beavan with their family, farmed quietly in a 300 acre traditional mixed farm near Abergavenny in Monmouthshire. The entire family exploded onto our TV screens in March 2010 and Kate in particular has had a successful spell in the media ever since, doing short films for the BBC’s One Show as their resident farmer, and presenting Channel 4’s Crufts, whilst continuing to farm at Great Tre-Rhew.

Kate explained, “We weren’t sure how the programme would be received, especially as it was the first ‘live’ programme on TV. Nothing had been done like this before. We were particularly nervous that consumers wouldn’t like seeing their ‘food being born’. The response we got was phenomenal however, we had boxes of letters and hundreds of emails of support after the series ended.”

Abi Reader, NFU Cymru Glamorgan County Chairman, congratulated Kate and Jim Beavan on the superb work they have done as ambassadors for the farming industry in the UK. She said, “We all have to take some responsibility in marketing the work we do to the wider public and Kate has shown how that is possible. Kate and I actually met through Twitter and I believe that social media is an extremely powerful method of getting our message out there about how we produce the nation’s food and drink.”

Abi continued, “Social media is the only way, I know, how you can talk directly to politicians, decision makers, even celebrities and use it to promote your business and the farming industry as a whole. Not only that, we all know that farming can be a lonely occupation but social media makes you feel like you’re part of a worldwide community.”

Kate went on to explain to the large crowd present that having no mobile reception meant communications were difficult at the home farm, in Monmouthshire, however, she is a huge fan of twitter and now uses it to promote her new diversification – Kate’s Country School. With a zero marketing budget, Kate uses social media and the internet to promote her courses, including lambing, cider making, wildlife identification and animal husbandry. “The power of social media and the internet means we have visitors from all over the world coming to Great Tre-Rhiw to do the courses.”

John Davies, NFU Cymru’s Deputy President thanked Kate and Jim Beavan for being such good ambassadors for the farming industry in Wales. He gave high praise indeed when he explained his father would sneak off from their own lambing shed at home, five years ago, in order to watch the Beavan family on ‘Lambing Live’. John also thanked HSBC for their generous sponsorship of the annual conference held in the Grove Golf Club, Cornelly.

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Farming

Legume trial helps inform public sector food procurement ambitions

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LESONS learned from the first season of growing legumes and heritage varieties of wheat on a Carmarthenshire farm will help inform decision making on how farmers and growers can produce more food for local supply.

Through its Our Farms network, Farming Connect has funded a field-scale legume production trial at Bremenda Isaf Farm, a 40-hectare county council-owned holding at Llanarthne.

Here, the Bwyd Sir Gâr Food partnership is growing food with public sector procurement in mind.

During a recent Farming Connect open day at the farm, hosted by the partnership’s co-ordinator, Augusta Lewis, and head grower, Piers Lunt, other food producers learned what had gone well – and what had not gone so well – during the first season.

The Farming Connect trial was instigated to explore how protein could be grown locally for public sector supply, such as in schools and care homes.

Menu redesign by Carmarthenshire County Council is examining food sourcing and sustainability, and replacing items that can be produced more locally and sustainably, including plant protein, where possible.

“We want to demonstrate that we can produce the ‘eat well’ plate in Carmarthenshire, that we can produce high quality protein and good cereals adapted to our climate and to process them, and grow fruit and veg. If we can do all of that on one farm, other farmers can do it as well,’’ said Augusta.

With support from Farming Connect’s Advisory Service, a Nutrient Management Plan (NMP) was carried out at Bremenda Isaf to establish the soil nutrient status on this former livestock farm.

“It’s really important to have that insight first up,’’ said Augusta.

Soil testing showed that the farm’s deep alluvial soils are highly fertile.

“The NMP came back revealing some very interesting data in relation to our soils which very much changed the plans,’’ Augusta explained.

“The soils are very high in phosphorous which you would expect from historic slurry application so we do not have a fertility problem here at all and, as we have learned more about soil, we understand that high phosphorus levels potentially lock up other nutrients so, in terms of crop health and vitality, we are looking at creating a balance which means no additional inputs for the time being, apart from lime to raise pH.’’

Support was also received from Farming Connect through its mentoring service with input from Marina O’Connell and Rachel Phillips of the Apricot Centre in Devon, a stacked mixed enterprise which is a model Bremenda Isaf aspires to, and from organic grower, Iain Tolhurst, who has advised on field scale production and is producing a rotation plan.

Bremenda Isaf is currently converting to organic certification, although it already grows to those principles.

The Farming Connect trial explored which legumes perform well in the West Wales climate.

Carlin and Daytona peas were grown and some were intercropped with the heritage wheat varieties, April Bearded and Malika, to establish benefits for soil health, for example reducing the need for synthetic fertilisers and also biodiversity value in terms of pollinator opportunity within the sward.

The trial faced a significant challenge from exceptional levels of rainfall ahead of establishment.

“We had an extremely unprecedented wet winter and that meant our tenant grazier was unable to get on the land to take off the silage and lime application was delayed,’’ said Augusta.

This meant that the wheat and legumes could not be planted until the beginning of June, she added.

“It was very late but we decided that we would plant anyway in the spirit that we will learn something, and we really have learned a lot.

“There is a lot of risk involved with growing cereals, people who have been in the game for a very long time can have a disastrous season if it is exceptionally wet or dry but the great thing about doing trial size plots is that the risk is not too great.’’

Germination rate in the Daytona peas was poor, she reported, and harvesting of the crops will be very late, if at all, but soil and quadrat sampling will provide useful information on any impacts the intercropping has had on soil biomass levels.

“We have learned a tremendous amount about the growing habits of these varieties and we are confident that even over one growing season we will begin to see how intercropping can make a difference to soil health.’’

Hannah Norman, horticulture sector officer for the Farming Connect technical team, urged other commercial growers and market gardeners to tap into the resources available through Farming Connect to help with their own plans.

These include the Advisory Service, with up to 90% funded up to £3,000 per registered business, for accessing technical advice, business planning and other services.

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Charity

Arla supporting charities in Wales to increase access to daily dairy

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CHARITIES in Wales are receiving support from dairy cooperative Arla to help those in need increase their intake of dairy.

As part of a nationwide initiative to ensure fresh dairy provision in charities, local schemes including Sirhowy Community Centre, Canolfan y Bont Food Bank and Cwtch Angels Abergavenny will benefit from the donation of fully-stocked-and-sponsored fridges from Arla.

This comes after insights from the charity FareShare estimated 450,000 people who rely on its schemes do not have access to fresh dairy, with many forced to decline donations due to a lack of storage facilities.

In a recent survey of its charity partners, almost all (96%) said fresh dairy was in high demand and that they weren’t able to store enough on site to meet the needs of users, while all agreed that not having enough fridge space prevented them from always offering the most nutritious products to the people they support.

To mark the start of this initiative and raise awareness of this issue, Arla has also launched the world’s first free milk ATM machine in London. The innovative milk dispensing machine appeared in North London earlier this week and allowed people to receive fresh milk at the push of a button.

Jonathan Dixon, Senior Vice President at Arla said: “We are on a mission to enhance the accessibility of nutritious dairy products for communities across the UK. Too many charities have to turn away fresh dairy donations because they have nowhere to store it, but by working with FareShare we hope to overcome that.”

Ben Ashmore, Head of External Affairs at FareShare, said: “Our charities report that the demand for nutritious dairy products in Wales is increasing, but many lack the infrastructure to store refrigerated items safely. Thanks to Arla’s generous commitment to donating fridges to charities across the UK, many of these organisations can now offer a more varied range of nutritious food.

“This donation helps strengthen the capacity of our charity network, enabling them to support their communities better. We are incredibly grateful to Arla for their ongoing support in helping us turn surplus food into a force for good, reducing waste, and creating healthier, more resilient communities.”

Research from Arla found that across the UK, half of Brits couldn’t imagine not having access to milk on a daily basis, with 76 per cent consuming it at least a few times a week.

More than a third (35 per cent) admitted they’d struggle if they didn’t have access to milk, with 53 per cent of the opinion that everyone should be able to easily get dairy based foods.

However, 62 per cent weren’t aware that not all food banks have fridges and therefore can’t store fresh dairy products.

Nichola Ludlam-Raine, Specialist Dietitian, told The Pembrokeshire Herald: “As a registered dietitian, I strongly support initiatives like this that provide increased access to dairy products.

“A 200ml glass of milk provides protein, as well as the minerals calcium and iodine too, so regular consumption can help ensure we meet our daily needs for these particular nutrients.

“Having access to fresh milk can also encourage healthier eating habits, such as making time for breakfast. A nutritious breakfast might include wholegrain cereal, milk, and fruit, providing a balance of carbohydrates, protein, and fibre to start the day well.”

Arla has been a dedicated and longstanding charity partner with FareShare for over eight years, continuing to support the valuable work they do across the country. During this time, the equivalent of more than 10 million meals have been diverted to help feed and support those in need across the UK.

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Farming

Welsh farmers and landowners warned of autumn event risks amid rising safety concerns

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A RURAL insurance expert is urging Welsh farmers and landowners to prioritise public safety as autumn festivities, including scarecrow festivals, bonfires and outdoor gatherings gain popularity.

“Autumn events are a great way to bring communities together, but they can draw large crowds and carry serious risks that landowners must address,” said Freddie Hamilton-Russell of insurance broker Lycetts.

“Ensuring adequate insurance and safety measures are in place is crucial to avoiding costly claims.”

Fire hazards from bonfires and fireworks were highlighted by Hamilton-Russell as one of the biggest risks.

“Farms with dry crops and hay bales are particularly vulnerable to fire,” he warned.

“Without proper supervision and safety protocols, festive gatherings can endanger both property and lives.”

He pointed out the public liability risks posed by accidents, such as slips on muddy paths, incidents during activities such as pumpkin carving or vehicle damage in unmarked parking areas – all of which can result in significant compensation claims.

Ahead of autumn events, Hamilton-Russell stressed the importance of reviewing insurance cover to ensure it fully addresses the full range of planned activities.

Livestock, he noted, can also present challenges.

“If animals are not adequately fenced off, they may interact with visitors, leading to potential injuries or escapes,” he said.

In addition, temporary event structures, such as marquees and stages, as well as seasonal decorations, are vulnerable to damage from high winds or vandalism. Hamilton-Russell urged landowners to ensure all structures are securely installed and adequately insured.

He also emphasised the importance of event organisers and landowners obtaining permission from local authorities, who will consider a range of factors from disturbance to neighbours and traffic congestion to fire hazards and water supply.

“Moreover, visitor safety is paramount,” he added. “For events involving bonfires or fireworks, precautions should include creating firebreaks, keeping water or fire extinguishers nearby and having a responsible person overseeing the fire.

“Event spaces, walkways and parking areas should be clearly marked and well-lit to minimise the risk of accidents. Temporary structures should be securely installed and landowners should monitor weather conditions closely, with contingency plans in place for storms or high winds.”

Hamilton-Russell further advised landowners and event organisers to be fully aware of all insurance terms and conditions.

“Adhering to these requirements and ensuring that all parties involved are informed of any restrictions is vital,” he stressed.

“Taking these precautions will help safeguard both the landowner and the local community from unexpected incidents.”

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