QUITE a lot, actually, as Secretary of State for Wales Alun Cairns found out last week. The announcement that the Second Severn Crossing would henceforth be known as the Prince of Wales Bridge in honour of HRH Prince Charles was met with a somewhat equivocal response from the population of Wales.

The name change, agreed by the Queen and Theresa May, was timed to mark Prince Charles’s 70th birthday, and the 60th anniversary of his investiture as Prince of Wales.

At the time of going to print, around 30,000 people had signed a petition calling for the name change to be scrapped. Plaid Cymru, as might perhaps be expected, were among the more vociferous objectors, with leader Leanne Wood asking whether or not this was a late April Fool prank.

Mr Cairns invoked the Conservative Party’s secret weapon – the ‘silent majority’ – which he suggested gave the name change their full, if silent, backing.

Speaking to the BBC, he implied that a small group of republicans were behind the opposition: “We knew that public opinion would be broad,” he remarked. “Of course there will be some republicans who dislike it, but I think that they should at least have respect for the Prince of Wales because of the work he does in the community.

“I know some republicans who strongly support the charities that he stands for – the Prince’s Trust, Prime Cymru , Business in the Community – and the fantastic work that they do. And I would hope that they would at least look at the work of those charities and recognise that this is a fitting title – for that work if nothing else.”

While the work carried out by groups such as the Prince’s Trust is indeed laudable, it would surely have made more sense to call it The Prince’s Trust Bridge, or indeed the Prime Cymru Crossing, if the name change was meant to celebrate Prince Charles’ charitable works.

The Welsh Labour Government was conspicuously silent on the matter, and it emerged shortly afterwards that Mr Cairns had informed them of the plans some time previously. They raised no objections. This led Plaid Cymru AM Adam Price to accuse the Welsh Government of taking its eye off the ball.

“It’s rare in Wales for tens of thousands of people to sign a petition on an issue like this, with such an emotional and defiant reaction,” he added.

“Of course it’s not just about the name of the bridge, but the symbolism, and the way the decision was made.

“Attention will rightly turn to the Labour Welsh Government and the first minister in the coming weeks, as they failed to raise objections or to recommend that the public’s views were sought.

“We potentially have a position where Labour politicians, as well as Plaid Cymru, will be disappointed in their own first minister, and will be left scratching their heads about why some kind of wider consultation wasn’t proposed.

“Serious questions need to be asked of why the Labour Government took its eye off the ball and, given the strong public reaction, we should now at the very least expect the Welsh Government to make formal representations to the UK government in favour of public consultation.”

This was the cue for UKIP AM Gareth Bennett to enter the fray, with an insightful analysis of the situation, and a solution which would satisfy all concerned: “Rather than getting into a row about a name, Welsh Labour and their bedfellows in Plaid Cymru should be working to build bridges with the Government in Westminster to secure the Brexit that the people of Wales voted for,” he insisted.

“Coupled with their bogus legislation on a supposed ‘power grab’, the people of Wales will see this for what it is; a cynical attempt by Plaid and Welsh Labour to claim they’ve been hard done by yet again.

“The people of Wales voted by a clear majority for Brexit, far more than the very few who cling on to a vain hope of a ‘Welsh Republic’. It’s time the establishment in Cardiff Bay and London got on with the day job and stopped their pointless virtue signalling.”

This statement, while proving conclusively that no topic cannot be linked – at least in the mind of a UKIP AM – to Brexit, did little to indicate the party’s stance on the matter.

The comments sections of any article concerning the subject were an education, in the loosest sense of the word. Responses ranged from calling those in support of the change gutless appeasers, to others suggesting that Welsh Nationalist outbursts like this were the reason that Wales can’t have nice things.

Enter Rod Liddle.

In his column for the Times, the former Today Programme editor wrote: ‘The Welsh, or some of them, are moaning that a motorway bridge linking their rain-sodden valleys with the First World is to be renamed the Prince of Wales Bridge. In honour of the venal, grasping, deranged (if Tom Bower’s new biography is accurate) heir to the throne. That Plaid Cymru woman who is always on Question Time has been leading the protests. They would prefer it to be called something indecipherable with no real vowels, such as Ysgythysgymlngwchgwch Bryggy. Let them have their way. As long as it allows people to get out of the place pronto, should we worry about what it‘s called?’.

This 100 word snippet has so far led to at least 19 complaints to Ofcom – or one for every five words – and in fairness it is difficult to see how Mr Liddle could have managed to insult or denigrate more aspects of Welsh life and culture in such a short article.

Plaid Cymru MP Liz Saville Roberts, told Radio Cymru’s Post Cyntaf: “The two things in particular which incensed me were his attempts to belittle the Welsh language, and to compare poverty in Wales with England’s wealth as a first world nation as something amusing.

“We have to ask when we should put up with this and whether or not the Sunday Times cares about readers here in Wales.”

Carmarthen Mayor and veteran journalist Alun Lenny said: “As a supposedly highly-experienced journalist Rod Liddle has let himself down badly by writing such puerile stuff. His sneering comments about ‘rain sodden’ Wales not belonging to the First World and his attempt to get a cheap laugh at the expense of the Welsh language is the basest racial stereotyping.

“At a time when anti-Semitism dominates the political agenda, it’s deeply disappointing that the Sunday Times allowed such a nasty and offensive little article to be published. You must not be nasty to the Jews, but it seems we Welsh are fair game.”

Moving forward, in the somewhat unlikely event that the massed discontent surrounding the name change in Wales has any effect on the UK Government and Royal Family, several suggestions for a new name have been floated.

Pont Arthur – thus referencing the Prince of Wales’ middle name and a national hero – was one suggestion. Given that the tolls are due to be abolished this year, the Rebecca and her Daughters Bridge has a certain ring to it.

If a royal reference was a requisite, Carmarthen East AM Adam Price provided one: “If we must name this bridge after a prince let it be Owain, surviving son of the last real Prince of Wales (pre-Glyndwr) who, arrested at age eight, spent his entire adult life in a wooden cage in Bristol Castle so the Welsh would know their place. If only we knew our own history,” he remarked.

Aberaeron’s Lib Dem County Councillor perhaps hit the nail on the head. “Can’t decide which comes first in my train of thought – offence? certainly, Anger? most definitely, or should indifference top my list? Because in Wales, it will always be the Severn Bridge – and a mighty fine name that is!”