Connect with us
Advertisement
Advertisement

News

Steady growth for tourism industry

Published

on

south-beach-tenbyNEWLY-RELEASED figures show the tourism industry in Pembrokeshire has experienced steady growth over the last seven years – and that visitors to the County are spending significantly more than they used to.

The total amount spent by visitors in local businesses topped a whopping £585 million last year, up from £502 million in 2009. That’s an increase of 16.5%.

Most of the additional spend on accommodation is in the serviced accommodation sector – hotels, guesthouses, inns and B&Bs. The number of staying visitors has remained fairly stable at 4.3 million but they are spending more.

Visitors who come to Pembrokeshire for the day but don’t stay overnight remain at about 10% of the total number of visitors.

Spending on food and drink has grown from £95 million in 2009 to £111 million in 2015. It has slowly overtaken spending on holiday accommodation in the last 10 years, which totalled £106 million last year. However, the accommodation sector still employs more than twice as many people.

The figures are from tourism data produced annually for local authorities in Wales known as STEAM (Scarborough Tourism Activity Monitor).

Alan Turner, Tourism Marketing and Development Manager at Pembrokeshire County Council, said “It’s great to see tourism in Pembrokeshire continuing to prosper in an increasingly competitive and worldwide marketplace.

“The hard work of the Destination Pembrokeshire Partners will have played a significant role in generating this growth. The partnership includes the Pembrokeshire County Council’s tourism team, Pembrokeshire Tourism, PLANED and the Pembrokeshire Coast National Park.

“Our own marketing activity has been performing particularly well with the number of people accessing the Visit Pembrokeshire website topping 750,000 this year with three months still to go. PR activity and social media reach has also been extremely good.”

The positive trend appears to be continuing this year, with a combination of better weather and the uncertainty of Brexit encouraging visitors to ‘staycation’ in Wales. One prominent hotelier in Pembrokeshire even said it was ‘the best year the hotel has ever experienced’.

This optimism seems to be backed up by the Wales Tourism Business Barometer survey carried out by the Welsh Government during the summer. It suggested that the tourism industry in Wales has enjoyed a busy summer with ‘increased visitor levels across all industry sectors and regions of Wales’ and operators ‘fairly confident for the rest of the year’.

Keith Lewis, Cabinet Member at Pembrokeshire County Council responsible for Tourism, said “These results show that the tourism industry is working hard to provide the type and quality of service that modern visitors are looking for.”

 

3 Comments

3 Comments

  1. Ryan Dansie

    October 10, 2016 at 12:37 pm

    According to the Bank of England inflation calculator £502 million in 2009 would be worth £607 million in 2015. Still not bad a slight decrease in real terms?

  2. annabella mathis

    October 8, 2025 at 2:22 pm

    Great effort, well appreciated. Experience equidia en live — expert analysis and on‑track coverage. programmes and tips throughout the day. racecards and odds, expert picks, results archive. HD streams with low latency.

  3. mitolyn

    January 27, 2026 at 2:37 am

    **mitolyn**

    Mitolyn is a carefully developed, plant-based formula created to help support metabolic efficiency and encourage healthy, lasting weight management.

Leave a Reply

Your email address will not be published. Required fields are marked *

Community

Johnston FC pays tribute after sudden death of Rhyan Nolan, 27

Published

on

Community rallies around grieving family as club honours much-loved player at weekend fixture

JOHNSTON FC paid an emotional tribute at the weekend to Rhyan Nolan after his sudden death at the age of 27.

The club marked the occasion with a flawlessly observed minute’s silence before kick-off, as both teams, officials and supporters came together in his memory.

A signed match ball and Rhyan’s much-worn number ten shirt, covered in messages from team-mates and friends, were also prepared to be handed to his family, who were present for the tribute.

The death of Rhyan has sent shockwaves through the local community, with many gathering around his loved ones in the days since the devastating news emerged.

A fundraiser set up on GoFundMe says his family received the heartbreaking news on Monday that they had lost their “precious, loving son and brother” suddenly at such a young age.

The appeal names his close family as Nichola, Shamus, Brandon, Callum and Lilly, and says relatives are hoping to ease the financial burden while giving Rhyan the send-off he deserves.

It states: “Rhyan deserves a celebration of his short life.”

Johnston FC said it had been a difficult week for all those who knew and loved him, but said it had also been heartwarming to see such an outpouring of love at the match.

The club thanked everyone who helped make the tribute possible, along with those who had sent messages of support and donated towards helping the family.

Photographs shared after the game showed the scale of the moment, with both sides lined up in silence and the orange number ten shirt left covered in handwritten tributes.

For many in attendance, it was a powerful and deeply personal farewell to a young man clearly held in enormous affection.

A GoFundMe appeal has now been launched to support the Nolan family.

 

Continue Reading

Crime

Neyland man spared immediate jail over aggravated vehicle taking

Published

on

Defendant given a suspended prison sentence after magistrates heard the offence was serious enough to cross the custody threshold

KRISTIAN DAVIES, aged 35, of Rock Cottages, Neyland, pleaded guilty at Llanelli Magistrates’ Court to aggravated vehicle taking.

The court heard that on January 26, 2026, at Narberth, Davies took a Ford Focus without the consent of the owner or other lawful authority. The vehicle was damaged before it was recovered, with the damage assessed at less than £5,000.

Magistrates sentenced Davies on Tuesday (Mar 31) to 18 weeks’ imprisonment, suspended for 18 months.

The bench said the offence was so serious that only a custodial sentence could be justified, citing Davies’ relevant previous convictions and the fact he was already subject to a court order at the time, which he is now in breach of.

However, the prison term was suspended because the court found there were real prospects of rehabilitation in the community.

Davies was also made subject to an 18-month supervision requirement, a non-residential drug rehabilitation requirement with reviews, and up to 15 days of rehabilitation activity.

As part of the order, he must engage with Dyfed Drug and Alcohol Service and provide samples for a 12-month period.

He was also banned from driving for 24 months.

The first review hearing is due to take place at Haverfordwest Magistrates’ Court on April 27 at 10:00am. Bail conditions were cancelled as a matter of urgency.

 

Continue Reading

News

Eluned Morgan targets Haverfordwest as Welsh Labour fights to hold its ground

Published

on

A HAVERFORDWEST teaching assistant became the quiet centrepiece of Welsh Labour’s manifesto launch — and, in doing so, revealed a party focused less on momentum than on damage limitation in towns like ours.

Eluned Morgan’s manifesto launch speech was meant to speak to the whole of Wales. But tucked inside it was a telling local calculation.

When the Welsh Labour leader told delegates about a teaching assistant in Haverfordwest who had “never voted in her life” but would now back Labour because of a pay rise, it was no throwaway line.

It was one of the clearest signs yet of where Labour believes this election may be won or lost.

After years in power, Welsh Labour knows it cannot simply rely on habit, loyalty or anti-Tory feeling to carry it over the line. It needs to reconnect with lower-paid working people in towns like Haverfordwest — voters who may still support parts of Labour’s record, but are increasingly doubtful that life in Wales is getting better.

That is why Morgan’s speech mattered.

Far from sounding like a leader marching confidently towards victory, she sounded like someone trying to hold together a delicate coalition of public sector workers, traditional Labour supporters and anxious voters tempted by change, but wary of the alternatives.

The tone was revealing from the outset.

This was not a speech built on triumph. It was built on caution.

Morgan spoke of pressure on families, pressure on public services and pressure on her own party. She acknowledged that many voters feel something “isn’t quite right” and said people want “a little more certainty” and “a little less dread”.

That is not the language of a party taking victory for granted. It is the language of a party that knows it must steady nervous voters before polling day.

In that sense, the Haverfordwest example was politically shrewd.

Teaching assistants and school support staff are not just another part of the workforce. They are exactly the sort of voters Labour needs to keep onside — public-facing, often modestly paid, rooted in their communities and living the everyday pressures politicians talk about so freely.

By highlighting a Haverfordwest worker who had never voted before, Morgan was trying to tell a wider story: that Welsh Labour can still reach the ordinary voter who feels overlooked, underpaid and unconvinced by politics in general.

But there was another message buried in the anecdote.

Labour is plainly worried about disengagement.

A voter who has “never voted in her life” is useful in a speech not just because she is newly supportive, but because she represents a wider problem for all parties — the sense that many people have drifted away from politics altogether.

Morgan knows frustration with government in Cardiff Bay is real, especially after long-running complaints over NHS access, stretched public services, transport and the cost of living. Her answer was not to offer excitement, but reassurance.

That came through again and again.

She promised there would be no rise in income tax. She attacked “easy promises” and “slogans”. She said she would not “gamble” with people’s lives. She framed the election not as a call for upheaval, but as a choice between seriousness and protest.

In plain terms, Labour is trying to turn this election into a referendum on risk.

That is often what governing parties do when they sense frustration in the electorate, but hope voters remain more cautious about the opposition.

It also helps explain why west Wales featured so prominently in the speech.

Morgan promised a new hospital for west Wales as part of a wider NHS building programme. She also pledged that patients would be able to access a primary healthcare professional within 48 hours if they had a problem that could not wait.

Those lines will have landed strongly in Pembrokeshire, where concern over health services has become one of the most potent and emotional issues in local politics.

But they also expose Labour’s weakness.

After decades as the dominant force in Welsh politics, Labour is still having to promise basic improvements in areas where public frustration is already deepest. Voters may welcome those pledges, but many will also ask why, after all this time, they are still being asked to wait.

That is the central tension in Morgan’s speech.

She wants to campaign as both the agent of improvement and the guardian of stability. She is asking people to believe Labour can fix problems that have grown on Labour’s watch, while also arguing that nobody else can be trusted to take over.

It is not an impossible argument. But it is a difficult one.

For readers in Pembrokeshire, perhaps the most revealing thing about the speech is not just what it promised, but what it exposed.

It exposed a Welsh Labour leadership that knows west Wales matters.

It exposed a party that sees lower-paid workers and public service staff as central to its survival.

And it exposed a leader who understands that this election is not being fought on favourable ground.

The repeated slogan was “fairness you can feel”.

But the speech itself suggested something more hard-headed than hopeful.

Welsh Labour is no longer campaigning like a movement expecting gratitude. It is campaigning like a government asking voters, however frustrated they may be, not to take a chance on anything else.

 

Continue Reading

Crime47 minutes ago

Neyland man spared immediate jail over aggravated vehicle taking

Defendant given a suspended prison sentence after magistrates heard the offence was serious enough to cross the custody threshold KRISTIAN...

Health17 hours ago

Crumbling NHS faces £1bn repairs bill in Wales

Senedd election promises collide with the harsh reality of ageing hospitals, fire safety concerns and a maintenance crisis stretching across...

News1 day ago

Emergency services respond to incident in Haverfordwest town centre

EMERGENCY SERVICES were called to an incident in Haverfordwest town centre on Saturday morning (Apr 4), with police and ambulance...

News1 day ago

Teenager intervenes after bridge incident

A TEENAGER was left shaken after stepping in to help a young woman in distress on Clay Lanes bridge in...

Crime3 days ago

Driver spared jail after crash killed young couple

A PEMBROKE DOCK driver who caused the deaths of a young couple in a road crash has been given a...

Entertainment3 days ago

BBC unveils major new Welsh dramas with Tenby set for prime-time spotlight

New crime series Old Town Murders and supernatural thriller The Witch Farm will both be filmed and set in Wales...

Health3 days ago

No jobs for new paramedics in Wales as graduates told to apply for technician roles

Students trained at public expense urged to take lower-grade jobs as anger grows over NHS workforce planning NEWLY qualified paramedics...

News4 days ago

Health minister refuses to act on Withybush despite 15,000-signature petition

Senedd pressure grows as Welsh Government declines to intervene over surgery fears THE WELSH GOVERNMENT has refused to step in...

Business5 days ago

Fishguard to Wexford rail tunnel plan backed by Elon Musk firm

Six-hour London to Dublin service proposed in £32bn project ahead of Senedd election PLANS for a rail tunnel linking west...

Charity5 days ago

Milford Haven charity honoured with King’s Award for voluntary service

A PEMBROKESHIRE charity supporting vulnerable young people has received one of the highest honours in the UK for voluntary work....

Popular This Week