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Farming

Red meat gives ‘Taste of Wales’

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WELSH Lamb and Welsh Beef were among the finest of Welsh foods at Wales’ largest and most prestigious food and drink trade event, Taste Wales last month. 

The remarkable display of products, all under one roof, brought together a large contingent of UK and overseas buyers, including importers with a specific interest in Welsh red meat. These included a major foodservice and retail importer and distributor from Scandinavia that imports 6,000 million tonnes of meat annually from all over the world. The company is recognised for bringing tasty food experiences to Nordic dining tables. 

They were invited to the event by Hybu Cig Cymru – Meat Promotion Wales (HCC) who also arranged site visits to some of Wales’ major red meat processing plants. The main aim was to impress the importers with the industry’s high ethical and environmental standards.

The visit, led by HCC’s market representatives in Scandinavia, was a platform for many productive and promising discussions. 

One representative, Anette Stenebrandt said at Taste Wales: “We have a company from Sweden and Finland with us, trying to do some new business in the Nordic-speaking countries. This is really a fantastic fair and we have enjoyed it a lot.” 

Her colleague Jakob True added: “This is our first time here at this amazing event, it’s a great opportunity to meet a lot of Welsh producers, particularly Welsh Lamb which is world-class, we know. We’ll go back to Scandinavia with a lot of good new leads and hopefully bring a lot of business to Wales.”

HCC’s Market Development Manager, Rhys Llywelyn said: “Many of the buyers we met at Taste Wales, including the Scandinavians, showed a significant interest in Welsh Lamb and were impressed by the whole package – from the story of producing Welsh Lamb to the processing techniques, the taste and texture. 

“Others also expressed a keen interest in forging deals with the industry, including a Japanese department store, a major buyer from Hong Kong and a representative from Qatar. This bodes well for the future, especially as Brexit uncertainty is set to continue in light of the extension on Article 50.” 

In recent months, HCC has undertaken a strategic GB marketing drive to encourage growth and recognition of our quality produce on British soil.

HCC’s UK Market Development Executive, Emily Davies said: “Our presence at Taste Wales also included concentrating our efforts on promoting Welsh Lamb in the domestic market. We met a number of foodservice companies, retailers and executive chefs and discussed Welsh red meat opportunities with meal-kit companies and online retailers. We also launched a new tool-kit for retailers which highlights the ways in which we can work with them to promote Welsh Lamb and Beef.”

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Farming

Bale danger warning for Welsh farmers issued by agricultural expert

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AN AGRICULTURAL expert is urging farmers across the country to safeguard lives – and livelihoods – when working with hay and straw bales.

“With barn activity increasing during the winter months, following safety guidelines is paramount,” said Freddie Hamilton-Russell, of rural insurance broker Lycetts.

According to the Health and Safety Executive1, 20 per cent of all agricultural deaths in 2021/22 were due to people being struck by an object, with hay bales being a leading cause.

“In addition to the risks of fatal accidents, failure to observe the stipulated stack and distance limits for haystacks could invalidate insurance cover,” Hamilton-Russell said.

“If stack limits are contravened, such as being too close together, too high or undervalued, farmers face significant shortfalls in the event of loss, such as accidental fire or arson.

“It is imperative that farmers find out if there is a haystack limit defined by value rather than volume. If, for example, a stack with £60,000 worth of hay catches fire, there is a strong chance it exceeds the limit. Often there are distance limits written into policies too, which is usually 20 metres, but this can vary.

“The best way to comply with the terms of a policy is to split stacks and keep them in different locations but checking the policy wording should be the first port of call.

“The stakes are too high and are certainly not worth the gamble.”

Hamilton-Russell also highlighted the critical role of risk management in mitigating the chances of fire.

An abundance of combustible materials, threat of arson, risk of electrical faults in buildings and overheating in machinery are just some of the fire risks farmers face daily.

Hamilton-Russell added: “It can be expensive to replace produce needed to feed livestock through the winter so ensure appropriate insurance is in place for this eventuality.

“We’ve encountered incidents of straw being stored in sheds that have been set alight and both the straw and shed have been underinsured.

To mitigate the risk of spontaneous fires he recommends simple measures, such as ensuring there are no naked bulbs or misplaced glass or mirrors near to haystacks, the installation of sufficient and accessible on-site fire extinguishers and having water bowsers nearby.

“Another risk to consider is that of children gaining entry to a barn and playing among the bales. They could suffer serious – or even fatal – injuries should bales fall.

“Keeping buildings locked and securing and maintaining perimeters can prevent unauthorised entry by children or arsonists.

“Risk management is an often overlooked aspect of farming but taking the necessary precautions can help prevent accidents and financial losses.”

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Farming

Pembrokeshire Politicians Tuck into a Farmers Breakfast

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PEMBROKESHIRE Senedd Members Paul Davies and Samuel Kurtz joined local farmers and farming representatives for a breakfast to celebrate the Farmers Union of Wales (FUW)’s Farmhouse Breakfast Week 2023. Mr Davies and Mr Kurtz attended the breakfast event in Crundale to champion the benefits of a healthy breakfast and meet with local farmers to discuss the challenges currently facing the sector.

Mr Davies said, “It’s always a pleasure to attend the annual Farmhouse Breakfast and this year was no exception. I’ve always proudly supported Pembrokeshire’s produce and today was another excellent showcase of what our local farmers have on offer. We had some very interesting discussions and I’ll certainly be doing all I can to push the Welsh Government to better support our farmers as its Agriculture Bill makes its way through the Senedd. I’d also like to encourage the people of Pembrokeshire to support Farmhouse Breakfast Week too by buying local produce and enjoying a healthy Pembrokeshire breakfast – there’s plenty of excellent produce on offer, please take advantage and help support our farmers.”

Samuel Kurtz MS, local Senedd Member for Carmarthen West & South Pembrokeshire, added:

“Farming is often an isolated industry, and so the FUW’s Farmhouse Breakfast morning in Crundale Hall presented the perfect opportunity to get everyone together, in one room, talking and socialising.

“From council farm tenants to fourth-generation cattle farmers, everyone was brought round the table to taste some fantastic locally sourced produce.

“It was great to be there supporting the FUW and the DPJ Foundation, a fantastic charity that operates across the country, supporting those in agriculture and rural communities with their mental health.”

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Farming

Managing Director for new Pembrokeshire creamery announced

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PEMBROKESHIRE CREAMERY LTD, the West Wales-based business currently building a new state of the art liquid milk processing facility in Haverfordwest, has appointed Mark McQuade as managing director.

Mark brings extensive dairy industry experience from previous roles as operations director of McQueen’s Dairy, national accounts director of Muller Wiseman Dairies and as an executive board director of First Milk.

Pembrokeshire Creamery Ltd will have the capacity to bottle more than a million litres of milk a week in its initial phase and gives UK supermarkets the opportunity to offer their Welsh customers milk that is both sourced and bottled in Wales rather than being driven to England for processing which is currently the case.

By removing the need for Welsh milk to be transported to bottling plants in England, Pembrokeshire Creamery will be able to reduce food miles, increase supply chain efficiency, create new skilled jobs and support local farming communities.

Mark commented: “I am very excited to be joining the team in Pembrokeshire. We aim to be the only BRC Certified facility to offer Welsh milk that is also bottled in Wales, and as such, the new facility has huge potential. I know from having worked with Pembrokeshire dairy farmers in previous roles that this is a fantastic milk field in which to build an authentically Welsh milk supply for Welsh supermarket stores.”

Huw Thomas, CEO of Puffin Produce and Pembrokeshire Creamery board member added:

“We are delighted that Mark has agreed to join Pembrokeshire Creamery as he brings with him rich industry knowledge and experience which will help accelerate our growth ambitions.”

Construction work began in November and the plant will be fully operational by the Autumn of 2023.

Pembrokeshire Creamery Ltd has also announced a multi-million pound contract with Sycamore Process Engineering to design, manufacture and install the milk processing equipment.

Paul Manning, project director at Sycamore Process Engineering said: “We bring more than 30 years of experience in the dairy, food, and beverage industry and a strong focus on sustainability, ensuring our process solutions are energy efficient, and promoting the best OPEX with minimal product wastage. We’re working closely with Pembrokeshire Creamery to develop a top of line processing facility which meets their current needs and can expand with them as the business grows in future.”

Other businesses contracted to the construction phase include DKAN for ground works, Morgans of Usk for the steel frame and ABS Elbrow for cladding.

The development of Pembrokeshire Creamery has been supported by the Welsh Government and the EU RDP-funded Food Business Investment Scheme. Additional funding has been supplied by HSBC.

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