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Trampoline company springing to success!



SIMON HART MP has visited local business success story Atlantic Trampolines based in Pembroke Dock.

Simon Hart MP: With Glen Smith and Mark Plews of Atlantic Trampolines.

Simon Hart MP: With Glen Smith and Mark Plews of Atlantic Trampolines.


The company has sold 50,000 trampolines in the past 10 years from its London Road Industrial Estate warehouse and has shipped them all over the UK and Europe.

Director Jon Edwards set up the business with a former colleague in 2005 and at one time they were one of the busiest traders on eBay.

Mr Edwards explained: “It started as a hobby for us in 2005, bringing in the product, doing the storage and distribution and marketing it online. Because trampolines are bulky and you can’t really display them in shops we sold them on eBay and were one of their heaviest sellers for three years.”

Now the company sells via its own website and is starting to branch out into other play equipment.

“We find that accessories are selling well such as a dome tent that turns your trampoline into a tent, or a roof tent that goes on the top of the netting to keep it dry, we also sell bounce boards and are doing swings and slides as well,” added Mr Edwards.

All the trampolines are made in the Far East and shipped into Southampton before going to the Pembroke Dock warehouse from where they are sold all over the UK and Europe – with one even going all the way back to Hong Kong!

Mr Hart added: “It was great to hear the Atlantic Trampolines story; what started out as two colleagues having a bright idea and taking a risk has turned into a 10-year success selling 50,000 units and employing four people.”

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RWE launches pre-application consultation for RWE Pembroke Battery



TO support their decarbonisation ambitions as part of Pembroke Net Zero Centre, RWE is progressing proposals to develop a battery energy storage system on its land adjacent to Pembroke Power Station. 

Battery energy storage plays a crucial role in the integration of renewable energy sources, such as solar and wind, into the power grid, excess renewable energy can be stored and fed into the grid when needed. Electricity is consumed in real time and this technology will, where possible, enable homes and businesses to be powered by renewable energy.  

The consultation on RWE’s plans launches Monday 17 June 2024 and will end on Monday 15 July 2024. RWE is asking the community for their views on these plans and has launched a consultation where local people can provide feedback on the planning application. 

The proposed development would be located on a 5.1 hectare area to the south of the current power station and would comprise 212 Battery Containers, 106 Power Conversion Systems (PCS) enabling connectivity to the grid, and associated infrastructure. 

The battery would have a maximum charge / discharge power of 350 megawatts and would connect via underground cables to the grid at the adjacent National Grid 400 kV substation. Once fully operational, Pembroke Battery would be capable of storing enough electricity to meet the average daily domestic energy needs of more than 72,0001 typical UK homes. 

In line with RWE’s commitment to protect and enhance local environments, the company has pledged to deliver various biodiversity measures as part of the proposals. Field margins will be enhanced by species-rich meadow planting, native woodland and scrub planting, while a new large pond will be provided and managed to support local wildlife. The periphery of the development site will also be further enhanced with bat and bird boxes, insect hotels and reptile hibernation shelters around the field edges. A Habitat Management Plan will ensure the habitats created are managed sensitively in support of local wildlife for the lifetime of the project.

Commenting on the proposals, Richard Little, Pembroke Net Zero Centre Director, said: “RWE Pembroke Battery represents the next step in our plans to invest in new innovative energy technologies, as part of our vision for Pembroke Net Zero Centre. We would like to thank those who engaged with us in our Green Hydrogen consultation and encourage the community to get involved with the consultation process, learn more about our battery energy storage proposals, and have their say on the proposals.” 

Members of the community can contact the project team and leave feedback via the project website, telephone 01646 370090, email [email protected] or by writing to ’Freepost PNZC Consultation’.  

Local people can also join RWE at an in-person event at South Pembrokeshire Golf Club on 24th June 2024 between 2pm and 7pm to speak with project team members, ask questions and provide feedback. 

Pembroke Net Zero Centre has a critical role to play in Wales’ and the UK’s pathway to Net Zero. By decarbonising its current operations at Pembroke Power Station, while investing in new innovative technologies, such as battery energy storage and hydrogen generation, RWE can establish Pembroke at the forefront of South Wales’ low carbon future.

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115 new homes being built in Haverfordwest by Lovell and Pobl Group



IN big news for housing in Pembrokeshire, leading partnerships developer Lovell, in collaboration with housing association Pobl Group, has embarked on a £28.65 million project in Haverfordwest. This development, named Augustus Grange, promises to deliver 115 new homes, of which 69% will be affordable.

Contracts have been finalised for the mixed tenure development, situated off St David’s Road, just six miles from the picturesque Pembrokeshire Coast National Park. Augustus Grange will feature a mix of two and three-bedroom homes, catering to a variety of needs and budgets. Of the 115 homes, 36 will be available for open market sale, while 79 will be affordable – with 37 offered through Shared Ownership and 42 designated for social rent.

Construction has now commenced, with Lovell aiming for a 2026 completion date. Prospective buyers can expect the first homes to hit the market in summer 2024, and the development’s showhomes are anticipated to open later this year.

James Duffett, Regional Managing Director at Lovell, expressed his enthusiasm for the project: “This is a hugely exciting announcement for us at Lovell. Pobl is one of our long-standing partners and we are delighted to be working with them once again to deliver 115 homes in Haverfordwest.

“Augustus Grange is a very significant development, showcasing the success of our expansion plans across South Wales. We’re looking forward to providing the area with high-quality homes set within a vibrant new community.”

Adam Roberts, Head of Development (West) at Pobl, highlighted the importance of affordable housing in the area: “We know that people living in Pembrokeshire are often priced out of homes in their local market, so we are proud to be partnering with Lovell to increase the supply of affordable homes to rent and buy in this great location. With blue flag beaches within a 15-minute drive and all the amenities of Haverfordwest on your doorstep, Augustus Grange will be a great place to set up home.”

Haverfordwest, a historic county town, offers future residents a blend of rich heritage and modern conveniences. The town centre is home to the 12th-century Haverfordwest Castle and the scenic Western Cleddau river. With its beautiful coastal landscapes, a variety of shops and restaurants, and excellent commuter links by both road and rail, Haverfordwest presents an ideal setting for the new development.

Lovell has been a prominent figure in the partnership housing sector for over 50 years, renowned for building thriving communities. For further information, visit Lovell’s website.

To learn more about Pobl, visit Pobl’s website.

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A tale of two ships: Irish ferries renames fleet



IRISH FERRIES has announced a change in the names of its vessels on the Pembroke to Rosslare route. Starting immediately, the ferry previously known as Oscar Wilde has been rechristened as the James Joyce. This vessel will operate on the route until the end of the month, at which point the Isle of Innisfree will take over.

Ferry enthusiasts may have noticed the striking resemblance between the newly named James Joyce and the former Oscar Wilde. This is because they are indeed the same ship. Earlier this week, the vessel underwent a name change from Oscar Wilde to James Joyce.

This renaming is part of a broader reshuffling within the Irish Ferries fleet. The name Oscar Wilde has now been reassigned to the recently acquired former Spirit of Britain, which will soon serve on the Dover to Calais route. This reassignment will allow the Isle of Innisfree to return to its role on the Pembroke to Rosslare crossing.

the James Joyce outbound from Pembroke Dock on wednesday, june 12 (Video: george holland)

An Irish Ferries spokesperson commented on the tradition of naming its ships after celebrated Irish writers: “Irish Ferries has a proud tradition of extending its Irish heritage through the naming of its ships after famous Irish writers and their works of literature. In keeping with this, Irish Ferries is pleased to announce that the ship currently called Oscar Wilde is to be renamed the James Joyce.”

The spokesperson added that the James Joyce ferry was built by the same shipbuilders as the Ulysses, named after Joyce’s most celebrated novel. James Joyce, the legendary Irish novelist, poet, and literary critic, is renowned as one of the most influential writers of the 20th century.

Regarding the new Oscar Wilde, the Irish Ferries spokesperson said, “We are also pleased to confirm that the recently acquired Spirit of Britain will be renamed as Oscar Wilde. This will be the third vessel in our fleet to bear the name of the famous Irish author. The newly named Oscar Wilde will join the Irish Ferries fleet on the Dover to Calais route later this month.”

Andrew Sheen, Managing Director at Irish Ferries, expressed his delight at the renaming: “We are delighted to confirm the ship names James Joyce and Oscar Wilde, which will continue our proud heritage of Irish literary connections. These names reflect Irish Ferries’ commitment to award-winning hospitality and outstanding service for our freight and passenger customers.”

The newly named James Joyce was spotted sailing down the Milford Haven waterway this week, marking the beginning of its service under its new name. Meanwhile, ferry-watchers can look forward to seeing the newly named Oscar Wilde on the Dover to Calais route soon, adding a touch of literary elegance to their travels.

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