News
First meeting of the new Cabinet


Left to right: Cllr Neil Prior, Cllr Paul Miller, Cllr Phil Baker, Cllr Bob Kilmister, Cllr David Simpson, Cllr Cris Tomos, Cllr Tessa Hodgson, Cllr Pat Davies, and Cllr David Lloyd.
THE FIRST meeting of Pembrokeshire County Council’s new Cabinet takes place today (Jun 12).
Councillor David Simpson, the new Leader of the Authority, has appointed eight Cabinet members to direct policy and make decisions on key issues.
They are all new faces to the Cabinet apart from Councillor David Lloyd, who served as Cabinet Member for Education under the previous administration.
Councillor Simpson said he was excited about the combination of knowledge and breadth of experience possessed by the Members.
“I’m very happy with the Cabinet because I have picked them on their ability and nothing else” he said.
“I’m especially pleased about the new cabinet role of Transformation and IT, which I’ve introduced because of the impact that I feel Transformation will make to the Authority.”
He has not appointed a Deputy Leader, as all Cabinet Members will be expected to deputise for Councillor Simpson if necessary.
The Cabinet Members are as follows:
Councillor David Simpson, Lampeter Velfrey (Unaffiliated)
Cabinet Member for Corporate Matters
David has been a magistrate for 20 years and a County Councillor since 2004. He retired from business in 2000. David moved to Pembrokeshire in the early 90s, after having a holiday home in Neyland.
A Duke of Edinburgh Gold award holder and a staunch supporter of the scheme, he lives in Clynderwen and is married with four children and seven grandchildren.
Councillor Neil Prior, Llanrhian (Unaffiliated)
Cabinet Member for Transformation and IT
Neil’s family moved to Pembrokeshire over 30 years ago and he himself returned home two and a half years ago having worked for blue chip companies including O2 and Microsoft.
During his career he has worked with over 100 local authorities across the UK, helping them to make the most of technology to provide services more efficiently and effectively. He is looking forward to bringing this experience to help the County Council respond and adapt to the challenges it faces.
Councillor Paul Miller, Neyland West (Labour)
Cabinet Member for Economy, Tourism, Leisure, and Culture
First elected in 2012 representing the Neyland West Ward, Cllr Miller has led the Council’s Labour Group for the past five years.
Paul’s professional work has seen him lead major capital development and regeneration projects across the UK and this experience will be key as the new administration takes a more proactive approach to regeneration and development across Pembrokeshire.
Councillor Phil Baker, Saundersfoot (Unaffiliated)
Cabinet Member for Infrastructure and Assets
Since 1982, Phil has worked both for Civil Engineering Consultants and Civil Engineering Contractors in Pembrokeshire and across the UK. Projects have included reclamation schemes, Local Authority and Private Development infrastructure installations, Water Utilities Asset Management Capital investment Programmes and for the last 12 years Welsh Government Highway Improvements.
Phil has represented Saundersfoot as County Councillor since 2008 and has been a Saundersfoot Community Councillor since 1998. He is the County Council appointee on Saundersfoot Harbour Commission and Governor at Saundersfoot C.P. and Greenhill School.
Councillor Bob Kilmister, Dinas Cross (Liberal Democrat)
Cabinet Member for Finance
Bob lives on a smallholding near Llanychaer with his wife of 40 years Nikki. He worked for J Sainsbury Plc for 30 years mainly running large supermarkets in the West Midlands. These had an annual turnover of up to £18 million and employed over 300 staff. He finished his career working as the link between the Distribution and Retail arms of the business.
He has always been interested in politics, and was a District Councillor in Worcestershire for eight years being elected first at the age of 25.
Councillor Cris Tomos, Crymych (Plaid Cymru)
Cabinet Member for Environment and Welsh Language
Cris has over 25 years’ experience of working with social enterprises and charities to develop sustainable non-grant dependent income. He has developed and helped set up several community benefit cooperatives in West Wales. The majority of the new cooperatives are community asset based, where redundant buildings are bought by the community to allow new social enterprises to trial their services.
Cris was named Wales Co-operator of the year in 2012, and Wales Social Enterprise Champion in 2013.
Councillor Tessa Hodgson, Lamphey (Unaffiliated)
Cabinet Member for Social Services
Councillor Tessa Hodgson grew up in Milford Haven where she attended the grammar school. She has a background in business and marketing and currently owns and runs a B&B and holiday cottage complex near Lamphey.
She is a mum of three teenagers who are all educated locally. Since being elected in 2012 she has served on the Older Persons Health and Wellbeing Overview and Scrutiny Committee and the Senior Staff Committee.
Councillor Pat Davies, Fishguard North West (Unaffiliated)
Cabinet Member for Regulatory Services and Housing
Pat has for many years been involved and had concern around social issues and she intends to bring her experiences into her new role. She says she is delighted to have the opportunity to work with a new team of Cabinet Members under the new and vibrant Leadership of David Simpson.
“We start, I feel, with fresh innovative ways of working in a professional manner to bring about a progressive and inclusive County Council,” she said.
Councillor David Lloyd, St Davids (Unaffiliated)
Cabinet Member for Education and Lifelong Learning
David is a Pembrokeshire man who has been involved in community action for the past 50 years. He was a Dyfed County Councillor in the eighties during which time he moved the creation of the Economic Development Committee. In the nineties, he campaigned for the National Eisteddfod to visit St. Davids for the first time in 2002.
He has been a County Councillor and Chair of Governors at Ysgol Dewi Sant since 2012, leading the campaign to save the school from closure in January 2016.
Business
£10 million investment to support jobs and health in Wales

First Wales trailblazer launched as part of UK Government’s ‘Get Britain Working’ plan
A MAJOR £10 million boost to employment support in Wales has been announced as part of the UK Government’s drive to tackle economic inactivity and “Get Britain Working” again.
The first trailblazer programme in Wales, launched in Denbighshire on Monday (Apr 21), will roll out new tailored employment support including one-to-one mentoring, counselling, wellbeing services, and health condition management.
The programme was launched jointly by UK Minister for Employment Alison McGovern and Welsh Government Minister for Culture, Skills and Social Partnership Jack Sargeant, marking a shift away from a ‘one size fits all’ approach in favour of support targeted to local needs.
The investment will help people with CV writing, job searching, mental health, and managing health issues that may be holding them back from employment. The trailblazer areas – Denbighshire, Blaenau Gwent, and Neath Port Talbot – were selected for their high levels of economic inactivity and will be among nine areas across the UK to pilot these reforms.
During their visit to Working Denbighshire, both Ministers met Work Coaches and saw first-hand the services being offered under the new scheme.
Minister for Employment Alison McGovern said: “Everyone deserves to thrive, including those living with long-term health conditions.
“No one will be written off. This £10 million investment will help connect health and employment services and deliver real change under our Plan for Change.
“Good work provides both dignity and security, and this trailblazer will help people across Wales access that support.”
Welsh Government Minister Jack Sargeant added:
“This investment is an important step in our joint approach to supporting people back into good employment.
“By integrating health and employment support, and tailoring it to each community’s needs, we aim to provide truly joined-up services.
“The Welsh Government is committed to ensuring no one is left behind.”
Secretary of State for Wales Jo Stevens said:
“This £10 million trailblazer will deliver support where it’s most needed – in Blaenau Gwent, Denbighshire, and Neath Port Talbot.
“We know this targeted approach works and builds on the success of initiatives like the Young Person’s Guarantee.
“Helping people into work improves physical and mental health and raises living standards.”
The trailblazers are part of the UK Government’s wider £240 million Get Britain Working reforms, which include:
Transforming Jobcentres to focus on skills and careers
Guaranteeing young people the chance to earn or learn
Expanding mental health support to help people stay in work
The Wales trailblazer follows the first scheme launched earlier this month in South Yorkshire, which focuses on supporting employers to hire people with health conditions. Upcoming trailblazers will also launch in Greater Manchester, the North East, York and North Yorkshire, West Yorkshire, and three areas in London.
In parallel with the trailblazer initiative, the UK Government has also:
Increased the National Living Wage and Minimum Wage
Introduced the Employment Rights Bill to create more secure jobs
Committed to deeper devolution, supporting local and devolved governments to boost regional growth
The investment into Wales reflects the Prime Minister’s pledge to reset relationships with devolved administrations and empower them to play a leading role in economic growth under the UK’s Plan for Change.
Crime
Guide condemned as ‘arrogant’ after paddleboarding tragedy claims four lives

Sentencing of Nerys Lloyd continues at Swansea Crown Court
A FORMER police officer who led a group paddleboarding trip that ended in tragedy has been heavily criticised by victims’ families during sentencing proceedings at Swansea Crown Court.
Nerys Lloyd, 39, admitted four counts of gross negligence manslaughter and a breach of health and safety laws, following the deaths of four people on the River Cleddau in Haverfordwest in October 2021.

The trip, which had been advertised online at £149 per person including accommodation and supervision, ended in disaster when the group were swept over a weir during dangerous river conditions.
The victims were Morgan Rogers, 24, Nicola Wheatley, 40, Andrea Powell, 41, and Lloyd’s co-instructor, Paul O’Dwyer, 42. All were described as beginner or intermediate paddleboarders, with little knowledge of the hazard ahead.
The court heard the river was in flood at the time, with a strong current and a dangerous drop of around 1.3 metres over the weir, except for a narrow fish ramp just wider than a paddleboard.
Prosecutor Mark Watson KC said Lloyd had only a basic instructor qualification, which was not appropriate for guiding a group on a river in such conditions. He told the court nearly two tonnes of water per second was flowing over a one metre-wide section of the weir at the time.
Lloyd was the only member of the group who successfully navigated the fish ramp. The others were swept over the weir and thrown into the fast-moving water.
Families of the victims have condemned Lloyd’s decision to lead the group out in such conditions, calling her actions reckless and accusing her of showing no remorse.
Andrea Powell’s husband, Mark, said his wife would have experienced “sheer panic” and described Lloyd’s failings as “monumental,” labelling her arrogant and careless.
Teresa Hall, mother of Morgan Rogers, told the court: “You guided Morgan to her death,” and described the agony of imagining her daughter struggling to breathe.
Survivor Gemma Cox gave a harrowing account of trying to rescue fellow paddleboarders, saying she had no idea what a weir was and would never have joined the trip had she known.
Another survivor, Melody Johns, called for better safety awareness and regulation, warning that many boards are sold without quick-release leashes that could save lives. A third survivor, Jemma Dugdale, urged organisations including Paddle UK, Paddle Cymru, Sport Wales and Sport England to take action to prevent similar tragedies.
The court also heard that Lloyd was suspended from South Wales Police at the time of the incident, following a caution for an unrelated fraudulent insurance claim. She had not carried out risk assessments or collected next-of-kin information before the trip, causing delays in informing families after the incident.
Following the deaths, Lloyd reportedly said: “It’s my fault 100% … I just turned around and they all fell over.”
The sentencing hearing is due to conclude on Wednesday (Apr 23).
News
Licence up for grabs to sell ice cream at Newgale Beach

A PRIME seaside trading spot has been made available by Pembrokeshire County Council, offering a unique opportunity for an entrepreneur to operate an ice cream van at the popular Newgale Beach.
The council is inviting tenders for a licence to trade from the northern car park at Newgale between 1st March and 31st October each year. Applications must be submitted by 12:00 noon on Wednesday (Apr 30).
Located on the north-west coast of Pembrokeshire, Newgale Beach stretches for over 3 kilometres and is a favourite among surfers, swimmers, and families alike. Sporting events are frequently held on the beach during the summer months, drawing in large crowds and providing a strong footfall for potential ice cream sales.
The designated car parks at Newgale offer 230 spaces and are the closest surface car parks to the beach. Seasonal parking charges apply between March and October.
The council is seeking offers over £5,000 plus VAT per annum for the licence. Trading hours are expected to be between 11:00am and 7:00pm daily, although these times can be adjusted with the prior agreement of the Streetcare and Parking Manager.
The successful applicant will be allowed to sell principally ice cream, but soft drinks and confectionery may also be sold subject to approval. The sale of alcohol and hot food will not be permitted.
Interested parties are encouraged to visit the site before submitting their applications. An application form can be requested from the council’s Property Helpdesk. All offers will be considered up until the exchange of contracts, although the council is not obliged to accept the highest or any offer.
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