Farming
Clear labelling ‘essential’, says Europe

Country of origin: Meat labelling wins vote.
NFU CYMRU has welcomed the news that the resolution on country of origin labelling for meat in processed food has been passed in the European Parliament. Lyndon Edwards, Chairman of NFU Cymru’s Livestock Board said: “In the past progress has been made on clearer labelling of fresh meat but less so on processed foods. Across Europe it is estimated that some 30% to 50% of the total slaughtered meat volume is processed into meat ingredients for foodstuffs, mostly into minced meat, meat preparations and meat products. Therefore, clear labelling of these processed foods is essential to let the consumers know not only what they are buying but where the ingredients actually originate from in the first place. “Like the proposals in the resolution we believe that labelling the origin of meat used as an ingredient in foods will help ensure better traceability along the food supply chain, more stable relationships between meat suppliers and processors and increased diligence when food business operators choose their suppliers and products. “We also agree that food labelling should take account of the transparency of the information and its readability for consumers, while enabling European businesses to operate in an economically viable manner and in conditions acceptable to the consumer’s purchasing power. “Legislative proposals, making the indication of the origin of meat in processed foods mandatory, will help ensure greater transparency throughout the food chain and better inform European consumers. Our own PGI status for Welsh Beef and Lamb are excellent examples of total traceability and quality of products.” He continued: “One word of caution however is avoiding excessive costs and administrative burdens on food processors as this could be ultimately passed down the line to primary producers. “We therefore fully agree with European Parliament to urge the European Commission to adopt an implementing act concerning the application of Article 2, of the Food Information to Consumers Regulation, which relates to the indication of the country of origin of primary ingredients where this is not the same as that of the food product. “Finally we ask our own Governments in Cardiff and Westminster to put pressure on the European Commission to ensure that the resolution passed in the European Parliament does result in the necessary legislation being implemented to help consumers make informed decisions on the food they buy.”
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Farming
Plaid urged to move faster on farming reforms amid subsidy concerns
Welsh Conservatives accuse Plaid Cymru of failing farmers as ministers call for patience over changes to agricultural support
CONCERNS over the pace of farming reforms in Wales have intensified after the Welsh Conservatives accused the Welsh Government of failing to act quickly enough on promised changes to agricultural subsidy schemes.
The criticism comes after Welsh Government Rural Resilience and Sustainability Minister, Llyr Gruffydd, urged farmers to be patient as major changes to support payments continue to be developed.
Speaking to ITV Wales, Mr Gruffydd acknowledged that “change is difficult” as the government seeks to reshape agricultural support across rural Wales. The comments come at a time of growing unease among parts of the farming community over the future of post-Brexit subsidy arrangements and concerns about financial pressures facing farms.
The reforms centre on replacing previous support systems with a new approach intended to balance food production, environmental sustainability and rural resilience. However, some farmers and unions have warned that uncertainty over payments and policy changes risks damaging confidence in the sector.
Reacting to the minister’s remarks, Welsh Conservative Shadow Farming Minister, Andrew RT Davies, said Plaid Cymru was not moving quickly enough to deliver on commitments made to Welsh farmers.
Mr Davies said: “Change is not difficult – contrary to Plaid Cymru separatists’ claims.
“If the will is there, there’s no reason reforms can’t be implemented immediately.
“Plaid Cymru separatists must fulfil their promises to Welsh farmers now.”
The comments reflect wider political tensions over the direction of farming policy in Wales, with opposition parties arguing that delays and uncertainty are creating anxiety for agricultural businesses already facing rising costs and economic pressures.
Farming remains a major part of the Welsh economy, particularly in rural counties such as Pembrokeshire, Carmarthenshire and Ceredigion, where many communities rely heavily on agriculture and associated industries.
The Welsh Government has previously said changes to support schemes are aimed at creating a more sustainable long-term future for farming, though ministers have acknowledged the transition period will take time and may prove challenging for some in the industry.
The debate over subsidy reform is likely to remain a key political battleground as the government finalises details of its future support model and seeks to reassure farmers concerned about their livelihoods.
Farming
Pembrokeshire new potato harvest begins as first crop hits shops
Locally grown early potatoes arrive in stores as farmers begin lifting the first Pembrokeshire crop of 2026
PEMBROKESHIRE’S famous new potato season has officially begun, with the first crop of locally grown potatoes being harvested and delivered to shops across the county.
Farmers at Norton Farm began lifting the first Pembrokeshire new potatoes of the year this week, with the freshly harvested crop expected to reach local stores by Friday morning.
The arrival of Pembrokeshire new potatoes marks the unofficial start of the county’s summer growing season and is eagerly anticipated by shoppers keen to enjoy one of Wales’ best-loved seasonal foods.

Photographs shared by the farm show workers hand-picking potatoes from freshly turned soil as machinery lifted the crop from fields overlooking the Pembrokeshire countryside.
The potatoes, prized for their distinctive flavour and soft skins, benefit from the county’s mild climate and coastal growing conditions.
Brian Llewelyn a’i Ferched shared the news on social media, telling customers: “Arriving with us this afternoon!!!!” as excitement builds around the first deliveries.
Locally grown Pembrokeshire new potatoes are expected to be available in selected shops from around 10:00am on Friday.
For many in Pembrokeshire, the arrival of the first new potatoes is a sign that summer is just around the corner — and that it is finally time to get the butter on.

Photo caption:
First crop: Workers begin lifting Pembrokeshire new potatoes at Norton Farm as the 2026 harvest season gets underway (Pics: Norton Farm).
Farming
New Narberth farmers’ market to champion Pembrokeshire produce
LOCAL FOOD PRODUCERS GIVEN NEW MONTHLY PLATFORM
A NEW monthly farmers’ market is set to launch in Narberth next month, giving Pembrokeshire producers a regular space to sell and showcase food grown, reared and made in the county.
Pembrokeshire Local Food Partnership is launching the market at the Queen’s Hall, Narberth, on Saturday, June 13. It will then run monthly from 10:00am to 2:00pm.
The market has been developed in collaboration with local growers Rufus and Ffion, of Hael Natural Produce, based in Clunderwen.
Organisers say it will bring together a wide range of local food and drink producers, with stalls expected to include fresh seasonal produce, artisan foods, baked goods and speciality items.
Among those taking part are Spirit Wood Wales, Big Green Elephant, Foxhill Preserves and Pencw Cheese.
Pembrokeshire Local Food Partnership will lead on marketing and subsidise stall costs for the first three markets, in a bid to encourage strong early participation and reduce barriers for small and emerging producers.
The launch will also see Rufus and Ffion introduce a new local veg box scheme through Hael Natural Produce.
Rufus said: “I’m really excited to be launching my new veg box scheme at the farmers’ market.
“It’s a great opportunity to get fresh, locally grown produce directly to people in the community and to build something that connects people more closely with where their food comes from.”
Sue Latham, Coordinator of Pembrokeshire Local Food Partnership, said: “We are looking forward to creating a regular space in Narberth that supports local producers and gives the community consistent access to high-quality, local food.
“This market is about strengthening those connections and building something that can grow over time.”
Organisers are encouraging residents, visitors and food lovers to attend the launch and support the new initiative, which forms part of Pembrokeshire Local Food Partnership’s wider work to strengthen local food networks across the county.
Further information is available from Pembrokeshire Local Food Partnership at www.plfp.org.uk or by emailing [email protected].
Pic: Pembrokeshire Local Food Partnership.
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