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Farming

Shoppers prefer to buy Welsh

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Welsh produce: Known for good quality

EIGHT out of 10 Welsh shoppers believe food and drink from Wales is Great Quality, Great Tasting and they would always buy Welsh if the price is right.

These are some of the key findings of a new report by Food and Drink Wales on the ‘Value of Welshness’.

Shoppers outside of Wales believe Wales is known for good quality food and drink and would like to support Welsh food and drink. 29% would like to see more Welsh food and drink in their shops.

Wales is more associated with naturalness than GB.

The scope for growth in Welsh products is substantial and there is strong shopper support for food and drink from Wales. The evidence suggests Welsh branding sits well with, and enhances GB branding.

Promoting Welsh food and drink, both nationally and globally, is a top priority for the Welsh Government and increasing numbers of Welsh brands are being recognised around the world. This was highlighted by the recent BlasCymru / TasteWales event, which featured buyers from as far afield as Hong Kong, the UAE and the USA.

The Cabinet Secretary for Environment and Rural Affairs, Lesley Griffiths welcomed the findings of the report. She said: “In recent years Welsh food and drink has gained a growing and well-deserved reputation for uniqueness and high quality. This is reflected in the fact 14 Welsh food and drink products have now been awarded coveted ‘Protected Food Name’ status.

“We have an ambitious target to grow the industry by 30% to £7b by 2020. Although there are undoubtedly major challenges ahead, not least our impending exit from the European Union, I am confident we can overcome them if we continue to promote the unique, special nature of our produce.

“This report shows there is strong support for food and drink from Wales and there are definite benefits for Welsh brands by using ‘Welshness’ to enhance their proposition inside and outside of Wales.”

Andy Richardson, Chair of the Food and Drink Wales Industry Board said: “It is very encouraging for us as an Industry Board to see that this research highlights the importance of Welsh provenance and underpins the confidence we have in our food and drink sector. We are proud of what our businesses produce and the research findings from the Value of Welshness is testimony that consumers feel the same.”

Business

Changes proposed at children’s care home near Haverfordwest

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A CALL to change a mixed-use therapy centre to a children’s care home classification has been submitted to Pembrokeshire planners.

Skybound Therapies Ltd, through agent Carl Bentley Architectural Services, seeks permission for the change of use of the Skybound Care Farm & Therapy Centre, Campbell Farm, Wiston, near Haverfordwest.

A supporting statement says: “Situated in a discrete rural setting in Pembrokeshire, the Therapy Centre is at the heart of a family-owned Care Farm. It is a working beef and forestry farm, providing a unique and tranquil environment for their services,” adding: “Skybound Care Farm offers a variety of services for both children and young adults. From young adult day opportunities to week-long intensive programmes. The forestry fields provide an ideal setting for practicing walks. Visitors can interact with animals, learn about water safety near their ponds, and immerse themselves in the peaceful beauty of the working farm. Vegetable growing and harvesting is a recent addition to the Care Farm.

“Skybound welcome clients from the local area as well as those travelling from all over the UK and abroad. There is a variety of accommodation types close to the farm and centre, including a holiday village, caravan parks, holiday cottages and log cabins. Many clients like to combine visits to the care farm / therapy centre with exploring local beaches, amenities and attractions.

“The Care Farm HQ and Therapy Centre are in Southwest Wales, but they also cover many locations across the UK, including Cardiff, Newport, Bristol, Birmingham, Leeds, Yorkshire and Norfolk. Skybound are taking on new locations all of the time.”

It says the original Therapy Centre which was constructed in 2012/13 when it “began its journey as a leading national and international therapy centre providing behaviour analysis, positive behaviour support, occupational therapy, speech and language therapy for children and young adults with special needs and behavioural issues”.

In August 2022 planning permission was granted to extend the therapy centre, completed in 2024; the business currently employs 45 staff on a full time and part time basis, a small number of staff are located at the Care Farm & Therapy Centre and at other locations across Wales and the UK.

“Whilst the centre has been running since February 2024 the applicant and business has found that the use of the centre is changing from previously planned and consented usage,” the statement says.

It says that since then discussions have taken place with council planners to clarify the centre’s current planning use class, along with “other opportunities and ideas for the expansion of the business and services to potentially use other existing buildings at the site are currently being investigated, which will no doubt take further time to consider”.

“There is a long-term plan to expand the Care Farm & Therapy Centre activities within the whole of the site and this full planning application is the third stage of the plan. The long-term plan is to provide more ‘settings’ to provide more training, utilising more of the farm setting for example with further interactions with small farm animals and to perhaps house some therapy sessions within other existing farm buildings to provide different types of training settings.”

Late last year, the site was granted permission to extend staff facilities through a temporary building.

The current application will be considered by planners at a later date.

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Farming

Applications open for £1,000 Pembrokeshire agricultural bursary

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STUDENTS in Pembrokeshire with a passion for agriculture or related fields are being invited to apply for a £1,000 bursary to support their further education or career development.

The Pembrokeshire Agricultural Society’s Student Bursary Award is now open to applicants currently studying—or about to begin studying—agriculture, veterinary science, agricultural engineering, food technology, forestry, or other related subjects.

Last year’s winner was Catrin Palferey from Llanfyrnach, who began her studies at Aberystwyth University in autumn 2024.

Mansel Raymond, Chairman of the Society’s Bursary Committee, said: “I would urge all Pembrokeshire students who are pursuing subjects clearly aligned with agriculture to apply. This bursary will not only support your studies but will also give you valuable experiences—such as taking part in an interview, which is a key employment skill. It could make a real difference to your future career in the agricultural sector.”

Applicants will be shortlisted by an independent judge, with finalists invited to attend an interview. The winning student will also be asked to give a short presentation at a future meeting of the Society’s Show Council.

Mr Raymond added: “The standard of applications is always exceptional, and it’s heartening to see so many talented young people in our community. We are really looking forward to hearing from this year’s applicants.”

To be eligible, students must not have previously won the bursary. Applicants must either be currently studying, or have been accepted to study, a relevant subject at A-level or higher at a UK college or university. They must also have their family home in Pembrokeshire.

The bursary is tax-free and will be awarded to the student who submits the best-written dissertation explaining how the funding will help them complete their course.

The closing date for applications is 12:00pm on Tuesday, 1 July 2025.

Further information and application forms are available at:
pembsshow.org/at-the-show/student-bursary-award/

Pictured:

The 2023 Pembrokeshire County Show bursary winner Lottie Wilson receiving her £1,000 prize from Robert James (Image: PAS)

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Farming

Pembrokeshire Show elects first joint presidents

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DAIRY FARMERS TIM AND MARGARET JOHNS HONOURED BY AGRICULTURAL SOCIETY

HAVERFORDWEST dairy farmers Tim and Margaret Johns have been unanimously elected as the first joint Presidents of the Pembrokeshire Agricultural Society.

The couple, who farm at Pencnwc in partnership with their son Graham, represent the third generation of their family to work the land. Their 550-acre holding in Castlemorris includes dairy cattle and the cultivation of both winter and spring cereals.

Margaret and Tim have a long-standing association with the Pembrokeshire Agricultural Society and the County Show. Margaret, in particular, has achieved considerable success in equestrian showing at events including Royal Windsor, the Great Yorkshire Show, and the Royal Cornwall Show. She also founded and continues to run Castlemorris Equestrian and Pet Supplies from the farm.

Speaking following their appointment, Tim said: “Margaret and I work as a partnership. The County Show is a major part of Pembrokeshire and is an integral part of farming in the county. We are looking forward to the year ahead. We have chosen RABI and the Pembrokeshire Agricultural Society as our charities to support over the next 12 months.”

During the Society’s Annual General Meeting, held recently at the Pembrokeshire Showground, Mr and Mrs James Evans were voted in as Presidents Elect.

Other appointments for 2025 include Miss Alys Owens, who was named as the Society’s Ambassador. Alys, who lives in Haverfordwest and works for Castell Howell, is an active member of Llysyfran YFC. She served as Club Secretary last year, a role for which she was named Club Secretary of the Year at County level. A talented musician, Alys plays the cornet with Goodwick Brass Band.

Outgoing President Adam Thorne used the occasion to thank all those who had supported him during his term in office.

Alys Owens, the 2025 Ambassador, is pictured between Margaret and Tim Johns, the 2025/26 Joint Presidents.

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