Community
Soil Association reveals growth in organic sales
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THE SOIL Association’s annual Organic Market Report has revealed that the organic sector has seen growth of 2.8% in 2013: the first time the organic market has seen annual growth since 2008.
Organic sales are growing slightly ahead of the overall grocery sales for 2013, which finished the year at around +2.1%. The 2014 Organic Market Report shows that the organic market is now worth £1.79billion. Those brands that carry the Soil Association logo have had an even stronger 2013, with growth of more than 5%.
And it seems this trend is set to continue in 2014, with organic sales for the first four weeks of the year seeing growth of +2.5% – way outperforming overall grocery sales, which were down -3.2%. Independent retailers have led the way with growth of almost 7% (6.9%) to almost £10million per week, indicating that more consumers are choosing to shop in smaller stores where they know they will find a wider choice of organic products. Online sales of organic continue to grow strongly with Ocado seeing an increase in sales of 10.4%. Supermarkets have seen some growth in the past year, with overall sales up 1.2%. However, Sainsbury’s – the country’s biggest organic retailer with 29% market share – saw a 7% increase in sales of its own-label organic products, closely followed by Waitrose who saw its organic sales increase by 6.5% – indicating other supermarkets are yet to capitalise on increasing consumer demand for organic.
Household names, such as Yeo Valley Organic, Green & Blacks and Rachel’s Organic are the most popular organic brands in supermarkets. Also seeing growth throughout 2013 are mail-order, home delivery and veg box schemes – up 11% on last year, with leading brands Abel & Cole and Riverford seeing a combined increase in sales of 17.9%.
The organic food market appears to be recovering across many different sectors, with meat, fish and poultry (+2.2%), vegetables (+3.4%) and dairy (+4.4%) all seeing positive growth throughout the year. This positive outlook is also reflected in consumer attitudes to organic and bodes well for the next 12 months, with 45% of organic consumers intending to buy more organic fruit and veg in the year ahead and 22% intending to buy more organic dairy in 2014.
Organic baby food continues to be a popular choice, with more than 50% of spending on baby food being organic. Four out of five households now buy organic produce, with shoppers under 34 stating they are willing to spend the most on organic products. The main reasons for choosing organic were it contains fewer chemicals and pesticides(37%), it’s natural and unprocessed (34%) and it’s healthier for me and my family (33%) – indicating a slight change in priorities for consumers from 2013, where it’s healthier for me and my family was the main reason for consumers choosing organic.
Speaking about the report, Rob Sexton, CEO of Soil Association Certification said; “To see the organic market showing such strong signs of growth, particularly when grocery sales as a whole are slowing, shows just how much potential there is in the organic sector. Both the growth in the organic market and the accelerating growth of products carrying the Soil Association logo further highlight the growing public demand for organic and food logos that they can trust. The message to supermarkets and other retailers and organic businesses is clear: if you make organic goods available and promote them well, consumers will respond by continuing to purchase the products they have confidence in.
“In addition research has shown that organic shoppers expect to buy more organic products this year than last so we have reason to be positive about the outlook for organic in 2014 and beyond. Now, the priority needs to be ensuring a greater choice of organic produce on shelves.”
Despite the continued demand from UK consumers, figures from Defra report that producer and livestock numbers and the UK’s organic land area decreased in the year to December 2012. The numbers of organic producers and processors also fell by 6.3% to 6,487. Currently around 3.5% (606,000 hectares) of the agricultural land area in the UK is organic.
Rob Sexton continued, “2013 has seen a decline in the amount of agricultural land in the UK that is organic and we know that many farmers are concerned about the profitability of organic. We have strong evidence to show that organic farming systems are at least as profitable as non-organic and we know that demand for organic is increasing amongst consumers. A serious injection of producer confidence is needed, in the shape of increased commitment from retailers and policy makers to help support existing organic farmers and grow the market in future, ensuring organic supply can meet increasing consumer demand.”
Community
Cresswell Quay conservation consultation launch backed
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A PUBLIC consultation is to be held on potentially making one of south Pembrokeshire’s most scenic estuarial villages, home to a CAMRA award-winning pub, a conservation area.
At the July 24 meeting of Pembrokeshire Coast National Park, members backed a public consultation being launched for potentially designating Cresswell Quay as a Conservation Area.
Cresswell Quay, home to the Cresselly Arms, is “one of the most scenic villages within the National Park and is highly significant as a very early coal port, retaining several buildings of architectural importance,” a report for members stated.
There are some 500 conservation areas, defined as “areas of special architectural or historic interest, the character of which it is desirable to preserve or enhance” across Wales, 14 in the national park.
The report for Park members added: “The designation of a conservation area at Cresswell Quay would recognise the special architectural and historic interest of the village and would ensure that future development either preserves or enhances the character and appearance of the conservation area.
“The designation would introduce controls over the demolition of buildings which would require conservation area consent and affords greater protection of works to trees. Officers consider that part of the special interest of Cresswell Quay is the relationship between the village, the estuary and its wooded setting, which is unusual in a Pembrokeshire context.”
The consultation on the conservation status has been backed, rather than simply be designated in-house as Cresswell Quay is the home of the Buildings Conservation Officer; the consultation being launched “to avoid any potential conflict of interest or wider public misconception”.
It will be undertaken by Linda Jones of Babb Architects, Whitland and Emily Holder, Conservation Assistant, supported by members of the Strategic Policy team.
Initial engagement with key landowners and the three community councils of the area has already taken place, and a public drop-in event is expected to take place in early August.
Further information on the consultation will also promoted at events including the Pembrokeshire County Show and Martletwy Show.
At the national park meeting, member Cllr Simon Hancock expressed his surprise the ‘Quay was not already in a conservation area.
The eight-week consultation is expected to be launched on July 29, finishing on September 23.
Earlier this year the Cresselly Arms won the CAMRA (Campaign for Real Ale) pub of the year award for the whole of Wales.
The Cresselly Arms averaged 89 points out of a maximum 120 after surveys were conducted across the country by members of other branches.
Community
Public reminded to stay away from Ward’s Yard and Criterion Quay
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THE PORT of Milford Haven is reminding members of the public to stay away from Ward’s Yard in Milford Haven and Criterion Quay (sometimes known as the offshore jetty) in Pembroke Dock due to concerns over public safety.
Despite significant security measures, people continue to access the sites illegally, ignoring and sometimes damaging the onsite signage and fences.
Niall Yeomans, Head of Health, Safety and Security at the Port of Milford Haven said: “Safety is our key priority. Members of the public are continuously putting themselves and members of our team at risk of serious harm by trespassing in these areas.”
“Both Ward’s Yard and Criterion Quay are unsafe for public access. They are isolated areas next to deep water and are susceptible to slips, trips and falls.”
Both sites are owned by the Port of Milford Haven and are private property. Anyone found onsite without consent is trespassing, and any criminal damage could result in prosecution.
Anyone who sees any suspicious activity at Ward’s Yard or Criterion Quay is asked to contact Dyfed Powys Police on 101 urgently.
Community
Port sponsors water safety programme for Pembrokeshire pupils
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OVER 200 children from coastal schools in Pembrokeshire have learnt important water safety skills in a project sponsored by the Port of Milford Haven.
Dale-based water sports provider, Windswept CIC, has been running the Swim Safe programme for Year 5 and 6 pupils from St Francis Catholic Primary School, Milford Haven Community Primary School, Neyland Community School, Broad Haven Primary School and Cleddau Reach School over the past few months. Swim Safe was started by the RNLI and Swim England and consists of a teacher-led school session with materials and lesson plans provided, followed by a beach session covering a wide range of topics including what to do in an emergency situation, survival techniques and recognising risks associated with water.
Director of Windswept, Sarah Bagley, said “This is our second season conducting Swim Safe training to schools in Pembrokeshire, supported by the Port of Milford Haven. Swim Safe is such a great initiative and is so important for all young children to equip them with life saving skills prior to the summer holidays. We’d like to thank the Port of Milford Haven once again for supporting this great cause!”
Sara Richards, PR and Communications Executive at the Port of Milford Haven, attended a session with Cleddau Reach School from Llangwm and commented “Living near the sea means it’s vital that young people know what to do in an emergency and are aware of the risks associated with the water. We want everyone to enjoy the coastline as much as possible this summer armed with the safety tips that they will have learnt with Windswept.”
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