Farming
FUW’s ‘Buy The Welsh One’ campaign reaches the Sahara

THE FARMERS’ Union of Wales’ “Help Cut Food Miles…Buy The Welsh One” message already promoted in a variety of events at the Welsh Assembly, House of Lords and European Parliament has cropped up – in the middle of the Sahara Desert.
That’s because the union’s Anglesey county branch was a sponsor of Sian Pierce Roberts, of Cefn Arthen, Brynsiencyn, who has just returned from a seven-day, 115km camel trek through the Sahara where she proudly wore the FUW’s “Buy The Welsh One” campaign tee-shirt. Her father Gwyn and mother Nerys are FUW members and Nerys runs the “Pobty’r Bryn” award-winning bakery renowned for its Bara Brith, Taffi Triog (treacle toffee), oat cakes and shortbread. Sian, who recently started working as a midwife after completing a BA course in midwifery at Bangor University, took part in the sponsored Sahara Trek to raise money for SANDS (Stillbirth and Neonatal Death Society). “Since working as a midwife, I have become familiar with the SANDS charity who do a wonderful job providing support for parents, families and friends who have lost a baby,” she said. “The charity supports further research that endeavours to reduce these numbers. “Whilst I’m still young and healthy, I decided that I wanted to help the charity and agreed to participate in the ‘trek’ through the Sahara desert. It was a memorable experience, to say the least. “I had to raise a minimum sponsorship of ?2,250 towards the trip, so I decided to organise events such as concerts, bag packing in supermarkets and barbecues. I wanted to raise money through events where the public would gain something back. “Throughout the 18 months of fund-raising, I received great support from a variety of people, such as local businesses, friends and family and I’m extremely grateful to the FUW for sponsoring me.” In her spare time, Sian enjoys taking part in young farmers’ competitions and is the current chairman of the YFC movement in Anglesey. “Bodedern YFC organised a party and Rhosybol YFC organised a pancake night with the proceeds going towards sponsoring the trip, so I am extremely grateful to them all for the support. “Before setting off I didn’t know anyone on the trip, so I met 20 people for the first time at Heathrow airport on the morning of March 8. We all came from different backgrounds, jobs and parts of the UK but all of us had one thing in common – we were all there to raise money for a charity close to our hearts. “Within days we all became firm friends as we were with each other 24 hours a day for nine days, and we’d support and encourage each other throughout the journey. I organised the trip through a London company called Skyline, so as well as the 21 people we also had three team leaders, three men who would be in charge of the camels, two chefs and one doctor – so we were in safe hands! “We flew from Heathrow to Casablanca, which is at the top of Morocco, then an hour’s flight from Casablanca to Ouazazate, and a fivehour bus ride to the desert, where we met seven camels who were also venturing on the journey to carry our water, bags, food packages and the doctor’s package. “We were about to walk for seven days, with two travelling days either side. From day to day, we got up by 6am, had breakfast and then start walking. We walked for about four to five hours in the morning and two to three hours in the afternoon – apart from one day, when we got a little bit lost, so we walked for 11 hours! “It’s safe to say we definitely completed the 100km but the leader thought it was close to 115km by the end of the trip. The trip varied on a daily basis. The sand piles got bigger and bigger the further we got into the desert, and if we were walking on a flat piece, the ground got dusty, with small and large stones under foot. “There were a few things that would complicate your day and they affected everyone in different ways. One thing I noticed was that we take simple things like clean water, showers and electricity for granted. I’ve never used so many baby wipes and dry shampoo! “It was approximately 30 degrees and the temperature would drop down to freezing during the night. So we had to wrap up warm and make sure that we had a good sleeping bag! I did expect it to be boiling hot but, to be honest, it was not too bad as there was a nice breeze whilst we were walking. “But one of the things I did not expect was the rain – and, sure enough, one night we had heavy rain – and we were in bed by 8pm! The leader informed us the next day, of all the years he has worked in the desert, only once has he experienced rain in the Sahara! “We had been advised prior to the start of the trip to bring ski glasses with us, in the event of a sandstorm.? And sure enough, I experienced three storms whilst I was in the Sahara and they were very vigorous! “It was extremely difficult to walk through these sandstorms as we could only see two feet in front of us! Although I did not want a storm and rain, I’m glad I’ve had these experiences to add to the adventures of the trip. “The chefs and the camel crew would put two tents up every night – one to cook in and one to eat in – and they would always prepare a feast for us. “In the mornings, if we were lucky, we had bread and porridge for breakfast, salad and fruit for lunch and a three-course meal that included soup, vegetables, meat and fruit for dinner. The food was wonderful and it was miraculous what the crew could achieve in such a small tent. “The trip is an experience to remember. I’ve had the privilege of seeing a foreign country, meeting people from different backgrounds and, most importantly, I’ve had the opportunity to raise money for a great charity! “I’d like to thank everyone for all their support, and with their help I’ve raised ?3,400 for SANDS.” Sian will be telling the story of her fund-raising Sahara trek when she attends FUW Anglesey’s annual general meeting on Thursday June 26 (7.30pm) at Tafarn-y-Rhos, Rhostrewfa, as a guest speaker.
Farming
FUW concern as UK sheep meat imports surge

THE FARMERS UNION OF WALES has expressed concern following the release of UK Trade figures which revealed a significant increase of sheep meat imported to the UK in 2024.
Data released by the UK Government showed the UK imports of sheep meat surged by 40% on the year, reaching 67,880 tonnes, marking the highest level since 2018.
Increased imports from New Zealand (an increase of 14,300 tonnes) and Australia (6,500 tonnes increase) now account for 86% of UK sheep meat imports, marking an increase from 78% in 2023.
Analysis by Hybu Cig Cymru (HCC) suggests a range of factors are responsible for the rise in imports, including lower prices from the Southern Hemisphere, new Free Trade Agreements, and a record level of deadweight prices in the UK.
Data by DEFRA also showed UK sheep meat production had declined by 7% in 2024, while UK beef production in 2024 increased by 4%.
Responding to the figures Alun Owen, Farmers’ Union of Wales regional vice-president said:
“The surge in sheep meat imports from New Zealand and Australia poses a very real threat that could undermine the livelihoods of Welsh sheep farmers and the sustainability of our rural communities.
The increased imports are perhaps unsurprising, and follow the Farmers’ Union of Wales’ longstanding warnings that previous governments’ liberal approach to trade negotiations with New Zealand and Australia could drastically undermine Welsh farmers and domestic food production.
Increasingly we are witnessing a potential displacement of high-quality Welsh and UK lamb – a product of world-leading sustainable farming practices – in favour of imports that have travelled thousands of miles.”
Gareth Parry, Farmers’ Union of Wales’ Head of Policy added:
“The tighter throughput of livestock across the UK reflects current confidence levels of the sector, whilst the resulting record-high prices are causing difficulties for processors and retailers across the supply chain which, in part, increases the attractiveness of cheaper imports.
In reality, however, inherent to the increase in food imports is a reduction in the UK’s food security, both through the displacement of domestic production and through additional reliance on food produced many thousands of miles away.”
Farming
Farming Connect is looking for an exceptional, people-focused individual

ARE you passionate about the future of the Welsh farming, forestry and horticulture sectors? Do you have great people skills and a proven track record in terms of farming and business management? Are you a successful entrepreneur with experience of innovative or diversified ways of working?
Mentera, which delivers Farming Connect on behalf of the Welsh Government, is now seeking to appoint an inspirational new leader for the Agri Academy Senior (Business & Innovation) programme, Farming Connect’s prestigious personal development initiative, now in its fourteenth year.
Confidence, skills and top-class credentials
“If you believe you have the confidence, skills and relevant land-based and business credentials to support, coach and guide future candidates as they embark on their individual personal development journeys, we want to hear from you,” says Farming Connect’s Head of Skills, Einir Davies.
The part-time, self-employed role, largely home-based, will include planning, arranging and facilitating an inspiring programme of workshops, training and study visits while building and fostering a trusting relationship with every participant, empowering each one to express themselves and fulfil their own personal and business ambitions.
Ms Davies explained that the leadership role offers immense job satisfaction and rewards, with the newest incumbent following in the footsteps of some of Wales’ most well-known and respected individuals.
Are you ready to lead, support and nurture the rural stars of tomorrow?
“With the activity-packed programme focused around three short but intensive study periods a year – usually in September, October and November – including an overseas study visit and a business management challenge based on an actual farm business, the Agri Academy commitment has proved enormously rewarding for all our previous leaders, fitting in relatively easily with their busy professional and family lives,” said Ms Davies.
Denbighshire farmer and businessman Llyr Jones – better known by his many friends, business contacts and mentees as ‘Llyr Derwydd’ – has headed up the programme since 2019.
Having first taken part in the Agri Academy Business & Innovation programme as a participant in 2013, Llyr appreciates at first-hand what a unique and unrivalled experience it is for those fortunate enough to be selected.
“More than anything else, the businesspeople, mentors, coaches and new networks of friends and colleagues I met fuelled my drive and ambition for so many aspects of my life that I now take for granted,” says Llyr, who has a varied farming portfolio, including large-scale beef, lamb and poultry enterprises as well setting up Wales’ first rapeseed oil manufacturing company.
“Returning as the programme leader a few years later gave me an opportunity to give back in some way, and it’s been so rewarding to see so many people, from all sectors of the land-based industries, flourish and achieve so much.
“Being part of the Farming Connect Agri Academy is undoubtedly a life-affirming experience for both candidates and their leaders.
“This is your opportunity to mentor and support some of the up-and-coming rural stars of the future, the generation responsible for safeguarding the future sustainability and viability of Welsh farming – so don’t hesitate – apply today!”
To apply for this contract send your CV and covering letter to einir.davies@mentera.cymru before 12pm on Friday 28 March.
Farming
NSA shocked and angered by Defra’s removal of crucial farm support offering

THE SHOCK announcement from Defra of its abrupt closure to its flagship environmental support payment, the Sustainable Farming Incentive (SFI), the National Sheep Association (NSA) fears will have disastrous consequences for farms.
Defra released the news that no new SFI applications will be accepted yesterday (Tuesday 11th March 2025) with no prior indication of its plans to do so.
In Defra’s words, the government could no longer run an ‘uncapped scheme with a finite farming budget’.
NSA is concerned many farming businesses still diligently testing and checking how SFI options would impact or complement their sheep system will now have fallen through a crack in payments between the reduction of the Basic Payment Scheme (BPS) and SFI being stopped.
In response, NSA Chief Executive Phil Stocker says: “This latest Defra announcement feels disastrous – a word I don’t use lightly. I’m seriously concerned many farms will now face 2025 with an accelerated decline of BPS income – and no access to SFI which for most farmers will be the main plank to replace that money.
“Whether we like it or not many farms are financially dependent on government-funded income streams and, with this SFI suspension, and a whole range of other financial pressures, it feels like we are approaching our ‘New Zealand moment’ with a potential restructuring of our farming industry and the phasing out of agricultural support.
NSA considers the shock move indicates poor scheme design and management and is in disbelief how Defra has arrived at this position and not stepped in to manage it earlier.
Mr Stocker continues: “SFI was intended to be a non-competitive scheme which suggested it would be available for all with no cut off point. The Government’s target was for more than 70% of land and 70% of all farms to be covered by 2028. However, the SFI scheme has stopped at little over 50% of farms, with less than 38,000 agreements live.
“The stop/start nature of these funding streams is disastrous and will lead to farmers becoming completely disillusioned with their engagement with Defra and the Rural Payments Agency (RPA). It was only a week ago the capital grants restarted and now, with no advance warning, the main plank of BPS replacement for many farms is being taken away.
“Upland and lowland farms that are not yet part of SFI, but that were intending to be this year will be seriously affected. For many in the uplands when considering this latest removal of support with the decline of BPS, the situation could be life changing. Cash flow on these farms in 2025/26 will be seriously compromised and there will be a question over how supportive the banks will be and whether farms will be able to climb out of the financial hole this will leave.
“For all the co-design and warm words that Defra want a different relationship with industry – this will just about destroy all that has been built over the last five years. Coming back from this will be hard.”
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